Match.com Releases Study on Trends in Online Dating

Match.com
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Match.com released a interesting study on April 20, 2010 about America's dating behavior. Back in 2009 and early 2010 Match.com commissioned Chadwick Martin Bailey to conduct 3 studies. With these studies, 3 surveys were created to collect data:

  • Marriage Survey - A survey of people who were married within the last 5 years.
  • Online Dating Survey - A survey of people who have used dating sites within the last 5 years.
  • General Survey - A survey of people who are single or are in a new relationship.

Over 11,000 people participated in these surveys. All are 18 years or older and live in the United States. The General Survey's participants also had income of at least $30,000.

From these surveys Chadwick Martin Bailey (CMB) concluded several interesting findings.

Marriage Survey - 7000 participants

  • 38 percent of couples who married in the last year met through work or school.
  • 27 percent of couples who married in the last year met through a friend or family.
  • In the last 3 years (and year), 17 percent of couples who married met on a online dating site. (1 in 6 couples)
  • Bars, Clubs and other social events counted for only 8 percent of marriages.
  • Churches counted for 4 percent of marriages.

Online Dating Survey - 3000 participants

  • Match.com counted for 30 percent of all marriages of people who met on dating sites. The 2nd ranked competitor was at 16%, followed by the 3rd at 15 percent.
  • 35 percent of Match.com members had a relationship of 3 months or more. The 2nd ranked competitor was at 17%, followed by the 3rd at 16 percent.

General Survey - 2525 participants

  • 20 percent of single people have dated someone they met on a dating site. (1 in 5 singles)
  • 20 percent of people in a new committed relationship met on a dating site. (1 in 5 singles)

Click here (pdf file) for the full Match.com and Chadwick Martin Bailey study. To find out more about this dating site, read our Match.com review.