Online Dating Statistics & Facts 1992 - 2011

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General Online Dating Industry

2011

General Information
- Smartphone users spend on average 81 minutes using mobile apps compared to only 74 minutes on the web. [1]
North America
- There are 54 million singles in the United States. 5.5 million of those use dating services. [2]
- 25% of Canadians have tried online dating. 69% said that they would most likely not. [3]
- 64% of online daters say common interests are the most important factor in finding a potential partner online. 49% say it is physical characteristics from photos and videos. [3]
- In October, online dating sites had 593 million visits in the United States according to Hitwise. [4]

References

2010

General Information
- Married couples who met online have an average courtship period of 18.5 months. Married couples who met offline courtship period last on average 42 months. [2]
- The Better Business Bureau in the US said in 2009 they received 2,660 compaints about dating services. In 2005 they received 824 and only 126 in 2004. [3]
- The online dating industry is now worth $4 billion worldwide. [4]
- In 2010 it is estimated that Craigslist will earn $122 million with $88 to $99 million being profit. The Adult Services listings make up 30 percent of the revenue. [5]
- In the last year 17% of couples who married met on a dating site. [6]
- 1 in 5 singles have dated someone they met on a dating site. [6]
- 1 in 5 singles are currently in a committed relationship with someone they met on a dating site. [6]
- There is an estimated 22.6 million single Catholics in the U.S. [10]
- The top 3 religions where both the man and the woman in a married couple are from the same religion are:Hindus (90%), Mormons (83%), and Catholics (78%) [10]
- In 1960, 88% of men aged 35-44 were married, for women it was 87%. By 2007 this percentage had fallen to 69% for men and 72% for women. [10]
- According to mobile research group Ground Truth, mobile dating saw a 92% increase in users since the summer began. [16]
- The average user of a mobile phone spends 12 minutes and 44 seconds on mobile dating sites per week. [18]
- According to Ground Truth, Flirtomatic was the #1 visited dating site this summer through a mobile phone. Match.com was ranked 7th and eHarmony was 17th. [18]
- Juniper estimates that the overall mobile dating sector will grow to $1.4 billion worldwide by 2013. [20]
North America
- Women who marry a younger men suffer from a 20% increase in mortality rates when compared to marrying someone with a similar age. [7]
- 22% of Women age 30 to 44 make more money than their husbands. In 1970 this figure was at 4%. [7]
- Women on average wait until they are 26 to marry. For men it is 28. [9]
- In the United States there are 51 million smartphone subscribers. [12]
- On the mobile phone, application use and surfing the internet increased by over 110% in 2009. [12]
- Texting generated $80 billion of revenue in 2009 and is projected to generate $126 billion by 2014. [12]
- Online dating nationwide increased 15% from May 2009 to May 2010. In the Bay area (San Francisco, San Jose and Oakland) it increased 22% in the same period of time. [14]
- New York State passes an Internet Dating Safety Act. It is the second state to do so. [17]
- Traffic to dating sites in the U.S. rose over 13 percent in 12 months, ending in July. Internet use only increased by 9%. [19]
Australia
- Growth predicted by IBISWorld for the dating industry may reach 10 percent in 2010 to $100 million AUD from subscriptions and advertising. [1]
- Currently there are about 1.5 million online dating accounts in Australia. This is expected to increase to almost 2 million by 2020. [1]
- The Australian Competition & Consumers Commission (ACCC) released statistics showing that people reported 550 online dating scams in 2009. This is an increase of 30 percent from 2008. [8]
China
- As of June 15, 2010 China's soldiers are not allowed to use online dating sites. [11]
Japan
- Fukui Marriage-Hunting Café is the government’s new online dating site for Japanese singles. This is a free service aimed at increasing Japan's fertility rate of 1.34 children per woman. [15]
United Kingdom
- Someone who has had private education is twice as likely to cheat on their spouse. [13]
- The volume of Google searches on mobile devices related to dating grew by 215% YoY [‘Year Over Year’] since 2008. [20]
- Google research has found that searches from laptops and desktop computers for “mobile dating” and “text dating” have grown over 72% YoY. [20]

