European Dating Sites See Membership Increase in Recession

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As with North American dating sites (see Story), the European online dating sites have seen a boost in memberships during the downturn in the economy. Match.com International UK and European dating sites saw a pre-tax profit of £3.67m ($5.6 million US) in the year to December 31 2007. The year before they saw a loss of £2.19m ($3.4 million US). In the third quarter this year Match International saw a 6 percent increase in paying members. For the next few years Match foresees Europe driving it's growth as the North American online dating market slows. Last year the UK and Scandinavia was where Match.com International saw its best growth.

Other dating services like those run by WhiteLabelDating.com saw members grow over the last year in the United Kingdom by 250 percent to over 1 million members. Nielsen Online is also reporting a 15 percent increase in unique visitors to online dating site November 2008, when compared to 2007. For European dating sites in the last year the total number of visitors have increased by 20 percent. The year before it was 9 percent.

For the full story visit The Telegraph. Read our Match.com UK review for more information on this popular dating service.