Bumble Inc. Information, Statistics, Facts and History

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Facts Summary for Bumble Inc.

Owner:: Blackstone (owns 83%), Whitney Wolfe Herd (14%) [2021 #5]
Headquarters:: Austin, Texas
Business Started:: 2019 as Magic Lab (renamed Bumble Inc in 2020)
Brands & Partnerships:: 5 (2023). Badoo, Fruitz, Bumble Suite (includes Bumble Dating, Bumble Biz, and Bumble BFF), and the Official relationship app
Employees:: 750+- [2024 #2]
Main Service Areas:: United States, Canada, United Kingdom, Australia, Russia, International (190 countries)
Number of Paying Members:: All Brands 3.6 Million [2023 #7]

Bumble Inc. History Summary

Bumble Inc's original name was Magic Lab. This was a short lived holding company started in 2019 by Andrey Andreevh and in partnership with a number of dating brands he has founded and invested in. This includes Badoo, Bumble, Chappy, and Lumen.

Late in 2019 Andrey Andreevh sold his majority stake in Magic Lab to Blackstone. At this time Bumble founder Whitney Wolfe Herd, was made CEO of Magic Lab.

In 2020, under Whitney Wolfe Herd leadership, Chappy and Lumen were closed, and Magic Lab was renamed to Bumble Inc. This was all in preparation for the upcoming IPO which as of February 10, 2021 is now listed on the NASDAQ under the ticket "BMBL". The Bumble and Badoo dating services combined have over 500 million users worldwide. The group of dating services also share in resources including component-based technology infrastructure and employees.

Bumble Inc owes it's existence in large part to the success of Badoo which Andrey founded in 2006. Badoo quickly became very popular in countries like Russia, Brazil, Mexico, France, Spain, and Italy. The success of it's Facebook app also helped which reached the rank of 17th most popular in 2012. Sometime in 2015-2016 Andrey had met up with Whitney and the 2 struck a deal where he would invest $10 million and offer the infrastructure of Badoo to Bumble, in return for receiving a 79% stake in the new dating app.

Bumble and Badoo can be accessed via apps on iOS and Android, and websites. To generate revenue Bumble Inc. brands uses the freemium model which means the core features of the service is free (profile creation, communication, and matching), but charge members for any extra features. With the revenue earned from Badoo, Andrew was able to invest in other dating services.

The Bumble Inc IPO successfully listed on the NASDAQ under the ticket symbol "BMBL" on February 10, 2021 and saw a surge in the share price which made the company worth $13 Billion by the end of the first day.

Related Statistic Pages

Bumble Inc (company)
- Badoo (brand)
- Bumble (brand)
- Fruitz (brand)

Bumble Inc. Facts By Year

2026

Finances
- Bumble released Quarter 4 2025 earnings report: [1]
  - Bumble posted revenue of $224.2 million, surpassing analyst estimates of roughly $221 million. While revenue came in higher than expected, it was still down about 14% year-over-year.
  - The number of paying users dropped significantly by 20.5% to around 3.3 million.
  - Bumble Inc. shares surge 22% after the release of the Q4 2025 earnings report.
- Bumble is exploring a potential sale as it navigates slowing growth, declining paying users, and increasing competition. [2]

References

2025

General Information
- The CFO and CMO of Bumble have announced their departures for early 2025. Chief Financial Officer Anu Subramanian will continue in her role until March and Chief Marketing Officer Selby Drummond will leave in January. [1]
- One report suggests Bumble has declined by 368,000 users in the UK. [1]
- Bumble founder Whitney Wolfe Herd announced that she will be returning to the company as CEO in March. [2]
Finances
- In Q4 2024 paying users have increased from 3.8 million to 4.3 million during the last year, even though average spending per user dropped from $23.42 to $21.17, leading to a slight drop in total revenue. [2]
- Bumble Inc announces Layoffs: [3]
  - Bumble is cutting almost 30% (240 roles) of its global workforce.
  - Bumble shares rallied 24% during early trading the day after the cutting of jobs announcement.
  - Bumble expects to see about $40 million in annual cost savings. Bumble would pay out about $13 million to $18 million in nonrecurring costs related to severance, benefits, and other costs for affected employees. These costs would impact revenue in the third and fourth quarters of 2025.
  - After announcing the workforce reduction, Bumble increased its second-quarter revenue forecast to $244 million to $249 million, up from the previous forecast of $235 million to $243 million.

