Welcome to Dating Sites Reviews

Online Dating Statistics & Facts

This page is an attempt by me to organize the vast majority of online dating related statistics and facts available on the Internet. Almost every week there seems to be a new statistic produced that tries to top the last one. While statistics can be spun to make almost anything look good, I've tried to report just the basic facts. The data has been gathered from such sources as blogs, online newspaper and magazine articles, company financial statements, company advertising information packages, the actual dating service website, and multiple website measurement services.

I've decided to organize the statistics and facts into two main areas. The first will deal with the general online dating industry as a whole. The second are will be for actual dating services and be divided accordingly.

This is an ongoing project that I plan to add to regularly. If you have any questions or wish to include some information please contact us.



Online Dating Industry

Online Dating Services

  • Badoo - Owned by Badoo Trading Limited
  • Bumble - Owned by Bumble Trading Inc.
  • Chemistry - Owned by Match Group Inc (which is owned by InterActiveCorp (IAC))
  • Christian Mingle - Owned by Spark Networks
  • eHarmony - Owned by eHarmony Inc. - Includes information about Compatible Partners
  • FriendFinder.com - Owned by FriendFinder Networks - Includes information about other FriendFinder dating sites
  • Facebook - Owned by Facebook Inc.
  • JDate - Owned by Spark Networks
  • Match.com - Match Group Inc (which is owned by InterActiveCorp (IAC)) - Also includes general information about Match Group
  • OkCupid - Match Group Inc (which is owned by InterActiveCorp (IAC))
  • POF.com (Plenty Of Fish) - Owned by Plentyoffish Media Inc. (which is owned by Match Group)
  • Tinder - Match Group Inc (which is owned by InterActiveCorp (IAC))
  • Zoosk - Owned by Zoosk Inc.

Out of Business

  • Date.com - Owned by Avalanche, LLC - Includes information about Matchmaker.com and Amor
  • Spark.com - Owned by Spark Networks - Also includes general information about Spark Networks
  • Yahoo! Personals - Owned by Yahoo Inc. (partnered now with Match.com)

General Online Dating Industry


  • General Information
    • 84% of its singles say they use tools like Yelp to review potential date venues. [5]
    • A Consumer Reports study found online dating stressful and time-consuming to users but it does produce the intended result if you continue to use it. [11]
    • Among singles reluctant to try online dating, 21% of women and 9% of men said it was because they knew someone who had a bad experience. [11]
    • Of those who have yet to try online dating are reluctant because 50% describing themselves as private people, 48% worried about their information security, and 46% worried about scams. [11]
    • 44% of online daters who had success said that their use of online dating led to marriages or serious long-term relationships. [11]
    • Men and women both send unsolicited sexts in equal amounts which is 50% of the time for each. [14]
    • The largest share of adults worldwide who are actively paying for a dating service are from United States (26%), United Kingdom (21%), and Germany (17%). [18]
    • The smallest share of adults worldwide who are actively paying for a dating service are from France (13%), China (11%), and Saudi Arabia (5%). [18]
  • United States
    • In order Vermont, Maine, New Hampshire, Utah, Idaho, Wyoming, West Virginia, Connecticut, Minnesota, and New Jersey came out on top as the safest states for online dating. [6]
    • Only 1.6% of 18-26 year-olds who are on dating apps pay for premium services. [18]
  • India
    • New regulations will require dating websites to keep IP address records, and require users to upload documents proving their identity. [2]
  • Dating, Relationships & Marriage
    • In a study of first dates by Coffee Meets Bagel it was found: [1]
      • 37% of couples chatted for a week before going on that first date.
      • Thursdays, Fridays and Saturdays are the most popular days for first dates.
      • 33% of couples went out to dinner for their first date rather than going out for drinks or coffee.
      • 80% of men paid for the first date, while 20% split the check.
      • 73% of first dates cost less than $50.
      • 45% of singles kiss on the first date.
      • 77% of couples planned their second date during the first date.
    • We tend to view our own traits favorably, so we also look positively on those same traits in others. This applies to both personality traits and physical characteristics. [3]
    • A study found humans are likely to pick partners with similar DNA. This "assortative mating" strategy helps ensure our genetics are successfully passed on to future generations. [3]
    • Online daters tend to select partners who have completed the same level of formal education. [4]
    • Older educated online daters care less about how educated their matches are. [4]
    • In the 2017 Singles In America study it was found: [7]
      • 15% of singles say they feel addicted to the process of looking for a date on a dating service. Millennials are 125% more likely to feel addicted than older generations.
      • 33% of Millenial singles have had sex before a first date
      • 22% of Millennials say they think technology has made finding love more difficult and 57% say they’re lonely.
      • Millennials are 30% more likely than other generations to have a first date that leads to a second date.
    • In the 2017 Singles In America study it was further found: [8]
      • Millennials are 125% more likely to say they feel addicted to dating than older generations.
      • 75% of singles said they are turned off if their dates answer their phones while they are together.
      • 66% of singles said they don't like when their dates texts while they are together.
      • 55% of singles say technology has made dating harder.
      • Millennials are 75% more likely than Boomers to have dated someone online, and 57% more likely than those of other generations to have created a profile on a dating app.
    • A recent study found online daters are less willing to hold out for the “perfect” person and more interested in finding someone who might have potential. [9]
    • Regarding Tech and love, in the 2017 Singles In America study it was found: [10]
      • 29% of singles said that actual phone calls are big turn-ons.
      • 26% of singles think it’s a turn-on if you’re not on social media at all.
      • Millennials are 270% more likely to think it’s hot if you’re binge-watching the same TV shows.
      • The biggest tech turn-offs are constant social media activity (50%) and complaining openly on Facebook (58%).
    • 62% of singles said they prefer to eat a heartier dish on a date, while 38% percent said they prefer a lighter meal. [12]
    • The average unmarried American spent $1,596 on their dating life in 2016. $1,855 for men and $1,423 for women. [13]
    • 35% of online daters say "I love you" within the first three months of being in a relationship, compared to 30% of offline daters. [14]
    • People who date online are likely to have more committed relationships than those who do not date online. [15]
    • In the 2017 Singles In America study it was found about lying: [16]
      • 57% of daters claim they do not tell white lies while they’re dating.
      • 19% of daters have lied about their sexual history, 17.6% have lied about their dating history. 12% have lied about their finances, and 8% have lied about their age.
      • 27% of men said they had a date view a social media account and have been busted in a lie, and 17% of women said the same.
    • 85% of singles say that a date’s sense of adventure was an attractive quality, and 76% said they’d like to try something new in the coming months. [17]
    • Heterosexual couples are generally around the same age, even as they get older. [19]
    • Same-sex couples display the stereotypical age gap as they grow older, leveling off at about 4.5 years difference after age 38. [19]
    • How much interest couples have in each other is a better predictor of love than having a lot of friends in common. [19]


  1. Nine Ways to Ensure First Date Success
  2. The Indian Government Is Cracking Down On Casual Hookups
  3. The Scientific Reasons Why Couples Start To Look And Act Alike
  4. Study Shows Education Matters to Online Daters
  5. Coffee Meets Bagel Partners With Yelp And Spotify For New Products
  6. These Are The Safest States In The US For Online Daters
  7. 2017 ‘Singles In America’ Survey Reveals Secrets Of Millennial Dating
  8. Match Releases Seventh Annual Singles in America Study
  9. New Study Shows Online Daters Aren’t So Picky
  10. 2016 ‘Singles In America’ Survey Reveals How Tech Affects Your Love Life
  11. Consumer Reports Analyzes Online Dating in a New Study
  12. Grubhub And Tinder Reveal The Impact Of Food On Modern Dating Etiquette
  13. Ever Wondered How Much Singles Spend On Dating? Here’s The Answer
  14. Tinder Study Shows Its Users are Looking to Commit
  15. Tinder Survey Debunks Dating Myths And Unveils Millennial Dating Habits
  16. Match Study Examines the Honesty of Online Daters
  17. Match Offers New ‘Bucket List’ Feature
  18. How Many Singles are Investing in Online Dating?
  19. Facebook Data Reveals The Peak Seasons For Breakups


