Dating Sites Reviews

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2017

• General Information
  • Tinder is the recipient of the 2016 Dating Sites Reviews Editor's Top Pick Dating App Award. [2]
  • Tinder launches a new podcast called DTR (Define the Relationship) which offers online dating advice. There will be 6 episodes in total. [3]
  • Tinder hired Jessica Carbino to be their in-house sociologist to help point users in the right direction for making connections. [4]
  • Tinder Select is a secret dating service for elite and celebrity members of Tinder. It is invite only and has been in operation for at least 6 months. [5]
  • On International Women's Day Tinder encouraged everyone to show support by sharing women’s causes they care about on Twitter (called #FundHerCause). Each person who participated was given a code redeemable for $100 to be given to one of twelve charities. In total, Tinder pledged to donate $250,000. [6]
  • Tinder has matched over 250,000 transgender users since November. [7]
  • Users of Tinder who have connected the streaming music service Spotify to their Tinder profile have received an average of 84 percent more matches. [7]
  • Tinder is currently testing an online version for internet browsers called Tinder Online (found at Tinder.com) in a few countries. [8]
  • Tinder is testing a feature called "Matches Up For" which is designed to encourage users to connect with each other. [9]
  • Tinders private API was exploited and 40,000 images from Tinder was downloaded by one person to be used in an AI experiment. [10]
  • Tinder has a contest that pays $100K towards the cost of an LGBTQ wedding for a couple who met through the dating app. [12]
  • Delta Airlines partners with Tinder for a Summer Ad campaign. [13]
  • The Tinder iOS app was in the top 10 highest-grossing apps on iTunes in April 2017. [14]
  • Tinder grew its PMC (Paying Member Count) 119% in 2016 to nearly 1.8 million people. [14]
  • Tinder Select plans to host exclusive parties at an oceanfront compound in Montauk (Hamptons) this summer. [15]
  • Tinder Gold is a new premium feature (that includes all of Tinder Plus features) that allows subscribers to see who has "Liked You" before you swipe left or right on them. You also can see all your likes in one gallery. [16]
• Finances
  • Tinder added 284,000 paid subscribers in the third quarter of 2016 bringing its paid users to 1.5 million. [1]
• Members
  • Approximately 72% of Tinder users post photos wearing muted colors. [4]
  • People who face forward in photos are 20% more likely to be swiped right on. [4]
  • If you’re smiling in your photo you’re 14% more likely to be swiped right on. [4]
  • Less than 1% of Tinders 32 million users pay for the premium service Tinder Plus. [11]
  • 66.4% of gay users and 62.1% of lesbian users on Tinder agree that using the dating app will lead to a long-term relationship. [12]

References

1. Tinder Growing Paid Subscribers With Premium Offerings Like Tinder Boost
2. 2016 Dating Sites Reviews Choice Awards - Dating App
3. Tinder Launches its First Podcast Offering Dating Advice
4. Tinder’s New In-House Sociologist Provides Online Dating Advice
5. Tinder Offers a Secret Dating Service called Tinder Select for the Elite
6. How Dating Services Celebrated International Women’s Day
7. Two Recent Updates Are Paying Off Big For Tinder
8. Tinder Is Releasing A Online Desktop Version So Dating Is Available To All
9. Tinder Testing a New Feature to Encourage Meeting Up
10. 40,000 Tinder Pictures Scraped To Make A Dataset For AI Experiments
11. How Many Singles are Investing in Online Dating?
12. Tinder, Hinge Holding Wedding Competitions for Users Who Meet on Their Apps
13. Delta Partners With Tinder on Summer Campaign
14. Match Group Banks On Tinder To Lead It Into The Future
15. SuperSwipes, Celebrity Look-Alikes, And More Of The Week’s Biggest Dating News
16. Tinder Launches New Features With Tinder Gold

