Bumble Launches First Brick And Mortar Space In New York City

  • Monday, June 19 2017 @ 11:06 am
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Bumble Hive in NYC

Singles in New York have a new way to date, network, recharge, and bee social in the big city. Bumble, the popular female-focused dating app, has opened its first physical location in Manhattan’s Soho neighborhood. The pop-up installation has been dubbed ‘The Hive’ and is set to remain open for the month of June.

The space is decked out from head-to-toe in Bumble’s branding, featuring yellow walls, honeycomb shapes, and plenty of bee-related puns. The Hive is open to anyone who wants to stop by - users and non-users alike - whether they’re looking for a date spot, a place to hang with friends, a co-working space, or just a respite from the constant buzz of city life.

“It will follow the format of Bumble and offer something for everyone,” Whitney Wolfe, founder and chief executive officer of Bumble, told Mashable. “A place for dates to meet, friends to do activities together, and co-working for our bizz users. Bumble has allowed you to build your hive digitally, and now we’re giving you an extension of that physically.”

The Hive features a coffee bar and a real bar for visitors who need a pick-me-up. There’s Bumble merchandise on sale, with all proceeds from purchases earmarked for charity. Drybar will be on hand for styling sessions.

The Hive will also present a series of events focused on subjects like relationships and female entrepreneurship. Forbes will host a Mentor & Mingle session, while Bumble founder Whitney Wolfe will host a panel with the founders of theSkimm. On a lighter note, Tanteo Tequila will teach aspiring mixologists the tricks of the trade and Whispering Angel Rosé will host a ‘Sunday Funday.’

The physical location is an attempt by Bumble to encourage a sense of community, both on the app and in real life. It’s also an opportunity for the brand to reach beyond dating. The space is a meeting place for anyone, including users of BumbleBIZZ, the company’s foray into professional and social networking. All are welcome in The Hive.

New York City’s installation is only temporary, but Wolfe says the plan is to make Bumble Hives permanent fixtures in select cities. She told Mashable she wants the app’s users to “convene is a safe place where only positive interaction is welcome.”

The Hive is located at 158 Mercer Street. Opening hours are Thursday – Friday 8am-2pm and 4pm-10pm, Saturdays from 10am-2pm and 4pm-10pm, and all day Sunday from 10am-8pm. RSVPs are currently open online on Bumble’s Eventbrite page.