Magic Lab

Tinder And Bumble Ink Sponsorship Deals With College Fraternities

Bumble
  • Contributed by:
  • Views: 51
Tinder and Bumble Sponsor College Fraternities

Dating services have collaborated with fashion labels, food brands, artists, candlemakers, musicians, movies, television networks, sports teams and charities - but a new crop of partnership deals may be the most surprising yet. According to a recent report by the Houston Chronicle, Tinder and Bumble are hosting parties with fraternities on college campuses. In return, the fraternities are signing contracts declaring that they are exclusively a Tinder house or a Bumble house.

“Simply scan to enroll!,” read a sign posted outside a University of Texas party earlier this year, referring to a scannable QR code printed below. “Must: be within five miles of campus, be ages 18-22, have an existing Tinder profile, have UT Austin in your profile.”

New Study Finds Dating Apps Have More Access to Personal Information Than You Think

Badoo
  • Contributed by:
  • Views: 150

Dating app users often don’t realize how much personal information they are giving away just by signing up. But Datingroo, a U.K.-based online dating research company, has released a new study that shows exactly how little privacy most dating app users have.

Datingroo studied the ten most popular dating apps from Tinder to PlentyofFish to eHarmony, examining 45 personal data access points in 13 categories such as precise location, other accounts on the device, network connections, and modification or deletion of the contents on USB storage, and found some surprising results.

Among all the apps, Badoo and PlentyofFish have access to the most data in user’s devices (92% of all access points studied). Combined, they have more than 522 million users worldwide, which means they have access to an enormous amount of information. Coffee Meets Bagel has the fewest users (7 million), as well as the least data access.

Bumble Sponsoring First All-Female Fortnite Team

Bumble
  • Contributed by:
  • Views: 170
Gen. G's All Female Team
Image: Bumble

Bumble announced its most recent partnership with Gen. G to create the first all-female team of professional Fortnite players.

According to CNBC, the female-friendly dating app will also become the official partner for Kristen Valnicek (a.k.a. KittyPlays), a content creator and Twitch player who is head of new gaming initiatives for Gen. G, a global esports organization that was originally founded in South Korea.

Bumble's New Ad Campaign Features Actress and Activist Jameela Jamil

Bumble
  • Contributed by:
  • Views: 126
Jameela Jamil using Bumble
Image: Bumble

Dating app Bumble is going all-in on its mission to empower women. The latest move is launching a new ad campaign to help combat loneliness, featuring activist and actress Jameela Jamil.

The #askingforafriend campaign launches August 4th in honor of International Friendship Day, and will focus on encouraging Bumble users to build friendships to counter the growing problem of loneliness around the world. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

Bumble CEO Speaks Out Against Toxic Culture of Parent Company Badoo

Magic Lab
  • Contributed by:
  • Views: 184
Bumble CEO Whitney Wolfe
Bumble CEO Whitney Wolfe

Bumble CEO Whitney Wolfe Herd spoke out against parent company Badoo in the wake of allegations made by more than a dozen employees that it promoted a toxic work culture, especially for women.

An exclusive by Forbes revealed allegations made by thirteen former Badoo employees who worked at the company’s London headquarters, citing a sexist office culture with drug-fueled parties, employees naming engineering updates after porn stars, and a widely circulated video of an employee receiving oral sex from a prostitute.

Forbes also said the employees specifically named Badoo owner Andrey Andreev, who also owns a majority stake in Bumble, of making derogatory comments around race and physical appearance.

Bumble Introduces In-App Video and Voice Calls

Bumble
  • Contributed by:
  • Views: 207

Leading the way for major dating apps, Bumble launched an exciting new feature for its platform: in-app video and voice calls. It will soon be available in Bumble Bizz, Bumble BFF and its signature dating app.

The new feature is similar to Facetime, in that you can voice or video call a match directly from within the Bumble app. The ability to make an in-app call will be available only once a match has been made, according to Tech Crunch. In other words, there must be a double opt-in so users won’t be getting unsolicited calls from random users.