Relationships

Tinder and Bumble Have Become Political Campaign Tools

Dating
  • Monday, March 23 2020 @ 10:02 am
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Tinder and Bumble Have Become Political Campaign Tools

It’s the 2020 election season, and political campaigns are competing for young voters – and turning to dating apps Tinder and Bumble for help.

Young campaign volunteers are using dating apps to chat with their matches and advertise for their candidates over dating apps, according to International Business Times. Some are even springing for premium versions of Tinder so they can change location and engage voters in other states. Still other app users are advocating for more political engagement, including announcing in their profiles that they only date registered voters.

Daters Overwhelmingly Turning to Apps Amid Coronavirus Outbreak

Dating
  • Monday, March 16 2020 @ 09:18 am
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Daters Overwhelmingly Turning to Apps Amid Coronavirus Outbreak

We might be social distancing, but rest assured - singles are looking to dating apps to keep their love lives going during the coronavirus pandemic. 

A recent survey conducted by Dating.com found that there was a spike in dating app activity among users in countries around the world as the coronavirus becomes widespread. As many as 82 percent of singles are turning online as they self-quarantine in their homes.

From those surveyed, more than 50 percent of daters said that they would be interested in conducting online dates to get to know people they’ve met online to avoid spreading or catching the virus. Thirty percent of those surveyed said that they are going to just stick with messaging and chatting with matches using their dating apps until they are able to meet up in person. Notably, only 5 percent of singles reported that they are going to stop dating altogether until the virus passes.

eHarmony’s Third Annual Happiness Index Reveals What’s Keeping American Couples Together In 2020

Studies
  • Tuesday, March 10 2020 @ 03:34 pm
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The Happiness Index: Love and Relationships in America
Image: eHarmony

Sex. Politics. Equality. Mental health. Climate change. Commitment. These are the things on couples’ minds in 2020, according to eHarmony’s third annual installment of "The Happiness Index: Love and Relationships in America."

Eight-two percent of American couples say they’re happy in their current romantic relationships (down just slightly from last year’s 83%). Although there’s no exact science to creating a satisfying partnership, surveys like these offer insight into what makes successful couples thrive. Two factors at the top of the list are sex and quality time.

Couples in 2020 are more likely to prioritize sex than couples in 2019. This year’s Happiness Index found that 86 percent of couples who have sex with their partner weekly are happy. The 78 percent of couples who have sex monthly and 66 percent who have sex a few times per year are less happy than their counterparts. But it’s not just sex that matters — couples who focus on both sex and quality time with each other are happier (87 percent) than couples who focus only on sex (69 percent) or quality time (82 percent).

Survey: Despite The Popularity Of Online Dating, 75% Of Singles Want To Meet IRL

Statistics
  • Tuesday, February 25 2020 @ 01:01 pm
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Most singles want to meet in real life.

We’ve all seen a rom-com meet-cute. A soon-to-be couple accidentally touches hands while reaching for the same item at a grocery store. Or ends up covered in coffee when one person literally runs into the other on their walk into work. Or gets into an argument during a minor case of road rage. The best meet-cutes in movies happen under dubious circumstances, often at the most awkward or embarrassing moments of the characters lives.

In real life, most of us would prefer to meet our future partners under better conditions, and thanks to online dating, these love-at-first-site meetings are becoming a thing of the past. According to an article published by Stanford University in 2019, matchmaking is now done primarily by algorithms. Today’s heterosexual singles are more likely to meet a romantic partner online than through personal connections. But is that actually what we want?

OkCupid Unveils Global “Ask Yourself” Ad Campaign on Most Important Issues for Daters

Dating
  • Monday, February 24 2020 @ 09:55 am
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  • Views: 71
OkCupid Ask Yourself Marketing Campaign
Image: OkCupid

OkCupid launched a new provocative ad campaign called “Ask Yourself,” which focuses on questions that can serve as deal-breakers to younger daters. The campaign doesn’t shy away from getting political, since the majority of its customers are most interested in partners that align with them politically.

The campaign includes illustrated outdoor posters that feature the most popular topics discussed among OkCupid users. For example one poster states: “It’s OK not to date a man who won’t vote for a woman” and “It’s OK to choose to only date someone who’s pro-choice.” It also features animations and a series of polls for Instagram stories, gauging people’s opinions on a wide range of topics from light to serious - such as thoughts on body hair, climate change, and Trump’s impeachment.

Bond Touch Bracelets Help You Stay Connected With Your Long-Distance Love

Couples
  • Thursday, February 20 2020 @ 12:11 pm
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  • Views: 165

Online dating has given us wonderful things and terrible things, and some things that are wonderful and terrible at the same time. It allows us to connect with potential partners all over the world (wonderful), but it also opens us to the possibility of falling in love with a perfect match who lives hours, miles or even oceans away (terrible). Despite what they say about absence and the heart growing fonder, and the ever-expanding number of communication tools that claim to bring us closer, long-distance relationships are hard.

Entrepreneurs are eager to find ways to help couples stay connected no matter where they are in the world. Bond Touch bracelets use haptic technology to let you and your dearest physically feel each other, even when you’re apart. When you touch your bracelet, your partner’s matching bracelet vibrates and lights up in the color of your choice, letting them know they’re on your mind. Bond Touch bracelets are waterproof up to three feet, with a battery life of up to four days and a variety of accessory bands that can be swapped to customize your style.

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