Dating Services

Tinder Releases Trailer for Its New Series Swipe Night

Tinder
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Tinder releases trailer for Swipe Night

In time for scary movie season, dating app Tinder has released the first official trailer for its original interactive series ‘Swipe Night.’ Tinder will release a new episode every Sunday beginning October 6th, with its fourth and final episode dropping October 27th.

The series will be accessed only over the Tinder app for now, and users will not only get to watch the series but will also play an active role as they make choices to see where the story leads. Swipe Night is about the apocalypse, with the central question being: how would you spend your last few hours on earth, and who would you spend them with?

Match.com Responds To FTC Lawsuit And Fraud Allegations

Match.com
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Match.com released an official statement regarding the Federal Trade Commission’s allegations that the dating service exposed consumers to the risk of fraud and engaged in other deceptive and unfair business practices.

In a lawsuit filed in the Northern District of Texas, the FTC alleges that Match used fake notifications to trick users into upgrading to premium subscriptions and that the company deceived consumers by failing to provide clear disclosures and cancellation practices. Match has denied the allegations, claiming that the issues pointed out by the FTC have “either been taken grossly out of context or permanently eliminated by Match.”

How Much User Data is Facebook Dating Collecting?

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Facebook Dating User Data Privacy

Facebook Dating just launched, but privacy advocates are warning despite all the opt-in features, Facebook could be collecting more data than you realize.

Facebook Dating is reassuring potential customers by allowing them to make decisions about how visible they want to be on the app – including providing features to block certain users from appearing in your matches (like an ex) and hiding your dating profile from friends and work colleagues. Even some of the more questionable features – like “secret crush” – where you can identify someone you secretly like over the app, and if they do the same you two are matched, are only activated when users choose them.

Tinder’s Latest Legal Entanglements: Trademark Infringement and Alleged Illegal Payoffs

Tinder
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Near the end of September, Tinder had a litigious week. News of two legal matters - one new, one ongoing - that involve the dating platform and its parent company recently came to light.

Tinder has issued two complaints alleging trademark infringement to the startup dating app Wild. The complaints concern Wild’s original logo, which featured a mirror image of Tinder’s flame design in place of the dot over the ‘i’. Match Group, owner of the Tinder brand, sent an email to Wild demanding that the logo be changed:

"Your application uses, without authorization, the 'Flame Outline' design/logo, a trademark owned and controlled by Tinder, Inc… As we seek an amicable and swift resolution to this matter, we ask that your app immediately cease using any Tinder trademarks of any other name or mark which is likely to lead consumers to mistakenly believe its products or services are associated with Tinder or authorized by Tinder. If satisfactory modification is not made to address these violations, we ask that your application be removed from the platform."

Beauty Brand Urban Decay Partners with Bumble in New Campaign

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Urban Decay Partners with Bumble

Popular beauty brand Urban Decay has partnered with dating app Bumble in its latest marketing campaign launch to promote its new line of Naked Honey makeup products.

Urban Decay will give away 1,000 of its new eye makeup palettes over Bumble’s app. The campaign will target users across all three of Bumble’s services – BumbleDate, BumbleBFF and BumbleBiz - to reach the app’s 63 million users. Bumble will also cross-promote the campaign on Instagram.

Urban Decay’s partnership with a female-forward dating app is an extension of its existing Instagram campaign, which featured megastar singer and body-positive advocate Lizzo wearing the new makeup line.

FTC Sues Match Group For Fraud

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The Federal Trade Commission announced it is suing Match Group for using fake notifications to trick users into paying for subscriptions to Match.com. The FTC also alleges that Match Group unfairly exposed consumers to the risk of fraud and engaged in other allegedly deceptive and unfair practices to induce users to subscribe and keep them subscribed to the dating service.

Match.com allows users to create a profile and use some of the platform’s features for free. However, users are prohibited from responding to messages from admirers unless they upgrade to a higher membership tier with a subscription fee. According to the FTC’s complaint, Match sent misleading advertisements to users with free accounts stating that someone had expressed interest in them and encouraging them to subscribe to the service to view the message and the identity of its sender. Many users purchased subscriptions as a result of these deceptive ads, believing they were going to communicate with a real user who could be “the one.”