Chemistry Information, Statistics, Facts and History

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Chemistry History Summary

Chemistry.com was launched in 2006 by InterActiveCorp and was considered a sister site of Match.com. Chemistry was designed to compete with eHarmony and the success they were having with their detailed matching algorithm. IAC heavily promoted Chemistry's matching algorithm which was designed in part by Dr. Hellen Fisher who is a anthropologist and human behavior researcher.

In 2008 Chemistry had spent over $12 million in advertising and by 2009 Chemistry had 4 million members since it launched. By 2013, over 8 million people worldwide had taken the Chemistry Personality Test. Since then though Chemistry.com failed to capitalize on dating apps and with heavy competition in the dating industry suffered from declining traffic. In 2017 the original Chemistry.com website and matching algorithm was dropped. People Media (which is owned by Match Group) has taken over the brand and replaced the website with a simplified version.

Both the original Chemistry.com website and the current one uses a paid subscription service to generate revenue. Users can create a free membership and profile. They can receive matches and search but they must purchase a subscription before they can communicate with anyone else on the service.

Chemistry Facts By Year

2017

• General Information
  • Chemistry.com was completely redesigned and became part of the People Media network of dating services. [1]

References

1. Chemistry.com has been Completely Redesigned

2013

• General Information
  • Chemistry.com is having a free weekend for all members on Feb. 1-3, 2013. [1]
  • Over 8 million people have taken the Chemistry Personality Test. [1]

References

1. Chemistry's FREE this February Weekend - 2013

2009

• General Information
  • Advisor Dr. Helen Fisher on a media blitz with her new book. Chemistry is mentioned numerous times online, in print and on TV. [2]
  • Spent $12 million on TV ads in first 3 quarters of 2008. This makes Chemistry the third highest spender in the dating industry. [3]
• Members
  • The Chemistry questionnaire has been taken by 7 million singles in 39 countries. [1]
  • Over 4 million members since launch. [1]

References

1. 2009-01-22 - Some Chemistry Statistics from IDate
2. More Chemistry Media Buzz
3. The Big Dating Site Ad Spenders

2008

• General Information
  • Launched their Canadian dating site in February. [2]
• Members
  • Over 3.7 million members since launch. [1]
  • By February 2008, 0ver 800,000 members had gone on a first date. [1]

References

1. IAC Chemistry.com Information Page
2. Chemistry - New Ads - New Feature - New Country

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