Bumble Information, Statistics, Facts and History

Facts Summary for Bumble

Bumble Logo
Owner:
Bumble Trading Inc. (which is owned by Magic Lab)
Headquarters:
Austin, Texas, United States [2019 #26]
Business Started:
2014
Brands & Partnerships:
Bumble (dating), The Hive (dating events), BumbleBFF (friends), BumbleBizz (business networking)
Employees:
70 (2016)
Main Service Areas:
United States, Canada, United Kingdom, Australia
Service Available Via:
Website, iOS and Android
Number of Members since Launch:
55+ million [2019 #16]

Bumble History Summary

Bumble with their Beehive logo was launched in December of 2014 by founder Whitney Wolfe Herd. Whitney originally had co-founded Tinder but left after suing Tinder for sexual discrimination which was settled for over $1 million in September 2014. After leaving Tinder Whitney had met with the founder of Badoo, Andrey Andreev and the 2 eventually struck a deal where Andrey would invest $10 million and offer the use of Badoo's infrastructure for a new dating service while receiving a 79% stake, and Whitney would serve as CEO of the service and receive 20% ownership. Since launch Bumble has also started several other services including BFF (mode in Bumble for finding friends - in 2016), The Hive (dating events - in 2017), and Bumble Bizz (business networking - in 2017).

Users are required to use their mobile phone number or Facebook when they login and create an account on the Bumble dating app (iOS and Android). As of 2018 users can also now access the Bumble service from the website. When using Facebook, photos and other information is pulled (with the users permission) to create a basic profile. Bumble is one of the first female friendly dating apps. Bumble displays a profile and the user must either swipe left or right before they can see a new match. Both members must mutually swipe right on each other before a conversation can begin. The main difference with Bumble is that female members must initiate the conversation (males cannot for heterosexual relationships). Males then must continue the conversation within 24 hours or the match disappears.

In 2016 Bumble added a paid subscription service called Bumble Boost which offers enhancements (see who already likes you, rematches, add additional time for matches) over the free service. One time payments for Bumble Coins was also added so users could purchases features like the Super Swipe (shows extra interest in someone).

In 2019 Bumble surpassed 55 million registered members and was #2 on the list of revenue earned on Google Play for all dating brands. Bumble also became part of Magic Lab, a new holding company for dating brands that Andrey Andreev has either founded or is in partnership with their founders.

