eHarmony UK set to Raise the Bar

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CEO of eHarmony, Greg Waldorf, hopes to be the market leader in the United Kingdom for paid matchmaking within the next 2 years. eHarmony UK launched 18 months ago and now ranks 11 overall in traffic to its dating service among UK singles. This equals to 1.79 percent of all dating traffic in the United Kingdom. While this is behind other paid sites like Dating Direct and Friends Reunited Dating they are gaining ground fast with over 1 million users since launch.

Their new TV marketing campaign should help too. With eHarmony's estimated $250 million earned in 2009, this revenue gives them a big advantage when it comes to spending marketing dollars for promoting their dating sites. Online dating is also on the rise. A internet research firm, comScore, says traffic to dating services (in the United States) rose over 13 percent in 12 months, ending in July. This outpaced normal internet use which rose 9 percent during the same time period.

For more on this story, check out The Guardian. For more information on the dating sites mentioned in this article, read our eHarmony review, Friends Reunited Dating review and our Dating Direct review.