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New Dating Study Reveals Everyone Wants A Partner Who’s Out Of Their League

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Online daters aim high when it comes to hooking up and finding love. According to a recent study published in Science Advances, both men and women aspire to date partners who are “out of their league.”

Researchers from the University of Michigan and the Santa Fe Institute analyzed heterosexual dating habits in four major U.S. cities – New York, Boston, Chicago and Seattle – using messaging data from a popular unnamed online dating service. The results of the study revealed that singles pursue partners who are, on average, 25% more desirable than themselves.

A person’s desirability was determined in part by the number of initial messages they received. The most popular individual in all four cities was a 30-year-old woman living in New York, who received 1504 messages during the period of observation, equivalent to one message every 30 minutes, day and night, for the full month of the study.

However, desirability is not just about the quantity of people contacting a user - the quality of people also matters. Those who receive messages from highly desirable people are presumably more desirable themselves. To account for this, the researchers looked at the aggregate desirability of those sending the initial messages using PageRank scores.

Match Group Sees $421 Million in Revenue for Q2

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Match Group, the parent company of popular dating apps such as Tinder, OkCupid, and PlentyofFish, reported second quarter earnings of $421 million, exceeding industry analyst expectations.

The rise in profits was thanks to its star app Tinder, which gained an additional 300,000 subscribers in Q2 alone, and has seen a record 3.8 million subscribers to date. Match Group expects to earn $1.72 billion this year, with Tinder expected to exceed $800 million in revenue, according to Fortune Magazine. Match Group’s subscribers for all apps total about 7.7 million.

“Retention and conversion were a bit stronger than we thought they would be,” Chief Executive Mandy Ginsberg told website MarketWatch.

OkCupid Finds ACLU Supporters Get More Dates

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Are you more progressive or conservative? Turns out it makes a difference in your love life. OkCupid recently found that among its members, ACLU supporters, who are generally associated with more progressive political views, get more dates.

Talking politics on a date has historically been tricky, especially now with the U.S. so divided. Because politics is front and center in our lives today, online daters like to know where allegiances lie before they decide whether to like or pass on a person. Political beliefs do matter when it comes to dating, which is why OkCupid came up with a way for users to identify someone’s politics up front, offering badges to show what causes the user supports, like the ACLU.

Facebook Has Started Internal Testing Of Its New Dating Feature

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Image: JaneManchunWong

Facebook dominated dating industry news in May when it announced plans to launch a dating product at the company’s annual F8 developer conference. Reactions ran the gamut from blase to snarky to supportive, but specifics about how the feature would look and function were scarce.

Now, after months of speculation, independent app researcher and reverse engineer Jane Manchun Wong reveals that the social media giant has taken major steps towards releasing the feature. Facebook is now testing its dating product internally with employees, and screenshots suggest what the feature may have in store for the public when it officially debuts.

Wong was able to access the signup screen for the new feature. The screen greets users with the message “For Facebook Employees” and goes on to explain that the product is currently for US Facebook employees who have opted-in to “dogfooding” - a tech industry term that refers to testing products internally on a company’s own employees - the upcoming dating feature.

China Cracks Down On Romance Fraud, Arrests More Than 1000 Scammers

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Chinese dating scammers are in hot water this summer. More than a thousand members of fraud rings have been arrested in the country over the last two months, potentially saving thousands of singles from falling victim to their deceit.

In June, police in the southern province of Guangdong cracked down on 13 gangs who posed as attractive women in order to con men into purchasing pricey products like tea and wine. Authorities apprehended a total of 1,310 suspects, each of whom could approach up to 1,500 victims per month.

“These scam gangs [succeed] because they capture the psychology of many men: When facing beautiful women, men lose their judgement, and feel too shy to refuse,” a Guangdong police officer said at a briefing about the arrests.

China’s Tinder Explores AI, Monetization, And Overseas Expansion

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Chinese Tinder clone Tantan is embracing the future with open arms.

Like several of its colleagues in the United States -- including Match, Happn, and Hinge -- Tantan is experimenting with artificial intelligence as a tool for modern matchmaking. Chief Executive Yu Wang announced earlier this month at RISE Hong Kong that AI is a primary focus for the company in the second half of 2018, and that he hopes it will be a key driver of growth going forward.

The technology will be used to improve the accuracy of user acquisition and advertising, as well as to boost growth in user numbers and revenues more generally.