Related Statistic Pages

Bumble Facts By Year

2019

  • General
    • Bumble adds the ability to filter matches not only on its dating platform, but also for its networking apps Bumble Bizz and Bumble BFF. [1]
    • Bumble Dating adds search filters for drinking, education, exercise, family plans, height, pets, political leaning, relationship type, religion, smoking, and star sign. [1]
    • Bumble now has 46 million users. [1]
    • Bumble is the recipient of the 2019 Editors Top Pick Innovative Award. [2]
    • Bumble partners with Serena Williams for a TV Commercial to play during the Super Bowl. [4]
    • Bumble releases a feature called Convo Starters which helps women make the first move by suggesting opening lines based on personality type and interests. [5]
    • Bumble has announced a new feature called Spotlight which when activated, will bump your profile to the front of the line for 30 minutes, allowing you to be seen by more Bumble users. [6]
    • Bumble Bizz (for career networking) has a new filter that when activated, will excludes men from searches. [7]
    • In 2018 Female Film Force, a UK-based initiative, 1,100 pitches and awarded five filmmakers (writer, directors or producers) £20,000 each to make a film embodying Bumble’s values. [8]
    • This year, Bumbles Female Film Force is expanding the initiative to filmmakers in France and Germany as well as in the UK. [8]
    • Making Moves in Music (MMM) is an international campaign and contest by Bumble designed to give female DJs access to mentorship from top music executives. [8]
    • Bumble repurposed a coffee shop to act as a gathering space for attendees of the SXSW festival in Austin, Texas. [9]
    • Bumble used its SXSW event space to advertise its new badge feature, where people can populate their profiles with visual badges relating their interests. [9]
    • Bumble announced that Serena Williams will be an investor and active member of the new Bumble Fund (that help female entrepreneurs), as well as a global ambassador for the brand. [10]
    • Bumble’s newest endeavor is Bumble Mag, a lifestyle publication created in partnership with Hearst Magazines’ branded content studio, HearstMade. [11]
    • Bumble has over 50 million users. [11]
    • Bumble Bizz collaborated with Bloggers Who Brunch to highlight women in entertainment who are leading the way toward greater diversity and inclusion in the industry. [13]
    • A feature called Private Detector that uses AI will shield Bumble users from unsolicited lewd photographs sent through messages. [15]
    • Bumble became part of a holding company called Magic Lab which was created as a holding company for dating brands that Andrey Andreevh has invested in. [16]
    • Bumble has 55 million users and generates 2 billion matches in a year (with 1 billion first moves by women). [16]
    • A date friendly cafe will open this fall called Bumble Brew in New York. [18]
    • In the last 5 years Bumble has had about 32 million downloads (Jan 2014 to June 2019). [19]
    • Bumble introduces voice and video chat to their app. Only can be used with mutual matches and women must initiate the call. [20]
    • CEO Whitney Wolfe Herd spoke out against parent company Badoo in the wake of allegations made by more than a dozen employees that it promoted a toxic work culture, especially for women. She stated all her experiences at Badoo were positive. She also noted that the incidents took place between 2010 and 2012, long before Bumble was founded in 2014. [21]
    • Jameela Jamil joins Serena Williams in becoming Bumble's newest brand ambassador, with a campaign to combat loneliness. [22]
    • Bumble is sponsoring the first all-female team of professional Fortnite players. [23]
    • Bumble are hosting parties with fraternities on college campuses. In return, the fraternities are signing contracts declaring that they are exclusively a Bumble house. [24]
    • Urban Decay will give away 1,000 of its new eye makeup palettes over Bumble’s app. The campaign will target users across all three of Bumble’s services. [25]
    • Bumble is position to be a direct rival to dating app Tinder. [26]
    • Bumble is headquartered in Austin Texas. [26]
    • Bumble ranks third in Newsweeks 2020 America’s Best Customer Service for a dating service. [27]
    • A majority stake in MagicLab (Bumble's parent company) was sold to Blackstone. [28]
    • Founder of Bumble Whitney Wolfe Herd was made CEO of MagicLab. [28]
    • Blackstone plans to bring Bumble to new geographical regions. [28]
  • Finances
    • Of all the dating apps in the App Store and Google Play, Bumble earned the 2nd most revenue in quarter 1 of 2019. [11]
    • In the beginning of 2018 to early 2019 Bumble gross revenue grew 135% to $117 million. [17]
    • Bumble founder Whitney Wolfe Herd has secured a 4 million pound dividend payout from parent company Magic Lab. [26]
    • Bumble’s revenue made up about 48 percent of Magic Lab’s overall business. [26]
    • Bumble generates most of its revenue in North America. [26]
  • Legal
    • A Judge of the U.S. District Court for the Western District of Texas denied Bumble's claim that the Match Group patents in question are ineligible for patenting under Section 101 of the Patent Act. [3]
    • CEO Wolfe Herd has been campaigning to make unsolicited ‘cyberflashing’ a criminal offense in the state of Texas. Texas Representative Morgan Meyer introduced a bill that would add “unlawful electronic transmission of sexually explicit visual material” as an offense in the state penal code. [14]

