OkCupid Review (OkCupid.com)

Whether you’re looking to meet new friends, find a hot hookup, or start connecting with someone who could turn out to be the love of your life, OkCupid’s got you covered. On OkCupid they say “Dating Deserves Better” and they’ve got the features to make this happen. The site uses your responses – and a math-based matching system – to pair you with compatible dates, promising a high accuracy rate as long as you know what you want and are honest about it. And best of all: it’s completely free to use (they do have paid upgrades for certain features).

OkCupid was founded by Chris Coyne, Sam Yagan, Max Krohn, and Christian Rudder, four men with impressive resumes. In addition to OkCupid, Coyne oversaw the development of TheSpark.com and SparkNotes.com, two hugely popular websites that have received accolades from publications like The New York Times, The Wall Street Journal, USA Today, and Newsweek. Yagan was also involved with TheSpark.com, as well as MetaMachine, Inc., Delias, Corp., and Barnes & Noble, Inc. Krohn and Rudder were responsible for two of the most important parts of OkCupid: the OK Web Server and the OkCupid blog.

So what does all that starpower give you?

OkCupid.com creates a unique dating environment by putting heavy emphases on member participation. Matches are identified by your profile and your responses to a series of fun questions generated by other members. Each match question is made up of four parts:the question, the answers you’re willing to accept from your matches, a rating of how important the answer is to you, and an optional explanation of your response. The more questions you answer, the smarter OkCupid gets at recommending matches for you.

When viewing another user’s profile, click the “The Two Of Us” tab to compare your match question answers to their answers. If your answers match, the text appears in black. If they didn’t give an answer you were looking for, their answer appears in pink. And if you gave an answer they weren’t looking for, your answer appears in pink. If there’s no hope whatsoever, the tab will say “Y’all Have Issues” instead.

OkCupid also encourages user interaction via quirky tests, like “The Personality Defect Test,” “The Nerd? Geek? or Dork? Test,” and “The Lover Style Profile Test.” Tests don’t affect your match percentages around the site, but they’re still a distinctive and entertaining way to get to know potential dates.

Getting started with OkCupid is free and easy, though paying for the site has its perks. Unpaid users see advertisements on the site, while paid users – known as the “A-List” – enjoy an ad-free experience. A-List users also can see everyone who has liked you, see who has read your sent messages within conversations, advanced search features, custom ordered search results, and special identification in search results.

OkCupid takes privacy very seriously, offering a range of privacy controls to members. Users can choose to make their profile viewable only to other OkCupid members who are signed in, and to block or hide users they don’t want to see or contact.

The measure of any good business is its ability to keep up with new trends and changes in the industry, and OkCupid does exactly that. Full-featured mobile apps are available for both iPhone and Android, and OkCupid has a venture called “Events.” OkCupid Events bring online dating into the real world, creating “an instant party where you’re guaranteed to have high matches in the room.”

OkCupid is a force to be reckoned with in the online dating world. It is one of the top free dating sites online, and was voted by Dating Sites Reviews’ users as their favorite free dating site a number of times. OkCupid earned a spot in Time magazine's 2007 list of the top 10 dating sites and ever since then with its user-friendly site design and unique and interesting way to meet matches, OkCupid is the perfect choice for free online dating.

Positives of OkCupid

  • It is free to use; paid options are available that include additional site features
  • Excellent privacy options and detailed description of what personal information is shared publically or collected by the site
  • Multiple language website and profiles
  • Easy to use with a clean interface

Negatives of OkCupid

  • Advertising on the website – because the service is free, they make most of their money through ads
  • No group chatting, only instant messaging
  • No video uploading or audio/video chatting

Editors Bottom Line

What should you take away from this review of OkCupid? Our expert explains:

"OkCupid" is all about who you are and not what you look like. There motto - Dating Deserves Better - means that they are matching on what matters to you and not the superficial traits other dating services may use. Following this mantra has given OkCupid many fans.


A list of up to the last 5 awards for the Current year and/or Past that OkCupid has been the recipient of, in the Dating Sites Reviews Choice awards.


