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Is Video The Future Of Digital Dating? Wingerly Is Betting On it

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Wingerly Dating App

The word “transparency” gets thrown around frequently. We ask for transparency from governments, we ask for transparency from companies, we ask for transparency from our communities. On a personal level, transparency means openness, communication and accountability - being your true self and building relationships based on trust and authenticity.

Needless to say, online dating does not always live up to these high ideals. Photos are staged and edited to conceal perceived flaws. Profiles are carefully crafted to attract potential suitors. The problem of people creating false identities online to lure unsuspecting lovers is so prevalent that we’ve given it a name - catfishing - and an MTV show. It’s no wonder modern singles are so skeptical of each other.

Tinder Developing Original Series for Its App

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Tinder's New Series is called Swipe Night
Tinder's New Series is called Swipe Night

Tinder will be releasing an original six-episode video series over its app, according to an exclusive report in Variety Magazine.

The new series will be a “choose your own adventure” story available to users when they log into the app. It’s interactive content, so users are able to swipe left and right to continue to different versions of the story. The basic premise involves the apocalypse, and asks the question: “Who would you spend your last night alive with?”

Russia Launching New Dating App Lovina on its Most Popular Social Platform

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Russia’s largest social media platform VKontakte is going head-to-head with Tinder and Badoo by launching its own dating app.

According to The Moscow Times, VKontakte’s Lovina is a video-centric dating app, offering a video chat option to people who like each other over the app and a “carousel” of short videos for a quick communication between random users who are browsing through the app. Executives behind Lovina say that providing video as the main way for users to connect is a better method than what traditional dating apps like Tinder offer, because video is much more revealing than photos or a written profile. Plus, there’s less chance of someone faking a video compared to photos.

Challengr App Encourages Users To ‘Swipe Less, Live More’

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Challengr Logo

Ask singles what they don’t like about dating apps and the grievances come pouring in. Profiles are too shallow. Pictures are heavily filtered or edited. Swiping to match is too superficial. Messages are cut and pasted. Conversations rarely lead to a date. Ghosting.

Garrett Fritz, an MIT aerospace engineer who began his career building helicopter simulators, aims to address these complaints with a new dating platform. Challengr requires users to create and respond to ‘Challenges’ within the app in order to match. A Challenge is a text-based question, dare, or thought that you think represents yourself or your ideal match. It could be as simple as “What was the last podcast you listened to?” or as intense as “Show me a video of you bench pressing your bodyweight.”

Facebook Dating Launches in US as Privacy Concerns Loom

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Facebook Dating now available in the United States
Image: Facebook

Facebook Dating made its much-anticipated debut in the US on September 5th, but concerns about its privacy issues have overshadowed the excitement in media coverage of the app.

Facebook was recently ordered by the Federal Trade Commission to pay about $5 billion in fines for privacy lapses, including its maligned partnership with Cambridge Analytica leading up to the 2016 elections. And most recently, the Attorneys General of eight different states have launched an anti-trust investigation of the company, specifically concerning the company’s privacy practices and purchases of WhatsApp and Instagram.

Still, Facebook Dating is betting on its wealth of personal user data as a competitive advantage for creating better matches to directly compete with apps like Tinder. (Match Group saw its shares fall 5 percent on the day Facebook Dating was launched, a sign of investor concerns about the new competition.)

Tinder Partners with Live Nation to Offer Its Users Concert Tickets

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Tinder Page on Live Nation

Tinder has partnered with concert service Live Nation to offer its users discounted tickets to see their favorite artists - and encourage Tinder matches to go together.

The initiative is called “epic first dates” and provides $30 all-in concert tickets for shows like Meek Mill & Future, The Chainsmokers, Logic and A$AP Ferg, according to Billboard. Other concert tickets include Lukas Graham, The Head and The Heart, Young Thug and Machine Gun Kelly, among others. The promotion will run through the end of October.

If you want to try “epic first date,” you can simply swipe right on tour profile cards of bands you want to see when they appear in your feed. You can then follow the link to a dedicated landing page with tour and ticket information.