References

  1. Bumble Adds Feature to Allow You to Filter Matches
  2. 2019 Dating Sites Reviews Choice Awards - Innovative
  3. Judge Rules Tinder's Swiping Interface Is Eligible For Patenting
  4. Bumble Partners with Serena Williams to Debut Ad Campaign During Superbowl
  5. Bumble Helps Users Make The First Move With Conversation Starters Generator
  6. Bumble Takes On Tinder’s Boost With New Spotlight Feature
  7. Bumble Introduces Women-Only Networking Tool
  8. Bumble Enters The Entertainment Industry With Female-Forward Filmmaking And Music Initiatives
  9. Bumble Reaches Out to Women at SXSW
  10. Serena Williams to Invest in New Bumble Fund
  11. Bumble Announces Inaugural Edition Of New Lifestyle Magazine
  12. Tinder Dethrones Netflix As Top-Grossing Non-Game App In Q1 2019
  13. Bumble Partners With Bloggers Who Brunch For ‘Women In Entertainment’ Series
  14. Bumble Founder Backs Texas Bill To Criminalize Sending Unsolicited Sexual Photos
  15. Bumble’s New AI-Driven ‘Private Detector’ Feature Automatically Blurs Explicit Photos
  16. Owner of Badoo and Bumble Launches New Parent Company Magic Lab
  17. Dating App Growth Slows Down in US Market, According to New Study
  18. Bumble Is Opening A Cafe In Manhattan That Serves “Date-Friendly” Food And Drinks
  19. Badoo Employees Reveal Toxic Work Environment in 'Forbes' Expose
  20. Bumble Introduces In-App Video and Voice Calls
  21. Bumble CEO Speaks Out Against Toxic Culture of Parent Company Badoo
  22. Bumble's New Ad Campaign Features Actress and Activist Jameela Jamil
  23. Bumble Sponsoring First All-Female Fortnite Team
  24. Tinder And Bumble Ink Sponsorship Deals With College Fraternities
  25. Beauty Brand Urban Decay Partners with Bumble in New Campaign
  26. Bumble CEO Receives Over 4 Million Pounds from Magic Lab Dividend
  27. Newsweek Ranks Christian Cafe #1 in Customer Service for Online Dating
  28. Andrey Andreev Sells His Stake in Parent Company of Bumble and Badoo

2018

  • General
    • Fridays and Saturdays Bumble users are most likely to swipe right and match. Sundays also sees the highest activity with users checking their options. On Mondays users are much more picky. [1]
    • Bumble profiles now support Instagram integration, allowing potential matches to scroll through each other’s photo feeds. This option is only available for Bumble Date and Bumble BFF. [2]
    • As a stand against gun violence, Bumble has banned profile photos featuring guns and other deadly weapons, and has established a team of 5000 moderators to remove any images that do not comply. In the future, Bumble intends to remove the mention of guns from written content as well. [3]
    • If you delete your Facebook account you then cannot login into your Bumble account or create a new one. Bumble is working on a solution to allow new users to use Bumble without a Facebook account. [6]
    • As of April 17, Bumble users can register and log in with their phone number instead of a Facebook profile. [8]
    • Bumble has partnered with women’s health provider Planned Parenthood to educate college students at the University of Texas, Austin, about consent. [9]
    • After Facebook revealed that they will be releasing a new dating feature soon, Bumble reached out to Facebook to explore ways to collaborate. [10]
    • Bumble launched in Australia in June 2017 with huge success so they have now launched in New Zealand. [12]
    • The Bumble app allows you to switch between 3 modes: bumbledate, bumblebff (friends), and bumblebiz (business networking). You can now turn off Bumble Dates if you do not need it. [14]
    • Bumble adds a new snooze feature which allows users to pause their profile for 24 hours, 72 hours, a week, or indefinitely. [15]
    • Bumble plans to launch in India later this year. [17]
      • One popular investor and advisor for this expansion is actress Priyanka Chopra.
      • Bumble has created versions of its app in Hindi and “Hinglish.
      • Adjusted its user interface and matching algorithm for the country’s levels of network connectivity.
      • Bumble’s international apps now reach 160 countries.
    • Bumble now allows users to access Bumble Date via their website. For right now new users still have to create on the app first before they can access Bumble Web. [18]
    • Bumble Web will soon also allow access to BFF and Bizz in the near future. [18]
    • Bumble has topped the 40 million user mark. [18]
    • Bumble announced the launch of their app in India with a celebrity dinner at the Gramercy Hotel in New York. [19]
    • BumbleSpots offers Bumble-verified locations where its members can meet so they feel safe grabbing a drink with a match for the first time IRL. [22]
    • One of the first BumbleSpots partners is Marriott International's Moxy Hotels. [23]
    • Bumble is considering adding original video content but plans to be strategic about it. For example, offering it during primetime in the evening. [24]
    • Bumble in early 2015, got whitelisted for access to a new Facebook API that allows certain apps to see data about users’ Facebook friends. [25]
    • Bumble is sponsoring the 7th annual Prohibition NYE in downtown Los Angeles. This is a New Year’s Eve party that has a “Roaring Twenties” theme against the backdrop of the historic Union Station. [26]
  • Legal
    • Tinder's parent company Match Group is suing Bumble for patent infringement on 2 patents. One is related to the use of swipe cards and mutual matching, the other pertaining to an “ornamental aspect” of Tinder’s app. [4]
    • Bumble responds to Match Groups lawsuit with a full page ad in the New York Times admonishing them for its “scare tactics” and “endless games”. [5]
    • Bumble has filed a $400 million lawsuit against Match Group accused Match Group of interfering with its business operations, including stealing trade secrets and hurting the company’s chance to sell equity investments. [7]
    • Bumble has announced it is no longer open to settling privately with Match Group. They have now served Match Group with court papers. [16]
    • Bumble is reportedly looking to refile its suit at the state level, which requires it to dismiss its claims in the federal court. [20]
  • Finances
    • Bumble has made a $100,000 donation to March For Our Lives. [3]
    • Bumble has launched a new contest which grants five female filmmakers and screenwriters in the U.K. $27,000 each to make a short film. [11]
    • Bumble Fund is a new venture focused on early-stage investments for female-founded and female-led businesses. The fund will invest amounts ranging from $5,000 to $250,000 in companies. Bumble has committed more than $1 million to the fund. [13]
    • Bumble is actively pursuing an IPO. [16]
    • Bumble recently increased its revenue run rate to $200 million a year. [18]
    • Some analysts have estimated Bumble's public valuation at $1.1 to $1.5 billion-plus. [21]