References

2009

General Information
- Internet user population passes One Billion. [11]
- In 2009 the dating industry is expected to top $1.049 billion and is likely to grow at a rate of 10 percent. [14]
- With free dating sites, it is estimated that at least 10 percent of new accounts created each day are from scammers. [14]
- On average 10 percent of members pay for the dating service and stay for less than 3 months. [14]
- The worldwide mobile entertainment industry (think cell phones) is worth $32 billion. In 2010 it is expected to be worth $41 billion. [18]
- 92% of single parents rather date other single parents. [19]
- For singles who use dating sites, 33% form a relationship, 33% do not, and 33% give up on dating online. [21]
- According to Marketdata Enterprises, the online dating industry generates $1.8 billion in revenue annually and the dating coach/matchmaker industry generates $260 million. [28]
- The mobile phone dating market was worth $330 million in 2007, $550 million in 2008 and is predicted to double by 2013 to $1.3 billion. [33]
- Adult dating sites are blamed by some for causing the $1.2 billion sex industry to drop $74 million (-6%) in revenue this year. [35]
North America
- The virtual gift industry in 2008 is estimated to be worth $1.5 billion. [9]
- From Forrester Research Inc, in 2008 the online dating industry earned $957 million. This makes it the third highest revenue grossing industry. [7]
- There are 12 million single parents living with children younger than 18 in the United States. [6]
- According to Hitwise, there are about 1,400 online dating sites in North America. [3]
- With the economy downturn in late 2008, divorce rates have dropped. [4]
- Overall the online dating industry is up this year but the related wedding industry (which is worth $60 billion) is down 24%. [13]
- Roughly 40 million American singles use online dating and social networking sites to meet new people. [15]
- Online advertising revenue in the U.S. fell 5 percent for the first quarter of 2009, to $5.5 billion. In 2008 online advertising was worth $23.4 billion (a 10.6% increase over 2007). [17]
- It is predicted that Americans will spend $1.7 billion on dating services in 2013. [20]
- According to a poll, 30% of women who met men online had sex on their first date, with 77% not requiring a condom to be used. According to the Centre of US Disease Control, almost 50% of women require men to wear a condom during the first encounter. [21]
- Singles who are more likely to use dating sites are ones who are more sociable and have high self-esteem. They also put more value in romantic relationships. [22]
- 2% of Americans get married every year. [23]
- 49% of Americans know of someone who has found a date online. 28% know more than one person. [24]
- According to Nielsen, online dating sites generating 27.5 million unique visitors in June, 2009. [25]
- The third week in September is National Singles Week. Also may be called National Unmarried and Single Americans Week. [26]
- According to the U.S. Census there are now 95.9 million unmarried people in the U.S. [26]
  - 47% are men and 53% are women.
  - 61% have never been married, 24% have beeen divorced at least once and, 15% are widowed.
  - 15.8 million are seniors (65+).
  - 11.6 million are single parents living with children. 9.8 million of these parents are women.
- There was 65.8 million marriages last year in the United States. [27]
- In August the unemployment rate for married people in the United States was 6.3 percent. For single people it was 13.5 percent. [30]
- The virtual goods industry in 2008 was worth $500 million. For 2009 it is estimated to be worth $1 billion and in 2010, $1.6 billion. [31]
- 88.7% of people said they are more likely to choose a dating site which offers mobile phone access. [36]
Europe
- In the UK there are 8 million singles. In 2008 they went on 24 million first dates with 69% being arranged through online dating and social networks [8]
- Estimated by 2011 there will be 15 million singles in the United Kingdom and the value of the dating industry at that point will be over £1billion (entire?). [4]
- 58% of Europeans have been victims of online dating dishonesty. Italians at 72%, Germans at 58%, French and British at 55%, and Dutch at 48%. [1]
- Visits to online dating sites in the United Kingdom grew 13%. This means there are now more than 5 million singles using UK dating sites. The gender split is 50 - 50 and 65% of online daters are over 35 years old or older.[12]
- With singles over the age of 65 in the United Kingdom, 30% of men live alone and 60% of women live alone. [16]
- Growth in the online advertising market is expected to decline in 2009 due to the recession. In 2008 it was worth €12.9 billion, a 20 percent increase over 2007. This was not nearly as high as predicted. [17]
- There are 15 million singles in Britain. A third are looking for love online. [21]
- In the UK, people married between the ages of 19 and 25, 20% met their spouse online. For all ages, the average is 15%. [21]
- In the UK, the average Internet relationship lasts 7 months. [21]
- In the United Kingdom there was 115,200 divorces in 2008 with 29% the result of adulterous behavior. [32]
- Every month 7 million UK singles visit a dating site. This is a 27% increase over last year. [32]
- In the UK, singles aged 55 and older are the most active online daters. 62% have used a dating site and have gone out on average 8.2 dates and had 2.1 long term relationships. On average 2.4 sexual partners where also found. [34]
Asia
- Japan - Over 1,600 dating sites registered in the first month of the new regulations law. [2]
- India - There is estimated 15 million online dating users in India. [10]
- China - The number of singles who use online dating sites in China is expected to reach 140 million by 2010 (The US is only at 40 million). [37]
- China - The online dating industry in China is expected to be worth 175 million USD in 2010 . [37]
Australia
- Singles 50 plus have been increasingly using online dating sites over the last few years. Some dating sites are seeing a 30% increase in these members each year. [29]

