Hinge

 

Hinge Summary

Hinge has rebranded itself as a “relationship app,” meant to be an alternative to endlessly swiping on Tinder. Rather than looking at a couple of photos to decide “yes” or “pass” on a potential match, Hinge encourages users to take a deep dive into each profile instead. With no swiping feature, users can “like” certain photos or anecdotes that others share in their profiles, and from there, they can choose to strike up conversation. Hinge provides prompts to help users get creative and share things that show off their personalities, so users become more engaged in the process of online dating.

Regions: United States, Canada, United Kingdom, Australia, India

Service Type: Android App, Female Friendly, iPhone / iPad App, Mobile Phone

Looking For: Dating, Long-Term

To find out what this service provides you can check out our complete list of Hinge.co features.

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Hinge Launches New Podcast “Ghost Stories”

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Host of Ghost Stories: Sydnee Washington
Host of Ghost Stories: Sydnee Washington
Image: Hinge

Dating app Hinge launched a new podcast in time for Halloween - appropriately called “Ghost Stories.” The podcast aims to try to get to the bottom of why people ghost, featuring real-life participants.

Ghosting happens when the person you’ve been messaging or dating suddenly disappears, not responding to texts or calls, and leaves you wondering what happened. For daters, this is a frustrating experience that begs the question: “did I do something wrong?”

The podcast aims to get to the bottom of why people ghost and offer ways to avoid the experience. Each episode also features a “ghostee” who will be able to confront the person who ghosted them, and therefore get an opportunity for answers.

Hinge CEO Justin McLeod Launches New Dating Lab 

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Hinge CEO Justin McLeod
Hinge CEO Justin McLeod
Image: Hinge

Justin McLeod, the founder and CEO of dating app Hinge, has delved further into the mechanics of finding people their perfect match: this time, by launching a new dating lab.

Hinge differentiates itself from dating app Tinder, also one of Match Group’s dating apps - namely by helping people get off the app and into relationships. (Tinder on the other hand is always looking for app stickiness, recently by launching its own interactive series Swipe Night to attract younger users.) McLeod’s philosophy is different: he doesn’t use social media himself, and while he wants to provide a way for people to meet via his app, he also wants them to put their phones down and engage face-to-face.

New Study by Dating App Hinge Shows Similarities More Important Than “Opposites Attract”

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A new study by dating app Hinge shows that people are more likely to match when they have certain traits in common, rather than the old adage “opposites attract.”

According to the results of the study, people are more likely to match when they share similar backgrounds, particularly religious affiliation, education, and even their initials. The study was conducted by Jon Levy and Moran Cerf of the Northwestern University Kellogg School of Management, and Devin Markell of Hinge. According to an article in Business Insider, they analyzed the outcomes of more than 421 million potential matches on the app to see how similarities in certain traits affected the likelihood of people matching. This included assessing indications of users wanting to communicate outside the dating app.

Hinge Launches New Marketing Campaign Encouraging Users to Delete It

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Hingie
Hingie - Hinges new Mascot

Hinge just launched a new international marketing campaign to double down on its new tagline – “designed to be deleted.”

The ads feature a furry and adorable mascot – Hingie – who appears when a young woman logs on to her Hinge account and begins messaging a new guy. Hingie continues to lurk in the vicinity as she goes on dates, enduring all sorts of tortures through their budding relationship until he’s no longer needed – he’s burnt by a candle, bitten by a dog, pummeled with arrows, and crushed by a fan.

When the couple find love and delete the app, Hingie explodes, leaving behind a flurry of little red and pink hearts.

Hinge Partners with Rock the Vote

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Hinge Partners with Rock The Vote
Image: Rock The Vote

Popular dating app Hinge has announced its partnership with activist organization Rock the Vote in anticipation of the 2020 Presidential election, according to The Hill.

Capitalizing on the high-profile press the company received when Presidential candidate Pete Buttigieg revealed that he’d met his husband Chasten on the app, Hinge has decided to throw its app in the political ring.

Hinge Sees a Spike in Gay Users, Thanks to Pete Buttigieg 

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Pete Buttigieg and his husband

In big news for the dating app industry – Democratic Presidential candidate Pete Buttigieg met his husband on Hinge. And after his public remarks praising the dating app, it seems Hinge has also seen a spike in gay users.

Fortune reported that the app has seen a 30 percent increase in gay memberships since April 1st, around the time the rising star mayor of South Bend Indiana disclosed he used the app and ended up meeting his husband Chasten on it.

“We’re proud of all of the relationships we’ve helped set up — including Mayor Pete and Chasten,” Hinge CEO Justin McLeod told Fortune. “We’re happy to see that their love story has encouraged even more members of the LGBTQ community to find their person on Hinge.”