Dating Direct Review (DatingDirect.com)

As of October 28, 2020, DatingDirect.co.uk has been replaced by Match UK. If you are looking for information on other popular dating service in the United Kingdom, take a look at our Match UK and our eHarmony UK review.

Below, we have left our original DatingDirect review for your continued reading. The review received its last major update on August 5, 2020.

---

DatingDirect.com was created to provide a fun and secure dating environment where quality single adults who share common goals can make friends, date, form relationships and find life partners. Established in 1998 as a place for singles serious about finding a partner, they do away with gimmicks such as nicknames and un-moderated chat rooms.

DatingDirect.com at one point was one of the UK's largest dating service with now over 5 million members each having a detailed profile. Their mission statement is to serve its members needs with the best possible online dating service and with the highest quality of support. DatingDirect’s Charter of Trust makes five key commitments which relate to your security, personal information, verifying profiles, peace of mind and trust.

Positives of DatingDirect

These are the best parts of DatingDirect.

• Has a large number of organized events for members
• You can filter out profiles from your searches based on the last time a member logged in
• This dating service is easy to use with a well laid out interface that is uncluttered
• Help system is easy to use and informative

Negatives of DatingDirect

These are the parts of DatingDirect which needs improvement.

• Does support other countries like the United States and Canada but mainly used by members from the UK and Europe
• Very weak automated matching systems; you basically pick the characteristics you want to see in a match, just like a search
• not as many active members as there use to be
• No dating apps

Editors Bottom Line

What should you take away from this review of DatingDirect? Our expert explains:

"DatingDirect" is a shadow of its former self. It was really popular at one time in the United Kingdom but since the mid 2010s the amount of visitors it has received has really started to slide. With not many site updates and no dating apps its not hard to understand why.

We give DatingDirect, a 2.5 out of 5 Stars! 🙂

DatingDirect Free Membership

• Yes (no time limit, standard membership)
• Included:
  • Create a profile (must only complete first step)
    • Registration
      • First name, password, email, gender, who you are looking for
    • My profile
      • My personal ad essay question
      • Location information, date of birth, nationality, foreign languages spoken, relationship status, children, occupation, employment and income, religion information
    • My description
      • Includes physical description and questions about your character
    • My lifestyle
      • Your tastes in music, films and pets
      • Your favorite activities including hobbies, excursions and sports
      • Your habits for smoking, drinking and eating
    • My perfect match
      • Choose one or more characteristics you are looking for from all questions in the DatingDirect profile
    • My photo
      • Upload up to 5 photos
      • May take as long as 48 hours to verify
    • My video
      • Create a 1 minute video intro
  • Add photos
  • Standard searching
  • See who is online
  • Winking at members
• Not included:
  • Cannot communicate with members (messenger, video chat and email)
  • Premium search
  • Create and save favorite searches
  • See fellow singles' video intros
  • Viewing profile details (after a while)

DatingDirect Costs

DatingDirect offers a limited free membership and a paid Premium Membership.

• Prices last confirmed August 5, 2020. Please check DatingDirect for most recent pricing. All prices in USD unless specified otherwise. Prices may differ based on location, time of purchase, or access point (this can include device used and/or if accessed from a website or app)
• Three dating subscription types available for premium membership
  • One month costs £42.99 with renewals at £42.99 per month
  • Three months costs £92.97 with renewals at £30.99 per month
  • Six month costs £113.94 with renewals at £18.99 per month
• Renewals can be easily canceled under the "My Account" menu
• Premier membership includes:
  • Unlimited messages/li>
  • Reply and send messages
  • View member’s additional photos
  • Premier search (search by almost all parts of profile)

DatingDirect also has features you can pay for directly for. These Include:

• Boosts
  • For a limited time get more views, likes and messages by appearing first in search results
  • Costs:
    • 1 Boost for £1.99
    • 5 Boost for £7.95
    • 10 Boost for £11.89
• Incognito
  • Be invisible and view profiles without other members knowing
  • Costs:
    • 24 hours for £1.99
    • 1 month for £9.99

DatingDirect Viewing & Communication Features

• Profile
• Email
  • Can send messages anonymously
• Singles to date
  • Provides you with weekly updates by email informing you of any new members from your area
• SMS alerts on your cell phone
• One-on-one chat with messenger
• Video calls with your webcam
• Video introductions
• Winks
• Photo gallery
• My mobile
  • Mobile DatingDirect provides a way to monitor your account and talk directly with members via your mobile telephone 24 hours a day whilst you're away from your computer
  • By connecting to Mobile DatingDirect you immediately know whether your friends are online, whether you have new messages, winks or chat messages. You can search, look at photos and, of course, talk with them via direct chat or by BAL message
• My test
  • Allow other members to contact you by answering some questions you've put together
  • Getting other members to answer your personal questionnaire is a great way to explore their personalities
  • Your test questionnaire must include between five and 20 questions that you want to ask other members
  • You're free to select questions that can be answered with a simple yes or no, or by choosing one of two possible answers
  • Inviting other members to take your test is a fun and original way to make contact - and to find out more about your potential dates
• Dating Direct Affinity
  • The affinity test is a psychometric assessment designed to the highest scientific standards. Once you have completed the test, you can view your confidential personality report
  • Your answers you give in this test will be used to match you with people who are highly compatible, giving you the very best chance of going on to build a strong and lasting relationship. You will be able to view a detailed breakdown of your compatibility with other members
  • This is a separate dating site that uses a detailed matching algorithm (similar to eHarmony and Chemistry) to match you with other members. It will be linked to your DatingDirect membership

Search For Members By

• Standard search
  • Age, country and state/province
• Premier search
  • Most parts of profile
• Distance
• Members who have viewed you, sent you winks, etc.
• New members
• Matching Keywords
• Matching system
  • My perfect match
  • I am their perfect match
  • My soul mates

Other DatingDirect Information

• Includes a detailed but easy to use help system for all aspects of DatingDirect.com
• Includes dating tips on everything from writing profiles to the actual date itself
• Offline dating events
  • Events setup to allow singles to meet
  • Examples include London Valentines Ball, Paris Night Cruises, Comedy Club Singles Party, etc.

Disclaimer: While we make every effort to ensure the accuracy and reliability of our information at DatingSitesReviews.com we shall not be held responsible for any discrepancy. There is a possibility that the information provided here is outdated or wrong, please check with the service directly for the most recent information. As always you should read your terms of service before purchasing a product and/or signing up to any online service. DatingSitesReviews.com may receive a portion of revenue if you click a link in this page and buy a product or service. Editorial opinions expressed in our official reviews are our own and are not provided or approved by advertisers.