Bumble Information, Statistics, Facts and History

Facts Summary for Bumble

Owner:
Bumble Trading Inc.
Headquarters:
New York, United States
Business Started:
2014
Brands & Partnerships:
Bumble (dating), The Hive (dating events), BumbleBFF (friends), BumbleBizz (business networking)
Employees:
70 (2016)
Main Service Areas:
United States, Canada, United Kingdom, Australia
Service Available Via:
iOS and Android
Number of Members since Launch:
18 million [2017 #7]

Bumble History Summary

Bumble with their Beehive logo was launched in December of 2014 by founder Whitney Wolfe Herd. Whitney originally had co-founded Tinder but left after suing Tinder for sexual discrimination which was settled for over $1 million in September 2014. After leaving Tinder Whitney had met with the founder of Badoo, Andrey Andreev and the 2 eventually struck a deal where Andrey would invest $10 million and offer the use of Badoo's infrastructure for a new dating service while receiving a 79% stake, and Whitney would serve as CEO of the service and receive 20% ownership. Since launch Bumble has also started several other services including BFF (mode in Bumble for finding friends - in 2016), The Hive (dating events - in 2017), and Bumble Bizz (business networking - in 2017).

Users are required to use their mobile phone number or Facebook when they login (and create an account). When using Facebook photos and other information is pulled (with the users permission) to create a basic profile. Bumble is one of the first female friendly dating apps. Bumble displays a profile and the user must either swipe left or right before they can see a new match. Both members must mutually swipe right on each other before a conversation can begin. The main difference with Bumble is that female members must initiate the conversation (males cannot for heterosexual relationships). Males then must continue the conversation within 24 hours or the match disappears.

In 2016 Bumble added a paid subscription service called Bumble Boost which offers enhancements (see who already likes you, rematches, add additional time for matches) over the free service. One time payments for Bumble Coins was also added so users could purchases features like the Super Swipe (shows extra interest in someone).

Bumble Facts By Year

2018

  • General
    • Fridays and Saturdays Bumble users are most likely to swipe right and match. Sundays also sees the highest activity with users checking their options. On Mondays users are much more picky. [1]
    • Bumble profiles now support Instagram integration, allowing potential matches to scroll through each other’s photo feeds. This option is only available for Bumble Date and Bumble BFF. [2]
    • As a stand against gun violence, Bumble has banned profile photos featuring guns and other deadly weapons, and has established a team of 5000 moderators to remove any images that do not comply. In the future, Bumble intends to remove the mention of guns from written content as well. [3]
    • If you delete your Facebook account you then cannot login into your Bumble account or create a new one. Bumble is working on a solution to allow new users to use Bumble without a Facebook account. [6]
    • As of April 17, Bumble users can register and log in with their phone number instead of a Facebook profile. [8]
    • Bumble has partnered with women’s health provider Planned Parenthood to educate college students at the University of Texas, Austin, about consent. [9]
    • After Facebook revealed that they will be releasing a new dating feature soon, Bumble reached out to Facebook to explore ways to collaborate. [10]
    • Bumble launched in Australia in June 2017 with huge success so they have now launched in New Zealand. [12]
    • The Bumble app allows you to switch between 3 modes: bumbledate, bumblebff (friends), and bumblebiz (business networking). You can now turn off Bumble Dates if you do not need it. [14]
    • Bumble adds a new snooze feature which allows users to pause their profile for 24 hours, 72 hours, a week, or indefinitely. [15]
  • Legal
    • Tinder's parent company Match Group is suing Bumble for patent infringement on 2 patents. One is related to the use of swipe cards and mutual matching, the other pertaining to an “ornamental aspect” of Tinder’s app. [4]
    • Bumble responds to Match Groups lawsuit with a full page ad in the New York Times admonishing them for its “scare tactics” and “endless games”. [5]
    • Bumble has filed a $400 million lawsuit against Match Group accused Match Group of interfering with its business operations, including stealing trade secrets and hurting the company’s chance to sell equity investments. [7]
  • Finances
    • Bumble has made a $100,000 donation to March For Our Lives. [3]
    • Bumble has launched a new contest which grants five female filmmakers and screenwriters in the U.K. $27,000 each to make a short film. [11]
    • Bumble Fund is a new venture focused on early-stage investments for female-founded and female-led businesses. The fund will invest amounts ranging from $5,000 to $250,000 in companies. Bumble has committed more than $1 million to the fund. [13]

References

  1. Studies Show January is the Best Time to Date
  2. Bumble Makes Dating Profiles More Stalkable With Instagram Integration
  3. Bumble Is Banning Profile Pictures With Guns And Other Deadly Weapons
  4. Tinder's Parent Company Match Group Is Suing Bumble For Patent Infringement
  5. Bumble Swipes Left On Match Group Lawsuit With Defiant Full Page Ad
  6. Want to Delete Facebook? Here’s How It Might Impact Your Love Life
  7. Bumble Suing Match Group for $400 Million
  8. Bumble Ditches Facebook Login Requirement Following Privacy Revelations
  9. Bumble Partners with Planned Parenthood to Talk About Consent
  10. Facebook Is Finally Getting Into The Online Dating Game
  11. Dating App Bumble Moves Into Original Content Space
  12. Jdate, ChristianMingle, And Bumble Announce Expansions Abroad
  13. Bumble Launches Fund To Invest In Women-Led Businesses
  14. Bumble Separates Dating App from Its Networking Apps
  15. Bumble Launches "Snooze" Mode To Encourage Digital Detox

