Bumble Launches In-App Campaign to Support Black Lives Matter and LGBTQ+ Causes

Dating app Bumble announced a new in-app crowdsource campaign to nominate LGBTQ+ organizations that support BIPOC (Black, Indigenous, People of Color) who experience police violence and racial injustice, a nod to the Black Lives Matter movement. Bumble plans to donate $5,000 each to these selected organizations.

Bumble explained the campaign on its website: “…we can’t support Pride without acknowledging the intersection of the LGBTQ+ movement with the Black Lives Matter movement. Many queer Black activists have been on the frontlines of these fights for fundamental human rights for decades, and the Stonewall Riots—which are widely credited with starting the gay liberation movement—were an uprising in reaction to police brutality against LGBTQ+ people. It was the same kind of unacceptable police brutality and abuse of power that we’re still seeing today, only now more focused on Black, Indigenous, and people of color (BIPOC).”

According to AdAge, the campaign is temporary, and all Bumble users will have a chance to participate through June 30th. The campaign will also be featured on all three of the company’s apps – Bumble Date, Bumble BFF and Bumble Bizz.

There are a series of prompts in the app so that users can nominate a cause of their choice. Bumble is also offering organizers or leaders of groups that assist BIPOC and LGBTQ+ communities a chance to request donations for their organizations. Bumble included a link on its website for users to nominate in addition to the app. The company notes that they aren’t just looking for non-profits, but for other ways to support such as bail and mutual aid funds, for example.

Bumble has been on the forefront of supporting Black Lives Matter and LGBTQ+ causes. On May 29th, the company shared on their Instagram post: “We have work to do. We are listening.” The company also added that it would donate $1 million across several justice organizations including the NAACP Legal Defense and Education Fund, the Southern Poverty Law Center, Black Women’s Health Imperative, the Austin Justice Coalition, as well as various community bail funds in the U.S. Bumble also said it will assess its own policies and products to see where they can make improvements to address racism and unconscious bias. 

AdAge also points out that Bumble participated in the social media campaign #SharetheMicNow, where white celebrities and influencers with huge platforms gave their accounts to black activists, artists, business owners, and influencers to amplify their voices. Bumble gave its account to one of its social team members, Macketta Johns. 

“At Bumble, our job is to ensure that our community—no matter their sexual orientation or gender identity—can love freely and safely,” the company says on its website. “But in order to do that, Black members of our community must first be able to live freely and safely.”

For more on this dating service, you can read our review of the Bumble dating app.