Welcome to Dating Sites Reviews

Match Group Banks On Tinder To Lead It Into The Future

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Match is one of the oldest names in the online dating industry, but its strongest asset is a much younger name in the biz: Tinder.

As the stigma around online dating fades, the industry is experiencing rapid growth, particularly in the Millennial segment. Pew Research estimates that use of online dating sites among young adults (ages 18-24) nearly tripled from 2013 to 2016, rising from 10 percent to 27 percent, and opening a major opportunity for Match Group to expand its market share.

Match owns Tinder, the leading dating app for Millennial singles. By placing the majority of its focus on growing Tinder, Match Group hopes to secure its position as the digital match-maker of future generations.

Green Living Dating app MeetMindful Raises $1.8 Million

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Are you a mindful single and looking for someone who’s also interested in meditation, green living, and conscious eating? Then look no further than Denver-based dating app MeetMindful, who recently raised $1.8 million in investment money in the saturated dating app market.

This seed round included funds from top investors in mindfulness, dating, and SaaS technology, including the CEO of Hay House, a popular publishing company among the mindfulness crowd, and Bridge Builders Collaborative.

"We see significant potential in MeetMindful to facilitate authentic relationships for the millions of people pursuing more mindful, healthy lifestyles," said Bridge Builders Collaborative's Operating Partner Charlie Hartwell in a statement.

Match Group Reports Fourth Quarter and Full Year 2016 Results

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Match Group reported fourth quarter and full year 2016 financial results, revealing a mix of highs and lows.

“Match Group executed well in our first full year as a public company,” said Greg Blatt, Chairman and CEO. “We had strong double digit revenue, operating income, Adjusted EBITDA and PMC growth, generally on track with our expectations at the time we went public. As we roll into 2017, we’re confident we can maintain that momentum.”

Q4 2016 highlights include:

Gay Dating App Hornet Raises $8 Million In Series A Funding

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Hornet, a dating app that touts itself as “the world’s second largest gay social network,” has announced that it has raised $8 million in its first round of institutional financing. The Series A round adds to a $500,000 angel round raised in 2012.

Founded in San Francisco in 2011, Hornet set out to strengthen the gay community by providing quality social interactions and being the most inclusive, diverse service in the LGBT dating market. CEO Christof Wittig has previously said the company aims to “jump in where Grindr dropped the ball” by focusing on lasting connections rather than quick flings.

Dating Apps Now Want Older, Wealthier Singles (For Their Money)

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Dating apps found their foothold with younger users. Tinder launched on college campuses in 2012, and 90% percent of its earliest users were aged between 18 and 24. It wasn’t chance; it was strategy.

“They thought if this product is successful among that young college demographic, who also happens to be the most social group of people on the planet [and] the least likely to need an app to meet people, it can [work] for anyone,” Tinder spokesperson Rosette Pambaki told Complex.

Tinder’s wager was right, and in the years that followed, it and other apps like it became explosively popular amongst younger users. But times change, and if a company is to survive, it must change with them. The Wall Street Journal reports that dating apps are now welcoming singles in their late 30s and beyond for one simple, but essential, reason: their money.

Hinge’s New App Offers an Alternative to Swiping Culture

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Hinge just announced the relaunch of its new self-dubbed “relationship app” as an alternative to dating apps, which have garnered a reputation over the years that the people using them aren’t all that interested in finding relationships. Hinge developers overhauled the app's look and feel as well as its functionality, and are now charging $7 per month for members to use it.

Hinge has been working on the new app for a year, though details weren’t disclosed. However, the company did launch a website revealing its escape from the “dating apocalypse” that is now online dating, named for the controversial New York Times article declaring the end of dating culture thanks to apps like Tinder.

Tinder has become an incredibly popular way to meet, but it has led to a lack of serious online daters looking for real relationships. The game-like swiping functionality of Tinder has created several copycat dating apps in the industry, each one claiming to produce better results and cut down on the fake profiles. So far however, nothing has made a significant dent in Tinder’s appeal or market share.