2017

  • General
    • A new feature called BumbleVid allows users to create 10 second videos in the app to share on their profile or with specific matches. These videos will automatically delete after 24 hours. [1]
    • Bumble opens its first brick and mortar dating space called the Hive in New York City. The Hive features a coffee bar and a real bar for visitors and will also hold events. [4]
    • Bumble has announced a partnership with the Anti-Defamation League, and has pledged a "zero tolerance policy against misogynist, abusive, and inappropriate behavior." [5]
    • Bumble introduces the SuperSwipe. It shows someone is extra interested in you. [6]
    • Bumble Coins are now available to pay for enhanced features (like the SuperSwipe). The cost $1.99 per coin and are cheaper in bulk. [6]
    • The Bumble dating app now has over 18 million registered users. [7]
    • Bumble is launching a new platform BumbleBizz in October which is aiming to connect professionals looking for a new job, a business partner, or to hire new talent. [8]
    • Whitney Wolfe Herd, founder and CEO of female-friendly dating app Bumble, was just named to Forbes’ “30 Under 30” list. [11]
  • Members
    • In just over 2 years bumble now has 12.5 million registered users. [2]
    • Bumble is the number one dating app for users in Connecticut, Massachusetts, and Maryland. [3]
    • On average Bumble users earn more than users of other dating apps. [3]
    • According to some estimates Bumble has 20 million users, and it continues to add more than 50,000 new ones per day. [8]
    • January 1st through September 7th Bumble gained 24,499 Facebook followers. [9]
    • Bumble now has 23 million registered users since it launched three years ago. [10]
  • Finances
    • According to reports Match Group made an offer to buy Bumble for $450 million. Some analysts value Bumble at almost $1 billion. [7]
    • Bumble is expected to take in more than $150 million in 2018. [8]
    • It has been reported that Match Group is talking with Bumble to acquire the dating app for around $1 Billion. [10]
    • About 10% of Bumble users pay for a subscription, compared to only 5% of Tinder users. [11]
    • Bumble is introducing hyperlocal advertising, which is projected to double its revenue in 2018. [11]

References

  1. Dating App Bumble Launching Video Feature
  2. Bumble Aims to Expand your Social Networks
  3. Quantcast Map Reveals The Most Searched Dating App In Every U.S. State
  4. Bumble Launches First Brick And Mortar Space In New York City
  5. Bumble, OkCupid Among First Dating Apps to Confront Hate Groups
  6. Dating app Bumble Adds Super Swipes to the Menu
  7. Match Group Makes an Offer to Acquire Bumble
  8. Bumble to Launch Female-Friendly Career Matching App
  9. eHarmony Modernizing its Marketing Strategy by Turning to Social Media
  10. Will Match Group Acquire Bumble for One Billion?
  11. Bumble’s Growth Into a Billion-Dollar Business

2016

  • General
    • Bumble is the 7th most search dating app on Google in 2015. [1]
    • On Bumble the woman must send the first message. Now she must do it within 24 hours or the match disappears. This new rule does not apply to same-sex matches or friend matches. [2]
    • A new feature called BumbleBizz will match Bumble users by industry and location. [3]
    • Bumble has over 5.5 million users since its launch a year and a half ago. [3]
    • Bumble now offers a premium paid service called "BumbleBoost". It includes "The BeeLine" (see who has liked you already), "Rematch" (gives you another opportunity with matches), and "BusyBee" (keep expired matches) [4]
    • The 2016 US Dating Awards winner for Dating App of the Year is Bumble. [5]
    • Bumble requires new users to verify they are a real user with a selfie. The user will be required to take a selfie in a specific pose and within 24-hours a moderator will review the photo. [6]
    • Bumble bans mirror selfies, and watermarks or text on photos. [7]

References

  1. Google Reveals 2015's Top-Searched Dating Apps And Sites
  2. Bumble Just Made A Major Change For Male Users
  3. Bumble App Expands its Reach Beyond Dating
  4. Bumble Monetizes its Dating App with BumbleBoost
  5. The US Dating Awards Honor The Best Of The Dating Industry In 2016
  6. Bumble Will Soon Verify Users’ Identity With Selfies
  7. Bumble Banned Mirror Selfies And Other Awful Dating Photos

2015

  • General
    • 60% of matches on Bumble turn into dates. [1]
    • After a month since the launch, there have been more than 100,000 downloads of the Bumble app. [1]
    • The male-female ratio on Bumble is 50-50 and the average user spends more than an hour on Bumble per day. [2]
    • In a little under a year since launch more than 500,000 users have joined Bumble. [2]
    • A new verification program called “VIBee” has launched on Bumble. It is a system that rewards users with a badge if they have good behavior on the app (like not continuous swiping). [3]

References

  1. Tinder co-Founder Launches New Dating App Bumble
  2. After The Tinder Meltdown, Is Bumble The App We Need?
  3. Analyzing Behavior the Next Dating App Trend

2014

  • General
    • Tinder co-founder Whitney Wolfe left Tinder and launches Bumble. [1]
  • Finances
    • Whitney Wolferaised millions of dollars from bumble and other non-dating related sources. [1]

References

  1. Former Tinder Co-Founder Launches Bumble, a 'Women-Friendly Tinder' App

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Last Updated: Tuesday, September 18 2018 @ 04:02 pm| Hits: 5,420 View Printable Version