Dating

OkCupid Users Still Looking for Love Amid Coronavirus Outbreak

Dating
  • Wednesday, April 08 2020 @ 07:33 am
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More OkCupid Users are Dating Virtually

As the coronavirus becomes pandemic, OkCupid users are choosing to search for love and keep on dating.

According to Yahoo Finance, a whopping 92 percent of American OkCupid users said they are willing to date during the coronavirus outbreak. Overall, 88 percent of users across the globe are willing to date at this time. OkCupid also noticed a 7 percent increase of conversations between users in the first week of March, according to an internal questionnaire the company sent to its users. 

It’s important to note, as Yahoo Finance pointed out, that it wasn’t clear in the questionnaire if “going on dates” meant in-person or virtually over an app, through Facetime, Skype, Zoom, or other web-based means. That could be an important distinction. Dating.com surveyed singles during the pandemic and found that as many as 82 percent were turning to dating apps to meet people and go on virtual (online) dates.

Hinge Offered Users $100 to Go on A Date IRL

Dating
  • Monday, April 06 2020 @ 11:44 am
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Hinge National Day of Unplugging
Image: hinge

Dating app Hinge wanted to get people meeting IRL back at the beginning of March. This promotional effort offered $100 to users who take a break from the app for one day to go on a date.

For those who wanted to cash in, Hinge required users to go on a date on Friday March 6th and discontinue using Hinge for the next 24 hours. The date the company chose coincided with the National Day of Unplugging.

According to Yahoo! Fianance, users were given a simple set of instructions to follow: log in to the app to set up a date for March 6th. At 4:00pm EST on that day, users were instructed to open their apps and hit “pause your account” before closing the app. Hinge asked that they note the time, because the app will need to be paused for a full 24 hours in order for the user to qualify.

Tinder and Bumble Have Become Political Campaign Tools

Dating
  • Monday, March 23 2020 @ 10:02 am
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Tinder and Bumble Have Become Political Campaign Tools

It’s the 2020 election season, and political campaigns are competing for young voters – and turning to dating apps Tinder and Bumble for help.

Young campaign volunteers are using dating apps to chat with their matches and advertise for their candidates over dating apps, according to International Business Times. Some are even springing for premium versions of Tinder so they can change location and engage voters in other states. Still other app users are advocating for more political engagement, including announcing in their profiles that they only date registered voters.

Daters Overwhelmingly Turning to Apps Amid Coronavirus Outbreak

Dating
  • Monday, March 16 2020 @ 09:18 am
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Daters Overwhelmingly Turning to Apps Amid Coronavirus Outbreak

We might be social distancing, but rest assured - singles are looking to dating apps to keep their love lives going during the coronavirus pandemic. 

A recent survey conducted by Dating.com found that there was a spike in dating app activity among users in countries around the world as the coronavirus becomes widespread. As many as 82 percent of singles are turning online as they self-quarantine in their homes.

From those surveyed, more than 50 percent of daters said that they would be interested in conducting online dates to get to know people they’ve met online to avoid spreading or catching the virus. Thirty percent of those surveyed said that they are going to just stick with messaging and chatting with matches using their dating apps until they are able to meet up in person. Notably, only 5 percent of singles reported that they are going to stop dating altogether until the virus passes.

Survey: Despite The Popularity Of Online Dating, 75% Of Singles Want To Meet IRL

Dating
  • Tuesday, February 25 2020 @ 01:01 pm
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Most singles want to meet in real life.

We’ve all seen a rom-com meet-cute. A soon-to-be couple accidentally touches hands while reaching for the same item at a grocery store. Or ends up covered in coffee when one person literally runs into the other on their walk into work. Or gets into an argument during a minor case of road rage. The best meet-cutes in movies happen under dubious circumstances, often at the most awkward or embarrassing moments of the characters lives.

In real life, most of us would prefer to meet our future partners under better conditions, and thanks to online dating, these love-at-first-site meetings are becoming a thing of the past. According to an article published by Stanford University in 2019, matchmaking is now done primarily by algorithms. Today’s heterosexual singles are more likely to meet a romantic partner online than through personal connections. But is that actually what we want?

OkCupid Unveils Global “Ask Yourself” Ad Campaign on Most Important Issues for Daters

Dating
  • Monday, February 24 2020 @ 09:55 am
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OkCupid Ask Yourself Marketing Campaign
Image: OkCupid

OkCupid launched a new provocative ad campaign called “Ask Yourself,” which focuses on questions that can serve as deal-breakers to younger daters. The campaign doesn’t shy away from getting political, since the majority of its customers are most interested in partners that align with them politically.

The campaign includes illustrated outdoor posters that feature the most popular topics discussed among OkCupid users. For example one poster states: “It’s OK not to date a man who won’t vote for a woman” and “It’s OK to choose to only date someone who’s pro-choice.” It also features animations and a series of polls for Instagram stories, gauging people’s opinions on a wide range of topics from light to serious - such as thoughts on body hair, climate change, and Trump’s impeachment.

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