References

2024

General Information
- Bumble Inc announces Layoffs after Earnings Report: [2]
  - Bumble Inc is refocusing its brand and has announced significant layoffs following a disappointing fourth quarter earnings report.
  - Bumble Inc to cut 30% of its staff, or 350 employees from a total of over 1,100, and revamp its app to focus on its friend-finding feature.
  - Bumble Inc plans to relaunch the bumble app in the second quarter and offer a compelling modern experience with a stronger appeal to younger users.
Finances
- Bumble is expanding its focus with the acquisition of Geneva, a platform built around connecting people with groups and clubs to help build community that is similar to Meetup. [3]
- Bumble Inc shared its 2nd quarter 2024 earnings: [4]
  - Share value dropped 30% after the company slashed its annual growth revenue forecast in its second quarter earnings report.
  - Bumble fell below estimates for its second quarter revenue. It reported revenue of 268.6 million, below analyst expectations of $273 million.
  - Bumble reduced its annual forecast to between 1-2% revenue growth, down from previous estimates of 8-11% revenue growth.
- Bumble Inc shared its 3nd quarter 2024 earnings: [5]
  - Bumble saw a 10% growth in paying users, up to $2.9 million in the third quarter compared to the same time period last year.
  - Average spending per user dropped 10%, and overall revenue for the company was relatively flat.
  - Bumble’s shares are down 45% year-to-date thanks to user and revenue numbers.
Legal
- Bumble settles lawsuit with New Jersey over Safety Concerns: [1]
  - In 2020 the Division of Consumer Affairs launched an investigation into Bumble and Badoo dating platforms amid concerns of sexual assault occurring on the dating apps.
  - Bumble agreed to pay the state of New Jersey $315,000 in a settlement after the state’s Attorney General argued that the dating company violated state consumer protection and internet dating safety laws.
  - The lawsuit alleged that Bumble allowed convicted sex offenders and other criminals on the app without warning other users.
  - In addition to the payment, Bumble has agreed to make changes to its platforms, including accurately disclosing the company’s criminal background screening policies on its websites and apps. The company is also required to send all New Jersey users an email and pop-up notification informing them of the disclosure policy updates, as well as a notice outlining the limitations of such criminal background screenings.

References

2023

General Information
- The company has joined forces with Grazia magazine, UN Women UK, and celebrity Amy Hart to encourage UK legislators to change the proposed Online Safety Bill (OSB), which deals with the issue of cyberflashing. [3]
- Bumble conducted a survey among its members, and found that 48% of respondents aged 18 to 24 received unsolicited photos without their consent in the last year. [3]
- After three years heading up Bumble, Inc., President Tariq Shaukat has announced he will be stepping down from his role effective September 1, 2023. Shares of Bumble stock fell 6% the following day in response to the news. [6]
- Bumble has updated their Community Guidelines: [8]
  - Bumble has updated its community guidelines to crack down on bad behaviors like ghosting and doxing, as well as to cut down on bots.
  - The new rules will apply to all Bumble properties, including Bumble, the new Bumble for Friends platform, and Badoo.
- Bumble has pulled their ads from Instagram after a report was released that showed they were appearing next to inappropriate and explicit content. [10]
- Bumble For Friends announced a new feature dubbed “Plans” which helps users organize a meet-up in real life, and lets them invite up to 15 people. THey also announced AI-generated ice breaker feature to help users write a first message that is based on the other person’s profile. [11]
Finances
- Bumble Inc shared its 4th quarter 2022 earnings: [1]
  - Wall Street analysts had expected fourth quarter revenue to reach only $235.9 million, but Bumble reported revenue of $241.6 million, up from $207 million in the same quarter the previous year.
  - Shares for Bumble’s stock rose about 2% after the release of the report.
  - Bumble also reported 3.4 million paying users during the fourth quarter of 2022, compared to 3 million in the same quarter of 2021. Total average revenue per paying user was about $23.01 for the fourth quarter of 2022, compared to 22.68 the year before.
  - Bumble said that for its current quarter (Q1 2023), it expects revenue between $238 and $243 million.
  - The Bumble app is the main source of Bumble Inc's company revenue, since Badoo has been severely impacted in its flagship European market.
  - Bumble Inc expects a range of $190 million to $193 million of its revenue to come from the Bumble app.
- Bumble Inc announced a secondary stock offering by majority stockholders Whitney Wolfe Herd, Bumble’s founder and CEO, and Blackstone. The price set for the secondary offering is at $22.80. [2]
- Bumble founder Wolfe Herd has teamed up with Pamela Anderson to help domestic violence survivors. [2]
- Bumble Inc shared its 1st quarter 2023 earnings: [4]
  - Bumble reported revenue of $242.9 million for the Q1 of 2023, higher than analyst expectations of $241 million.
  - Q1 revenue rose 15.7% year-over-year, its slowest revenue growth since it went public in 2021.
  - Bumble reported 3.5 million paying users for all dating apps at the end of Q1, up from 3 million just a year earlier.
  - For the Bumble dating app total paying users grew 31% to 2.3 million.
  - Badoo saw a 7.4% decline in paying users to 1.1 million.
  - Based on the above numbers, the Fruitz dating app would have 100 thousand paying members.
  - Q2 revenue is expected to be between $254 million and $258 million, in line with analyst expectations of $256.63 million.
  - The Q1 report sent the company’s stock up 7% in aftermarket trading. The Bumble board has also approved a $150 million share buyback program, which also contributed to the rise in shares.
- Bumble has acquired the couples relationship app Official for an undisclosed sum. Networking and friendship building are already part of Bumble’s platform, and Official adds to the mix to encourage couples to better communicate and set intentions in their relationships. [5]
- Bumble Inc shared its 2nd quarter 2023 earnings: [7]
  - Operating expenses had jumped 7% in the second quarter with additional spend on product development and marketing.
  - Bumble’s total revenue jumped 18.5% to $259 million compared to the same time the previous year, which came in at $219.2 million.
  - Total paying users in the Q2 jumped to 3.6 million compared to 3 million from the same time in 2022, and average spend per user increased to $23.23.
  - Bumble has forecasted its third-quarter revenue to be between $274 million and $280 million. This is higher than Wall Street analysts who estimate it around $275.6 million.
- Whitney Wolfe Herd steps down as Bumble CEO: [9]
  - Lidiane Jones, the CEO of Slack will take over in January.
  - Herd will move to Executive Chair of the company.
  - The news comes as Bumble’s stock price has fallen over 80% since it went public two years ago (from $76 to below $14).
  - Wall Street analysts projected the company’s sales will grow 19% from the year-ago quarter to $276.9 million but profits are expected to fall by 31% year-over-year.

