Tinder

Dating app Tinder announced the rollout of a new feature called Tinder Loops, which allows users to create looping GIFs for their profiles.

Tinder users can upload short videos (two seconds in length) to their profiles so they can “show more personality” than with photos alone, according to Tinder. When the company tested the feature earlier this year in Japan, Tech Crunch noted that people who added the Loops feature to their profiles were 10% more likely to receive a right swipe.

The feature also seems to increase the likelihood that people will communicate over the app. Tech Crunch also reported that users testing the feature saw their average conversation length increase by 20%.

Whether or not the teams score, the fans certainly will. Around two million of them have flocked to Moscow to see soccer’s brightest stars do battle during the 2018 World Cup, causing a massive surge of traffic for Tinder in the Russian capital.

The phenomenon is a familiar one. During the 2014 World Cup in Brazil, Tinder reported a 50% spike in usage in the country over the course of the tournament. During the 2014 Winter Olympics in Sochi, Tinder founder Sean Rad told the Wall Street Journal the app experienced a 400% day-on-day increase in new users. And during the 2018 Winter Olympics in Pyeongchang, Tinder noted a 1,850% hike in users taking advantage of the Passport feature to change their location to South Korea.

Image: Tinder

Tinder is boldly going where it has never gone before. The so-called “hookup app” is not only taking a stab at shaping more serious relationships, it’s also giving users a break from its most famous feature.

Tinder’s latest update is Picks, an exclusive matching option for Tinder Gold members that highlights your most promising matches so you don’t have to sink hours into searching, and swiping, for them.

“Sometimes there just aren’t enough hours in the day to stay on top of your swiping game,” says Tinder’s announcement. “We’ll show you your Picks on a daily basis — and believe us, we know how to pick ‘em.”

Dating app Badoo, which boasts a record 388 million users, has announced that it will be dropping the swiping feature from its dating app. The company plans to replace swiping with a new feature called Badoo Live which features live video.

According to TechCrunch, Badoo received feedback from users that they were getting tired of swiping, and were looking for a “more authentic” way to online date. The company wanted users to be able to get a better glimpse of potential matches before making decisions to meet, and thought the best way to do this would be through video.

Badoo Live will be similar to Facebook Live, in that users will be able to message their matches while recording their own live video, offering instant interaction to build connection. People can also watch video in playback mode, also similar to Facebook Live. Badoo will also offer a “Badoo Live” tab that users can click on to see any live videos happening that moment.

At Facebook's annual developer conference F8, founder Mark Zuckerberg made an announcement that spread like an especially voracious wildfire across the web: Facebook is entering the dating game.

The news sparked immediate reactions from key players in the market.

Despite recently ditching the Facebook login requirement for its app, Bumble took a diplomatic approach. A spokesperson described the company as “thrilled”, telling CNNMoney “Our executive team has already reached out to Facebook to explore ways to collaborate. Perhaps Bumble and Facebook can join forces to make the connecting space even more safe and empowering.”

Other major dating players took a less enthusiastic path.

It’s been a tumultuous month for Match Group. The company’s share price dropped over 25% in the wake of Facebook's announcement that it was entering the online dating space, prompting CEO Mandy Ginsberg to assure users and investors that Match Group had little to fear from its new competitor.

“People don’t want to mix Facebook and their dating lives,” she said in an interview with Bloomberg.

She may be right. Looking at Match Group’s Q1 2018 Earning Results, also released this month, the company appears to be in a strong position despite the recent hit.