Hinge

If you’ve ever used Tinder, Hinge, Match.com, or OkCupid, recent news may have raised some questions about your privacy and safety online. A cybersecurity incident involving Match Group has put user data into the spotlight and reminded all of us how important digital security is in the dating world.

Ever felt like your dating app experience could be more human and less repetitive? That’s exactly the challenge the online dating world is trying to solve. In a bold move toward a more intentional future for digital romance, Justin McLeod — the founder and former CEO of Hinge — is stepping down to launch a new AI-driven dating service called Overtone, backed by Match Group according to the Match Group press release.

If you’ve ever swiped endlessly without meaningful results, you’re not alone. Many users find traditional swiping mechanics exhausting and impersonal. Overtone aims to explore a different path by using AI and voice-centered tools to spark thoughtful, natural interactions that feel more like real conversation than algorithmic matches.

In a recent interview on CNBC’s Squawk Box, Match Group CEO Spencer Rascoff discussed the company’s transformation and the growing role of artificial intelligence in shaping the future of online dating. Among the highlights: Hinge, one of Match Group’s standout platforms, has reached an impressive 15 million monthly active users worldwide—a milestone that solidifies its status as one of the fastest-growing consumer tech brands in the world.

Rascoff credited Hinge’s success to the leadership of founder Justin McLeod, Chief Marketing Officer Jackie Jantos, and Match Group executives Bill Archer and Ben Celebicic. “Hinge continues to grow by staying true to its mission: helping people get on more great dates,” Rascoff said, emphasizing the brand’s commitment to meaningful connections in an increasingly digital landscape.

Dating app Hinge is taking payment processing for its app into its own hands, and out of the control of the App Store.

Hinge CEO Justin McLeod was recently interviewed on the Decoder podcast and said the company would like to introduce the new payment system by the end of the year.

This is big news for dating apps, and for developers in general who have litigated to bypass the monopoly-like hold Apple and Google have on their payment platforms. To make their apps available on the iOS App Store for users to download, Hinge has had to agree to giving a percentage of every purchase made by its users to Apple.

Hinge has teamed up with renowned psychotherapist and relationship expert Esther Perel to create new prompts for users to engage in conversation.

Perel was involved in creating new “Your World” prompts, including a collection of ten questions designed to help Hinge users share more about themselves in their profiles and hopefully attract better matches.

“[The prompts] are intended to help someone reading them have a bit more imagination about how your world and their world might connect,” Jackie Jantos, Hinge’s president and chief marketing officer, told Fast Company. “Esther contributed what she knows about getting into deeper, more intimate conversation.”

Tinder CEO Faye Iosotaluno announced in a post on LinkedIn that she will be leaving her role in July after two years as head of the app and eight years working for parent company Match Group.

This is the latest shakeup for Match Group, whose new CEO Spencer Rascoff recently announced that Tinder’s chief technology officer would also be leaving at the end of May, with no replacement named.

Match Group said it would be laying off 13 percent of its workforce in efforts to cut spending, the bulk of which would come from Tinder, according to The New York Post. Tinder has seen a decline in paying users over the last several quarters, and activist investors have been pushing for a turnaround. Hinge is the company’s bright spot, which is steadily growing despite the industry’s general decline.