Tinder

The Unicode Consortium, otherwise known as the gatekeeper of emojis, has introduced interracial couple emojis to their growing lexicon of inclusive choices. The new emojis will debut later in 2019, in large part thanks to dating app Tinder.

According to Mashable, when the new emojis debut, you can choose from a mix of different skin color and gender combinations, including interracial same-sex couples, depending on your preference. The combinations provide a total of 71 new couple variations. Until now, the only couple or group emojis available has been the default yellow emojis.

Tinder advocated for interracial couple emojis back in early 2018 with its #representlove campaign. The company had already made efforts to be more inclusive by offering a range of gender and sexuality preferences people could include in their dating profiles, so the emoji campaign was another way to advocate for and appeal to its userbase. Tinder introduced a petition to Unicode after gathering 50,000 signatures, making a case to add the new emojis.

Tinder isn’t shying away from its reputation as a hookup app - in fact, it’s leaning in.

Last year, the company launched an unapologetic ad campaign celebrating single culture with taglines including ‘Single Does What Single Wants,’ ‘Single Never Has To Go Home Early,’ and ‘Single Is A Terrible Thing To Waste.’ For Valentine’s Day 2019, the company collaborated with Homesick Candles to release a candle named “Single, Not Sorry” for Singles’ Awareness Day. Now, with college students across America eagerly awaiting their next vacation, Tinder has announced a ‘Spring Break’ mode.

Online dating is a fast-growing trend thanks to apps like Tinder. But does our ease with swiping, messaging, and moving on have further implications in our culture, including changing the way we interact with one another?

According to website Mashable, studies on dating app behavior point to a distressing trend. On the one hand, online dating has helped to bridge people from different social circles who used to rely on friends and work colleagues to introduce them to future love interests. Now, we can login to a dating app and start swiping.

However, it’s become so easy to swipe that dating apps have become a game more than a way to connect. You see how many people you can match with by endlessly swiping right. You meet someone for drinks to see if they look as hot in person, but if you’re not blown away with chemistry, you can easily move on. There’s no effort needed, and this is becoming a problem for people who are looking for more serious relationships.

Bumble Spotlight

So you want to be the center of attention? Bumble has announced a new feature called Spotlight that will do just that. When activated, Spotlight will bump your profile to the front of the line for 30 minutes, allowing you to be seen by more Bumble users than you would during a regular swiping session.

Spotlight will be available to all users who are willing to cough up two Bumble Coins (acquired through a separate in-app purchase) for the perk. One coin currently goes for $0.99 in the US or £1.99 in the UK. If you prefer to keep your promotional activities under wraps, have no fear that your Spotlight secret will be exposed. Your profile will not look any different to those browsing. On your own screen, stars will appear across the top of the app to indicate Spotlight has been enabled.

If you think the Spotlight feature sounds familiar, you are far from alone. It bears an obvious resemblance to Tinder’s Boost, which also promotes your profile in your area for 30 minutes. An icon appears next to new matches made during a Boost period, but other users see no indication you used the feature. Tinder Plus and Tinder Gold subscribers get one free Boost per month. Other users may purchase Boosts at any time.

The 2018 Winter Olympics brought a flurry of Tinder activity to South Korea. Competitors in the Olympic Villages received free Tinder Gold upgrades, while premium users around the world used the Passport feature to change their location to PyeongChang in hopes of matching with an athlete. Tinder reported a 1,850 percent increase in “passporting” swipers and a 348 percent increase in overall Tinder usage in the Olympic Villages.

Outside of the Olympic Games, it’s a different story for Tinder. The dating platform has struggled to outdo local services in South Korea, where meeting a romantic partner via a mobile app is not yet as socially acceptable as it has become in many western nations. Despite these difficulties, Tinder CEO Elie Seidman believes South Korea is a crucial testing ground for the service, and in a press conference in Seoul, Seidman indicated the company would take a different tack as it looks to expand in Asia.

Match Group announced that it has fully acquired dating app Hinge, owning 100 percent of the company along with other high-profile brands like Tinder and OkCupid. This news comes on the heels of Match Group’s announcement that it exceeded revenue expectations in the last quarter of 2018, causing its stock to rise.

Previously, Match Group stock had been downgraded from hold to buy by Deutsch Bank analysts. But with the earnings report, its stock climbed more than 5 percent.

Part of the appeal of Match Group to investors is that it has acquired a host of popular dating apps, including Hinge. The app has been through a rebrand over the last year, focusing on attracting more serious daters.