2019 Dating Sites Reviews Single's Choice Award - Bronze 2018 Dating Sites Reviews Choice Awards - Innovative


2015 Dating Sites Reviews Choice Awards - Free 2013 Dating Sites Reviews Choice Awards - Free 2012 Dating Sites Reviews Choice Awards - Free

Note: See this page for a full list of past awards

At a Glance

United States, Canada, United Kingdom, International
English, Italian, Portuguese, Spanish
Member Numbers:
10,000,000 ?
Cost per Month:
Free to $34.99 / month
Membership Types:
Free - Complete
Paid Upgrade

Average User Reviews & Ratings

Overall Rating: 
  Features:  ?
  Ease of Use:  ?
  Popularity:  ?
  Profile Quality:  ?
  Customer Service:  ?
  Searching:  ?
  Matching System:  ?
  View Add

OkCupid Free Membership

  • Yes
  • Included:
    • Create a profile (Info needed for profile)
      • First step - join OkCupid (this is the only step required)
        • User information, birth date, gender & orientation, relationship status, location
        • Link your profile to partner if in polyamorous relationship
      • Second step - upload photo
        • Can upload from your computer or from an existing photo website
        • Easy to see which photos are acceptable and which ones are not. Photos with full nudity, extreme close ups, pets, cars, baby photos, artwork, images you’ve added yourself to, etc. are not allowed
        • You cannot see other members photos untill you upload one of yourself
      • Third step - edit your details
        • Personal details:ethnicity, astrological sign, height, body type
        • Languages:select the languages you speak and enable viewing of profiles in the selected language
        • Lifestyle:pets, children, education, job, income, religion, diet, smoking and drinking habits, drug use
      • Fourth step - questionnaires
        • List three adjectives that describe you
        • Essay - My self-summary
        • Essay - What I'm doing with my life
        • Essay - I'm really good at
        • Essay - The first things people usually notice about me
        • Essay - My favorite books, movies, shows, music, and food
        • Essay - The six things I could never do without
        • Essay - I spend a lot of time thinking about
        • Essay - On a typical Friday night I am
        • Essay - the most private thing I'm willing to admit
        • Essay - You should message me if
        • I'm looking for
      • Fifth step - answer match questions
        • Create your own or select from already-written questions. Questions can be true/false or multiple choice
          • After selecting your answer, identify how your ideal match would answer the question
          • Then mark how important the question is - irrelevant, a little important, somewhat important, very important, mandatory
          • Can choose to answer the question privately
          • Can choose to explain your answer
        • Almost 4,000 questions in the system
        • What this means is that, essentially, you create your own matching system by creating or selecting the questions that are important to you. OkCupid then uses your responses to give you your ideal matches
        • Matches are based on what questions they answer, how they answer the questions, and the importance you have placed on the questions
        • An example of a question is, "How often do you keep your promises?" The available answers are, “My word is my bond,” “Whenever possible,” “Usually,” or “When convenient”
    • Searching
    • Viewing of profiles and photos
    • Save to Favorites
    • Notes
    • Communicating with members
    • Creating and answering Tests
    • Liking prfoiles
    • Invisible browsing - no one will ever know you visited their profile unless you like them (express interest) or send them a message
  • Not Included:
    • Profile marked as A-List user
    • Removal of ads
    • Advanced search features
    • Advanced photo features
    • See who has read your messages
    • See who has liked you

Relationship Types Allowed

  • Straight
  • Gay
  • Lesbian
  • Bisexual

Your Relationship Status

  • Single
  • In a Relationship
  • Married

Relationships You can Find

  • Casual
  • Dating
  • Friends
  • Long-Term
  • Penpal

OkCupid Costs

  • Prices last confirmed October 07, 2017. Please check OkCupid for most recent pricing. All prices in USD unless specified otherwise. Prices may differ based on location, time of purchase, or device used
  • Free dating available - you can create a profile, view and search for members, and communicate with anyone for free on OkCupid
  • A-List paid upgrade
    • Features include:
      • Profile will be marked as an A-List user in search results and on the profile details view (displaying your A-List status can be disabled)
      • All ads removed
      • Search using advanced search features – filter results by attractiveness, body type, personality, and more, and customize how matches are sorted
      • See who likes you – get a list of members who rated you highly, and see interested members on your Favorites, and Ratings pages
      • Custom order search results
      • Give awards and write reviews about other members
      • Create private photo albums and can add a photo to a message. See photo timestamps
      • See who has read your sent messages within conversations
      • Your profile may be displayed in the A-List matches column
      • See everyone who has liked you
    • Costs in USD:
      • Monthly for $19.95
      • 3 month package for $14.95 per month (Save 25%)
      • 6 month package for $9.95 per month (Save 50%)
    • Most major credit cards accepted
    • Account will auto-renew until cancelled
    • You may purchase an A-List upgrade for other members
    • Username changes and additional message storage will last forever, even if you cancel A-List membership
    • For a more in-depth look at the A-List upgrade you can read: OkCupid: Is The A-List Worth It?
  • Premium A-List paid upgrade
    • Features include:
      • All of the regular A-List feature set
      • One free profile boost per day during prime time
      • See everyone's public answers to their questions before you answer
      • See and be seen by more attractive matches
    • Costs in USD:
      • Monthly for $34.99
  • Incognito Mode paid upgrade
    • Features include:
      • Your profile is invisible to everyone on the site unless you like or message them
      • Can manually hide your profile from people you already messaged
      • If any visitor tries to visit your OkCupid profile who you haven’t liked or messaged they will get a page explaining that your profile does not exist
    • Costs in USD:
      • Not sure
  • Profile Boosts
    • You can purchase boosts individually, as discounted multi-packs, or as a once-a-day subscription
    • For $2.00, you can get 15 minutes of promotion for your profile. You can get 5 boosts for $1.90 each and 10 boosts for $1.70 each
    • Your profile is pushed to the front of the results on all areas of the site, including QuickMatch and “People You Might Like.”
    • Promoted profiles are indistinguishable from other profiles
    • This will give you about 30 times more exposure when compared to a non promoted profile during the same amount of time
    • See our Would You Pay To Promote Yourself On OkCupid? for more information

