Online Dating Statistics & Facts 2012 - 2014

Other Facts & Statistics Pages

General Online Dating Industry

2014

General Information
- The vast majority of online daters prefer to initiate contact with daters who share the same ethnic background. [1]
- 1 in 12 users of social media sites have been the victims of online abuse. Of those victimized only a third reported it to the social media site. Half of the victims said they would have reported it if they knew how. [3]
- With online dating men make 80% of the initial contacts which only 25% were actually reciprocated. [5]
- 21% of Internet users feel people who use dating sites are desperate. [6]
- According to a study 85% of singles that meeting people through online dating is socially acceptable. [9]
- 67% of singles know couples who've met through online dating. [10]
- Today 33% of couples have met online. By 2040 this number will rise to 70%. [11]
- 75% of women say posting sexy photos is a big turn off. [15]
- Singles in America spend $82 billion every year on dating. [16]
- The average dating site customers spends $239 a year. [18]
- On a popular dating app, iOS users were contacted 17% more often than Android users. [23]
- Android users tend to be slightly older than iOS users. 67 percent of iPhone users are under 45. [23]
- The US dating service market is estimated to be worth $2.2 billion. [24]
- The 5 largest dating sites account for 49% of US dating service revenue. [24]
- By market share the largest dating service companies are: IAC (Match.com, OkCupid, Tinder, ...) at 27%, eHarmony at 13.8%, Zoosk at 5.1%, Spark Networks (JDate, Christian Mingle, ...) at 3.2%. [24]
- Online dating sites in the US spent $241 million on national TV ad placements in 2013. [27]
- In the first half of 2014 dating sites so far have spent $214 million on ads with the top 5 dating sites spending 95% of the amount. [27]
- 38% of Amerian singles have used a dating site or app. [31]
- 42% People are afraid to express on social media their point of view of certain subjects if they believe their views are not widely shared. [33]
- Posting a full body profile photo of yourself will increase the chances of you getting a response on average by 203%. [34]
- Posting profile photos of you and your friends decreases your chance of response by 42%. [34]
- Mobile dating apps generated a billion dollars in 2011. By 2016 it is expected to be worth 2.3 billion. [35]
- Thanks to mobile dating and the rise of dating apps since 2008 the average message length has dropped by 2/3rds. [39]
- Now days most messages on a dating service are about 100 characters long. It has been determined that the highest response rate to messages are ones that are between 40 and 60 characters long. [39]
- Online dating still has a bit of a stigma. Support from friends and family for a union is usually less if the connection for that match didn't come from them. [41]
China
- The China dating app Momo launched in 2011 and could be looking at a IPO in the United States. They have 100 million registered accounts and 40 million monthly active users. [22]
- Jiayuan.com is the largest dating site in China and accounts for over 50% of the time people spend on online dating sites. [30]
United Kingdom
- The average male online dater is 5' 10" and the average female is 5' 4". [32]
- Average male online dater has never been married. The average female online dater has gone through a divorce. [32]
Dating, Relationships & Marriage
- 1 in 12 marriages are mixed-race. [1]
- 82% of people between the ages of 18 and 25, and who are in a serious relationship send multiple text messages to their partner each day. [2]
- 15% of singles in the United States preferred drinks over dinner for a first date. [4]
- Women who have more self-esteem and greater acceptance of their bodies have better relationships. [7]
- 33% of singles agree that it’s less intimidating to ask someone out via text. 68% of singles say they still want to chat on the phone or in person to schedule dates. [8]
- 57% of 18 to 24 year olds say texting has made it more difficult to determine if a request to go out with someone is a date or not. [9]
- Nearly 25% of singles say they would consider marrying someone who is unfaithful to them while dating. [10]
- 47% of singles research their dates on social networks like Facebook before meeting. [12]
- 46% of men and 35% of women follow-up about a date the next day. [12]
- On a first date 72% of singles feel it is a big NO-NO to talk about exes. [12]
- 92% of men say they're comfortable being asked out by a woman. [13]
- 79% of men and women in their 20s and 62% of those in their 30s plan for marriage to be a part of their future. [13]
- 68% of single men and 57% of single women say they want more sex.They would like sex 2 or 3 times a week. [14]
- 76% of men say women text too much. 63% of women say they enjoy texting during work hours while men prefer to concentrate on work. [15]
- 72% of women and 60% of men say it’s ok to casually date more than one person at the same time. [15]
- Men do most of the planning for a Valentine's Day date. Most women do very little. [17]
- 79% of men and 65% of women give a gift to their significant other on Valentine's Day. [17]
- In 2011 51% of Americans were married. In 1960 it was 72%. [18]
- The average time between meeting and marriage is 42 months. [18]
- The total cost of a couple's courtship costs on average $23,660. [18]
- 33% of men and 22% of women said they would end a relationship over unsatisfactory sex. [19]
- In America 58% of women and 56% of men have never been on a blind date. [20]
- 80% of people ages 18-24 and 42% of people 64 years or older have never been on a bling date. [20]
- Las Vegas Nevada, Detroit Michigan and Columbus Ohio are the top three cities with the most open-minded daters. [21]
- With mobile phones, Android users are 20% more likely than iOS users to be divorced. [23]
- 64% of women said they’ve never had a one night stand compared to only 41% of men. [25]
- 15% of college students have more than two hook-ups per year. This includes anything from kissing to sex. [26]
- Number one thing American singles look for in a relationship is common interests. [28]
- 27% of men and 25% of women think you should wait until the second date to kiss someone. [29]
- In August there was 124.6 million single Americans. This is 50.2% of the population aged 16 and over. [36]
- In a year on average 32% of couples who met online will breakup. In comparison, only 23% of couples have left each other after a year who met offline. [37]
- 82% of women and 48% of men said they would not have sex on the first date. This works out to 66% of Americans disapprove of sex on the first date. [38]
- 6.5% of women and 4.5% of men who signup to a dating service are already in a relationship during the December Holiday season. This is a 300% increase over other times of the year. [40]