  • General Information
    • It is predicted that the busiest day and time (most users logged in) for online dating this year will be Sunday, January 3, at 8:52 pm EST. [1]
    • 72% of adults in the United States are active online. [10]
    • You are 56% less likely to get a person's number if you use the word 'sorry' in your opening line when you message someone on a dating service. [11]
    • Messages on a dating service that used words associated with laughing like 'haha' and 'lol' have a 17% higher chance of ending in an exchange of phone numbers. [11]
    • 15% of all American adults used online dating sites or mobile dating apps in 2015. [12]
    • 80% of Americans who have used online dating agree that online dating is a good way to meet people. [12]
    • 61% of adults who have tried online dating agree that it is easier and more efficient than other ways of meeting people. [12]
    • 31% of online daters agree that online dating keeps people from settling down, because they always have options for people to date. [12]
    • 2 spelling errors in a man's profile will reduce the chances of a response by 14% from a women. Spelling errors by women don’t affect their chances of getting a response. [13]
    • Women receive 17 times as many messages as men on dating services. [13]
    • Men use 21.9% more words than women do in their responses to questions about their dating profile. [13]
    • Between 2013 and today, the share of 18 to 24 year olds who use online dating has roughly tripled from 10% to 27%. For 55 to 64 years old this number has gone from 6% to 12%. [15]
    • 33% of online daters have never actually gone a date with someone they met through a dating service. In 2005 this number was 53%. [15]
    • 20% of online daters have had someone for help with their dating profile. 5% of Americans who are in a marriage or committed relationship say they met their significant other online. [15]
    • 5% of Americans who are in a marriage or committed relationship say they met their partner online. [15]
    • Generally on a dating service the most attractive men send the most messages. [17]
    • Women are much less likely than men to initiate contact on a dating service. [17]
    • Women are 2.5x more likely than a man to receive a response if they initiate contact. [17]
    • In a study, 57% of female respondents and 21% of male respondents reporting experiencing harassment on a dating service. [19]
    • Members of dating services who share photos of themselves laughing have over 3 times more chances of communicating with other members. [21]
    • Your dating profile is judge in part based on the last profile the person saw before yours. If it is more attractive then yours will be considered more attractive. [26]
    • Christian Mingle has the highest ratio of women on their service at 58.6% while Grindr has the most men at 70.3%. [27]
    • People looking for long-term relationships tend to log into their dating service the most on Tuesdays at 2pm. For younger singles and those looking to hookup the best time to find them online is 9pm. [28]
    • 33% of women and 20% of men retouch photos for their dating profile. Most do slight tweaking like removing blemishes, whiten teeth, and/or change skin tone. [29]
    • 47% of men and 27% of women have encountered a first date who looked nothing like their dating profile image. [29]
  • United States
    • Michigan with Vermont are the most romantic States according to a study by POF. Louisiana is the least romantic. [9]
  • United Kingdom
    • About seven million UK residents are currently using online dating. [8]
    • Between 2009 and 2014, the number of reports of serious sexual assaults during first face-to-face meetings following initial contact online rose in the UK from 33 to 184. This is a 450% increase. [8]
  • Dating, Relationships & Marriage
    • 11% of men who admitted to sending an unsolicited photo of their private parts on a dating service, 90% reported that they would stop if they knew a match could review them. [2]
    • 78% of singles are more likely to “like” (or swipe right) someone who has good reviews from other singles, while 88% are less likely to “like” someone with a bad reviews. [2]
    • 35% of people have dated someone at work (37% of males, 34% of females) and 55% of them did not even try to hide the romance. [3]
    • 57% of men vs. 29% of women fantasize about having sex with one of their co-workers, and 46% of men vs. 15% of women would consider having a one-night stand with someone they work closely with. [3]
    • 57% of males and 56% of females say that a happy relationship is more important to them than their careers. [3]
    • 40% of the female surveyed said they prefer messages from other members on a dating service that are longer than the a tweet (140 characters). [4]
    • 94 percent of online daters said they expect a response from their message within 24 hours . [4]
    • Mentioning a movie date in a message increases the response rate by 91%. Other compelling keywords include the beach at 59% and a park at 39%. [4]
    • 4 to 5 percent of Americans are now involved in polyamorous relationships. [5]
    • According to a study of over 2,000 men and women in the United Kingdom, the average couple gets engaged at 743 days, gets a pet at 813 days, gets marriage at 1190 days, and has their first child together at 1422 days. [6]
    • Netflix found that 27% of respondents from a study said TV show compatibility with their partner was important. [7]
    • 72% of respondents of a study who were married or in a relationship said that staying in and watching Netflix was a favourite way to spend date night. [7]
    • Women are on average 36% more romantic than their single male counterparts. Washington DC is the only state in the United States where men are more romantic than women. DC women are 38% less romantic than the national average. [9]
    • 88% of women judge their dates’ grammar mistakes, compared to 84% who judge their dates by their level of confidence. For men, it was 75% and 69% respectively. [13]
    • 33% of singles met their last first date through online dating, while 26% met their last first date through a friend. [14]
    • 107% less likely to get a second date if you skip dinner or drinks on the first date. [14]
    • 60% of singles prefer an evening date, but 22% of singles would rather go out in the afternoon. 39% of singles rather to go out on Saturday nights, followed closely by 34% who prefer Friday night dates. [14]
    • 25% of singles said they've hooked up with an ex. [16]
    • 25% of singles have turned a one-night stand into a relationship. [16]
    • Boomers are 118% more likely than Millennials to have a one-night stand on vacation and 53% more likely to have a threesome. [16]
    • Millennials are 165% more likely than Boomers to have filmed sex and 236% more likely to be completely drunk the first time they sleep with someone. [16]
    • 50% of singles have had 6 or fewer partners. [16]
    • 47% of singles have had fewer than 15 partners. [16]
    • 80% of Millennials (18-33 year olds) have at some point in their dating lives been ghosted. [18]
    • 75% of Millennials (18-33 year olds) who are using online dating are looking for a serious relationship. [20]
    • Dating men who are for Donald Trump winning the Presidential Election alienate 40% of the potential women they can date thanks to their political views. [22]
    • 91% of over-70 singles considered sex to be ‘important’ in a relationship, with 33% rating it as ‘very important’. [23]
    • 75% of over-70 singles said there is no need to postpone sex until a solid relationship commitment is made. Only 56% of younger singles share the same sentiment. [23]
    • On a dating service Men who name-dropped Shakespeare were 27% more likely to receive a response from women. [24]
    • Between the ages of 20-29, many men indicate a preference for a partner 3-6 years older than themselves. [25]
    • Women over the age of 50 would ideally like a match who is 6 years older than their own age. For 30-39 year old women, they indicated the average age difference desired was up to 8 years, while women aged 20-29 sought a partner up to 10 years older. [25]
    • During this election a survey concluded that 50% of online daters would not date someone with opposing political views. This is higher than in previous elections. [30]
    • 15% of Millennials aged 20 - 24 said they had no sexual partners since turning 18. [31]
    • Millennials are the most sexually inactive group since the Depression (1920's). [31]
    • According to a study your online profile stands the best chance of attracting people if you appear more humble and real (revealing some flaws, either in your profile or photos). Also providing evidence about your achievements and accomplishments on a dating profile, like a link to another website increases your trustworthiness. [32]
    • More than 50% of online daters say they have broken up with someone because they have been too negative or pessimistic. [33]
    • 56% of daters are talking less about politics on a date than they used to. This is to avoid getting into a heated debate. [33]
    • 59% of men and women do not expect to feel chemistry until the second date. 35% reported they have fallen deeply in love with someone they didn’t initially find attractive. [34]
    • In a recent study: [35]
      • 75% of women and 58% of men said they rather be "alone, successful and happy" then in a disappointing relationship.
      • 52% of single participants said they’re not actively looking for someone.
      • 30% of singles are open to online dating and 28% have used an online dating service.
      • 20% of Americans believe online dating is a good way to meet a romantic partner, and only 19% of online daters report having significant success with it.
    • In a study by Badoo for the U.S. it was found: [36]
      • During the holidays 45% of gay males reported feeling considerably more pressure to have a partner, whereas 30% of straight people feel the same.
      • 44% of men said that money was no object to spend on a first date, whereas only 24% of women said the same.
      • 40% of of singles admitted to lying to family and friends about having met their dates online.
      • 62% of singles admitted to checking out a prospective date online through social media before meeting in person. This percentage gets much higher the younger the person is.
      • 33% of singles use photos on their dating profile that are 3 years or older. This percentage is reported higher if the person is gay.


