Match Group

POF Adds Phone Verification to their Website

POF (Plenty of Fish)
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POF recently added a new feature that affects all members that use the website to access the Plenty of Fish dating service. Members are now required to verify their account by providing their mobile phone number. When a member logs into the POF.com website they will see the page with the following request:

Please Verify your Account

We need to send you a text to verify that you're human. To help keep your account safe, we'll keep your number in case we need to re-verify you and make sure a stranger isn't trying to login. Don't worry though, that's all we ever use your number for.

So once you enter your number and click the "Get Started" button POF will then send you a text with a code which you enter in Step 2 of the verification process.

Match Group Stock Take a Hit as Company Misses Revenue Goals 

Match Group
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Shares of Match Group fell 15 percent after the company announced it will miss revenue goals for the fourth quarter. Shares of IAC also fell by 11 percent, according to Reuters.

The company expects fourth quarter revenue to be between $545 and $555 million, short of the $559.3 million goal according to IBES data from Refinitiv.

This news comes on the heels of a complaint filed by the U.S. Federal Trading Commission that Match Group offered fake profiles to entice customers to purchase paid subscriptions to its services, among other “deceptive and unfair practices,” as said in the lawsuit. Match Group is also facing legal entanglements with former Tinder employees, including founder Sean Rad, who said the company cheated him out of rightful payment after undervaluing his stock options.

Hinge Launches New Podcast “Ghost Stories”

Hinge
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Host of Ghost Stories: Sydnee Washington
Host of Ghost Stories: Sydnee Washington
Image: Hinge

Dating app Hinge launched a new podcast in time for Halloween - appropriately called “Ghost Stories.” The podcast aims to try to get to the bottom of why people ghost, featuring real-life participants.

Ghosting happens when the person you’ve been messaging or dating suddenly disappears, not responding to texts or calls, and leaves you wondering what happened. For daters, this is a frustrating experience that begs the question: “did I do something wrong?”

The podcast aims to get to the bottom of why people ghost and offer ways to avoid the experience. Each episode also features a “ghostee” who will be able to confront the person who ghosted them, and therefore get an opportunity for answers.

NY Appeals Court Rules Against IAC’s Bid To Dismiss Tinder Founders’ $2B Lawsuit

Match Group
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A New York state appeals court unanimously rejected IAC/InterActiveCorp’s motion to dismiss the lawsuit filed by Tinder founders and early employees who say IAC undervalued Tinder to avoid paying them billions of dollars. This decision affirms a June 13 ruling in which New York State Supreme Court Justice Saliann Scarpulla also rejected a motion to dismiss the litigation.

The lawsuit alleges that IAC and Match Group cheated the plaintiffs out of money they were owed by improperly undervaluing Tinder, which today is worth more than $20 billion, and converting their company stock options. The appeals court denied IAC’s motion to dismiss on statute-of-limitations and other grounds, and said that the plaintiffs “were not bound under their stock options agreements to what they considered artificially low valuations of their stakes.”

Hinge CEO Justin McLeod Launches New Dating Lab 

Match Group
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Hinge CEO Justin McLeod
Hinge CEO Justin McLeod
Image: Hinge

Justin McLeod, the founder and CEO of dating app Hinge, has delved further into the mechanics of finding people their perfect match: this time, by launching a new dating lab.

Hinge differentiates itself from dating app Tinder, also one of Match Group’s dating apps - namely by helping people get off the app and into relationships. (Tinder on the other hand is always looking for app stickiness, recently by launching its own interactive series Swipe Night to attract younger users.) McLeod’s philosophy is different: he doesn’t use social media himself, and while he wants to provide a way for people to meet via his app, he also wants them to put their phones down and engage face-to-face.

Tinder Series Swipe Night Will Go International in 2020

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Tinder's Interactive Series Swipe Night

Tinder’s hit interactive series Swipe Night proved to be a wildly successful marketing strategy. As a result, the popular dating app will be debuting the series internationally in February 2020.

According to The Daily Dot, Tinder users have been “flooding” social media during and after the game (which can be seen from 6pm – midnight every Sunday), comparing their choices and discussing what happened. Tinder has also revealed that they’ve seen a “significant uptick” in user engagement since the series debuted. CNN Business reported that total matches on the app rose 26 percent on Sunday nights. Messages between users also rose 12 percent.

As a result, Tinder decided to take the series worldwide. It debuted in the U.S.