Events

Bumble to Sponsor Prohibition NYE Party in Downtown L.A.

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Dating app Bumble announced that it will be sponsoring the seventh annual Prohibition NYE in downtown Los Angeles. The popular New Year’s Eve party has a “Roaring Twenties” theme against the backdrop of the historic Union Station.

The event is organized by McCullough and Ross in partnership with KCRW, and features world-class DJs, a live jazz ensemble, burlesque, and an open bar for guests. Live acts include local artist Classixx and Lyndsay and the All Nighters, according to the event’s PR. To help guests ring in the New Year with appropriate festivity, a ball will drop from the famous art deco ceiling of the train station.

Bumble users will be able to get into the event by showing an active profile on their phones, so if you’re interested in attending, be sure to download the app and set it up before arriving to the yellow-carpeted entrance. There will also be a photo booth, so it’s encouraged to dress for the occasion.

Hinge Partners with Chipotle for Cuffing Season

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Dating app Hinge wants its users to meet in person over cuffing season, specifically over burritos from Chipotle.

Hinge partnered with the popular Mexican food chain to offer free burritos for its users from December 13-31, the height of cuffing season when people tend to hook up during the cold days of winter. What better time to share a hot, delicious meal with someone you met over a dating app?

Hinge users get a buy one/ get one free deal for burritos, salad, or an order of tacos, according to website Bustle.

Bumble Launches in India with Partner Priyanka Chopra

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Image: BFA.com/Zach Hilty

Bumble announced the launch of its female-friendly app in India with a celebrity dinner at the Gramercy Hotel in New York.

CEO Whitney Wolfe Herd joined Indian actress Priyanka Chopra, who just partnered with Bumble to bring the app to her home country. They hosted a dinner for women of Indian heritage who are at the top of their respective fields to celebrate the launch.

According to Forbes who reported on the event, attendees included Vanity Fair’s Radhika Jones, Hillary Clinton’s former political staffer Huma Abedin, Teen Vogue’s Samhita Mukhopadhyay, Saks Fifth Avenue’s Roopal Patel, fashion designer Anita Dongre, and Girls Who Code co-founder Reshma Saujani. The Daily Show’s Aasif Mandvi was also in attendance.

The League’s First Singles Cruise Will Set Sail This Summer

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The singles cruise is getting a millennial-friendly makeover this August, thanks to a new partnership between up-and-coming cruise operator U by Uniworld and exclusive dating app The League.

"A lot of our users on the app are saying that they're really sick of the first date," said Brianna Haag, The League's head of events and partnerships. "People want different types of experiences. They don't want the interview plus cocktail at a bar."

The League’s answer to bar fatigue is a weeklong adventure that will take place along France's Seine River. The itinerary includes stops at Rouen, Honfleur, Vernon and Paris, with excursions like biking along the Seine and touring the Palace of Versailles. While aboard the ship, guests can experience a spa, silent discos, farm-to-table cuisine, wine tastings and (we assume) plenty of opportunities to live out their sexy sailor fantasies.

Tinder Usage Soars As Fans Furiously Swipe During 2018 World Cup

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Whether or not the teams score, the fans certainly will. Around two million of them have flocked to Moscow to see soccer’s brightest stars do battle during the 2018 World Cup, causing a massive surge of traffic for Tinder in the Russian capital.

The phenomenon is a familiar one. During the 2014 World Cup in Brazil, Tinder reported a 50% spike in usage in the country over the course of the tournament. During the 2014 Winter Olympics in Sochi, Tinder founder Sean Rad told the Wall Street Journal the app experienced a 400% day-on-day increase in new users. And during the 2018 Winter Olympics in Pyeongchang, Tinder noted a 1,850% hike in users taking advantage of the Passport feature to change their location to South Korea.

Crown Dating App Launches in L.A.

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Match Group has a new dating app called Crown, and to kick off its initial launch in Los Angeles, the company threw a party at the trendy rooftop bar EP&LP in West Hollywood.

The event drew more people than originally anticipated – the company received almost 800 RSVPs. This was an invitation-only event, but word managed to trickle out to L.A. singles. When we arrived, there was a line forming down the block just to get inside.

Crown strategists are positioning the app as a departure from the typical swiping apps modeled after Tinder, because of its intentionally game-like format. Much like you would approach betting on your favorite sports team, say for March Madness, Crown presents you with sixteen matches per day, presented in a bracket format. You pick the winner of each pair of potential matches, until you are left with the final four. When you crown the winner, you have twenty-four hours to message each other and see what happens next. The process starts all over again the next day with new matches.

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