Tinder Rethinks App Strategy as Revenue Flattens
- Friday, January 24 2025 @ 05:29 pm
- Contributed by: kellyseal
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Match Group is refocusing the strategy for its most popular dating app Tinder, the company announced this week. It faces increasing pressure from activist investors to improve its financial forecast.
Match Group said in its recent investor day meeting that it plans to “prioritize improving user experience over monetization,” According to Bloomberg. The idea is if Tinder moves away from its reputation as a hookup app it can reverse the continued decline in paying users.
The company also shared that revenue will be flat or in decline through 2026, but will start to turn around in 2027 with slow, single-digit growth, according to Bloomberg. Shares in Match Group fell during the meeting as these proclamations were made.