OkCupid

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OkCupid Summary

Looking for a friend? Looking for a long-term partner? Want it all for free? Look no further than OkCupid.com, one of the largest free dating sites online. OkCupid's trendy design and fun atmosphere appeals mostly to the under-30 crowd, who interact in a vibrant community of forums, journals, and tests like "Nerd? Geek? or Dork?"

Regions: United States, Canada, United Kingdom, International

Service Type: Free, Location Based

Looking For: Casual, Dating, Friends, Long-Term, Penpal

To find out what this service provides you can check out our complete list of OkCupid.com features.

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OkCupid First Major Dating App to Let Users Display Their Preferred Pronouns

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OkCupid announced that it has rolled out a new feature to allow users to prominently display their pronoun preferences in their profiles. This is an important step for the industry as a whole in acknowledging and including people who identify outside of traditional binary male/ female gender roles.

OkCupid users have had the option to include pronoun preference information in their bio (or “self summaries” section), so potential dates know how they identify. This wasn’t optimal for many daters, since not every potential match takes the time to read through a profile. Making it a feature and giving it a dedicated space allows users who identify outside of traditional gender norms more inclusivity in the online dating experience.

OkCupid Statistics for 2018

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I have just been reviewing the different statistics for the popular dating services and I found that OkCupid still does list a few live statistics on their About page. I was originally going to write this post in July but I just got too it now. One surprising thing I notice was in July they had listed 57 employees but now only 54 are listed. All the other statistics have stayed pretty much the same. They still list 1 million plus OkCupid apps installed per week and 7.3 million messages sent a day (I assume this is the website and apps combined). These 2 stats are the same since the last time I checked in 2016.

OkCupid also list in real-time the number of people online using their service at any given time. This number changes constantly and is lower in the early morning and higher in the evening. It is also higher on the weekends when compared to during the week. The average number after taking several samples is about 100,000 people online.

For More information on this dating service you can read our OkCupid review and check out our complete OkCupid statistics page.

Match Group Sees $421 Million in Revenue for Q2

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Match Group, the parent company of popular dating apps such as Tinder, OkCupid, and PlentyofFish, reported second quarter earnings of $421 million, exceeding industry analyst expectations.

The rise in profits was thanks to its star app Tinder, which gained an additional 300,000 subscribers in Q2 alone, and has seen a record 3.8 million subscribers to date. Match Group expects to earn $1.72 billion this year, with Tinder expected to exceed $800 million in revenue, according to Fortune Magazine. Match Group’s subscribers for all apps total about 7.7 million.

“Retention and conversion were a bit stronger than we thought they would be,” Chief Executive Mandy Ginsberg told website MarketWatch.

OkCupid Finds ACLU Supporters Get More Dates

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Are you more progressive or conservative? Turns out it makes a difference in your love life. OkCupid recently found that among its members, ACLU supporters, who are generally associated with more progressive political views, get more dates.

Talking politics on a date has historically been tricky, especially now with the U.S. so divided. Because politics is front and center in our lives today, online daters like to know where allegiances lie before they decide whether to like or pass on a person. Political beliefs do matter when it comes to dating, which is why OkCupid came up with a way for users to identify someone’s politics up front, offering badges to show what causes the user supports, like the ACLU.

OkCupid Launches “DTF” Ad Campaign to Mixed Reviews

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Dating app OkCupid recently launched a new marketing campaign centered around the popular yet derogatory dating phrase “DTF,” but giving it new meaning in the age of #MeToo. The campaign is also a dig at Tinder, which is known for its hook-up reputation.

Instead of employing DTF with its usual meaning (which is widely seen as demeaning to women and refers to Down to F@#k), OkCupid has turned the term on its head to engage people to try the app. For instance, one campaign poster defines it as “DT Fall Head Over Heels” with a picture of one woman lovingly carrying another who is holding a rose (the symbol of romance). This nod to inclusivity for the LGBTQ community did not go unnoticed, with couples recreating the shot next to OkCupid’s campaign posters and posting them to social media.

Other campaign posters include optional endings as well, such as “DT Feel Fabulous” “DT Forget Our Baggage” or even slightly more irreverent “DT Four Twenty” or “DT Fight About the President.” (Note: OkCupid has seen a 64% increase in political terms being employed in user profiles over the last year.)

OkCupid Partners With ACLU For #RightToLove Campaign

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Dating experts have long cautioned against discussing controversial subjects like politics on the first date, but a new partnership between OkCupid and the American Civil Liberties Union puts politics front and center in honor of Pride Month.

The dating service is introducing an ACLU #RightToLove profile badge to help users meet other members who support the non-profit. The badge will be displayed on the profile of every OkCupid user who publicly responds “yes” to the question “Do you support the ACLU?” For every user who receives the badge, OkCupid will donate $1 towards the ACLU (up to $50,000).

According to an OkCupid blog post, ninety percent of users who answered the question said yes — one of the highest agreement percentages across all of OkCupid’s iconic questions.