Bumble Introduces Women-Only Networking Tool

  • Wednesday, March 13 2019 @ 09:42 am
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Bumble Bizz New Filters

Popular dating app Bumble has launched a new filtering tool for its career networking app Bumble Bizz, which allows users to exclude men from their searches.

The new tool is a filter that can be turned on or off in the app settings. When it is activated, the filter excludes men from searches. The reason for the new tool is to help women find opportunities in careers where they’ve been traditionally underrepresented, such as the tech industry.

The idea is to help women build a strong network of contacts to support their career growth and shrink the gender gap. Bumble Bizz is often used by employers to find new hires, as well as job seekers looking for something new. This could give women more visibility in industries where they’ve traditionally been overlooked.

"Representation is critically important for women, especially in traditionally male dominated industries," Herd told CNBC. "We're helping women connect with other women to show them what's possible and give them resources as they build their careers."

Bumble is leaning in hard to help women in all aspects of their lives, including love, friendship and career. Recently, the company partnered with star athlete Serena Williams to create a Super Bowl ad, highlighting the company’s motto of women making the first move, whether it’s for a job, a date, or to make new friends.

In line with Bumble Bizz’s mission, the company has also recently announced a partnership with EDM labels to advocate for female musicians called Making Moves in Music. Female artists have been invited to audition for label representation as well as to perform. This is in addition to Bumble’s move into the film industry, where they are giving five female filmmakers funding to produce short films.

On the dating app front, Bumble has hired a lobbyist to advocate for legislation against revenge porn in the state of Texas, according to Inc. Magazine. CEO Whitney Wolfe Herd decided to pursue this route after moderators on her app noted the growing number of inappropriate photos and comments and was frustrated that other companies weren’t being proactive about stopping it.

The legislation they are proposing is Texas House Bill 2789, which would make sending photographs or sexual acts or intimate body parts without express permission subject to a Class C misdemeanor. This could mean up to $500 in fines per incident. If it goes through, Herd hopes this will help introduce a federal bill.

Bumble is positioning itself as something more than a dating or networking app, but as a leader in advocating for women in the digital age.