Bumble Ditches Facebook Login Requirement Following Privacy Revelations

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In the wake of the Cambridge Analytica scandal, there are plenty of reasons to #DeleteFacebook, but dating app users found joining the movement wasn’t as simple as closing their accounts.

The omnipresent social media platform isn’t just your go-to for liking friends’ baby photos and stalking your high school crush. Facebook has evolved far beyond its initial purpose, and now, unless you love entering your email address and a new password at every opportunity, there’s a good chance your profile is integrated with many other services you use.

Cambridge Analytica whistleblower Christopher Wylie quickly noticed a problem. With his Facebook account deleted, he could no longer access Tinder. Mashable’s Rachel Thompson later confirmed that deleting Facebook blocks users from other apps that allow for log in with your Facebook credentials.

What’s a swipe-addicted single to do?

If you’re a Bumble user, help is already here. As of April 17, Bumble users can register and log in with their phone number instead of a Facebook profile. And unlike other apps that allow phone number registration but still share data with Facebook, Bumble’s new registration bypasses the disgraced social network altogether.

"The reason behind this improvement is due to the overwhelming request from prospective users who are not too fond of Facebook and, because of this, refused to give online dating a try," a Bumble PR representative wrote in an email to Ars Technica.

Maintaining a Facebook profile had long been a prerequisite for joining services like Bumble, Tinder, Hinge, and The League. Integration expedites and simplifies the process of registration by importing biographical information and photos directly from Facebook to the dating app.

In Bumble’s case, connecting your Facebook account enables Bumble to access "your friends list, relationship status, current location and friends you have in common with other Bumblers." The company also uses information from Facebook to match users with potential partners.

In return for making Bumblers’ lives easier, Facebook gains insights into their behavior and the mobile app economy. It was a price Bumble was willing to pay until recent revelations raised serious questions about Facebook’s handling of personal data.

Privacy-minded singles will be relieved to hear Bumble is taking the issue seriously, provided they aren’t too irked at the prospect of having to upload their info and images manually. Those who don’t care what the fuss is about can still sign in using Facebook if they choose.

"Many of our users and prospective users asked for an alternative registration method," Louise Troen, Bumble's VP of International Marketing and Communications, told Wired. "As always, empowering our users to make connections is our number one priority and we wanted to continue to ensure our users felt safe while doing this. We look forward to seeing the impact manual login will have."

For more on this service you can read our review about the Bumble app.