References

2022

General Information
- Fruitz launched in 2017 and has been downloaded 5.6 million times over the App Store and Google Play. It’s ranked fourth under the lifestyle category in the Apple Store in France. [2]
- Bumble Inc. has removed Bumble, Badoo, and Fruitz dating apps from the Apple Store and Google Play in Russia and Belarus because of the invasion of Ukraine. [3]
- Bumble Inc now offers assistance to users who have experienced sexual assault and abuse through its new online trauma support center, created in partnership with Bloom. It is now available to users of its Bumble and Badoo dating apps. [6]
- Bumble founder and CEO Whitney Wolfe Herd announced she will be hiring someone to head the Bumble dating app so she can step down from this role and concentrate on being the CEO of Bumble Inc. [10]
Finances
- Bumble made its first acquisition by purchasing fast-growing French dating app Fruitz. [2]
- Better-than-expected sales revenue in quarter 4 2021 led to a 20% jump in its stock price. [3]
- Bumble is estimated to lose about $20 million in revenue from Russia, Belarus and Ukraine due to the halting of operations. This is less than .1% of the Bumble app’s revenue, and 2.8% of its revenue across all of its apps. [3]
- Bumble Inc shared its 4th quarter 2021 earnings: [4]
  - Increased 25.7% to $208.2 million compared to $165.60 million for the same quarter in 2020. (includes the negative impact from foreign currency movements)
  - Revenue from all brands was $765.7 million from January through December 2021, compared to $582.2 million for all of 2020.
  - Total paying users increased 10.6% to 3 million, compared to 2.7 million at the end of 2020.
  - Total average revenue per paying user (ARPPU) was $22.83 in Q4 2021, compared to $20.02 in Q4 2020.
  - For more specific Q4 2021 statistics on Badoo and Bumble see their respective statistic pages.
- Bumble Inc shared its 1st quarter 2022 earnings: [7]
  - Bumble Inc stock rose 11% after news of the company’s earnings were released.
  - Number of total paying users across Bumble properties increased by 7.2% to 3 million during the first quarter of this year.
  - Revenue increased to $211.2 million, surpassing analyst expectations of $208.30 million.
  - Bumble expects revenue for the second quarter to take a hit because of the Ukraine war and come in below analyst expectations of $224.16 million. The company expects revenue to fall between $218 and $221 million.
  - Bumble Inc apps a lost of 60,000 paying users between the fourth and first quarter in Russia, Ukraine and Belarus. It expects an even steeper loss to almost 130,000 in these markets during the second quarter of 2022.
  - Over the past year, Bumble stock has fallen about 59% (so has main rival Match Group), as the notion of continuous growth meets a limit.
- Bumble Inc shared its 2nd quarter 2022 earnings: [8]
  - Bumble Inc stock fell 13% after news of the company’s earnings were released.
  - Bumble lowers revenue expectations for rest of 2022. They adjusted its annual revenue to be between $920 million and $930 million (was $934-$944 million).
  - Bumble paying users grew 31% to 1.9 million in the second quarter.
  - Badoo and other apps saw a combined decrease of about 25% to 1.1 million.
  - Bumble’s revenue rose 18.4% to $220.5 million.
  - Bumble has halted plans to launch a college-specific dating app bundle to kick off the fall.
- Bumble Inc shared its 4th quarter 2022 Projections: [9]
  - Bumble expects Q4 revenue to be between $232 million and $237 million. This is lower than Wall Street projections of $254.5 million.
  - The projections resulted in Bumble's stock dropping 14%.
  - Bumble's shares have fallen 38% in total this year as investors fled dating and tech stocks in general.
  - Paying users for the third quarter increased to 3.3 million from 2.9 million last year.
  - Adjusted for both foreign exchange and the Ukraine crisis, revenue growth would have been projected 10% higher.
Legal
- Bumble is actively campaigning to make cyberflashing illegal in England and Wales. [1]
- A new Virginia law states any adult sending an unsolicited “intimate image” electronically to another adult could be fined up to $500. Bumble's head of public policy for the Americas, Payton Iheme, reached out to Virginia Senator Jennifer McClellan to help with drafting the legislation. [5]

