Statistics

Finding a partner in India has traditionally involved more than just two people. Family expectations, shared values and even parents can play an important role in the process. But younger singles increasingly want more control over how — and who — they date, and Hinge is betting that shift could make India one of its most important markets.

India is now Hinge’s second-largest market based on downloads and registrations and its third-largest by monthly active users. The dating app, which entered the country in 2015, has largely reached that position through organic growth. Now, Hinge and parent company Match Group are preparing to invest more heavily in the market.

In an interview with Fortune India, Hinge CEO Jackie Jantos said the company sees an opportunity between casual dating apps and traditional matrimonial services. Singles may still care deeply about family and shared values, but they also want more agency in finding a long-term partner.

When you think about dating apps, Tinder, Bumble or Hinge may be the first names that come to mind. But one dating service that doesn't even have its own standalone app is quietly becoming a significant part of the U.S. online dating landscape: Facebook Dating.

Launched in the U.S. in 2019, Facebook Dating operates as a free feature inside Facebook. While it may receive less attention than some of the industry's biggest dating brands, new research from Morning Consult suggests that awareness doesn't tell the whole story when it comes to which services people actually consider and use.

Morning Consult examined 25 situations or feelings that might prompt someone to think about using a dating service. Facebook Dating ranked first among the major brands studied in 22 of those 25 situations, while Tinder led in two.

If it feels like online dating is becoming a bigger part of everyday life in Europe, the numbers suggest you're right. Despite concerns about dating app fatigue and changing attitudes toward swiping, the European online dating industry is expected to continue growing over the next five years.

Europe's online dating services market is forecast to increase from approximately $1.22 billion in 2026 to $1.63 billion by 2031, according to a new market forecast highlighted by Yahoo Finance UK.

That represents a compound annual growth rate of 5.99%, suggesting that people aren't necessarily abandoning online dating. Instead, the way they use and pay for dating services is changing.

You match with someone. The conversation feels natural. They seem genuine. Then they ask for money, send a suspicious link, or convince you to move the conversation somewhere private.

Unfortunately, scenarios like this are becoming more common, and new Canadian data suggests online communities and dating platforms are increasingly attracting fraud activity.

According to reporting from Global News, citing new data from TransUnion, Canadians are facing elevated levels of digital fraud, with online communities, including dating platforms and forums, showing some of the fastest growth in suspected fraud attempts.

For anyone using online dating, this isn’t meant to create fear—it’s a reminder that knowing what to watch for has become just as important as creating a great profile.

If you’ve used dating apps over the past few years, you’ve probably felt it, that sense of fatigue from endless swiping and conversations that go nowhere. You’re not alone, and it turns out companies like Bumble are feeling the pressure too.

After a challenging stretch, Bumble is starting to show signs of life again. Its latest earnings report beat expectations, giving both investors and users a reason to pay attention. But behind the headlines, the story is a little more complex—and a lot more interesting.

According to a recent report from Reuters, Bumble posted quarter 4 2025 revenue of $224.2 million, surpassing analyst estimates of roughly $221 million. That may not sound dramatic, but in today’s dating app market, even small wins matter.

Have you noticed that dating apps seem to cost more these days, even for basic features? You’re not imagining it. Across the industry, platforms that once felt free and easy to use are increasingly pushing key parts of the experience, including matches and messaging, behind paywalls. That shift is changing how people date online, and it’s worth understanding what’s driving these rising costs and what it might mean for your own search for connection.

In 2026, dating apps are no longer just free tools where you browse and match comfortably. Instead, many of the most popular platforms from Tinder to Bumble and Hinge are leaning more into subscription models and paid upgrades