Online Dating

Ashley Madison Studies Reveal Partners Who Are Most Likely To Cheat

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Is your partner a doctor? A Libertarian? Obsessed with tattoos? If so, a series of surveys from married dating site Ashley Madison says they may be more likely to cheat.

As the world’s foremost experts in affairs, with more than 39 million users in 53 countries, the folks at Ashley Madison know a thing or two about infidelity. Several studies conducted by the company this year reveal the secrets of America’s cheaters, including who’s most likely to be unfaithful, what they’re attracted to when they do it, and which partners are most likely to forgive an adulterous indiscretion.

One survey determined the professions that are most likely to stray. The most common jobs for cheating women are in the medical field (nurses/doctors). “A combination of long hours of potential stress mixed with a natural reaction to stress just might be the reason these women in the medical profession seek out an affair,” reports Ashley Madison.

Match Group Sees $421 Million in Revenue for Q2

Finances
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Match Group, the parent company of popular dating apps such as Tinder, OkCupid, and PlentyofFish, reported second quarter earnings of $421 million, exceeding industry analyst expectations.

The rise in profits was thanks to its star app Tinder, which gained an additional 300,000 subscribers in Q2 alone, and has seen a record 3.8 million subscribers to date. Match Group expects to earn $1.72 billion this year, with Tinder expected to exceed $800 million in revenue, according to Fortune Magazine. Match Group’s subscribers for all apps total about 7.7 million.

“Retention and conversion were a bit stronger than we thought they would be,” Chief Executive Mandy Ginsberg told website MarketWatch.

OkCupid Finds ACLU Supporters Get More Dates

Communication
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Are you more progressive or conservative? Turns out it makes a difference in your love life. OkCupid recently found that among its members, ACLU supporters, who are generally associated with more progressive political views, get more dates.

Talking politics on a date has historically been tricky, especially now with the U.S. so divided. Because politics is front and center in our lives today, online daters like to know where allegiances lie before they decide whether to like or pass on a person. Political beliefs do matter when it comes to dating, which is why OkCupid came up with a way for users to identify someone’s politics up front, offering badges to show what causes the user supports, like the ACLU.

China Cracks Down On Romance Fraud, Arrests More Than 1000 Scammers

Legal
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Chinese dating scammers are in hot water this summer. More than a thousand members of fraud rings have been arrested in the country over the last two months, potentially saving thousands of singles from falling victim to their deceit.

In June, police in the southern province of Guangdong cracked down on 13 gangs who posed as attractive women in order to con men into purchasing pricey products like tea and wine. Authorities apprehended a total of 1,310 suspects, each of whom could approach up to 1,500 victims per month.

“These scam gangs [succeed] because they capture the psychology of many men: When facing beautiful women, men lose their judgement, and feel too shy to refuse,” a Guangdong police officer said at a briefing about the arrests.

China’s Tinder Explores AI, Monetization, And Overseas Expansion

China
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Chinese Tinder clone Tantan is embracing the future with open arms.

Like several of its colleagues in the United States -- including Match, Happn, and Hinge -- Tantan is experimenting with artificial intelligence as a tool for modern matchmaking. Chief Executive Yu Wang announced earlier this month at RISE Hong Kong that AI is a primary focus for the company in the second half of 2018, and that he hopes it will be a key driver of growth going forward.

The technology will be used to improve the accuracy of user acquisition and advertising, as well as to boost growth in user numbers and revenues more generally.

OkCupid Launches “DTF” Ad Campaign to Mixed Reviews

Communication
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Dating app OkCupid recently launched a new marketing campaign centered around the popular yet derogatory dating phrase “DTF,” but giving it new meaning in the age of #MeToo. The campaign is also a dig at Tinder, which is known for its hook-up reputation.

Instead of employing DTF with its usual meaning (which is widely seen as demeaning to women and refers to Down to F@#k), OkCupid has turned the term on its head to engage people to try the app. For instance, one campaign poster defines it as “DT Fall Head Over Heels” with a picture of one woman lovingly carrying another who is holding a rose (the symbol of romance). This nod to inclusivity for the LGBTQ community did not go unnoticed, with couples recreating the shot next to OkCupid’s campaign posters and posting them to social media.

Other campaign posters include optional endings as well, such as “DT Feel Fabulous” “DT Forget Our Baggage” or even slightly more irreverent “DT Four Twenty” or “DT Fight About the President.” (Note: OkCupid has seen a 64% increase in political terms being employed in user profiles over the last year.)