OkCupid Viewing & Communication Features

  • Profiles
    • Search results let you know if the person replies often and the last time a person received a message
    • Incognito Mode (Paid option)
      • Can be enabled or disabled anytime you want
      • Hand-select who sees you on OkCupid. Have total control of your visibility
      • Your profile is invisible to everyone on the site unless you like or message them
  • Photos
    • Users can also add comments to your photos
  • Conversations
    • Before the other member can read your message they must have either expressed interest in you or have already sent you a message
    • Before messaging someone you may need to answer certain questions as specified in the other person’s profile. These questions must be answered correctly before continuing
    • Previously called Mail Messages. For more information see: OkCupid Is Overhauling Its Communication System To Reduce Unwanted Messages
  • Instant messenger
    • Easy to use – an application sits at the bottom of your browser, similar to Facebook
  • Private notes
    • You can write your own notes on a profile, not viewable by anyone else
    • What kind of notes? Things they've said, things you've thought, dirty things, wishful things, etc.
  • Match Questions
    • Consist of:the question, the answers you’ll accept, the question’s importance, an explanation
    • Answers are public by default, but can be made private
    • Answers can be changed or deleted
    • Click on “The Two Of Us” on someone’s profile to see how your answers match up
    • When you’ve answered 500 questions, a link to submit your own questions will show up on the “Improve Matches” page
  • OkCupid mobile dating apps
    • Full featured dating applications for iPhone and Android that let members use most of the features of the OkCupid dating service
  • Rate profiles
    • You can privately rate any profile and return to view it later
    • Five-star ratings
  • Dating advice and site help
    • Section for help and FAQ for the OkCupid website
    • Dating, profile, and relationship advice and discussions
    • OkTrends blog
  • Tests
    • Answer questions to tests created by the staff or other members
    • Tests can be about almost anything, including mature rated topics. Examples of popular tests include "Nerd? Geek? or Dork?" or “What is your REAL Age?”
    • See which tests other members have taken to give you insight into the member’s interests
    • You can view how many people answered the tests and what type of answers they received
    • Tests are created on HelloQuizzy but are published on OKCupid as well
    • Tests do not affect your match percentages
  • Who's online
  • Your matches
    • Based on location, age range, last time online, photo, relationship status
    • Specified by “looking for” attribute
      • Girls (who like guys)
      • Guys (who like girls)
      • Girls (who like girls)
      • Guys (who like guys)
      • Both (who like bi guys)
      • Both (who like bi girls)
      • Straight girls only
      • Straight guys only
      • Gay girls only
      • Gay guys only
      • Bi girls only
      • Bi guys only
      • Everybody
    • Results include percentage they match you (based on the questions you answered), percentage they would be a friend, and percentage they may be an enemy
    • Advanced Searches:join date, keywords, all aspects of profile
    • Searches for A-List members:
    • Order results by:match percentage, friend percentage, enemy percentage, who’s new, last online, special blend, match & new, match & last online, match & distance
    • A-List members can order results by:similar to a user, personality traits, custom, totally random
  • Quick Match
    • Shows you full-page profile of a potential match
    • Rate or skip the profile to continue
    • Quick Match Flavors
      • Curated groups of people within Quickmatch that fall into a specific category, like Early Birds, Easy Goers or Bookworms
      • For more information see: OkCupid Launches Quickmatch Flavors

Other OkCupid Information

  • Must be 18 years old or older to join
  • OkCupid is from the creators of the SparkNotes website

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Last Updated: Thursday, February 14 2019 @ 09:50 am| Hits: 567,260 View Printable Version