References

2013

General Information
- Some online dating sites report traffic as much as 350% higher after Christmas. [1]
- Google Zeitgeist releases the top 10 most searched dating sites in 2012. Plenty of Fish was first followed by Match.com and then OkCupid. [2]
- The online dating industry is now estimated to be worth $2 billion a year. [4]
- According to another source the global online dating market is estimated to be worth $4 billion USD. [6]
- A few demographics showed a particular inclination towards online dating:males, people aged 30 - 49, people who are employed, and people with higher socioeconomic statuses. [31]
- For June 2013 the top 20 grossing iPhone apps in the social networking sphere included at least 13 dating apps. [40]
- Social media sites with the most consumer awareness in order are:Facebook, Twitter, Google+, eHarmony, and Match.com. [41]
- There is a 1 in 6 chance a man will respond to a woman’s message regardless of her age. [44]
- On average a man has a 1 in 25 chance a woman will respond to his message on a dating site. [44]
- 42% of Internet users say they know someone who has used a dating site. In 2005 this number was only 29% [49]
- 54% of dating site users have found someone who has misrepresented themselves in their dating profile. [49]
- 11% of American adults have tried one or more online dating sites. [51]
United States
- We estimate that the number of active daily registered users of online dating sites is 5.5 million. [10]
- The US online dating industry (including adult sites) by POF is estimated to be worth $1 billion. [10]
- The United States online dating industry is estimated to be worth $2 billion in 2012 by IBISWorld. [16]
- In 2013 there are approximately 3,898 dating services who employ 7,376 people. [16]
- Mobile dating revenue is expected to double in 5 years. [16]
- More than 110 million people in the United States have an STD. About a third of them are single. [19]
- 87% of people think online dating is a good way to find a partner. [20]
- 75% of singles would rather find a partner of the same faith. [20]
- 85% of Christians and Jews say it is okay to have sex before marriage. [20]
- In most states dating services are not required to do background checks because of a law that says websites aren’t liable for user content. [32]
- How do couples meet? 16% use online dating, 14% work together, 12% meet through friends, 7% meet through social networking, 7% by school, and 7% from social gatherings. [36]
- 1 in 10 US citizens have used an online dating site. 7% of mobile phone users have tried a mobile dating app. [49]
- 6 out of 10 Americans use social networking services. [52]
- 24% of adults have researched their dates online. [52]
United Kingdom
- The UK’s online dating market has been estimated to have expanded by another 6% in 2012 and is now worth £170 million. [6]
- There are an estimated 5,000 dating services in Europe, with about 1,500 from the UK. [6]
- 9.1 million people in Britain have used an online dating site. [6]
Australia
- 1 in 10 Australians have been dumped by someone via SMS. The same statistic holds true for being told that they are loved. [5]
- Nearly 1 in 10 Australians has found love online. The most successful (1 in 6) are between the ages of 35 and 44. [5]
- 1 in 5 Australians have sent or received sexy photos. [5]
- 51% of Australians have tried online dating. [47]
India
- 6 million singles have joined online dating services in India. The market is estimated to be worth $130 million USD in 2012. [6]
- By 2015 it is estimated India will have 115 million users of dating services. [6]
China
- The online dating industry in China is expected to break two billion RMB ($318 million USD) in total annual revenue by 2014. [12]
- China's primary dating/marriage sites are Jiayuan, Zhenai, and Baihe. [12]
- China’s infamous One-child Policy has made it more difficult for single Chinese in cities to find a suitable partner. [12]
Dating, Relationships & Marriage
- A study found with Speed Dating, physical attractiveness is the first factor singles use to determine whether or not to ask someone out on a date. [3]
- When a husband has a close relationship with his wife’s parents, the couple’s risk of divorce decreases by 20%. [7]
- The Honeymoon Phase of marriage does not exist. Married couples are most happy after their first year of marriage. [7]
- 20 percent of current committed relationship began online. [8]
- 17 percent of marriages in 2012 began on an online dating site. [8]
- 48 percent of seniors (over 50) look to online dating to find a serious relationship, 26 percent look for friendship, and 14 percent want to try casual dating. [9]
- The most difficult marriage vow for men at 27% is being faithful. [11]
- The most difficult marriage vow for women at 32% is for better or worse. [11]
- Over 75 percent of seniors do not want to get married again, but they do want a serious relationship. [13]
- Over 85 percent of seniors (men and women) rank sex as very important in a relationship. [13]
