Bumble to Launch Female-Friendly Career Matching App

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BumbleBizz

Popular dating app Bumble is a rising star among competitors to Tinder, mainly because of its female-friendly focus, giving women the power to initiate contact with matches. Now, Bumble is expanding beyond the dating scene with its new platform BumbleBizz, aiming to connect professionals looking for a new job, a business partner, or to hire new talent.

According to a feature in Fast Company, Bumble aims to give LinkedIn a run for their money, focusing once again on women in the workplace. Bumble itself is a female-only operation, with CEO Whitney Wolfe (a former co-founder of Tinder), at the helm. She has hired a team of women to help grow the company and launch BumbleBizz.

Notably, Wolfe is aiming to attract women. BumbleBizz works as its dating app counterpart does, where anyone can create profiles and swipe, but women initiate contact. While LinkedIn might be king of networking opportunities, Bumble aims to give it a run for its money by targeting a female demographic and giving them a leg-up.

A female-forward approach isn’t just to keep with Bumble’s mission of female empowerment (though it does), it is to provide an alternative for women who receive unwanted messages and solicitations through platforms like LinkedIn.

Bumble is hoping to widen its user base beyond just young, tech-saavy women, however. Wolfe wants to target older women who have children and are looking to jump back into the workforce, but who might not have the contacts and updated resumes they desire.

Bumble is also partnering with Postmates and Outdoor Voices to help them fill open positions. (Yes, the companies have to swipe through potential candidates, too.)

Since its launch in 2014, Bumble has acquired more than 20 million users, and it continues to add more than 50,000 new ones per day according to estimates. But it’s also generating revenue, unlike many dating apps. Bumble launched a premium service for $9.99 per month, giving VIP users special features not available on the free app. Customers can choose to pay for certain features too, such as SuperSwipe (similar to Tinder’s SuperLike, where you can let a match know you’re very interested). And starting next year, there will be in-app advertising with special offers from companies you can swipe to accept or reject. Because of these efforts, the company’s revenue is on track to take in more than $150 million in 2018.

BumbleBizz is scheduled to make its debut in October.