Relationships

Bumble Confirms Ad Featuring Serena Williams Will Air During SuperBowl

TV Shows
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Bumble confirmed that a new ad featuring its latest celebrity partner Serena Williams will debut during the first half of the SuperBowl.

According to AdWeek, Bumble teased a new campaign with the tennis star, admitting that it would coordinate with the SuperBowl, though it wasn’t clear if they were planning to air an ad during the game, one of the most-watched annual events in the U.S. (and one of the most expensive ad buys). Bumble has now confirmed their first SuperBowl ad will feature Serena Williams and their new campaign “The Ball is in Her Court.”

Bumble, a female-friendly dating app, is serious about its female-empowerment mission. Over the past few years, the brand has debuted offerings that appeal specifically to women, such as partnering with Moxy Hotels to offer BumbleSpot – verified locations where Bumble users can meet for dates, career networking, or potential new friendships - in an effort to create safe spaces for women.

Study Reveals How Single Americans Research Each Other Before Dates

Dating
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The first date can be a tense moment no matter who you’re seeing, but when you’re meeting a stranger you’ve only communicated with through a dating platform, the stakes are even higher.

So you examine their photos for evidence of editing. You comb through their profile looking for signs they might not be who they say they are. And when that’s not enough, you take your detective powers elsewhere. Some call it stalking, others call it pre-date research - either way, a lot of us are doing it.

Risk mitigation specialists JPD surveyed 2,000 Americans to find out exactly how, and how often, singles investigate prospective mates. According to JPD’s findings, 77 percent of active daters research matches on a regular basis. Of those who do, most spend 15 to 30 minutes conducting their investigations. Some admit to spending 45 minutes or more on research before a date. Only 11 percent said they never research dates at all.

5 Social Apps For Travelers And Adventurous Singles

Dating
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You’re itching to book your next trip, but none of your friends are available and you don’t have a significant other. What’s a solo traveler to do? Apps dedicated to connecting travelers are on the rise. Some are explicitly designed to be digital matchmakers for singles with wanderlust, while others are intended to connect explorers looking for travel buddies or local guides. Here are five to try on your next adventure.

TourBar

TourBar is a mobile-first social network made to help jetsetters find dates or travel companions. Members can register as a solo traveler headed to a destination or as a local guide ready to reveal the best restaurants, beaches, bars and other must-see spots in their city. All users on the site are verified for a safer, less stressful international travel experience. TourBar’s ambitious goal is to become a platform for solo travelers of all kinds, where members can share travel plans and recent experiences with others looking to visit a destination.

Dating’s High Season Begins Sunday January 6th In Countdown to Valentine’s Day

Dating
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Sunday January 6th is the busiest day of online dating’s high season, with many people downloading apps and swiping right, hoping to find love in the cold winter months, also known as “cuffing season.”

More people are also motivated to find love thanks to New Year’s resolutions (and the cold weather). With the holidays behind us, January is the perfect time to adopt new habits, including trying a new dating app or rejoining one you’ve used before.

Research has shown over the years that the first Sunday of January is generally the best time to download a dating app and start swiping. Most apps have reported a surge in activity on this particular day, as well as generally increased activity during the month of January through February 14th.

Experts Predict What Dating Will Look Like In 2019

Dating
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With 2018 in the rearview mirror, dating experts are sharing their predictions for the year that lies ahead. What trends can singles look forward to? How will the online dating industry progress in 2019? Here’s what experts think the new year has in store.

Singles Will Embrace ‘Old-Fashioned’ Dating

Dating is headed back to basics says emotional wellness expert Dr. Natasha Sharma. “People are ready to start ditching the shallow, so-many-choices approach to dating, and move back to more ‘older-fashioned’ ways and alternative ways of meeting people,” she told Global News.

Data from Zoosk backs up Sharma’s prediction. A survey found that online daters were considered more old-fashioned in 2018, and that users who described themselves as old-fashioned in their profiles received 16 percent more messages than those who didn’t. The survey also found a majority of singles still consider holding a door open for someone and paying for the first date to be romantic gestures.

What Science Taught Us About Sex, Dating And Relationships In 2018

Studies
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Love is one of life’s most inscrutable experiences, but that hasn’t stopped scientists from trying to solve its mysteries. With each study that’s conducted, we get closer to understanding love, sex, dating, relationships and breakups - and knowledge, as they say, is power. Here are some of the insightful and interesting findings scientists shared about these topics in 2018.

People Aspire To Date Partners Who Are Out Of Their League

One of the year’s most viral studies revealed that the majority of singles who use online dating services tend to message people exactly 25 percent more desirable than they are. The study also found that singles switch up their messaging strategies based on their target’s desirability and that, though the odds of winning over a match who is out of your league may seem slim, it’s not a hopeless cause if you’re willing to make an effort.