References

  1. Studies Show January is the Best Time to Date
  2. Bumble Makes Dating Profiles More Stalkable With Instagram Integration
  3. Bumble Is Banning Profile Pictures With Guns And Other Deadly Weapons
  4. Tinder's Parent Company Match Group Is Suing Bumble For Patent Infringement
  5. Bumble Swipes Left On Match Group Lawsuit With Defiant Full Page Ad
  6. Want to Delete Facebook? Here’s How It Might Impact Your Love Life
  7. Bumble Suing Match Group for $400 Million
  8. Bumble Ditches Facebook Login Requirement Following Privacy Revelations
  9. Bumble Partners with Planned Parenthood to Talk About Consent
  10. Facebook Is Finally Getting Into The Online Dating Game
  11. Dating App Bumble Moves Into Original Content Space
  12. Jdate, ChristianMingle, And Bumble Announce Expansions Abroad
  13. Bumble Launches Fund To Invest In Women-Led Businesses
  14. Bumble Separates Dating App from Its Networking Apps
  15. Bumble Launches "Snooze" Mode To Encourage Digital Detox
  16. Bumble Moves Forward With Match Group Countersuit, Sets Sights On IPO
  17. Bumble Set To Launch In India With Priyanka Chopra As An Investor
  18. Bumble Introduces Desktop App And Gets Serious About IPO
  19. Bumble Launches in India with Partner Priyanka Chopra
  20. Bumble Moves To Drop $400 Million Lawsuit Against Match Group
  21. Bumble IPO Moves Forward, Could Value The Company At $1.1 Billion
  22. Bumble Launches BumbleSpots to Help Its Members Meet IRL
  23. Bumble Partners With Moxy Hotels To Bring Online Connections To Life
  24. Bumble and its Potential IPO, India Launch, and Becoming a Content Creator
  25. Emails Indicate that Facebook Secretly Shared Personal Data with Dating Services and Others
  26. Bumble to Sponsor Prohibition NYE Party in Downtown L.A.

