Studies Show January is the Best Time to Date

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Add dating to your list of New Year resolutions, because chances are, you’ll meet someone in January.

Online dating has a high season, and it seems the spirit of the holidays all the way through Valentine’s Day puts people in the mood for finding love.

A study by dating site Match revealed that more than any other time of year, people flock to dating sites between December 26th and February 14th. The numbers are telling – 50 million messages sent and 1 million dates happen during this time, and Sunday January 7th is apparently the busiest day (and the best time to join – specifically 8:55pm EST).

Online dating apps definitely see an increase in memberships this time of year, with Match predicting a 42% increase. Tinder (also owned by Match Group) and Bumble are expected to see increased activity, too.

Interestingly, for those wondering how cryptocurrency is affecting online dating, there is a new dating app called DateCoin which uses AI technology to find matches for members, and has taken off over the holidays. During the first few minutes of the pre-SALE, DateCoin collected over 527 ETH (about $244,000). Over the first days of the sale, more than $ 320,000 was collected.

Dating site Plenty of Fish has a differing opinion about when the most people are actively using online dating sites. They found when they surveyed over 2500 users between 21 and 60 years old, they prefer asking people out in summer months over winter months (32.7 percent to 14.7 percent, respectively). Respondents said they also avoid asking people out around the holidays, with over 50 percent fearful of rejection and 21 percent saying there’s too much pressure to ask people out and find dates during so-called “cuffing season.”

Last year, many dating sites saw an uptick in the winter months, specifically in January. Zoosk saw a 20% jump in users the first two weeks of the New Year, and eHarmony had a 21% increase in mobile registrations this time last year. Grindr, a dating app for gay men typically sees as much as a 50% increase in users over the holiday season. Sign-ups for OkCupid were up 30 percent in the 2016 holiday season, according to company reports.

Bumble found some interesting statistics from its users, too. Fridays and Saturdays users are most likely to swipe right and match, with high hopes for meeting over the weekend. Sundays also see a surge of activity with users checking their options, more than any other day of the week. However, Mondays showed users are much more picky, (probably after their weekend dates).

Regardless, it might be a good time to go online this January if you want to find a date. The odds are good that others will be searching, too.