Hinge

Finding a partner in India has traditionally involved more than just two people. Family expectations, shared values and even parents can play an important role in the process. But younger singles increasingly want more control over how — and who — they date, and Hinge is betting that shift could make India one of its most important markets.

India is now Hinge’s second-largest market based on downloads and registrations and its third-largest by monthly active users. The dating app, which entered the country in 2015, has largely reached that position through organic growth. Now, Hinge and parent company Match Group are preparing to invest more heavily in the market.

In an interview with Fortune India, Hinge CEO Jackie Jantos said the company sees an opportunity between casual dating apps and traditional matrimonial services. Singles may still care deeply about family and shared values, but they also want more agency in finding a long-term partner.

Have you noticed that dating apps seem to cost more these days, even for basic features? You’re not imagining it. Across the industry, platforms that once felt free and easy to use are increasingly pushing key parts of the experience, including matches and messaging, behind paywalls. That shift is changing how people date online, and it’s worth understanding what’s driving these rising costs and what it might mean for your own search for connection.

In 2026, dating apps are no longer just free tools where you browse and match comfortably. Instead, many of the most popular platforms from Tinder to Bumble and Hinge are leaning more into subscription models and paid upgrades

If you’ve ever used Tinder, Hinge, Match.com, or OkCupid, recent news may have raised some questions about your privacy and safety online. A cybersecurity incident involving Match Group has put user data into the spotlight and reminded all of us how important digital security is in the dating world.

Ever felt like your dating app experience could be more human and less repetitive? That’s exactly the challenge the online dating world is trying to solve. In a bold move toward a more intentional future for digital romance, Justin McLeod — the founder and former CEO of Hinge — is stepping down to launch a new AI-driven dating service called Overtone, backed by Match Group according to the Match Group press release.

If you’ve ever swiped endlessly without meaningful results, you’re not alone. Many users find traditional swiping mechanics exhausting and impersonal. Overtone aims to explore a different path by using AI and voice-centered tools to spark thoughtful, natural interactions that feel more like real conversation than algorithmic matches.

In a recent interview on CNBC’s Squawk Box, Match Group CEO Spencer Rascoff discussed the company’s transformation and the growing role of artificial intelligence in shaping the future of online dating. Among the highlights: Hinge, one of Match Group’s standout platforms, has reached an impressive 15 million monthly active users worldwide—a milestone that solidifies its status as one of the fastest-growing consumer tech brands in the world.

Rascoff credited Hinge’s success to the leadership of founder Justin McLeod, Chief Marketing Officer Jackie Jantos, and Match Group executives Bill Archer and Ben Celebicic. “Hinge continues to grow by staying true to its mission: helping people get on more great dates,” Rascoff said, emphasizing the brand’s commitment to meaningful connections in an increasingly digital landscape.

Dating app Hinge is taking payment processing for its app into its own hands, and out of the control of the App Store.

Hinge CEO Justin McLeod was recently interviewed on the Decoder podcast and said the company would like to introduce the new payment system by the end of the year.

This is big news for dating apps, and for developers in general who have litigated to bypass the monopoly-like hold Apple and Google have on their payment platforms. To make their apps available on the iOS App Store for users to download, Hinge has had to agree to giving a percentage of every purchase made by its users to Apple.