2017

  • General
    • A new feature called BumbleVid allows users to create 10 second videos in the app to share on their profile or with specific matches. These videos will automatically delete after 24 hours. [1]
    • Bumble opens its first brick and mortar dating space called the Hive in New York City. The Hive features a coffee bar and a real bar for visitors and will also hold events. [4]
    • Bumble has announced a partnership with the Anti-Defamation League, and has pledged a "zero tolerance policy against misogynist, abusive, and inappropriate behavior." [5]
    • Bumble introduces the SuperSwipe. It shows someone is extra interested in you. [6]
    • Bumble Coins are now available to pay for enhanced features (like the SuperSwipe). The cost $1.99 per coin and are cheaper in bulk. [6]
    • The Bumble dating app now has over 18 million registered users. [7]
    • Bumble is launching a new platform BumbleBizz in October which is aiming to connect professionals looking for a new job, a business partner, or to hire new talent. [8]
    • Whitney Wolfe Herd, founder and CEO of female-friendly dating app Bumble, was just named to Forbes’ “30 Under 30” list. [11]
  • Members
    • In just over 2 years bumble now has 12.5 million registered users. [2]
    • Bumble is the number one dating app for users in Connecticut, Massachusetts, and Maryland. [3]
    • On average Bumble users earn more than users of other dating apps. [3]
    • According to some estimates Bumble has 20 million users, and it continues to add more than 50,000 new ones per day. [8]
    • January 1st through September 7th Bumble gained 24,499 Facebook followers. [9]
    • Bumble now has 23 million registered users since it launched three years ago. [10]
  • Finances
    • According to reports Match Group made an offer to buy Bumble for $450 million. Some analysts value Bumble at almost $1 billion. [7]
    • Bumble is expected to take in more than $150 million in 2018. [8]
    • It has been reported that Match Group is talking with Bumble to acquire the dating app for around $1 Billion. [10]
    • About 10% of Bumble users pay for a subscription, compared to only 5% of Tinder users. [11]
    • Bumble is introducing hyperlocal advertising, which is projected to double its revenue in 2018. [11]

References

  1. Dating App Bumble Launching Video Feature
  2. Bumble Aims to Expand your Social Networks
  3. Quantcast Map Reveals The Most Searched Dating App In Every U.S. State
  4. Bumble Launches First Brick And Mortar Space In New York City
  5. Bumble, OkCupid Among First Dating Apps to Confront Hate Groups
  6. Dating app Bumble Adds Super Swipes to the Menu
  7. Match Group Makes an Offer to Acquire Bumble
  8. Bumble to Launch Female-Friendly Career Matching App
  9. eHarmony Modernizing its Marketing Strategy by Turning to Social Media
  10. Will Match Group Acquire Bumble for One Billion?
  11. Bumble’s Growth Into a Billion-Dollar Business

2016

  • General
    • Bumble is the 7th most search dating app on Google in 2015. [1]
    • On Bumble the woman must send the first message. Now she must do it within 24 hours or the match disappears. This new rule does not apply to same-sex matches or friend matches. [2]
    • A new feature called BumbleBizz will match Bumble users by industry and location. [3]
    • Bumble has over 5.5 million users since its launch a year and a half ago. [3]
    • Bumble now offers a premium paid service called "BumbleBoost". It includes "The BeeLine" (see who has liked you already), "Rematch" (gives you another opportunity with matches), and "BusyBee" (keep expired matches) [4]
    • The 2016 US Dating Awards winner for Dating App of the Year is Bumble. [5]
    • Bumble requires new users to verify they are a real user with a selfie. The user will be required to take a selfie in a specific pose and within 24-hours a moderator will review the photo. [6]
    • Bumble bans mirror selfies, and watermarks or text on photos. [7]

References

  1. Google Reveals 2015's Top-Searched Dating Apps And Sites
  2. Bumble Just Made A Major Change For Male Users
  3. Bumble App Expands its Reach Beyond Dating
  4. Bumble Monetizes its Dating App with BumbleBoost
  5. The US Dating Awards Honor The Best Of The Dating Industry In 2016
  6. Bumble Will Soon Verify Users’ Identity With Selfies
  7. Bumble Banned Mirror Selfies And Other Awful Dating Photos

2015

  • General
    • 60% of matches on Bumble turn into dates. [1]
    • After a month since the launch, there have been more than 100,000 downloads of the Bumble app. [1]
    • The male-female ratio on Bumble is 50-50 and the average user spends more than an hour on Bumble per day. [2]
    • In a little under a year since launch more than 500,000 users have joined Bumble. [2]
    • A new verification program called “VIBee” has launched on Bumble. It is a system that rewards users with a badge if they have good behavior on the app (like not continuous swiping). [3]

References

  1. Tinder co-Founder Launches New Dating App Bumble
  2. After The Tinder Meltdown, Is Bumble The App We Need?
  3. Analyzing Behavior the Next Dating App Trend

2014

  • General
    • Tinder co-founder Whitney Wolfe left Tinder and launches Bumble. [1]
  • Finances
    • Whitney Wolfe raised millions of dollars from bumble and other non-dating related sources. [1]

References

  1. Former Tinder Co-Founder Launches Bumble, a 'Women-Friendly Tinder' App

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