Bumble Enters The Entertainment Industry With Female-Forward Filmmaking And Music Initiatives

  • Monday, March 18 2019 @ 01:31 pm
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Bumble Female Film Force

Not content with being one of the most well-known names in the dating space - as well as a facilitator for friendships and a growing power in the world of business networking - Bumble has set its sights on conquering the entertainment industry.

The company recently announced the return of the Female Film Force, a UK-based initiative launched last year to fund short films from aspiring women filmmakers in the UK and Ireland. The inaugural 2018 competition yielded 1,100 pitches and awarded five filmmakers (writer, directors or producers) £20,000 each to make a film embodying Bumble’s values of female empowerment, equality and kindness.

This year, Bumble is expanding the initiative to filmmakers in France and Germany as well as in the UK. To enter, applicants must download Bumble, enter Bumble Bizz and match with the Female Film Force application card. Applications for Round One will close on March 20th, after which a shortlist will be announced and the selected filmmakers will be asked to submit further materials to support their ideas. Ten teams will be asked to pitch to a panel of industry experts from France, Germany and the UK in London in May.

Five chosen teams will again be awarded £20,000 each to make a short film. Over the production period, the filmmakers will receive guidance from leading industry experts as part of a mentorship program created in partnership with WDW Entertainment and Female Film Force Producer Elisabeth Hopper. The completed films will premiere in January 2020 at an exclusive industry event.

Bumble’s second entertainment initiative is leading the charge against the gender gap in the world of electronic music. Making Moves in Music (MMM) is an international campaign and contest designed to give female DJs access to mentorship from top music executives. Participants will also receive access to masterclasses in Los Angeles and Europe, the opportunity to work with renowned electronic music label Astralwerks and a guaranteed performance slot at a prominent music festival.

Louise Troen, VP of International Marketing and Communications at Bumble said: “As a brand, our mission is to end misogyny by empowering women to go after what they want. This message, coupled with campaigns that can propel actual change through opportunity, is crucial to shift the dial of gender inequality.... We know there is so much talent out there, and we’re committed to finding and championing it.”

Applications for the first Making Moves in Music campaign closed in December 2018. Over 500 aspiring artists entered the competition competition. After boot camps in Amsterdam and Los Angeles, 25-year-old Dutch DJ and producer Nicky Elisabeth was chosen from three finalists for a release on Astralwerks and a time slot on the STMPD RCRDS stage at the 2019 Ultra Music Festival in Miami.

“Nicky inspired all involved in the Making Moves In Music initiative not only with her commitment and passion for music but the will to make her dreams come true,” said Bumble. “Stay tuned for our next call for musicians!”

For more about this dating service you can read our Bumble app review.