Events

Bumble's New Ad Campaign Features Actress and Activist Jameela Jamil

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Jameela Jamil using Bumble
Image: Bumble

Dating app Bumble is going all-in on its mission to empower women. The latest move is launching a new ad campaign to help combat loneliness, featuring activist and actress Jameela Jamil.

The #askingforafriend campaign launches August 4th in honor of International Friendship Day, and will focus on encouraging Bumble users to build friendships to counter the growing problem of loneliness around the world. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

Bumble and Marie Claire Australia Honor Trailblazing Women with Glass Ceiling Awards

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Bumble SponsorsGlass Ceiling Awards

Bumble is joining forces with Marie Claire Australia to launch the Glass Ceiling Awards, a celebration of powerful women in business who are breaking gender barriers and furthering equality in the workplace. The awards, scheduled to be held on June 19 in Sydney, will be presented in conjunction with Estée Lauder Companies.

Nominees will compete in eight prize categories for individuals and businesses:

Tinder Launches New Festival Mode Feature

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2019 TInder Tour

Tinder has added another buzzy feature to attract younger singles to its platform. “Festival Mode” is a badge that users can add to their profiles when they plan to attend a specific music festival, so that they can connect with other attendees.

When people are swiping quickly through the app, the badge will be easier to spot, according to Tech Crunch. The idea is that festival-goers increase their chances of matching with someone who will be there along with them, and hopefully make more in-person connections. The badges will be available beginning three weeks before each event.

Bumble Partners With Bloggers Who Brunch For ‘Women In Entertainment’ Series

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Bumble Partners With Bloggers Who Brunch

Bumble made a name for itself by inviting women to take charge of their love lives and make the first move. The company’s mission to empower women, shake up outdated social norms, and fight for equal opportunities struck a chord with frustrated female daters who quickly flocked to the app. Since then, Bumble has successfully launched platforms for friendship and business networking, and has taken its pursuit of gender parity offline with a string of initiatives including Bumble Fund and a partnership with Bloggers Who Brunch.

Bloggers Who Brunch is a Los Angeles-based experiential marketing agency that connects brands with influencers through social events and innovative activations. Bumble Bizz recently collaborated with Bloggers Who Brunch to highlight women in entertainment who are leading the way toward greater diversity and inclusion in the industry. The ‘Women In Entertainment’ series highlighted singer, actor and host of syndicated talk show The Real Adrienne Bailon-Houghton, along with actor, influencer and fashion blogger Cara Santana.

Facebook Dating Now Available in More Countries

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Facebook Dating is now in Mexico and Argentina

Facebook Dating has just expanded its service to include two more countries: Mexico and Argentina.

The social media giant’s new dating platform launched in 2018, and was first introduced to Facebook users in Colombia, and then later in Canada and Thailand. Mexico and Argentina are the latest countries to join the rollout.

According to CNET, Facebook also revealed some new features it will be adding to its dating service soon. “Auto Profile Create” does just what it implies – it can automatically generate a profile for you by gathering photos and information from your existing Facebook account, making it easier to get started. Users have the ability to edit or remove information in the auto-generated profile, or they can opt to build one from scratch.

Bumble Reaches Out to Women at SXSW

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Bumble coffee shop at the SXSW festival
Image: Adweek

Dating app Bumble repurposed a coffee shop to act as a gathering space for attendees of the famous SXSW festival in Austin, Texas. The company wanted to create a more intimate and inviting space to allow its customers to better connect, as well as to show off the capabilities of its platform.

Bumble’s headquarters are also located in Austin, and while there is traditional booth space available for companies looking to market themselves to SXSW attendees, Bumble chose a more engaging way to reach out to potential customers, according to AdWeek. They rebranded a local coffee shop in their signature yellow, providing comfy couches and tables along with a tagged wall saying: “Make the First Move.”