Mainstream Dating
Below is a list of all reviewed online dating sites and apps that fall under the established mainstream category. These popular conventional dating services serve all types of singles and is perfect for the average person. If you want to join a typical dating service then one on these will be the right fit for you.
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eHarmony has received numerous awards from DatingSitesReviews.com and has many positive user reviews, and it's easy to see why - with a matching model based on 32 foundational relationship dimensions, eHarmony provides one of the most in-depth dating services in existence. On average, 438 couples who met on eHarmony are married every day, so if you're looking for a serious relationship this service might be the place for you.
Regions: United States, Canada, United Kingdom, Australia
Service Type: Android App, Female Friendly, iOS App, Matchmaking, Popular, Smartphone, Website
Membership Type: Free - Basic, Paid • Cost: From $25.00 / month
Looking For: Dating, Long-Term, Marriage • Religions: Any
Editor Rating:
• Average User Rating:Meet the little Facebook application that could: Zoosk. After getting its start as a Facebook dating app in 2007, Zoosk transformed into one of the largest online dating sites. Zooskers are heavily engaged in social networking, and connect across multiple platforms like MySpace, Facebook, Hi5, BeBo, and mobile apps.
Regions: United States, Canada, United Kingdom, International
Service Type: Android App, Facebook App, iOS App, Mainstream, Popular, Website
Membership Type: Free - Basic + Contact, Paid • Cost: From $12.49 / month
Looking For: Dating, Friends, Long-Term • Religions: Any
Editor Rating:
• Average User Rating:EliteSingles is an online dating service aimed at professionals who want to take their love life as seriously as their work life. The site's intelligent matching algorithm prioritizes long-term happiness and compatibility using a thorough personality questionnaire and profile. This isn't a service for slackers – filling everything out takes time, but the end result is a streamlined experience that does the rest of the hard work for you.
Regions: United States, Canada, United Kingdom, Australia, Italy, New Zealand, International
Service Type: Android App, iOS App, Matchmaking, Popular, Website
Membership Type: Free - Basic, Paid • Cost: From $19.95 / month
Looking For: Dating, Long-Term, Marriage • Religions: Any
Editor Rating:
• Average User Rating:Badoo.com is a fast-growing social dating service with more than 410 million members all around the world. With a visually appealing layout and an emphasis on simplicity, this is an easy site to use if you’re new (or not) to online dating. With Badoo Live you will also find many members streaming video of their daily life which you can interact with.
Regions: United States, Canada, United Kingdom, International
Service Type: Android App, iOS App, Mainstream, Popular, Social Dating, Video Streaming, Website
Membership Type: Free - Basic + Contact, Credits, Paid Upgrade • Cost: From $5.83 / month
Looking For: Dating, Friends • Religions: Any
Editor Rating:
• Average User Rating:From Tinder co-founder Whitney Wolfe, Bumble aims to shake up to the antiquated rules of dating and empower women to control the conversation in both their personal and professional lives. Find love on Bumble Honey, where women must initiate the conversation and communication must start within 24 hours or the connection is lost. If you're not in the market for a mate, find your new best friend on Bumble BFF or a business partner on Bumble Bizz.
Regions: United States, Canada, United Kingdom, Australia, Brazil, France, Germany, India, Ireland, International
Service Type: Android App, Female Friendly, iOS App, Lesbian, Smartphone, Website
Membership Type: Free - Basic + Contact, Paid Upgrade • Cost: Free to $39.99 / month
Looking For: Dating, Friends, Long-Term, Marriage • Religions: Any
Editor Rating:
• Average User Rating:Coffee Meets Bagel is a female friendly dating service that strives to make dating efficient, effective, and painless for even the busiest singles. Women receive 5 quality matches of men who have already liked them a day, and men can view 21 matches a day. Users receive the matches (a match is called a “Bagel”) each day at noon, eliminating the need to sink hours into searching profiles and sending messages. Matches are selected from friends-of-friends on Facebook, a proven strategy for increasing compatibility odds and eliminating fake accounts. Best of all, Coffee Meets Bagel's full functionality is free for all users.
Regions: United States, Canada
Service Type: Android App, Female Friendly, iOS App, Matchmaking, Smartphone, Website
Membership Type: Free - Basic + Contact, Credits, Paid Upgrade • Cost: From $44.99 / month
Looking For: Any • Religions: Any
Editor Rating:
• Average User Rating:Page navigation
What is a General Purpose Dating Service?

A general purpose dating service is one that does not specialize in any one type of dating niche. Members on these sites are not necessarily looking for someone of a certain ethnicity or religion. They just want to find someone who makes them happy. If you join one of these services you can expect to find all kinds of people which gives you the best chance to find love.
These dating services also don't diverge from the norm of what is an expected experience from an online dating site. How the service functions and the features on these sites and apps are what you can expect from the average dating service with nothing to crazy or extreme.
Why is a Mainstream Dating Service the Best Option for you?
Why choose a mainstream dating service? Well if you are a typical single just looking for that special someone, then these sites and apps will be ideal for you. These services don't specialize in any one dating niche, in fact they contain all sorts of singles looking for love.
How does our Best of Lists work for Mainstream Dating Services?
There are many mainstream dating apps and sites to choose from. Our purpose here is to list only the best dating services that fit the niche you are looking for - ones that will work for you. Each of these services passed our minimum criteria set out in this article.
Each of our reviewed dating services also allows for submitted reviews and ratings by our readers. Each user review contains a rating based on a possible total of five stars and a description. With the name of the dating services listed above you will find the Editor rating along with the average user rating.
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DatingSitesReviews.com is a resource for online dating which includes reviews for related apps and sites. We provide this service for free and instead choose to generate the income for the business from advertising and affiliate programs. We may receive advertising compensation from the sites listed on this page if you click a link and buy a product or service.