  1. Match.com Predicts The Biggest Day For Online Dating In 2016
  2. Could Dating App The Grade Improve Online Dating Behavior?
  3. Gwen and Blake – What Match.com Says About Dating Your Co-Worker
  4. Zoosk Unveils The '7-Step Guide To Landing A Date'
  5. OkCupid Launches New Options For Polyamorous Users
  6. Match.com Study Reveals The Right Time To Say 'I Love You'
  7. Study Reveals The Impact Of Netflix On Your Love Life
  8. Reports Of Rape Linked To Online Dating On The Rise
  9. POF And Amazon Name The Most Romantic Places In The US
  10. Six Degrees of Separation Between Us? Facebook Says It’s Only 3.5
  11. This Word Could Be Ruining Your Chances Of Finding Love Online
  12. 15% Of Adults In America Have Used A Dating Service
  13. Is Your Grammar Holding You Back in Dating?
  14. Match.com’s Singles In America Study Writes The First Date Playbook
  15. 5 Facts About Online Dating From Pew Research Center
  16. ‘Singles In America’ Study Tackles Sex And Exes
  17. Why Women Should Make The First Move Online
  18. POF Study Shows 80% of Millennials have been Ghosted
  19. This Dating App Is Your Best Bet For A Long Term Relationship
  20. The Tide is Turning on “Hook-Up” Dating Culture
  21. National Humor Month Survey Celebrates The Importance Of Laughter
  22. PlentyOfFish Study Explores The Dangerous Mix Of Dating And Politics
  23. Elite Singles Study Reveals The Surprising Truth Behind The Sex Lives Of Seniors
  24. Match.com Reveals Shakespeare Is Still One Of The Greatest Ways To Woo
  25. Elite Singles Finds Out If An Age Gap Matters When It Comes To Love?
  26. Study Reveals A Surprising Reason You May Be Passed Over On Tinder
  27. The Dating Site With The Highest Percentage Of Women May Surprise You
  28. What’s the Best Day for Online Dating?
  29. New Study Reveals Trend in Photo Retouching Among Online Daters
  30. Half of OkCupid Users Won’t Date Someone Across Party Lines
  31. Millennials Are Having Less Sex Than Previous Generations
  32. The Biggest Mistake People Make in their Online Dating Profiles
  33. Match Releases Study on Positive vs. Negative Daters
  34. How to Find Love This Fall
  35. Women Enjoy Being Single More Than Men, Says New Study
  36. How do Dating Habits Compare In Different Parts of the US?


  • General Information
    • According to a number of the major dating sites the busiest day to try out online dating is the first Sunday after New Years day between 5pm and 8pm. This year it happened on January 4th. [1]
    • More search options can triggered excessive searching which can make it hard for people to discount the incompatible options. [2]
    • IBM Researchers found that of the 41 dating apps they reviewed, 60% of them had security issues which made them potentially vulnerable to cyberattacks. [5]
    • There are 91 million people around the world using dating apps. 61 million (2 out of 3 people) of them are men and 64 million (7 in 10) are between 16 and 34 years old. [6]
    • In 2005 44% of Americans felt online dating was a good way to meet people. In 2013 59% agree that online dating is a good way to meet. [7]
    • A study of 2,300 people between 18 and 34 years old reveals that 39% met through friends, 22% social situations, 18% work, 10% online dating, 6% social media. [9]
    • A message from a woman to a man is 40% more likely to get a response if it's longer than a tweet. [10]
    • Women are 73% more likely to get a response from a man if they mention “dinner,” “drinks,” or “lunch”. [10]
    • Singles who attend speed dating events that have more than 24 potential dates tend to feel overwhelmed. At this point they usually make the decision of who to date solely on physically characteristics. [11]
    • 80% of gay men now meet their long-term partners online. Back in 2001 this statistics was only 14%. [12]
    • Iran launches a state run dating site to draw users away from western dating sites. [14]
    • Rhode Island released a health report in June stating that there has been a 79% rise in syphilis cases in the state between 2013 and 2014. The blame in part has been put on the popularity of hookup dating apps. [15]
    • Rhode Island health officials stated that between 2013 and 2014 the numbers of newly diagnosed HIV patients increased by 33% and cases of gonorrhea increased by 30%. [17]
    • Gay dating app Hornet prompts its users to update their HIV status every three months. [17]
    • The amount lost to romance scams averaged out to a whopping $14,000 per complaint in 2014 for a total of $85 million. [19]
    • In 2014 women over 40 reported loosing $68.5 million to romance scams while men over 40 reported losses of $13.7 million. [19]
    • 50 percent of all relationships could begin online by 2031. By 2040, that number could jump to 70 percent. [28]
  • Canada
    • The Canadian dating industry earned $153 million in 2014 and has grown 6% since 2010. [3]
    • There are 255 businesses in the dating industry who employ 523 people. [3]
  • China
    • The most popular online dating scam in China is fake profiles which promote escort services. [20]
  • Japan
    • Due to busy work schedules Japanese singles are not dating much. 49% of respondents to a study said they have had no sex in 6 months. 18% of men said they had no interest in sex. [22]
  • Latin America
    • Online dating is growing at a rate of 20 percent year over year in Latin America according to market research. [28]
  • United Kingdom
    • Over 15.7 million adults (35% of those aged 16 and over) in England and Wales had never been married in 2011. [26]
    • There were 23 million (51%) ‘not married’ (meaning never married, divorced, or widowed) people in 2011. [26]
    • The highest proportions of individuals who were either never married or unmarried were in London. [26]
  • Dating, Relationships & Marriage
    • According to a popular dating site, women who took selfies received 4% more messages but guys recieve 8% less. A women who takes a full-body selfie receives a whopping 203% more messages. [4]
    • Most women prefer to wait 1-2 years before moving in, whereas men prefer to move faster at 6-12 months. [4]
    • 62% of singles who use emoji in their text conversations want to get married. They are also more likely to be actively dating than non-emoji (emotion icons) users. [8]
    • Men find beautiful profile photos more attractive but less trustworthy. On the other hand women find beautiful profile photos not only attractive but trustworthy. [13]
    • Tall men and curvy women both have more social connections online than their opposites (shorter men and slender women). Younger people (18-20) also have more connections than singles in their 20's or 30's. [16]
    • 49% of teens have experienced abuse in dating. 29% of girls and 24% of boys admitted to playing the role of both victim and abuser in their relationships. [18]
    • Young adults tended to enhance their profiles using first-person singular pronouns like “I” and “me.” They also tend to focus on work and achievement. [21]
    • Single women outnumber men by 230,000 in New York City. [23]
    • If you are a man the easiest cities in the world to date are (in order): Hong Kong, Sydney, New York, London, Toronto, and San Francisco. [23]
    • If you are a woman the easiest cities in the world to date are (in order): Sydney, London, San Francisco, Toronto, New York, and Hong Kong. [23]
    • When dating, 12% of singles said they're in the market for casual hookups, while 70% said they want a relationship and 11% said they're searching for their future spouse. [23]
    • Women are 40% more likely than men to respond to openers that are food-related. Men were most responsive when asked out directly, and particularly if those messages were assertive. [24]
    • 88% of women and 75% of men in a survey of 5,000 singles said they cared about grammar most, putting it ahead of a person’s confidence and teeth. [25]
    • Researchers from several universities found that women have more deal breakers than men. [27]
    • People who believe they are a good catch have more dealbreakers. [27]
    • Everyone has more dealbreakers when considering a long-term relationship rather than a short-term one. [27]


  1. The Best Day To Try Online Dating Is...
  2. Why Having So Many Choices Could Be The Worst Or The Best Thing About Online Dating
  3. Dating Services in Canada Statistics
  4. Dating in America Today, According to Match.com and Zoosk
  5. This Is Why You Shouldn't Use A Dating App On A Company Device
  6. New Report on Dating App Trends Reveals Some Surprises
  7. Have Smartphones Contributed to the Rise of Dating Apps?
  8. Here's Why US Singles Are So Into Emojis, According To Match.com
  9. Most Couples Met IRL, Not Through a Dating App According to Recent Survey
  10. 7 Surprising Facts About Online Dating
  11. Is Online Dating Turning Singles Into Commodities?
  12. New Study Finds 4 Out Of 5 Gay Men Meet Their Long-Term Partners Online
  13. Is Your Online Dating Photo Too Hot For Your Own Good?
  14. Iran launches State-Run Dating Website
  15. Are Dating Apps to Blame in the Rise of STDs?
  16. Skout Study Shows Tall Men, Curvy Women are the Most Social Online
  17. Should Dating Services Promote Safer Sex?
  18. 49% of Teens have Experienced Abuse in Dating
  19. Americans Lost A Mindblowing Amount Of Money To Dating Scams Last Year
  20. China's Online Dating Scams Put Everyone Else's To Shame
  21. New Study says Profiles Differ Among Age Groups
  22. Japanese Singles are Weary of Online Dating
  23. New Survey Offers Insights Into Dating Trends Around The World
  24. Hinge Reveals the Most Popular Pick-up Lines for Online Dating
  25. Why Grammar Should Matter To You
  26. The Single Population Is Booming In England And Wales
  27. This Is What Science Has To Say About Your Dating Dealbreakers
  28. eHarmony Launches A New Site For Spanish-Speaking Singles