References

2021

General Information
- Bumble decided to close Lumen even though they indicated it was a successful service. [2]
- It is still unclear what the new Magic Lab's name is. It might be "Bumble", "Bumble Group", or another name. [3]
- Bumble is set to debut Bumble Brew in New York City this summer. Its opening had been delayed a year due to the pandemic. Bumble Brew is a partnership between Pasqual Jones from Delicious Hospitality Group and the dating platform. [9]
Finances
- Bumble is planning to go public in February of 2021 and could seek a valuation between $6 and $8 billion. They are working with Goldman Sachs Group Inc., Citigroup Inc. and Morgan Stanley on the IPO. [1]
- Bumble files for an IPO: [4]
  - It is expected to list on NASDAQ under the BMBL ticker.
  - Bumble reported revenue of $488.9 million in 2019, and $376.6 million in revenue between January 29 and September 30th of 2020.
  - Apple’s new privacy policies could be a small problem for Bumble which could mean 20% or fewer users opt into ad tracking (Bumble makes most of their rvenue from subscriptions).
  - The Bumble suite of apps and Badoo draw 42 million users a month.
  - 1.1 million users pay for Bumble’s premium feature.
- Bumble sets Terms for IPO: [5]
  - To raise $1 Billion Bumble plans to sell a total of 34.5 million shares for $28 to $30 per share.
  - If shares go for $30, Bumble would be valued at over $6 billion including debt after the listing.
  - Bumble plans to list on the NASDAQ Global Select Market under the ticker BMBL, and is backed by Goldman Sachs, Citigroup, Morgan Stanley and JPMorgan Chase.
  - Whitney Wolfe Herd, the company’s founder and CEO, will own about 14% of the company’s voting shares after the IPO. Blackstone Group, a private equity firm which currently owns a majority stake in the company, will own about 83% of voting shares.
  - Bumble saw an increase in users and activity in 2020, but the company had a net loss of $116.7 million for the first 9 months.
  - In 2019 during the first 9 months revenue was $416.6 million with $68.6 million in profit.
  - Bumble Inc. employs over 600 people in offices in Austin (headquarters), Barcelona, London, and Moscow.
- Bumble made its stock market debut on February 10, 2021 which made it's CEO Whitney Wolfe Herd a billionaire. [6]
- A Bumble Inc share initially started at $43 (up from its proposed amount of $28 to $30), valuing the company at over $8 billion. The share price surged and traded higher than $76 each, making the company worth $13 billion by the end of the first day. [6]
- Bumble Inc. reported revenue of $165.6 million in the fourth quarter 2020, a 31.1% increase for the first earnings report since the company went public. This news caused the stock to rise 5%. [7]
- After a month since the IPO, Bumble has raised $2.2 billion. [7]
- Bumble shared its first quarter 2021 earnings: [8]
  - Revenue rose 43% to $171 million, up from $79.1 million this time last year.
  - Number of paying users increased 30% to 2.8 million compared to 2.2 million from the first quarter of 2020.
  - Net income was reported at $323.4 million, compared with a loss of $55.8 million in the first quarter of 2020.
  - After earnings was released Bumble saw an initial spike in its stock, but share prices still fell by end of day to close at $47.24 on May 12th.
  - Engagement grew on the Bumble BFF app 44% among women, and 83% among men.
  - "Badoo App and Other Revenue" increased year-over-year to $58.1 million.
- Bumble has created a relief fund for people in Texas affected by the new abortion ban (SB8). The company will create a fund for people in Texas who need access to care and send the money to organizations that support reproductive rights. [10]
- Bumble shared its third quarter 2021 earnings: [11]
  - Total paying users fell 2% to 2.9 million as the pandemic surge prompted new lockdowns in hard-hit countries. This is 5.9% short of Wall Street estimates.
  - This news spooked investors and sent Bumble’s stock tumbling 9%, a 32% total decline since its IPO.
  - Badoo accounts for about a quarter of the company’s total revenue.
  - Total revenue for Bumble was $200.5 million in the third quarter. This is up 24% from a year ago and ahead of analysts’ expectations.
  - Bumble Inc has been exploring how to integrate the “metaverse” and Web 3.0 into a relaunch of its Bumble BFF platform.
- More on Bumbles third quarter 2021 earnings: [12]
  - Badoo impacted earnings when users of the app fell 8% from the 2nd quarter and revenue declined compared to the 3rd quarter of 2020.
  - The Bumble app had only 60,000 new paid users compared to the expected 87,000.
  - In recent weeks investors have cooled on Bumble stock which has fallen more than 20% with the report of lower earning numbers.