2016

• General Information
  • According to Google, Tinder is the second most search online dating service in 2015. [1]
  • Tinder is the recipient of the 2015 Dating Sites Reviews Editor's Top Pick Dating App Award. [2]
  • Tinder has generated more than 9 billion matches to date. [2]
  • On Sunday January 3rd, Tinder experienced the most downloads and the most growth of active users in a single day. [3]
  • Tinder has launched a new feature which is a push notification. The notification alerts users when there are 2x to 3x higher rate of matches in their local area. [3]
  • Tinder has a desirability score for each member which they spent more than 2 months developing. Factors taken into consideration include parts of the profile along with the number of swipes, rejections and mutual matches. [4]
  • You now can upload profile photos directly from your phone instead of just Facebook. Photos and cards are now larger on the screen [5]
  • New Tinder feature which allows you to “like” a message by tapping a green heart that appears next to a message you receive. [5]
  • Tinder has teamed up with GIPHY to allow users to exchange GIFs with their matches. [5]
  • January 3, 2016 was the single busiest day in Tinder's three-year history in terms of downloads and active users. [6]
  • 73% of college students ranked Tinder as their favorite dating app, followed by Bumble at 13% and OkCupid at 10%. [7]
  • 50% of Tinder users are in the college age group. [7]
  • 20% of Tinder users say they're looking for a hookup, 27% said they’re looking for a significant other, and 53% said they are looking to find friends. [7]
  • Tinder acquires Humin which is the startup that created the popular communication app Knock Knock. [8]
  • Tinder is working to add more gender options to their dating service for transgender users. [9]
  • Tinder Social is a new feature in the works that will allow you to connect with your friends on Facebook. [10]
  • Tinder's minimum age requirement moved from 13 (same as Facebook) to 18. [13]
  • Tinder partnered with Giphy in early 2016 and enable GIF support for messages. Now more than 100 million GIFs have been sent in the Tinder app. [16]
  • A Tinder study found that users of the app are 30% more likely to get a response from matches if they open with a GIF. Conversations with GIFs also last twice as long as conversations without them. [16]
  • Tinder and Spotify partner to bring additional features to Tinder. This includes being able to connect their Spotify account to Tinder, listing your top songs on your Tinder profile, and selecting an Anthem for your Tinder profile. [17]
  • Tinder launches the Tinder Stacks app for iMessage. This allows for your friends to vote on different things, basically a group decision-making tool. [18]
  • Tinder Boost is a new feature that gets your profile seen first by other members. It currently is being tested in Australia and costs around $5 USD for 30 minutes. [19]
  • A new feature for the Tinder app is called Smart Photos. It helps figure out which of your profile photos users like best. [20]
  • Tinder introduces dozens of new gender identity options. [21]
• Members
  • Tinder boasts 9.6 million daily active users and 583,000 paid members in Q4 2015. [6]
  • Only 13% of Tinder users reported relationships lasting beyond the one month mark. This is the lowest result of any dating service in the study. [6]
  • As of quarter 1 2016 Tinder has 25 million registered users and 1 million paid subscribers. [11]
  • In 2016 Tinder expects to double the number of subscribers it has. [12]
  • On average Tinder Users spend 35 minutes a day on the app and swipe (left or right) 140 times. [12]
  • The time of day which has the most users logged into Tinder is 9pm. [13]
  • The Washington Post reported one man's success rate on Tinder. He swiped right 203,000 times and got 150 first dates. That is a success rate of 0.6%. [15]
  • Tinder has over 40 million users worldwide (196 countries) and more than a billion daily swipes. [22]
• Finances
  • Tinder is valued at $1.2 billion according to Deutsche Bank. [6]

References

1. Google Reveals 2015's Top-Searched Dating Apps And Sites
2. 2015 Dating Sites Reviews Choice Awards - Dating App
3. Tinder’s New Feature Tells Users When Match Likelihood Increases
4. Tinder Gives its Users a Secret “Desirability” Rating
5. New Tinder Update Allows Non-Facebook Photos
6. Match Group Releases Q4 2015 Financial Results
7. Survey Says College Students Mostly Use Tinder To Find Friends
8. Tinder Swipes Right On Humin Acquisition
9. Tinder Plans to roll out Options for Transgender Users
10. Tinder Social Feature is Outing Tinder Users in Your Circles
11. Match Group Sites Show Growth Despite Tinder’s Popularity
12. Tinder Expects Paid Subscribers will Double in 2016
13. What’s the Best Day for Online Dating?
14. Tinder Finally Setting Age Restrictions for its App
15. The Gender Gap of Online Dating
16. Research Says Using GIFs On Tinder Can Increase Your Chances
17. Tinder And Spotify Partner To Turn Up The Volume On Your Love Life
18. New Tinder Stacks App Doesn’t Involve Dating
19. Tinder Boost Will Soon Let Users Pay To Be Seen First
20. Tinder’s New Smart Photo Feature Could Score You More Matches
21. Tinder Introduces Dozens Of New Gender Identity Options
22. The Evolution Of Tinder: How The Swipe Came To Reign Supreme