- 43 percent of people say poor grammar is a turn off when reading a dating profile. [14]
- 65 percent of singles do not post their relationship status on Facebook. [15]
- People in their 20s are 4x more likely to send sexy texts than people 50 or older. [15]
- Before a first date 48% of women and 38% of men research the person on Facebook. [15]
- Men list of must-haves in a partner:someone I can trust (63%), treats me with respect (57%), is physically attractive to me (40%), has sense of humor (37%), is comfortable with her sexuality (36%). [17]
- Women list of must-haves in a partner:treats me with respect (84%), someone I can trust (77%), makes me laugh (58%), shares the same values (47%), is comfortable communicating (46%). [17]
- 57 percent of women and 48 percent of men say debt is a turn-off in a partner. [18]
- 75 percent of women and 71 percent of men say money is the most common argument for couples. [18]
- In the U.S. almost 2/3 of singles believe it is at least somewhat acceptable to see more than one person at a time. [21]
- 62% of singles aged 18-24 said they would be disappointed in themselves if they remained single their entire life. [21]
- The biggest threat to marriage is infidelity according to almost 50% of singles. Financial problems came in second at 18%. [21]
- Men rated what they found most attractive in a woman:Appearance - 33%, Sense of Humor - 19%, Intelligence - 16% and Confidence - 12%. [22]
- Women rated what they found most attractive in a man:Sense of Humor - 24%, Appearance - 21%, Intelligence - 16% and Integrity - 16%. [22]
- The top 3 worst traits as rated by men:Greed - 30%, Sloth - 20%, and Gluttony - 15%. [22]
- The top 3 worst traits as rated by women:Greed - 34%, Wrath - 20%, and Sloth - 15%. [22]
- 15 percent of singles say they would not have sex at all before marriage. [23]
- The 3 most important factors in a long-term relationship are:Partner's family treats me well, Similar views on pets, Likes same activities. [23]
- Friends and mothers are the most popular dating consultants for singles. [23]
- 48% of single women and 38% of single men admit to looking a new date up on Facebook before meeting for the first time. [24]
- 49% of women and 27% of men would cancel a first date over something they found while looking up the person online. [24]
- 41% of married couples had sex at least once a week in 2012. [25]
- More than 80% of married men and women say they would marry the same person again if they had the opportunity. [25]
- 52% of singles and 46% of married people go out 1-3 times per week. [25]
- The 3 most important qualities in a husband are communication, reliability and honesty. [26]
- Singles meet their dates 22% of the time through friends and 20% of the time from online dating. [27]
- Singles with the most first dates by city live in Denver at 47%. With gadgets, iPhones and tablets win with 45% of singles who own one of these items went on a first date in the past year. [27]
- 77% of men say it wouldn’t put them off if a woman they dated had children. [28]
- 27% of women and 56% of men admitted to harboring feelings for a friend of the opposite sex. [29]
- 60% of men and 40% of women have successfully turned their friendships into romantic relationships. [29]
- Data from the 2012 US census shows that there are 107 million singles in the United States. Over 1/3 of them (35 million) are over the age of 50. [30]
- 92% of people have remained married who tied the knot between 2005 and 2012. [31]
- 8% of marriages which started offline end in divorce. Couples who meet online report separation rates of only 6%. [33]
- Men are more than twice as likely to approach a woman with tattoos. [34]
- 49% of men and 39% of women will text a date the next day to let them know they had a nice time. 20% of women wait for the man to text first though. [35]
- On dating sites 1 in 3 Fathers lie about having kids. Younger Fathers lie more than older Fathers (over 30). [37]
- 42% of men said they wouldn’t even consider dating a woman if she was older than them. [38]
- 1 in 5 men claim to have experienced love at first sight. 1 in 10 women claim the same. [39]
- It takes most men less than 20 minutes to decide if they want to go out on a second date. [39]
- 31% of men and 33% of women find it easier to ask someone out on a date via text rather than making a phone call. [42]
- 50% of singles said they would consider breaking up with someone they were casually dating via text. 24% would consider ending an exclusive relationship this way. [42]
- 25% of singles have used a coupon on a first date, and 73% of those surveyed said they would continue to date a coupon clipper. [43]
- 64% of people say that the quality of relationships with those they are dating has improved thanks to their mobile phones. [45]
- The types of beer you and your date prefer actually offer clues about your compatibility. [46]
- Womens response rates increases 71% if they share a mutual friend on Facebook with the person they are responding to. [48]
- In 2013 51% of American adults are married. In 1960 this number was at 72%. [50]

