Financially Successful Women are not so lucky in the Dating Game

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Successful women like Loretta Talbot (a senior project manager at Wyeth), Sabina Ptacin (owner of two successful companies) and Sonia Sotomayor (Supreme Court Justice) all agree on one thing, being successful in your job and financially, is more of a handicap in the dating game. As men age and become more successful in their careers the opposite is true, their financial success is deemed a positive attribute and they become more desirable for women.

Women's work hours have increased steadily over the last 30 years, especially in the professional, technical and managerial positions. A 2004 Harvard study found that 17 percent of women working in these fields worked 50 hours or more a week. As women work more hours some things have to give and it usually is dating and romantic relationships.

Successful women also tend to be more assertive and decisive, traits that a lot of men are turned off by. This means successful women usually find themselves acting more submissive on a date than they normally would be in everyday life. In most social dating situations it is expected that the man will ask the woman out, pick the location of the date, and pick what wine is best for dinner.

A lot of successful women are now turning to online dating to find a compatible partner. In the last 2 years, the online dating service eHarmony has seen a 85 percent increase in women members who earn over $125,000 a year. Matchmakers and one on one dating coaches who can charge $50,000 or more have seen their revenue increase 8 percent since 2005 to around $260 million a year, with a lot of this business coming from successful women. The total dating industry annually earns $1.8 billion, according to Marketdata Enterprises.

For more on this story, read Forbes Woman. To find out why eHarmony is attracting so many successful women, read our review of eHarmony.