Match Group

Tinder And Bumble Ink Sponsorship Deals With College Fraternities

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Tinder and Bumble Sponsor College Fraternities

Dating services have collaborated with fashion labels, food brands, artists, candlemakers, musicians, movies, television networks, sports teams and charities - but a new crop of partnership deals may be the most surprising yet. According to a recent report by the Houston Chronicle, Tinder and Bumble are hosting parties with fraternities on college campuses. In return, the fraternities are signing contracts declaring that they are exclusively a Tinder house or a Bumble house.

“Simply scan to enroll!,” read a sign posted outside a University of Texas party earlier this year, referring to a scannable QR code printed below. “Must: be within five miles of campus, be ages 18-22, have an existing Tinder profile, have UT Austin in your profile.”

Fomer Tinder Exec Files New Lawsuit Alleging Sexual Assault By Ex-CEO

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Rosette Pambakian
Rosette Pambakian

Rosette Pambakian, former Tinder VP of marketing and communications, is suing the company and its ex-CEO. Pambakian filed a lawsuit on Monday, August 5, accusing the former CEO of Match Group and Tinder, Gregory Blatt, of harassing and sexually assaulting her at a company holiday party in 2016. The suit also alleges that the company fired Pambakian in retaliation for going public with her accusations.

Pambakian says the assault took place at the SLS Hotel in Beverly Hills. According to the lawsuit, Blatt approached Pambakian at the party and made sexual comments to her “in a lewd voice.” Pambakian says she went to a hotel room upstairs with two colleagues to get away from Blatt, but later that night, he found his way to their room. When he entered, he groped and kissed Pambakian while the two colleagues, one of whom was Blatt’s executive assistant, witnessed the nonconsensual encounter. Together they distracted Blatt until he finally left in a car service, the complaint says.

Match Group Launches New App in Japan to Compete with Arranged Marriage Industry

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Pairs Engage Dating App

Match Group is serious about its expansion in the Asian market. It just announced the launch of its new app Pairs Engaged – a “marriage concierge” service to compete with the country’s popular arranged marriage industry.

Pairs Engaged is the opposite of the company’s star dating app Tinder. There’s no casual glancing through photos and swiping left and right. Instead, the customers Match Group is targeting are looking to get married within a year and are serious about the search process.

OkCupid Launches New Marketing Campaign in India

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OkCupid's New India Marketing Campaign

OkCupid is known for its progressive approach to dating, and soon after its provocative “DTF” campaign in the U.S., the dating app company is launching another unconventional ad campaign in India to appeal to younger daters.

The new campaign is called “Find My Kind,” and aims to give more agency to people looking for a partner. Indian singles have typically adhered to tradition when it comes to finding partners – relying on friends and family members to set them up on dates or seeking arranged marriages.

But younger daters, and especially female daters, have more agency in modern India because they are career-focused and more financially independent than previous generations. In order to appeal to potential customers who are part of this cultural shift - but might not know how to meet potential dates outside of familiar circles - OkCupid has designed an ad that takes viewers through the dating app process.

Hong Kong’s Young Activists Are Using Tinder To Organize Protests

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Hong Kong Protestors use apps like Tinder to Organize

Swipe right for romance and… revolution? As the pro-democracy protests in Hong Kong continue into their third month, and the police response has become violent, demonstrators are growing increasingly creative in their tactics. Tech-savvy activists are now turning to their favorite mobile apps - including Telegram, WhatsApp, Pokemon Go and Tinder - to organize demonstrations and share tips for evading authorities.

Gavin Huang, an editor for the Chinese culture website Goldthread, took to Twitter to share a photo of a Tinder profile he encountered. “So it’s come to this,” he wrote on August 1, “I’m getting protest info on Tinder.” The attached screenshot shows a profile picture with a schedule of protest events and a bio inviting curious swipers to join a strike.

Match Group Acquires Egyptian Dating Startup Harmonica

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Harmonica Logo

Match Group, owner of Tinder, OkCupid, PlentyOfFish and Match.com, has added a new name to its portfolio of dating platforms: Harmonica. The Egyptian online dating startup has been acquired by Match Group for an undisclosed sum.

Harmonica was founded in early 2017 by Sameh Saleh, Tamer Saleh, Shaymaa Aly and Aly Khaled. The app aims to help singles in the Middle East match with potential life partners while respecting the faith, traditions, and culture of the region.

“Two years ago, we founded Harmonica with our sisters, cousins, and friends in mind, with the goal of helping them find a perfect partner. It was critical that what we built was something to protect them and represent the values that our community cares deeply about,” Sameh Saleh said in a statement. “It was also important that our parents would be comfortable with them using our app. We’ve already facilitated hundreds of marriages just in Egypt and believe that with Match Group’s vast experience, there are exciting opportunities ahead.”