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eHarmony Free Communication this Thanksgiving Day and Weekend - 2017

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To celebrate Thanksgiving in the United States, eHarmony is allowing new and existing users to communicate with their matches for free for 6 days starting Wednesday November 22nd and ending at the end of day on Monday November 27th.

To start off you will first need to create a free account on eHarmony. This will require you to fill out a profile and the personality questionnaire (multiple choice). No coupon code or credit card is required and the whole process should take you about 30 minutes to complete. Once you are finished you will then get your first set of matches. You can then go ahead and review the matches profiles and if one or more of them peak your interest you can then communicate with them by sending them a message. eHarmony has a lot of members and you will get new matches come every day. The only thing not included during free communicate weekends are profile photos.

Thanksgiving is a great time to checkout dating services like eHarmony. During holidays dating services become extra busy so there is a greater chance of finding your match. Plus with this promotion all users can message each other which means many more responses.

For more information about this online dating service, please read our review of eHarmony.

Tinder Hires Female Development Team to Enhance User Experience

Communication
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Tinder’s new CTO Maria Zhang has her work cut out for her: she’s tasked with making the popular dating app Tinder more engaging for users around the world, and moving away from the mindless swipe the app introduced. She also wants to create a better user experience specifically for female Tinder users.

According to a feature in PC Magazine, Zhang hired a team of female developers to help her craft new premium features and make Tinder more inclusive for users in other countries, who don’t meet or date people in the same way Americans do. She also opened a satellite tech office in Silicon Valley in addition to hiring staff for the L.A. headquarters.

Research Indicates Online Dating Is Creating Stronger, More Diverse Marriages

Studies
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Online dating has been accused of ruining romance, fueling hook-up culture, spreading STDs, promoting superficiality, undermining marriage, eroding traditional values, and that’s just a scratch in the surface of the critiques levied against modern matchmaking.

But for all the complaining we’ve done - and likely will continue to do - about online dating, it’s not all doom and gloom. Recent research suggests the rise of digital dating services could be behind stronger marriages, more connections between people from different social circles, and an increase in interracial partnerships.

Economists Josue Ortega at the University of Essex and Philipp Hergovich at the University of Vienna in Austria set out to examine how today’s tech-savvy singles are changing society.

Dating Apps Turn to User Behavior, Social Media to Provide Better Matches

Matching
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Online dating algorithms have gotten a lot of attention (and criticism) because they’re the basis of how matchmaking works. Many dating apps are secretive about their matching process, but traditionally, algorithms match people on the basis of profile information, questionnaires, and user preferences.

But according to a recent article by Gizmodo, online dating companies can collect more information about their customers through analyzing user behavior, which includes what users do on social media as well as on the dating app. Companies are now starting to use this behavioral data for matchmaking purposes rather than relying on profiles and user preferences.

eHarmony, Match and OkCupid are known for their long surveys and profile questions, which they maintain helps them more accurately assess potential matches. But dating apps like Tinder, Bumble and LoveFlutter prefer mining users’ social media streams, bypassing questions and looking to online behavior.

Everyone’s First Profile Photo Is Now Black And White On The League

Photos
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It’s been a big year for The League. The members-only dating app for “high-achieving” singles launched for Android in January, and has expanded to more than 20 cities including London, Toronto, Miami, Detroit, Denver, Seattle, and Portland.

Only a lucky few are accepted onto the app, after passing through a strict screening process that now requires applicants to be “attractive enough to at least look good in black-and-white photos.”

That’s right, The League is going monochrome.

The company announced Monochrome View in a blog post on October 24. The new feature displays every profile’s first picture in black and white, requiring users to swipe through all the pictures if they wish to see the same photo in full color. The question is: why?

Why Match Group Remains A Market Leader In A Volatile Industry

Industry
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Save traveling to an untouched tribe in the Amazonian rainforest, you’d be hard-pressed to find someone who hasn’t heard of Match Group.

The company was a pioneer in the industry, becoming the first major dating site to register a domain in 1995. Today Match Group offers dating products in 38 languages across more than 190 countries, and boasts a portfolio of over 45 brands including Match, OkCupid, Tinder, PlentyOfFish and Our Time.

So what keeps Match Group on top, more than two decades later?