  • General Information
    • The vast majority of online daters prefer to initiate contact with daters who share the same ethnic background. [1]
    • 1 in 12 users of social media sites have been the victims of online abuse. Of those victimized only a third reported it to the social media site. Half of the victims said they would have reported it if they knew how. [3]
    • With online dating men make 80% of the initial contacts which only 25% were actually reciprocated. [5]
    • 21% of Internet users feel people who use dating sites are desperate. [6]
    • According to a study 85% of singles that meeting people through online dating is socially acceptable. [9]
    • 67% of singles know couples who've met through online dating. [10]
    • Today 33% of couples have met online. By 2040 this number will rise to 70%. [11]
    • 75% of women say posting sexy photos is a big turn off. [15]
    • Singles in America spend $82 billion every year on dating. [16]
    • The average dating site customers spends $239 a year. [18]
    • On a popular dating app, iOS users were contacted 17% more often than Android users. [23]
    • Android users tend to be slightly older than iOS users. 67 percent of iPhone users are under 45. [23]
    • The US dating service market is estimated to be worth $2.2 billion. [24]
    • The 5 largest dating sites account for 49% of US dating service revenue. [24]
    • By market share the largest dating service companies are: IAC (Match.com, OkCupid, Tinder, ...) at 27%, eHarmony at 13.8%, Zoosk at 5.1%, Spark Networks (JDate, Christian Mingle, ...) at 3.2%. [24]
    • Online dating sites in the US spent $241 million on national TV ad placements in 2013. [27]
    • In the first half of 2014 dating sites so far have spent $214 million on ads with the top 5 dating sites spending 95% of the amount. [27]
    • 38% of Amerian singles have used a dating site or app. [31]
    • 42% People are afraid to express on social media their point of view of certain subjects if they believe their views are not widely shared. [33]
    • Posting a full body profile photo of yourself will increase the chances of you getting a response on average by 203%. [34]
    • Posting profile photos of you and your friends decreases your chance of response by 42%. [34]
    • Mobile dating apps generated a billion dollars in 2011. By 2016 it is expected to be worth 2.3 billion. [35]
    • Thanks to mobile dating and the rise of dating apps since 2008 the average message length has dropped by 2/3rds. [39]
    • Now days most messages on a dating service are about 100 characters long. It has been determined that the highest response rate to messages are ones that are between 40 and 60 characters long. [39]
    • Online dating still has a bit of a stigma. Support from friends and family for a union is usually less if the connection for that match didn't come from them. [41]
  • China
    • The China dating app Momo launched in 2011 and could be looking at a IPO in the United States. They have 100 million registered accounts and 40 million monthly active users. [22]
    • Jiayuan.com is the largest dating site in China and accounts for over 50% of the time people spend on online dating sites. [30]
  • United Kingdom
    • The average male online dater is 5' 10" and the average female is 5' 4". [32]
    • Average male online dater has never been married. The average female online dater has gone through a divorce. [32]
  • Dating, Relationships & Marriage
    • 1 in 12 marriages are mixed-race. [1]
    • 82% of people between the ages of 18 and 25, and who are in a serious relationship send multiple text messages to their partner each day. [2]
    • 15% of singles in the United States preferred drinks over dinner for a first date. [4]
    • Women who have more self-esteem and greater acceptance of their bodies have better relationships. [7]
    • 33% of singles agree that it’s less intimidating to ask someone out via text. 68% of singles say they still want to chat on the phone or in person to schedule dates. [8]
    • 57% of 18 to 24 year olds say texting has made it more difficult to determine if a request to go out with someone is a date or not. [9]
    • Nearly 25% of singles say they would consider marrying someone who is unfaithful to them while dating. [10]
    • 47% of singles research their dates on social networks like Facebook before meeting. [12]
    • 46% of men and 35% of women follow-up about a date the next day. [12]
    • On a first date 72% of singles feel it is a big NO-NO to talk about exes. [12]
    • 92% of men say they're comfortable being asked out by a woman. [13]
    • 79% of men and women in their 20s and 62% of those in their 30s plan for marriage to be a part of their future. [13]
    • 68% of single men and 57% of single women say they want more sex.They would like sex 2 or 3 times a week. [14]
    • 76% of men say women text too much. 63% of women say they enjoy texting during work hours while men prefer to concentrate on work. [15]
    • 72% of women and 60% of men say it’s ok to casually date more than one person at the same time. [15]
    • Men do most of the planning for a Valentine's Day date. Most women do very little. [17]
    • 79% of men and 65% of women give a gift to their significant other on Valentine's Day. [17]
    • In 2011 51% of Americans were married. In 1960 it was 72%. [18]
    • The average time between meeting and marriage is 42 months. [18]
    • The total cost of a couple's courtship costs on average $23,660. [18]
    • 33% of men and 22% of women said they would end a relationship over unsatisfactory sex. [19]
    • In America 58% of women and 56% of men have never been on a blind date. [20]
    • 80% of people ages 18-24 and 42% of people 64 years or older have never been on a bling date. [20]
    • Las Vegas Nevada, Detroit Michigan and Columbus Ohio are the top three cities with the most open-minded daters. [21]
    • With mobile phones, Android users are 20% more likely than iOS users to be divorced. [23]
    • 64% of women said they’ve never had a one night stand compared to only 41% of men. [25]
    • 15% of college students have more than two hook-ups per year. This includes anything from kissing to sex. [26]
    • Number one thing American singles look for in a relationship is common interests. [28]
    • 27% of men and 25% of women think you should wait until the second date to kiss someone. [29]
    • In August there was 124.6 million single Americans. This is 50.2% of the population aged 16 and over. [36]
    • In a year on average 32% of couples who met online will breakup. In comparison, only 23% of couples have left each other after a year who met offline. [37]
    • 82% of women and 48% of men said they would not have sex on the first date. This works out to 66% of Americans disapprove of sex on the first date. [38]
    • 6.5% of women and 4.5% of men who signup to a dating service are already in a relationship during the December Holiday season. This is a 300% increase over other times of the year. [40]


  1. Study shows Daters cross Racial Lines if Someone else makes the First Move
  2. Can Too Much Texting Ruin Your Relationship?
  3. Abuse Is Common On Social Networking Sites, But Reporting It Isn’t
  4. 15% of Americans Prefer Drinks Over Dinner for a First Date
  5. This Is What Online Daters Really Want
  6. We Use Dating Services More Than Ever, But We’re Still Embarrassed By It
  7. A Healthy Body Image is Linked to Good Relationships, Study Shows
  8. How Smartphones Have Changed The Way We Date
  9. New Study Shows Confusion Among Young Daters About What is a Date
  10. ChristianMingle & JDate Release The Second Annual ‘State Of Dating In America’ Report
  11. Study says Half of Couples Will Meet Online in Next 20 Years
  12. Match.com 4th Annual Singles In America Study: The First Date
  13. Match.com Presents The 4th Annual Singles In America Study: Modern Love
  14. Match.com Presents The 4th Annual Singles In America Study: Sex And Singles
  15. Match.com Presents The 4th Annual Singles In America Study: Dating Etiquette
  16. Match.com Presents The 4th Annual Singles In America Study: Love And Money
  17. Does Anybody Care About Valentine’s Day Anymore?
  18. Online Dating Doesn’t Just Save You Time – It Saves You Money
  19. Almost a Third of Americans would End a Relationship if the Sex wasn’t Satisfying
  20. More than half of Americans have Never been on a Blind Date
  21. Zoosk Reveals the Cities with the Most Open-Minded Daters
  22. Is the Chinese Dating App Momo Eyeing A US IPO?
  23. iOS vs. Android Users: With Dating, It Makes a Difference
  24. The Biggest Online Dating Services, By The Numbers
  25. More than Half of Americans have Never had a One-Night Stand
  26. Hearing From the “Hook-Up” Generation
  27. Online Dating Companies Spending Serious Cash on Marketing
  28. Americans Share the #1 Thing They are Looking For in a Relationship
  29. Would You Kiss Someone on the First Date?
  30. Two Milestones For Jiayuan.com
  31. The Growing Popularity of Dating Apps
  32. Who Is The Average Online Dater?
  33. Pew Study reveals Social Media Creates a “Spiral of Silence”
  34. Photos - The Double Standards Of Online Dating
  35. Mobile Dating Apps on the Rise
  36. You’re Not Alone – Everyone Else Is Single Too
  37. New Study Shows that Online Relationships Fare Worse than Others
  38. Two out of Three Americans Disapprove of First Date Sex
  39. Why You Should Stop Putting So Much Effort Into Your Online Dating Messages
  40. Is The Holiday Season Really Breakup Season? Clover Answers.
  41. Does Science Spell Doom For Online Dating?


