Tinder

Tinder and Bumble have spent most of 2018 embroiled in a fierce legal battle over patent infringement, misuse of intellectual property and theft of trade secrets. At the center of the dispute is the swiping mechanism that has become a ubiquitous feature of modern dating. In March, Tinder’s parent company Match Group filed a lawsuit alleging that Bumble “copied Tinder’s world-changing, card-swipe-based, mutual opt-in premise.” Bumble responded with an aggressive countersuit asserting that the swiping interface is not an original notion worthy of patent protection.

After attempts to settle privately failed, the dispute headed to court and the first big ruling has been handed out.

Judge Alan Albright of the U.S. District Court for the Western District of Texas denied Bumble's claim that the Match Group patents in question are ineligible for patenting under Section 101 of the Patent Act.

Tinder has fired a group of employees who brought a lawsuit against parent company Match Group and its controlling shareholder IAC, according to website The Verge who broke the story. Tinder did not reveal how many people were fired, but former communications VP Rosette Pambakian was notably among them.

Tinder employees who brought the lawsuit against Match Group alleged that the company had manipulated financial data in order to lower the company’s valuation, forcing former co-founder and CEO Sean Rad among others to accept less money than they claim their shares were worth.

In addition, the lawsuit includes Pambakian’s allegation that former CEO Greg Blatt also sexually harassed her at a company holiday party.

Image: Tinder

Tinder released a new report this December called “Year in Swipe,” where the popular dating app revealed the best time to log into the app and other insights to help improve your dating game.

Searching through its troves of data to find interesting trends among users, Tinder found that the best day to be on the app is Monday. The best time is also in the evening – 6:00pm for those in California and the West Coast, and 9:00pm for East Coast residents. The study noted that August was the best month of the year for activity, but any Monday night you’re likely to see a spike in users, so it’s good to take advantage and log in.

Tinder examined other high-traffic times on the app, noting specific events over the past year where more people were swiping and logging in. Big surprise - the Superbowl turned out to be the most popular event of the year for Tinder as well as American football fans.

Brian Norgard, who has reigned as Tinder’s chief of product the past two years, announced his resignation.

According to website Tech Crunch, Norgard says he is exiting on a positive note and plans to get back to his entrepreneurial roots. Before he joined Tinder, he founded startup messaging app Tappy, which was acquired in 2014, along with Facebook messaging app Chill, another successful startup with 30 million users. When Norgard first joined Tinder, he was head of revenue and moved on to his chief of product role.

Norgard cites Keith Rabois of PayPal as his inspiration for leaving to pursue something new.

“It’s been a great ride but my strength has always been in the early-stage game,” Norgard told TechCrunch. “What I’m trying to do now is take all the learnings from that wonderful experience and bring them into my investing.”

Tinder announced that it is testing its newest feature Swipe Surge – inspired by popular ride-hailing app Uber’s surge pricing when it operates at the busiest times.

Swipe Surge will offer push notifications to users when Tinder usage spikes in a specific geographic area, alerting users to dating opportunities (rather than traffic jams). As Tinder noted, when more people are on the app, the chances of matching increase.

It works like this: if a user opts in to Swipe Surge, their profile goes to the front of the line (virtually speaking), so other users who are also swiping during the surge will see them first. (This advantage is normally reserved for those paying for it at non-peak times.) Those participating in Swipe Surge will also be identified by a badge on their profile.

New Branding Effort for Tinder

Match Group is looking to differentiate their suite of dating apps acquired over the past few years, including star Tinder and relationship-focused app Hinge.

On a call with investors, Match Group CEO Mandy Ginsberg shared that the company is looking at better defining their brands, according to website Tech Crunch. This means that Match Group has decided to embrace the hook-up reputation of Tinder to attract younger users from 18-25, who aren’t necessarily looking for a long-term relationship.

Match Group will launch a new branding effort called “single lifestyle” with billboard campaigns and digital initiatives. It’s begun publishing content on the “Swipe Life” website with stories about travel and dating. Recent articles have included “7 Exit Strategies for Terrible Dates,” and “Study Abroad Hookup Confessions.”