References

2012

General Information
- The online dating industry has 40 million users and has $1.9 billion in annual revenue. [6]
- 81% of members of dating sites lie about their height, weight, or age in their profiles. [6]
- The average couple who meets online waits 18.5 months to get married. Meeting offline the average couple waits 42 months. [6]
- Women are more likely to gain weight when they get married, while men are more likely to gain weight when they get divorced. [7]
- An online dating experiment shows that there is a bias that favors women on dating sites. Women’s messages received on average outnumbered the men’s 17 to 1. [9]
- Almost half of men and women Google their date before meeting the first time. [11]
- People with an Internet connection were much more likely to be in a relationship (72%) than those without (36%). [13]
- Heterosexual couples who met through friends dropped from nearly 40% in the mid-1980s to less than 30% in 2010. [13]
- Heterosexual couples who met online rose from 0% to just over 20%, from the mid-1990s to 2010. [13]
- Same-sex couples who met online rose from 0% to more than 60%, from the mid-1990s to 2010. [13]
- The mobile dating market is expected to be worth $2.3 billion by 2016. In 2011 it was worth $1 billion. [15]
- In 2011 there was 650 million mobile dating users. This is expected to rise to 1.3 billion users by 2016. This growth comes mostly from China and then North America. [15]
- Your chances of having an intimate encounter with someone you meet at a speed dating event are only 6%, and your changes of relating to someone are even lower, at only 4%. [21]
- Prior to 2000 less than 10% of couples met on Social Networks. Now 21% of couples meet on Social Networks. [23]
- It has been reported that on average one in ten online dating profiles is created by a scammer. [25]
- 1 in every 10 dollars spent on a website this year came from a smartphone. [26]
- Worldwide in November the average user of a Social Network site spent 5.2 hours using the service. [26]
United States
- The dating service industry in the United States is projected to be worth $2.1 billion. [1]
- There is estimated to be 1,500 dating sites in the United States. [1]
- The state of Illinois passes an internet dating safety bill requiring dating sites to state if they do not conduct background checks. [4]
- 77% of Americans reported going on 2 or more dates in the past year. [12]
- Revenue from the online dating industry in 2012 is expected to reach $2 billion in the US. [14]
- Revenue from the online dating industry grew on average 3.5% from 2007 to 2012. [14]
- There are 3,745 businesses related to dating in the United States that employ 7,085 people. [14]
- The Better Business Bureau received 549 inquiries about online dating services during the last 12-month period (Aug, 2012), compared to 316 for the previous 12-month period. [16]
- During this 12-month period (Aug, 2012), the BBB has received 50 complaints regarding online dating services, in contrast to the 24 received for the previous 12 month. [16]
- 1 in 10 users on the internet have visited a dating site. With smartphones this increases to 2 in 10 users. [26]
- In a month 26% of dating site members visit more than one service. [26]
Australia
- About 25 percent of Australians have tried online dating with 16 percent reporting to have found a long-term relationship. [2]
Canada
- STDs are on the rise. Chlamydia has increased 66 percent since 2000. Some health experts believe this corresponds to the rise of online dating. [3]