  • General Information
    • Some online dating sites report traffic as much as 350% higher after Christmas. [1]
    • Google Zeitgeist releases the top 10 most searched dating sites in 2012. Plenty of Fish was first followed by Match.com and then OkCupid. [2]
    • The online dating industry is now estimated to be worth $2 billion a year. [4]
    • According to another source the global online dating market is estimated to be worth $4 billion USD. [6]
    • A few demographics showed a particular inclination towards online dating:males, people aged 30 - 49, people who are employed, and people with higher socioeconomic statuses. [31]
    • For June 2013 the top 20 grossing iPhone apps in the social networking sphere included at least 13 dating apps. [40]
    • Social media sites with the most consumer awareness in order are:Facebook, Twitter, Google+, eHarmony, and Match.com. [41]
    • There is a 1 in 6 chance a man will respond to a woman’s message regardless of her age. [44]
    • On average a man has a 1 in 25 chance a woman will respond to his message on a dating site. [44]
    • 42% of Internet users say they know someone who has used a dating site. In 2005 this number was only 29% [49]
    • 54% of dating site users have found someone who has misrepresented themselves in their dating profile. [49]
    • 11% of American adults have tried one or more online dating sites. [51]
  • United States
    • We estimate that the number of active daily registered users of online dating sites is 5.5 million. [10]
    • The US online dating industry (including adult sites) by POF is estimated to be worth $1 billion. [10]
    • The United States online dating industry is estimated to be worth $2 billion in 2012 by IBISWorld. [16]
    • In 2013 there are approximately 3,898 dating services who employ 7,376 people. [16]
    • Mobile dating revenue is expected to double in 5 years. [16]
    • More than 110 million people in the United States have an STD. About a third of them are single. [19]
    • 87% of people think online dating is a good way to find a partner. [20]
    • 75% of singles would rather find a partner of the same faith. [20]
    • 85% of Christians and Jews say it is okay to have sex before marriage. [20]
    • In most states dating services are not required to do background checks because of a law that says websites aren’t liable for user content. [32]
    • How do couples meet? 16% use online dating, 14% work together, 12% meet through friends, 7% meet through social networking, 7% by school, and 7% from social gatherings. [36]
    • 1 in 10 US citizens have used an online dating site. 7% of mobile phone users have tried a mobile dating app. [49]
    • 6 out of 10 Americans use social networking services. [52]
    • 24% of adults have researched their dates online. [52]
  • United Kingdom
    • The UK’s online dating market has been estimated to have expanded by another 6% in 2012 and is now worth £170 million. [6]
    • There are an estimated 5,000 dating services in Europe, with about 1,500 from the UK. [6]
    • 9.1 million people in Britain have used an online dating site. [6]
  • Australia
    • 1 in 10 Australians have been dumped by someone via SMS. The same statistic holds true for being told that they are loved. [5]
    • Nearly 1 in 10 Australians has found love online. The most successful (1 in 6) are between the ages of 35 and 44. [5]
    • 1 in 5 Australians have sent or received sexy photos. [5]
    • 51% of Australians have tried online dating. [47]
  • India
    • 6 million singles have joined online dating services in India. The market is estimated to be worth $130 million USD in 2012. [6]
    • By 2015 it is estimated India will have 115 million users of dating services. [6]
  • China
    • The online dating industry in China is expected to break two billion RMB ($318 million USD) in total annual revenue by 2014. [12]
    • China's primary dating/marriage sites are Jiayuan, Zhenai, and Baihe. [12]
    • China’s infamous One-child Policy has made it more difficult for single Chinese in cities to find a suitable partner. [12]
  • Dating, Relationships & Marriage
    • A study found with Speed Dating, physical attractiveness is the first factor singles use to determine whether or not to ask someone out on a date. [3]
    • When a husband has a close relationship with his wife’s parents, the couple’s risk of divorce decreases by 20%. [7]
    • The Honeymoon Phase of marriage does not exist. Married couples are most happy after their first year of marriage. [7]
    • 20 percent of current committed relationship began online. [8]
    • 17 percent of marriages in 2012 began on an online dating site. [8]
    • 48 percent of seniors (over 50) look to online dating to find a serious relationship, 26 percent look for friendship, and 14 percent want to try casual dating. [9]
    • The most difficult marriage vow for men at 27% is being faithful. [11]
    • The most difficult marriage vow for women at 32% is for better or worse. [11]
    • Over 75 percent of seniors do not want to get married again, but they do want a serious relationship. [13]
    • Over 85 percent of seniors (men and women) rank sex as very important in a relationship. [13]
    • 43 percent of people say poor grammar is a turn off when reading a dating profile. [14]
    • 65 percent of singles do not post their relationship status on Facebook. [15]
    • People in their 20s are 4x more likely to send sexy texts than people 50 or older. [15]
    • Before a first date 48% of women and 38% of men research the person on Facebook. [15]
    • Men list of must-haves in a partner:someone I can trust (63%), treats me with respect (57%), is physically attractive to me (40%), has sense of humor (37%), is comfortable with her sexuality (36%). [17]
    • Women list of must-haves in a partner:treats me with respect (84%), someone I can trust (77%), makes me laugh (58%), shares the same values (47%), is comfortable communicating (46%). [17]
    • 57 percent of women and 48 percent of men say debt is a turn-off in a partner. [18]
    • 75 percent of women and 71 percent of men say money is the most common argument for couples. [18]
    • In the U.S. almost 2/3 of singles believe it is at least somewhat acceptable to see more than one person at a time. [21]
    • 62% of singles aged 18-24 said they would be disappointed in themselves if they remained single their entire life. [21]
    • The biggest threat to marriage is infidelity according to almost 50% of singles. Financial problems came in second at 18%. [21]
    • Men rated what they found most attractive in a woman:Appearance - 33%, Sense of Humor - 19%, Intelligence - 16% and Confidence - 12%. [22]
    • Women rated what they found most attractive in a man:Sense of Humor - 24%, Appearance - 21%, Intelligence - 16% and Integrity - 16%. [22]
    • The top 3 worst traits as rated by men:Greed - 30%, Sloth - 20%, and Gluttony - 15%. [22]
    • The top 3 worst traits as rated by women:Greed - 34%, Wrath - 20%, and Sloth - 15%. [22]
    • 15 percent of singles say they would not have sex at all before marriage. [23]
    • The 3 most important factors in a long-term relationship are:Partner's family treats me well, Similar views on pets, Likes same activities. [23]
    • Friends and mothers are the most popular dating consultants for singles. [23]
    • 48% of single women and 38% of single men admit to looking a new date up on Facebook before meeting for the first time. [24]
    • 49% of women and 27% of men would cancel a first date over something they found while looking up the person online. [24]
    • 41% of married couples had sex at least once a week in 2012. [25]
    • More than 80% of married men and women say they would marry the same person again if they had the opportunity. [25]
    • 52% of singles and 46% of married people go out 1-3 times per week. [25]
    • The 3 most important qualities in a husband are communication, reliability and honesty. [26]
    • Singles meet their dates 22% of the time through friends and 20% of the time from online dating. [27]
    • Singles with the most first dates by city live in Denver at 47%. With gadgets, iPhones and tablets win with 45% of singles who own one of these items went on a first date in the past year. [27]
    • 77% of men say it wouldn’t put them off if a woman they dated had children. [28]
    • 27% of women and 56% of men admitted to harboring feelings for a friend of the opposite sex. [29]
    • 60% of men and 40% of women have successfully turned their friendships into romantic relationships. [29]
    • Data from the 2012 US census shows that there are 107 million singles in the United States. Over 1/3 of them (35 million) are over the age of 50. [30]
    • 92% of people have remained married who tied the knot between 2005 and 2012. [31]
    • 8% of marriages which started offline end in divorce. Couples who meet online report separation rates of only 6%. [33]
    • Men are more than twice as likely to approach a woman with tattoos. [34]
    • 49% of men and 39% of women will text a date the next day to let them know they had a nice time. 20% of women wait for the man to text first though. [35]
    • On dating sites 1 in 3 Fathers lie about having kids. Younger Fathers lie more than older Fathers (over 30). [37]
    • 42% of men said they wouldn’t even consider dating a woman if she was older than them. [38]
    • 1 in 5 men claim to have experienced love at first sight. 1 in 10 women claim the same. [39]
    • It takes most men less than 20 minutes to decide if they want to go out on a second date. [39]
    • 31% of men and 33% of women find it easier to ask someone out on a date via text rather than making a phone call. [42]
    • 50% of singles said they would consider breaking up with someone they were casually dating via text. 24% would consider ending an exclusive relationship this way. [42]
    • 25% of singles have used a coupon on a first date, and 73% of those surveyed said they would continue to date a coupon clipper. [43]
    • 64% of people say that the quality of relationships with those they are dating has improved thanks to their mobile phones. [45]
    • The types of beer you and your date prefer actually offer clues about your compatibility. [46]
    • Womens response rates increases 71% if they share a mutual friend on Facebook with the person they are responding to. [48]
    • In 2013 51% of American adults are married. In 1960 this number was at 72%. [50]


