Tinder

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Tinder Summary

Tinder is a location-based mobile dating app that is “a fun way to meet people” according to its website. Tinder finds out who likes you nearby and connects you with them if you're also interested. You sign in with a Facebook account and create a basic profile comprised of photos, age, location, and a brief summary. The app indicates if you have mutual friends and common interests, too. The company states that every day, there are 400 million profile ratings and 4.5 million matches made with the app. Available for iPhone and Android phones.

Regions: United States, Canada, United Kingdom

Service Type: Android App, iPhone / iPad App, Mobile Phone, Website

Looking For: Casual, Dating

To find out what this service provides you can check out our complete list of GoTinder.com features.

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NY Appeals Court Rules Against IAC’s Bid To Dismiss Tinder Founders’ $2B Lawsuit

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A New York state appeals court unanimously rejected IAC/InterActiveCorp’s motion to dismiss the lawsuit filed by Tinder founders and early employees who say IAC undervalued Tinder to avoid paying them billions of dollars. This decision affirms a June 13 ruling in which New York State Supreme Court Justice Saliann Scarpulla also rejected a motion to dismiss the litigation.

The lawsuit alleges that IAC and Match Group cheated the plaintiffs out of money they were owed by improperly undervaluing Tinder, which today is worth more than $20 billion, and converting their company stock options. The appeals court denied IAC’s motion to dismiss on statute-of-limitations and other grounds, and said that the plaintiffs “were not bound under their stock options agreements to what they considered artificially low valuations of their stakes.”

Tinder Series Swipe Night Will Go International in 2020

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Tinder's Interactive Series Swipe Night

Tinder’s hit interactive series Swipe Night proved to be a wildly successful marketing strategy. As a result, the popular dating app will be debuting the series internationally in February 2020.

According to The Daily Dot, Tinder users have been “flooding” social media during and after the game (which can be seen from 6pm – midnight every Sunday), comparing their choices and discussing what happened. Tinder has also revealed that they’ve seen a “significant uptick” in user engagement since the series debuted. CNN Business reported that total matches on the app rose 26 percent on Sunday nights. Messages between users also rose 12 percent.

As a result, Tinder decided to take the series worldwide. It debuted in the U.S.

Newsweek Ranks Christian Cafe #1 in Customer Service for Online Dating

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Newsweeks Customer Service Awards
Image: Newsweek

In today's highly competitive business environment, companies are constantly fighting for consumers’ attention and loyalty. Those that manage to secure it set themselves on a path to market domination and financial success. Those that cannot face an uphill battle. Though we’re used to hearing that “the customer is always right,” the reality is that not every company lives by that credo.

Few industries are more competitive today than the online dating industry. From the major players of Match Group and Spark Networks to countless hopeful startups, dating services around the world are locked in a fierce feud to become the go-to matchmaker of tech-savvy singles.

Tinder’s Swipe Night Debut Helps Boost User Engagement

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Dating app Tinder introduced its new interactive series Swipe Night in early October, hoping to attract young users with compelling content. As it turns out, it may also help lagging user engagement, and give users a reason to stay on the app.

Tinder is parent company Match Group’s star app, and the company has seen incredible growth in both users and revenue. Tinder’s active daily users grew 3.1 percent year-over-year for Android users, from 1.114 million to 1.149 million according to data from SimilarWeb, and installs grew 1 percent.

Former Tinder Executives Face More Legal Action

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Greg Blatt
Greg Blatt

Former CEO of Tinder and Match Group Greg Blatt filed a defamation lawsuit this month against Tinder co-founder Sean Rad and former VP of Marketing and Communications Rosette Pambakian.

According to a report by CNN, Blatt claimed in the lawsuit that Rad offered to pay Pambakian “millions of dollars” to make “false allegations of sexual harassment against Blatt…in a brazen attempt to gain publicity.” He was referring to an earlier sexual harassment lawsuit Pambakian had filed against him, which she alleged took place at a company holiday party.

Tinder Releases Trailer for Its New Series Swipe Night

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Tinder releases trailer for Swipe Night

In time for scary movie season, dating app Tinder has released the first official trailer for its original interactive series ‘Swipe Night.’ Tinder will release a new episode every Sunday beginning October 6th, with its fourth and final episode dropping October 27th.

The series will be accessed only over the Tinder app for now, and users will not only get to watch the series but will also play an active role as they make choices to see where the story leads. Swipe Night is about the apocalypse, with the central question being: how would you spend your last few hours on earth, and who would you spend them with?