2015

• General Information
  • There are 150,000 Tinder users in Ireland. [1]
  • Men swipe “like” on a woman’s profile on average 46% of the time. Women swipe “like” on a man’s profile on average only 14% of the time. [1]
  • Tinder is the winner of the 2014 Editor's Choice Top Pick - Innovative Award. [2]
  • Women will swipe right 74% of the time when shown a man with well groomed facial hair. These men also recieve 37% more matches than men without facial hair. [3]
  • Activity from users on Valentine’s Day surpassed any day since Tinder launched in 2012. [4]
  • On Valentine's Day this year Tinder users who logged in experienced a 60% increase in matches. [4]
  • Tinder projects to have 40 million active monthly users by April 2015. [5]
  • Tinder Plus is launching in the United States in March. [6]
  • Tinder Plus is designed to help reduce spammers by limiting the number of swipes a non paying member can do everyday. [6]
  • Tinder partnered with Telesign to help combat fraudulent accounts on the dating service. According to the CTO spam traffic is down by about 90%. [7]
  • A Tinder account can now be connected with an Instagram account. If done so, other members can view the last 34 pictures the Tinder member posted on Instagram. [8]
  • Hilary Duff confirms she has a profile on Tinder and has been out on one date with another member. [9]
  • Tinder starts to sell Ad space so they can begin to show general advertising on their app. [12]
  • Tinder's new feature allows users to swipe up to show the match that they are super interested. [15]
  • After only 5 months CEO Chris Payne has stepped down. Co-founder Sean Rad was asked by Match Group to take control once again. [16]
  • Of all of the popular dating services Tinder has the most mentions on Twitter. [17]
  • Tinder took the top spot for highest average engagement and most posts shared by fans on social media. [17]
  • Upcoming changes will boost connections made on the Tinder dating app by 30%. These changes should happen by the holidays. [18]
  • The Moments feature (share photos that expire) has been removed from the Tinder app. [19]
  • Tinder profile and inbox has been revamped. Users can now add employment and education information. [19]
• Members
  • In 2013 Tinder quickly gain half a million users by marketing to the college crowd. [10]
  • By quarter 1 of 2015 Tinder has 24 million members. [10]
  • 70% of Tinder members belong to a traditional online dating site. [11]
  • For every 4 women on Tinder there are 6 men. [11]
  • 30% of Tinder members are married and another 12% are currently already in a relationship. [11]
  • Tinder now offers verified profiles for notable public figures, celebrities and athletes. A profile is verified when you see a blue and white checkmark badge next to it. [14]
  • 80% of users are looking for long-term relationships. [18]
  • The Tinder app currently receives 1.6 billion swipes per day, 26 million matches per day and 9 billion total matches since its debut in 2012. [18]
  • From the user swipes, 1.5 million in-person dates stem from Tinder each week. More than half of those make it to a second date. [18]
• Finances
  • Tinder with its brand recognition is charging companies to be seen with its brand. [3]
  • Gillette teamed up with Tinder to find out how successful men with facial hair are on the dating app. [3]
  • TInder is part of a IAC subsidiary called The Match Group. The Match Group plans to file for an IPO soon. [13]

References

1. Only 1% of Tinder Users Find a Match
2. 2014 Dating Sites Reviews Choice Awards - Innovative
3. Tinder Looking for Revenue Through Product Tie-Ins
4. Valentine’s Day was Tinder’s most active day ever
5. New Report on Dating App Trends Reveals Some Surprises
6. Tinder Takes Aim at Spam Bots with Tinder Plus
7. Tinder announces spam is down 90%
8. Tinder Update Brings Instagram Into The Mix
9. Hilary Duff Tries Tinder, Possibly For A New Reality Show
10. Tinder’s Strategy in Gaining 24 Million Users in 2 Years
11. Online Dating Sites Still More Popular than Tinder
12. Tinder Treads New Ground With Ads
13. Tinder, Match and OkCupid to launch IPO
14. Tinder Offers Verified Profiles Feature
15. Swipe Up: Tinder Introduces New 'Super Like' Feature
16. Tinder Ousts New CEO and Founder Sean Rad Steps Back In
17. Which Dating Service Rules On Social Media?
18. Tinder Promises 30% More Matches With Algorithm Change
19. Tinder rejects Moments with New Update

2014

• General Information
  • Tinder experienced an outage on Sept 3rd for about 20 minutes. [3]
  • Tinder went from 5 million swipes a day in December 2013, to over a billion swipes a day in September, 2014 (and 12 million matches a day). [5]
  • It is reported that Tinder is full of spammers that try to lure daters away onto other pay sites. [6]
  • In November Tinder will introduce a paid service. The free service will remain the same while the paid service will offer enhanced features. [7]
  • Experts estimate Tinder has about 50 million active users. [8]
  • On average singles log into Tinder 11 times a day. Women spend 8.5 minutes each time and men spend 7.2 minutes each visit. This adds up to over 90 minutes a day. [8]
  • Tinder founder Sean Rad has been demoted from CEO to President. [9]
  • Tinder Plus will launch this month which will offer some new paid features. [9]
    • The first feature is an undo button that allows you to revisit profiles in which you have already rejected.
    • The second is a travel feature called Passport that allows you to review matches from another city.
  • A testing phase for Tinder Plus will be launched in the UK, Germany and Brazil. 40% of users will have access to it and prices will range from 99 cents to 20 dollars. [10]
• Finances
  • IAC/InterActiveCorp bought back 10% of mobile dating service Tinder. [1]
  • IAC has stated that in 2014 Tinder will start generating revenue. [2]
  • Tinder has the potential to generate $75 million a year in revenue. [4]
  • Tinder is now expected to have the ability to generate $180 million in revenue. [5]
  • Barclays predicts Tinder's valuation will reach $1.1 billion by the year 2015. [5]

References

1. Is Tinder Worth $5B? IAC Says No
2. IAC Reports Q1 2014 Results
3. Tinder Outage
4. Tinder’s Star is Still Rising
5. IAC Continues To Make Big Moves In The Online Dating World
6. Tinder Spammers Still Going Strong Despite Security Improvements
7. Tinder is Looking to Cash in with New Paid App Service
8. Are Photos All that Matter When it Comes to using Tinder?
9. Tinder CEO Demoted in Company Shake-up; Presses Forward with New Features
10. Tinder Testing its New Premium Services by Charging up to $20 per Month

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