Bumble Is Opening A Cafe In Manhattan That Serves “Date-Friendly” Food And Drinks

  • Friday, July 12 2019 @ 08:12 am
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Bumble Brew Concept
Image: Bumble

You swiped right, you chatted, you’re ready to take the plunge and meet in person - now what? If you’re in New York City, your next step could soon be a visit to a cafe and wine bar run by Bumble. The Austin-based company will open the space, which it has named Bumble Brew, in fall 2019 in Manhattan’s Soho neighborhood.

By day, Bumble Brew will be a cafe serving pastries and coffee. By night, it will transform into a wine bar serving $12 to $16 glasses of vino and a selection of small plates. Bumble intends for the 70-seat venue to be a meeting space for users of the app who are networking, on a date or meeting friends. It will also host demonstrations from female chefs, BFF parties, networking events and date nights.

“Our users want experiences; we know that from our data,” says Caroline Ellis Roche, Bumble’s chief of staff. This is not Bumble’s first foray into creating physical spaces, though it is the first permanent location. The company’s series of pop-up spaces called The Hive has proved extremely popular since the first one launched in New York City two years ago. These spaces help Bumble engage its expanding audience in novel ways and distinguish itself in the crowded dating market.

Bumble is partnering with Delicious Hospitality, the culinary group behind Charlie Bird and Pasquale Jones, to create Bumble Brew’s food and beverage program. The menu will be designed specifically to help diners avoid embarrassment while on a date or a business meeting. There will be no burgers dripping with melted cheese or spaghetti soaked in splatter-prone sauce. Instead, Bloomberg reports, Chef Ryan Hardy will serve dishes such as farro salad studded with cheese and roasted vegetables, or an updated Italian sandwich layered with cold cuts. Prices for the plates will range from $12 to $15.

Sommelier Grant Reynolds is the mind behind the wine list. Reynolds plans to offer 15 options by the glass as well as a selection of bottles - nothing too pretentious or difficult to pronounce.

If all goes well, Bumble hopes to expand Bumble Brew. “Absolutely, this is a concept we want to roll out,” confirms Ellis Roche. “We have big plans for Austin as well, but want to wait until we debut our new HQ/campus in 2020.”

Bumble has yet to confirm an exact opening date or location, but a recent liquor license application suggests Bumble Brew will be located at the bustling intersection of Prince Street and Mulberry Street when it opens later this year. For more on this dating app, see our Bumble review.