References

2008

Canada
- 1/3 or 10 million Canadians looking for love. [1]
- 16% (or 160,000) found love online. [1]
United States
- 93 million singles with only 3 million paying to use online dating services (US population is just over 300 million). [2]
- In November, online dating traffic as a whole was over 22 million with the gender split being 52.4% males and 47.6% females. [4]
- The average time spent per visit to the top 10 online dating sites in 2008 was 22 minutes and 27 seconds. [4]
- It is estimated that Americans spent $1.2 billion on dating sites in 2008. [5]
- Complaints to the Better Business Bureau about dating sites were up 73% in 2008. [6]
European
- A 15 percent rise in unique users visiting online dating sites in November 2008 when compared to 2007. [3]
- A 20 percent rise in total unique users who visited online dating sites in 2008. [3]

References

2007

General
- Over $350 Million was spend in advertising in 2007. [1]
- The entire online dating industry revenue estimated for 2007 was $900 million. [3]
- Revenue projected for the entire industry in 2012 to be $1.9 Billion. [3]
United States
- Comscore survey found that 13% of US web users tried a dating service at least once. [4]
- 2.20 million marriages occurred among all age groups in the year ending March, 2007. [5]
European
- Predicted growth in 2011 is 549 million Euros and 6 million paid users. [1]
- Comscore survey found that 22% of French web users tried a dating service at least once. [4]
- A 9 percent rise in total unique users in 2007 who visited online dating sites. [3]

References

2006

European
- Number of Europeans using online dating sites is 6 percent. [1]
- 2.8 million paid users. [1]
- Total revenue for the year is 243 million Euros. [1]

References

JupiterResearch

2005

United States
- 3 million Americans found a long term relationship and/or marriage through a dating site. [2]
European
- Number of Europeans using online dating sites is 4 percent. [1]

References

1992

United States
- In a survey out of Chicago, it found that 68% of adults met their spouse through a family member, friend or other mutual acquaintance. [1]

References

Are Men or Women Pickier when it comes to Finding a Mate

Dating Service Specific Facts & Statistics

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Last Updated: Tuesday, March 10 2020 @ 04:18 pm| Hits: 4,860

Online Dating Statistics & Facts 1992 - 2011

General Online Dating Industry

2011

References

2010

References

2009

References

2008

References

2007

References

2006

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2005

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1992

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