Match Group

Tinder Launches New Festival Mode Feature

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Tinder has added another buzzy feature to attract younger singles to its platform. “Festival Mode” is a badge that users can add to their profiles when they plan to attend a specific music festival, so that they can connect with other attendees.

When people are swiping quickly through the app, the badge will be easier to spot, according to Tech Crunch. The idea is that festival-goers increase their chances of matching with someone who will be there along with them, and hopefully make more in-person connections. The badges will be available beginning three weeks before each event.

Elite Dating App ‘The Inner Circle’ Reveals The Most Popular Professions On Its Platform

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The butcher, the baker, the candlestick maker - who would fare best on a dating app? A recent study conducted by The Inner Circle analyzed the occupations of 5,000 popular users based in Los Angeles, New York, London, Amsterdam, Paris, Sydney, and Toronto to discover which jobs are most likely to attract potential mates. The findings suggest men and women don’t always seek the same qualities in a match, and that including certain job titles in your profile could significantly boost your desirability.

Women in finance and medicine scored major points across continents. In London, New York and Toronto, female members working in the financial sector received the most right swipes. Women in the medical profession came out on top in Amsterdam in Los Angeles. Ladies in Paris and Sydney proved to be outliers. France’s notoriously stylish capital preferred women working in the fashion industry, while Sydney singles favored women in marketing roles. Other popular industries for women included entertainment, travel, hospitality, law and consulting.

U.S. Presidential Candidate Pete Buttigieg Met His Husband on Hinge

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U.S. Presidential candidate Pete Buttigieg is making history as the first candidate to have met his spouse on a dating app. The young millennial mayor of South Bend, Indiana and rising star in the sea of Democratic hopefuls disclosed that he and his husband met on Hinge.

In a profile in The New York Times in 2018, Buttegieg’s husband Chasten Glezman said he downloaded Hinge because he “wanted a platform where you’re not necessarily inundated with hookup culture and sex.” Hinge has marketed itself as a dating app for more serious daters since its inception, and has recently doubled down on this effort with a redesign aimed at helping users find relationships so they can delete the app.

Match Group Focuses on Asian Market In Restructure

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Match Group announced some changes in key leadership and company structure in light of its new focus on the Asian market.

As U.S. and European markets make up the bulk of revenue for Match Group, the company sees great untapped potential in Asian markets, where young single populations are booming. According to Tech Crunch, there are more than 400 million singles in Southeast Asia and two-thirds have not tried a dating app.

Match Group is focusing on Japan, Taiwan, India, South Korea and Southeast Asia with three new general managers hired to oversee expansion in these areas. One manager is Junya Ishibashi, who will become general manager of Match Group for Japan and Taiwan. Taru Kapoor will be general manager of Match Group India, and Lyla Seo is now GM of Match Group for South Korea and Southeast Asia.

Hinge’s New Marketing Campaign: “Designed to be Deleted”

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Hinge has taken a bold new step in differentiating itself in a crowded dating app market. Its new branding campaign was just unveiled with the slogan “designed to be deleted,” assuring users of its intention: to help them find serious relationships and get off the app for good.

According to The Verge, Hinge has also debuted a new redesign to put this message front and center for users. The new profile creation process utilizes animation and prompts for users to add information about themselves, adding the tag at the end of each suggestion: “so you can delete us.”

Tinder Dethrones Netflix As Top-Grossing Non-Game App In Q1 2019

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Image: Sensor Tower

After more than two years in the top spot, Netflix is no longer the world’s highest-grossing non-gaming mobile app. That title now goes to Tinder, which grossed $260.7 million from the Google Play Store and the Apple App Store in the first quarter of this year.

App store intelligence firm Sensor Tower recently released its rankings of the highest grossing apps in the United States and worldwide for Q1 2019. Overall, global app revenue reached $19.5 billion last quarter, up nearly 17 percent year-over-year. Consumer spending on Apple’s App Store totaled approximately $12.4 billion globally, while Google Play revenue grew 20.2 percent year-over-year to approximately $7.1 billion. The world is increasingly moving to mobile, and for companies that are prepared to capitalize on the change, the potential for profit is huge.