- 71% of Canadians reported going on 2 or more dates in the past year. [12]
- 1.2 million Canadians have used online dating. 80 percent were single. [24]
- The largest demographic of singles using online dating is between the ages of 23 and 29. [24]
- In November the average Canadian user of a Social Network site spent 7.9 hours using Social Media. [26]
United Kingdom
- 52% of UK women said they offer to split the check on alternating dates. This is much higher than any other country. [12]
- In September 5.7 million people in the United Kingdom visited a dating site. This is a 22% increase over Sept. 2011. [26]
- The 55 plus age group is the fastest growing demographic and the 25 - 34 age group is the largest. [26]
China
- Shanghai fertility rate has dropped to just 0.79 children per woman. This is half the national average. [8]
- A June 1st matchmaking event in the Chinese capital saw 38,000 singles and parents attend. [8]
- By 2014 it is expected that the value of the China Dating Industry will double to 2.02 billion Yuan ($317 million USD). This is twice the value as in 2011. [10]
- As of 2010 there were 180 million singles in China which population was 1.3 billion. [10]
- In order the top 3 dating sites in China are Zhenai.com, Baihe.com, and Jiayuan.com. [10]
Brazil
- Brazil has about 62 million singles. Every month 5.6 million of them vist online dating sites. [5]
Dating & Relationships
- 64 percent of singles over age 55 said they would not date someone with health problems. [17]
- 66% of men said that they would pay on the first date. 65% of women said they would offer to split but rather have the man pay. [18]
- 20% of women said they would never send the first text. [18]
- 51% of men said they would initiate a date after only a few texts. Only 29% of women would do the same. [18]
- 60% of people said they are cautious about putting romantic posts on social media. [19]
- 38% of people have a strict no-dating-related-posts policy. [19]
- 81% of couples say they use technology to interact with each other throughout the day. [19]
- For men, the most picky daters in terms of what career their date is include engineers, analysts, lawyers, web developers, and bankers. [20]
- For women this includes marketers, business executives, analysts, lawyers, and teachers. [20]
- Women are attracted to wealth, but not men. [21]
- Your voice changes around people you’re attracted to. [21]
- 64% of American men report having facial hair. [22]
- 44% of men say they feel more confident when they have facial hair. [22]
- 80% of American women and 69% of women in the UK and Canada don’t mind their men with facial hair. Other countries like Australia, France, Mexico and Denmark prefer clean-shaven men. [22]
- The goatee is the preferred form of facial hair while the soul patch is the least liked. [22]
- 64% of singles said that their top resolution for 2013 is finding love. [27]

References

Dating Service Specific Facts & Statistics

Bumble Inc
- Badoo
- Bumble
Coffee Meets Bagel
FriendFinder Networks
Facebook
Grindr
Happn
Match Group
- Chemistry
- Hinge
- Match.com
- OkCupid
- Plenty Of Fish
- Tinder
Parship Group
- eHarmony
Spark Networks
The Meet Group

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Last Updated: Tuesday, March 10 2020 @ 04:19 pm| Hits: 6,116

Online Dating Statistics & Facts 2012 - 2014

General Online Dating Industry

2014

References

2013

References

2012

References

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