  1. The Best Time to Join an Online Dating Site? After the Holidays!
  2. Google Zeitgeist on Dating for 2012
  3. Judging A Book By Its Cover
  4. Some New Facts About eHarmony
  5. Digital Love In Australia
  6. Forecast: Online Dating Market Boom
  7. The Top 10 Marriage Findings Of 2012
  8. Dating Your Way To Divorce
  9. Why Seniors Try Online Dating
  10. Plenty of Fish Membership Numbers
  11. What Are The Hardest Marriage Vows To Keep?
  12. Digital Dating In 21st Century China
  13. Study Discovers The Dating Habits Of Senior Citizens
  14. Definitely A Dating Do: Good Grammar
  15. Infographic: How Singles Use Technology in Dating
  16. Online Dating Market Research Updates
  17. What Do Singles Want?
  18. Is Debt A Dating Dealbreaker?
  19. Positive Singles Appears in Major News Publication
  20. Report: The State Of Dating In America
  21. The State Of Dating In America: Dating & Marriage Trends
  22. The State Of Dating In America: What Do We Look For In A Mate?
  23. The State Of Dating In America: The Keys To Commitment
  24. 2012 Singles In America Report: Dating In A Digital World
  25. 2012 Singles In America Report: Sex, Romance, And Marriage
  26. Survey Shows What Makes a Man Good Husband Material
  27. Match.com Infographic: First Dates Across America
  28. Survey Shows Men Think Single Moms are Sexy
  29. New Study: Can Men and Women be “Just Friends?”
  30. Baby Boomers And The Senior Dating Boom
  31. The Secret To A Happy Marriage Is…Online Dating?
  32. Online Dating Sites Don’t Have To Tell You Your Date Might Be A Murderer
  33. Online Dating May Make Your Marriage Happier – Here’s Why
  34. Men More than Twice as likely to Approach a Woman with Tattoos
  35. Survey: How Long Should You Wait Before Texting Your Date?
  36. Is eHarmony The Secret To A Happy Marriage?
  37. 1 in 3 Dating Dads Lie About Having Kids
  38. Online Dating Report: Women Want Younger Men
  39. Science Says Men Fall In Love Faster Than Women
  40. The Future Of Dating Apps: Facebook Mobile Ads
  41. Are We Getting Tired Of Social Media?
  42. Study: How Mobile Technology is Changing Dating
  43. New Study Finds Daters Prefer Savers Over Spenders
  44. Women Have A Huge Advantage When It Comes To Online Dating
  45. Are Smartphones Changing Our Dating Habits?
  46. Zoosk: What Your Brew Says About You
  47. New Research Shows Who’s Dating Online in Australia
  48. AreYouInterested.com Reveals Cities with the Pickiest Women
  49. Pew Study Shows Online Dating is More Commonplace
  50. Introducing The 2013 Pew Internet & American Life Project Survey
  51. New Pew Study Says Online Dating Is Officially In
  52. This Is What We’re Actually Using The Internet For


  • General Information
    • The online dating industry has 40 million users and has $1.9 billion in annual revenue. [6]
    • 81% of members of dating sites lie about their height, weight, or age in their profiles. [6]
    • The average couple who meets online waits 18.5 months to get married. Meeting offline the average couple waits 42 months. [6]
    • Women are more likely to gain weight when they get married, while men are more likely to gain weight when they get divorced. [7]
    • An online dating experiment shows that there is a bias that favors women on dating sites. Women’s messages received on average outnumbered the men’s 17 to 1. [9]
    • Almost half of men and women Google their date before meeting the first time. [11]
    • People with an Internet connection were much more likely to be in a relationship (72%) than those without (36%). [13]
    • Heterosexual couples who met through friends dropped from nearly 40% in the mid-1980s to less than 30% in 2010. [13]
    • Heterosexual couples who met online rose from 0% to just over 20%, from the mid-1990s to 2010. [13]
    • Same-sex couples who met online rose from 0% to more than 60%, from the mid-1990s to 2010. [13]
    • The mobile dating market is expected to be worth $2.3 billion by 2016. In 2011 it was worth $1 billion. [15]
    • In 2011 there was 650 million mobile dating users. This is expected to rise to 1.3 billion users by 2016. This growth comes mostly from China and then North America. [15]
    • Your chances of having an intimate encounter with someone you meet at a speed dating event are only 6%, and your changes of relating to someone are even lower, at only 4%. [21]
    • Prior to 2000 less than 10% of couples met on Social Networks. Now 21% of couples meet on Social Networks. [23]
    • It has been reported that on average one in ten online dating profiles is created by a scammer. [25]
    • 1 in every 10 dollars spent on a website this year came from a smartphone. [26]
    • Worldwide in November the average user of a Social Network site spent 5.2 hours using the service. [26]
  • United States
    • The dating service industry in the United States is projected to be worth $2.1 billion. [1]
    • There is estimated to be 1,500 dating sites in the United States. [1]
    • The state of Illinois passes an internet dating safety bill requiring dating sites to state if they do not conduct background checks. [4]
    • 77% of Americans reported going on 2 or more dates in the past year. [12]
    • Revenue from the online dating industry in 2012 is expected to reach $2 billion in the US. [14]
    • Revenue from the online dating industry grew on average 3.5% from 2007 to 2012. [14]
    • There are 3,745 businesses related to dating in the United States that employ 7,085 people. [14]
    • The Better Business Bureau received 549 inquiries about online dating services during the last 12-month period (Aug, 2012), compared to 316 for the previous 12-month period. [16]
    • During this 12-month period (Aug, 2012), the BBB has received 50 complaints regarding online dating services, in contrast to the 24 received for the previous 12 month. [16]
    • 1 in 10 users on the internet have visited a dating site. With smartphones this increases to 2 in 10 users. [26]
    • In a month 26% of dating site members visit more than one service. [26]
  • Australia
    • About 25 percent of Australians have tried online dating with 16 percent reporting to have found a long-term relationship. [2]
  • Canada
    • STDs are on the rise. Chlamydia has increased 66 percent since 2000. Some health experts believe this corresponds to the rise of online dating. [3]
    • 71% of Canadians reported going on 2 or more dates in the past year. [12]
    • 1.2 million Canadians have used online dating. 80 percent were single. [24]
    • The largest demographic of singles using online dating is between the ages of 23 and 29. [24]
    • In November the average Canadian user of a Social Network site spent 7.9 hours using Social Media. [26]
  • United Kingdom
    • 52% of UK women said they offer to split the check on alternating dates. This is much higher than any other country. [12]
    • In September 5.7 million people in the United Kingdom visited a dating site. This is a 22% increase over Sept. 2011. [26]
    • The 55 plus age group is the fastest growing demographic and the 25 - 34 age group is the largest. [26]
  • China
    • Shanghai fertility rate has dropped to just 0.79 children per woman. This is half the national average. [8]
    • A June 1st matchmaking event in the Chinese capital saw 38,000 singles and parents attend. [8]
    • By 2014 it is expected that the value of the China Dating Industry will double to 2.02 billion Yuan ($317 million USD). This is twice the value as in 2011. [10]
    • As of 2010 there were 180 million singles in China which population was 1.3 billion. [10]
    • In order the top 3 dating sites in China are Zhenai.com, Baihe.com, and Jiayuan.com. [10]
  • Brazil
    • Brazil has about 62 million singles. Every month 5.6 million of them vist online dating sites. [5]
  • Dating & Relationships
    • 64 percent of singles over age 55 said they would not date someone with health problems. [17]
    • 66% of men said that they would pay on the first date. 65% of women said they would offer to split but rather have the man pay. [18]
    • 20% of women said they would never send the first text. [18]
    • 51% of men said they would initiate a date after only a few texts. Only 29% of women would do the same. [18]
    • 60% of people said they are cautious about putting romantic posts on social media. [19]
    • 38% of people have a strict no-dating-related-posts policy. [19]
    • 81% of couples say they use technology to interact with each other throughout the day. [19]
    • For men, the most picky daters in terms of what career their date is include engineers, analysts, lawyers, web developers, and bankers. [20]
    • For women this includes marketers, business executives, analysts, lawyers, and teachers. [20]
    • Women are attracted to wealth, but not men. [21]
    • Your voice changes around people you’re attracted to. [21]
    • 64% of American men report having facial hair. [22]
    • 44% of men say they feel more confident when they have facial hair. [22]
    • 80% of American women and 69% of women in the UK and Canada don’t mind their men with facial hair. Other countries like Australia, France, Mexico and Denmark prefer clean-shaven men. [22]
    • The goatee is the preferred form of facial hair while the soul patch is the least liked. [22]
    • 64% of singles said that their top resolution for 2013 is finding love. [27]