References

2020

General Information
- In the first year, Lumen gained 1.5 million members. Lumen launched in September of 2018. [1]
- Gay dating app Chappy was shut down on February 28th. Chappy users over the past month have been asked to join Bumble. [2]
- Co-founder of Chappy, Sam Dumas will continue to work with Bumble as an LGBTQ+ brand adviser. [2]
- Magic Labs has 750 employees in Austin, London, and Moscow. [3]
- Magic Labs will soon be rebranded and called Bumble under the direction of CEO Whitney Wolfe Herd. [3]
- Together, the Bumble and Badoo apps have a total of 600 million users around the world. [3]
- Bumble has added two new executives, making its C-Suite have an equal male-to-female ratio. Anu Subramanian will join as Bumble’s Chief Financial Officer, and Selby Drummond will take on the position of Chief Brand Officer. [5]
- Bumble now has 926 employees and offices in Austin, London, and Moscow. [5]
Finances
- Herd has pledged that at least 15% of the company’s marketing expenditures will go toward black-owned businesses. [3]
- Bumble (Magic Labs) is in initial planning stages for an IPO with reports that it could take place in early 2021. The company’s valuation could be between $6 billion to $8 billion dollars. In 2019 Bumble group of dating services was evaluated at $3 Billion. [4]

References

2019

General Information
- Andrey Andreev and his partners form Magic Lab as a holding company for Badoo, Bumble, Chappy and Lumen. [1]
- Forbes did an expose on Andrey Andreevh and Badoo claiming a lengthy history of workplace misconduct, including sexism, racism, drug use, wild parties and a possible tax evasion scheme which Andreevh denies. [2]
- The voice and video call feature is currently being added to Magic Labs suite of dating apps. It is currently available on Badoo and Bumble, coming soon for Lumen and Chappy. [3]
- Magic Lab owns 79% of Bumble (valued at more than 1 billion USD). Andrey Andreev has bankrolled the company from the beginning. [4]
- Magic Lab is headquartered in the United Kingdom. [4]
- Most of the technology for its different brands of dating apps is developed at Magic Labs in London. [4]
Finances
- Andrey Andreev commits $100 million to Magic Lab to identify, recruit, and support the generation of dating services. [1]
- Magic Lab saw earnings skyrocket at the end of 2018 to about 270 million pounds, up 51% from the year before. In 2019 quarter 3, Magic Lab reported a loss of about 4.8 million pounds. [4]
- Magic Lab is rumored to be preparing for a US IPO. [4]
- Andreev is set to sell his majority stake in MagicLab to Blackstone in a deal that values the company at $3 billion. As part of the transaction, Andreev will step away from the business and Bumble founder Whitney Wolfe Herd will take over as CEO. [5]
- This pass year MagicLab has had annual revenue growth of around 40%. [5]

References

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Bumble Inc. Information, Statistics, Facts and History

Facts Summary for Bumble Inc.

Bumble Inc. History Summary

Related Statistic Pages

Bumble Inc. Facts By Year

2026

References

2025

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2024

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2023

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2022

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2021

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2020

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2019

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