Celebrities

Badoo and Mel B Partners with a Podcast

Badoo is the latest dating service to venture into the world of podcasting with a new show that takes an honest look at the highs and lows of modern romance. “The Truth Flirts” is an eight-episode series hosted by Melanie Brown, aka Mel B or the Spice Girl formerly known as Scary.

Speaking to the British newspaper The Independent, Brown revealed that she doesn’t currently use dating apps because she is “perfectly happily single” but that she finds the concept “fascinating.”

“I was on a dating app a couple of years ago but that was because my friend set my profile up as a joke,” she said. “It was a picture of me and my friend and I would scroll through it on a Thursday or Friday night and see how people reacted. It was fun at the time. I understand why people find it quite addictive.”

Popular beauty brand Urban Decay has partnered with dating app Bumble in its latest marketing campaign launch to promote its new line of Naked Honey makeup products.

Urban Decay will give away 1,000 of its new eye makeup palettes over Bumble’s app. The campaign will target users across all three of Bumble’s services – BumbleDate, BumbleBFF and BumbleBiz - to reach the app’s 63 million users. Bumble will also cross-promote the campaign on Instagram.

Urban Decay’s partnership with a female-forward dating app is an extension of its existing Instagram campaign, which featured megastar singer and body-positive advocate Lizzo wearing the new makeup line.

Lauren Daigle

Grammy-winning Christian singer Lauren Daigle has partnered with Bumble BFF to help promote its “Asking for a Friend” campaign.

The star joins other celebrities such as Jameela Jamil and celebrity gamer Kristen Valnicek, who have joined forces with Bumble to encourage its users to build friendships and support networks to counter the growing problem of loneliness and isolation around the world, especially among young women. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

“At its core, music is about connecting with others - whether sharing a favorite song or hanging at a concert (with a couple thousand friends),” Daigle told The Christian Beat. “Bumble BFF is similar in a way, in that people can find comfort and connect to others through conversation.”

Image: Bumble

Bumble announced its most recent partnership with Gen. G to create the first all-female team of professional Fortnite players.

According to CNBC, the female-friendly dating app will also become the official partner for Kristen Valnicek (a.k.a. KittyPlays), a content creator and Twitch player who is head of new gaming initiatives for Gen. G, a global esports organization that was originally founded in South Korea.

Image: Bumble

Dating app Bumble is going all-in on its mission to empower women. The latest move is launching a new ad campaign to help combat loneliness, featuring activist and actress Jameela Jamil.

The #askingforafriend campaign launches August 4th in honor of International Friendship Day, and will focus on encouraging Bumble users to build friendships to counter the growing problem of loneliness around the world. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

In big news for the dating app industry – Democratic Presidential candidate Pete Buttigieg met his husband on Hinge. And after his public remarks praising the dating app, it seems Hinge has also seen a spike in gay users.

Fortune reported that the app has seen a 30 percent increase in gay memberships since April 1^st, around the time the rising star mayor of South Bend Indiana disclosed he used the app and ended up meeting his husband Chasten on it.

“We’re proud of all of the relationships we’ve helped set up — including Mayor Pete and Chasten,” Hinge CEO Justin McLeod told Fortune. “We’re happy to see that their love story has encouraged even more members of the LGBTQ community to find their person on Hinge.”