  1. A Look at the US Dating Site Market in 2012
  2. How Many Australians have tried Online Dating?
  3. Is The Rise Of Online Dating Responsible For The Rise Of STDs?
  4. Illinois Passes Internet Dating Safety Bill
  5. Plenty of Fish is Popular in Brazil
  6. Does Online Dating Really Work?
  7. Does Being in a Relationship Affect Your Weight?
  8. In China’s Difficult Dating Scene, Women Get Pickier
  9. Ten Fake Profiles, One Online Dating Experiment
  10. China's Online Dating Statistics - 2012
  11. The Olympic Games, eHarmony Style
  12. The Dating Games: Match.com’s Dating Olympics
  13. WSJ Quantifies The Online Dating Revolution
  14. Online Dating Industry Snapshot 2012
  15. Zoosk Sees Increase in Mobile Use
  16. The Better Business Bureau Offers Online Dating Safety Advice
  17. OurTime.com: Dating Priorities Change With Age
  18. Chivalry is Still Alive, But Women Need to Step Up
  19. Social Media Etiquette 101
  20. eHarmony Finds Out How Your Career Affects Your Love Life
  21. 10 Things Science Has To Say About Sex And Attraction
  22. Zoosk Celebrates Movember
  23. You Had Me At Your Hashtag: Dating Through Social Media
  24. How Many Canadians have used Online Dating?
  25. Report: 1 in 10 Online Dating Profiles Are Scams
  26. Online Dating Statistics for 2012
  27. Match.com: The Ups And Downs Of Dating In 2012


  • General Information
    • Smartphone users spend on average 81 minutes using mobile apps compared to only 74 minutes on the web. [1]
  • North America
    • There are 54 million singles in the United States. 5.5 million of those use dating services. [2]
    • 25% of Canadians have tried online dating. 69% said that they would most likely not. [3]
    • 64% of online daters say common interests are the most important factor in finding a potential partner online. 49% say it is physical characteristics from photos and videos. [3]
    • In October, online dating sites had 593 million visits in the United States according to Hitwise. [4]


  1. Time - The Web VS Mobile Apps
  2. 10 Percent of US Singles are using Dating Sites
  3. Canadian Online Dating Statistics
  4. The New York Times Studies Dating Studies


  • General Information
    • Married couples who met online have an average courtship period of 18.5 months. Married couples who met offline courtship period last on average 42 months. [2]
    • The Better Business Bureau in the US said in 2009 they received 2,660 compaints about dating services. In 2005 they received 824 and only 126 in 2004. [3]
    • The online dating industry is now worth $4 billion worldwide. [4]
    • In 2010 it is estimated that Craigslist will earn $122 million with $88 to $99 million being profit. The Adult Services listings make up 30 percent of the revenue. [5]
    • In the last year 17% of couples who married met on a dating site. [6]
    • 1 in 5 singles have dated someone they met on a dating site. [6]
    • 1 in 5 singles are currently in a committed relationship with someone they met on a dating site. [6]
    • There is an estimated 22.6 million single Catholics in the U.S. [10]
    • The top 3 religions where both the man and the woman in a married couple are from the same religion are:Hindus (90%), Mormons (83%), and Catholics (78%) [10]
    • In 1960, 88% of men aged 35-44 were married, for women it was 87%. By 2007 this percentage had fallen to 69% for men and 72% for women. [10]
    • According to mobile research group Ground Truth, mobile dating saw a 92% increase in users since the summer began. [16]
    • The average user of a mobile phone spends 12 minutes and 44 seconds on mobile dating sites per week. [18]
    • According to Ground Truth, Flirtomatic was the #1 visited dating site this summer through a mobile phone. Match.com was ranked 7th and eHarmony was 17th. [18]
    • Juniper estimates that the overall mobile dating sector will grow to $1.4 billion worldwide by 2013. [20]
  • North America
    • Women who marry a younger men suffer from a 20% increase in mortality rates when compared to marrying someone with a similar age. [7]
    • 22% of Women age 30 to 44 make more money than their husbands. In 1970 this figure was at 4%. [7]
    • Women on average wait until they are 26 to marry. For men it is 28. [9]
    • In the United States there are 51 million smartphone subscribers. [12]
    • On the mobile phone, application use and surfing the internet increased by over 110% in 2009. [12]
    • Texting generated $80 billion of revenue in 2009 and is projected to generate $126 billion by 2014. [12]
    • Online dating nationwide increased 15% from May 2009 to May 2010. In the Bay area (San Francisco, San Jose and Oakland) it increased 22% in the same period of time. [14]
    • New York State passes an Internet Dating Safety Act. It is the second state to do so. [17]
    • Traffic to dating sites in the U.S. rose over 13 percent in 12 months, ending in July. Internet use only increased by 9%. [19]
  • Australia
    • Growth predicted by IBISWorld for the dating industry may reach 10 percent in 2010 to $100 million AUD from subscriptions and advertising. [1]
    • Currently there are about 1.5 million online dating accounts in Australia. This is expected to increase to almost 2 million by 2020. [1]
    • The Australian Competition & Consumers Commission (ACCC) released statistics showing that people reported 550 online dating scams in 2009. This is an increase of 30 percent from 2008. [8]
  • China
    • As of June 15, 2010 China's soldiers are not allowed to use online dating sites. [11]
  • Japan
    • Fukui Marriage-Hunting Café is the government’s new online dating site for Japanese singles. This is a free service aimed at increasing Japan's fertility rate of 1.34 children per woman. [15]
  • United Kingdom
    • Someone who has had private education is twice as likely to cheat on their spouse. [13]
    • The volume of Google searches on mobile devices related to dating grew by 215% YoY [‘Year Over Year’] since 2008. [20]
    • Google research has found that searches from laptops and desktop computers for “mobile dating” and “text dating” have grown over 72% YoY. [20]


  1. Australian Online Dating Statistics for 2010
  2. More Older Couples met through Online Dating
  3. Better Business Bureau Complaints on the rise for Dating Sites
  4. Zoosk's new iPhone Application and Chat Feature
  5. Craigslist Revenue Report 2010
  6. Match.com Releases Study on Trends in Online Dating
  7. Women Marrying Men - 2 Statistics
  8. Cupid Media Advocates Online Dating Safety
  9. Young Couples now Waiting to Marry
  10. Catholic Singles are Looking to Faith to find Matches
  11. No Online Love for Soldiers in China
  12. Mobile Dating Statisitcs
  13. Private Education Breeds Adulterers - UK
  14. Online Dating on the Rise among Bay Area Singles
  15. The Japanese Government Gives Cupid A Run For His Money
  16. Top Cities in the U.S. for Dating - 2010
  17. New York Follows New Jersey with Online Dating Safety Law
  18. Mobile Dating Popular this Summer
  19. eHarmony UK set to Raise the Bar
  20. Online Dating Trends: Mobile Dating Comes Of Age


  • General Information
    • Internet user population passes One Billion. [11]
    • In 2009 the dating industry is expected to top $1.049 billion and is likely to grow at a rate of 10 percent. [14]
    • With free dating sites, it is estimated that at least 10 percent of new accounts created each day are from scammers. [14]
    • On average 10 percent of members pay for the dating service and stay for less than 3 months. [14]
    • The worldwide mobile entertainment industry (think cell phones) is worth $32 billion. In 2010 it is expected to be worth $41 billion. [18]
    • 92% of single parents rather date other single parents. [19]
    • For singles who use dating sites, 33% form a relationship, 33% do not, and 33% give up on dating online. [21]
    • According to Marketdata Enterprises, the online dating industry generates $1.8 billion in revenue annually and the dating coach/matchmaker industry generates $260 million. [28]
    • The mobile phone dating market was worth $330 million in 2007, $550 million in 2008 and is predicted to double by 2013 to $1.3 billion. [33]
    • Adult dating sites are blamed by some for causing the $1.2 billion sex industry to drop $74 million (-6%) in revenue this year. [35]
  • North America
    • The virtual gift industry in 2008 is estimated to be worth $1.5 billion. [9]
    • From Forrester Research Inc, in 2008 the online dating industry earned $957 million. This makes it the third highest revenue grossing industry. [7]
    • There are 12 million single parents living with children younger than 18 in the United States. [6]
    • According to Hitwise, there are about 1,400 online dating sites in North America. [3]
    • With the economy downturn in late 2008, divorce rates have dropped. [4]
    • Overall the online dating industry is up this year but the related wedding industry (which is worth $60 billion) is down 24%. [13]
    • Roughly 40 million American singles use online dating and social networking sites to meet new people. [15]
    • Online advertising revenue in the U.S. fell 5 percent for the first quarter of 2009, to $5.5 billion. In 2008 online advertising was worth $23.4 billion (a 10.6% increase over 2007). [17]
    • It is predicted that Americans will spend $1.7 billion on dating services in 2013. [20]
    • According to a poll, 30% of women who met men online had sex on their first date, with 77% not requiring a condom to be used. According to the Centre of US Disease Control, almost 50% of women require men to wear a condom during the first encounter. [21]
    • Singles who are more likely to use dating sites are ones who are more sociable and have high self-esteem. They also put more value in romantic relationships. [22]
    • 2% of Americans get married every year. [23]
    • 49% of Americans know of someone who has found a date online. 28% know more than one person. [24]
    • According to Nielsen, online dating sites generating 27.5 million unique visitors in June, 2009. [25]
    • The third week in September is National Singles Week. Also may be called National Unmarried and Single Americans Week. [26]
    • According to the U.S. Census there are now 95.9 million unmarried people in the U.S. [26]
      • 47% are men and 53% are women.
      • 61% have never been married, 24% have beeen divorced at least once and, 15% are widowed.
      • 15.8 million are seniors (65+).
      • 11.6 million are single parents living with children. 9.8 million of these parents are women.
    • There was 65.8 million marriages last year in the United States. [27]
    • In August the unemployment rate for married people in the United States was 6.3 percent. For single people it was 13.5 percent. [30]
    • The virtual goods industry in 2008 was worth $500 million. For 2009 it is estimated to be worth $1 billion and in 2010, $1.6 billion. [31]
    • 88.7% of people said they are more likely to choose a dating site which offers mobile phone access. [36]
  • Europe
    • In the UK there are 8 million singles. In 2008 they went on 24 million first dates with 69% being arranged through online dating and social networks [8]
    • Estimated by 2011 there will be 15 million singles in the United Kingdom and the value of the dating industry at that point will be over £1billion (entire?). [4]
    • 58% of Europeans have been victims of online dating dishonesty. Italians at 72%, Germans at 58%, French and British at 55%, and Dutch at 48%. [1]
    • Visits to online dating sites in the United Kingdom grew 13%. This means there are now more than 5 million singles using UK dating sites. The gender split is 50 - 50 and 65% of online daters are over 35 years old or older.[12]
    • With singles over the age of 65 in the United Kingdom, 30% of men live alone and 60% of women live alone. [16]
    • Growth in the online advertising market is expected to decline in 2009 due to the recession. In 2008 it was worth €12.9 billion, a 20 percent increase over 2007. This was not nearly as high as predicted. [17]
    • There are 15 million singles in Britain. A third are looking for love online. [21]
    • In the UK, people married between the ages of 19 and 25, 20% met their spouse online. For all ages, the average is 15%. [21]
    • In the UK, the average Internet relationship lasts 7 months. [21]
    • In the United Kingdom there was 115,200 divorces in 2008 with 29% the result of adulterous behavior. [32]
    • Every month 7 million UK singles visit a dating site. This is a 27% increase over last year. [32]
    • In the UK, singles aged 55 and older are the most active online daters. 62% have used a dating site and have gone out on average 8.2 dates and had 2.1 long term relationships. On average 2.4 sexual partners where also found. [34]
  • Asia
    • Japan - Over 1,600 dating sites registered in the first month of the new regulations law. [2]
    • India - There is estimated 15 million online dating users in India. [10]
    • China - The number of singles who use online dating sites in China is expected to reach 140 million by 2010 (The US is only at 40 million). [37]
    • China - The online dating industry in China is expected to be worth 175 million USD in 2010 . [37]
  • Australia
    • Singles 50 plus have been increasingly using online dating sites over the last few years. Some dating sites are seeing a 30% increase in these members each year. [29]


  1. Profile Dishonesty and Online Dating
  2. Japan - Over 1,600 Online Dating Sites Registered
  3. Do you Need to Join more than One Dating Sites?
  4. UK Dating Industry Estimates for 2011
  5. Recession - As Online Dating Climbs, Divorce Rates Drop
  6. Online Dating when you have Children
  7. Top Online Paid Websites by Category in 2008
  8. Match.com International more Popular than Ever
  9. Date.com Now Offering Virtual Gifts
  10. Date.com is Free in India Now
  11. Internet Population Passes One Billion
  12. Online Dating in the UK on the Rise
  13. How the Recession Affects the Relationship & Love Industry
  14. An Analysis of the Top Dating Sites
  15. The Dark Side of Online Dating
  16. Dating Later in Life
  17. The European & United States Online Advertising Market
  18. Mobile Entertainment
  19. Single Parents Prefer to Date Other Single Parents
  20. Blinded by Science and Marketing in Online Dating
  21. UK Dating 2009
  22. Who Uses Online Dating?
  23. Behind the Marriage Making Statistics of Dating Sites
  24. 49% of Americans knows Someone who Found a Date Online
  25. Forbes Top Ten Online "Meat Markets"
  26. Unmarried and Single Americans Week
  27. Trends of Interracial Dating and Marriage
  28. Financially Successful Women are not so lucky in the Dating Game
  29. Over 50 Dating taking off in Australia
  30. Singles have a Greater Chance to be Unemployed
  31. Virtual Goods To Reach $1 Billion In 2009
  32. Quickie Dating Site in the UK
  33. The Mobile Dating Market
  34. United Kingdom's Most Active Daters
  35. Is Internet Dating Hurting the Sex Industry?
  36. Searching for Exes Online - 62% of People Have!
  37. Is Zhenai.com the World's Largest Matchmaking Website?


  • Canada
    • 1/3 or 10 million Canadians looking for love. [1]
    • 16% (or 160,000) found love online. [1]
  • United States
    • 93 million singles with only 3 million paying to use online dating services (US population is just over 300 million). [2]
    • In November, online dating traffic as a whole was over 22 million with the gender split being 52.4% males and 47.6% females. [4]
    • The average time spent per visit to the top 10 online dating sites in 2008 was 22 minutes and 27 seconds. [4]
    • It is estimated that Americans spent $1.2 billion on dating sites in 2008. [5]
    • Complaints to the Better Business Bureau about dating sites were up 73% in 2008. [6]
  • European
    • A 15 percent rise in unique users visiting online dating sites in November 2008 when compared to 2007. [3]
    • A 20 percent rise in total unique users who visited online dating sites in 2008. [3]


  1. Are Canadians Successful in Finding Love Online?
  2. Times Online UK
  3. European Dating Sites See Membership Increase in Recession
  4. An Analysis of the Top Dating Sites
  5. Blinded by Science and Marketing in Online Dating
  6. Keep your Expectations in Check for Online Dating Sites


  • General
    • Over $350 Million was spend in advertising in 2007. [1]
    • The entire online dating industry revenue estimated for 2007 was $900 million. [3]
    • Revenue projected for the entire industry in 2012 to be $1.9 Billion. [3]
  • United States
    • Comscore survey found that 13% of US web users tried a dating service at least once. [4]
    • 2.20 million marriages occurred among all age groups in the year ending March, 2007. [5]
  • European
    • Predicted growth in 2011 is 549 million Euros and 6 million paid users. [1]
    • Comscore survey found that 22% of French web users tried a dating service at least once. [4]
    • A 9 percent rise in total unique users in 2007 who visited online dating sites. [3]


  1. How Much did Dating Sites Spend on Ads in 2007?
  2. JupiterResearch
  3. Business Wire
  4. Match.com, GM for France Arnaud Jonglez - OPW Interview
  5. eHarmony | Harris Interactive 2007 Marriage Metrics


  • European
    • Number of Europeans using online dating sites is 6 percent. [1]
    • 2.8 million paid users. [1]
    • Total revenue for the year is 243 million Euros. [1]


  1. JupiterResearch


  • United States
    • 3 million Americans found a long term relationship and/or marriage through a dating site. [2]
  • European
    • Number of Europeans using online dating sites is 4 percent. [1]


  1. JupiterResearch
  2. Behind the Marriage Making Statistics of Dating Sites


  • United States
    • In a survey out of Chicago, it found that 68% of adults met their spouse through a family member, friend or other mutual acquaintance. [1]


  1. Are Men or Women Pickier when it comes to Finding a Mate

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