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OkCupid Summary

Looking for a friend? Looking for a long-term partner? Want it all for free? Look no further than OkCupid.com, one of the largest free dating sites online. OkCupid's trendy design and fun atmosphere appeals mostly to the under-30 crowd, who interact in a vibrant community of forums, journals, and tests like "Nerd? Geek? or Dork?"

Regions: United States, Canada, United Kingdom, International

Service Type: Free, Location Based

Looking For: Casual, Dating, Friends, Long-Term, Penpal

To find out what this service provides you can check out our complete list of OkCupid.com features.

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OkCupid Reveals Odd Feature Requests That Never Made It To The Site

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Dating sites regularly add new features to help users find love and stay competitive in an increasingly crowded market.

Over the years we’ve seen Coffee Meets Bagel partner with Yelp and Spotify, Tinder ramp up its famous swipe with Super Like, The League copy it with Power Play, Bumble introduce a time limit for responding to matches, and that’s barely the tip of the updates iceberg.

OkCupid, too, is no stranger to launching new features. Back in 2009, the site debuted its A-List premium paid subscription. In 2013, it experimented with (and quickly ditched) a sister app called Crazy Blind Date. In 2014 and 2015 came expanded options for gender self-identification and the Identity Project. In 2016, OkCupid released an update for nonmonogamous daters, and most recently, users were introduced to a Member Pledge and photo commenting.

But not every update makes the cut.

Dating Apps Turn to User Behavior, Social Media to Provide Better Matches

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Online dating algorithms have gotten a lot of attention (and criticism) because they’re the basis of how matchmaking works. Many dating apps are secretive about their matching process, but traditionally, algorithms match people on the basis of profile information, questionnaires, and user preferences.

But according to a recent article by Gizmodo, online dating companies can collect more information about their customers through analyzing user behavior, which includes what users do on social media as well as on the dating app. Companies are now starting to use this behavioral data for matchmaking purposes rather than relying on profiles and user preferences.

eHarmony, Match and OkCupid are known for their long surveys and profile questions, which they maintain helps them more accurately assess potential matches. But dating apps like Tinder, Bumble and LoveFlutter prefer mining users’ social media streams, bypassing questions and looking to online behavior.

Match Investors Anticipate Company’s Plans Beyond Tinder

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Match Group LLC stock got a boost in early October, thanks to the success of Tinder Gold. The new premium app was among the top apps in the Apple Store, not just among dating apps, but alongside Netflix and Pandora. Match shares were up 3.6% Wednesday October 11, and the stock has jumped more than 50% since the start of the year.

But one question on investors’ minds is: what should we expect from Match Group’s other dating apps?

Match Group owns four of the five most popular dating sites, including Match, OkCupid, Plenty of Fish and Tinder, along with several niche dating sites. The problem for investors despite the good news is that these older sites have gotten less attention in Match Group’s overall valuation, because they aren’t generating the users or attention that Tinder does on an ongoing basis, despite their longevity in the online dating market.

OkCupid Partners with Planned Parenthood

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The divide between dating and politics is getting smaller, especially since the 2016 election. Many American daters are opting to put the political beliefs of potential partners front and center when it comes to seeing if there’s a spark. And dating apps are noticing this trend, too.

In September, OkCupid announced its alliance with Planned Parenthood Federation of America to allow its customers to show their political leanings when it comes to female reproductive health. OkCupid is offering an #IStandWithPP badge that shows up on the profile of anyone who has publicly answered “no” to the question “should the government defund Planned Parenthood?” The app’s algorithms will also consider the badge when matching you with potential partners.

But users can choose to keep their feelings to themselves. “When you answer a question on OkCupid, you have the option to make your answer public or private,” Melissa Hobley, CMO of OkCupid, told website Bustle. “Only if you publicly answered that you support Planned Parenthood, then you receive the badge automatically. If you don't want the badge on your profile, then you can mark your answer as private.”

OkCupid Introduces Member Pledge To Curb The Scourge Of Dick Pics

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There must be something in the air. Not long after Tinder issued a statement asking users to remove their tiger photos, OkCupid has launched an attack on another infamous dating pest: the unsolicited dick pic.

The company took a stand against harassment and unwanted, sexually explicit messages in a blog entitled “Because You’re Better Than A Dick Pic.” The post announced a new OkCupid Member Pledge, which requires all users to agree not to send objectionable content before they are allowed to interact with the OkCupid community.

“While we rely in large part on our iconic questions to create potentially meaningful connections, it’s the people on either end of the app who ultimately have to cultivate a spark,” says OkCupid CEO Elie Seidman. “With the Member Pledge, we’re putting the power in our daters’ hands. This new feature reminds our members that, if you wouldn’t say it to someone you just met at a bar, you shouldn’t be saying it online.”

In The Wake Of Charlottesville, Dating Apps Take A Stand Against Hate

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Dating apps are proving to be a surprisingly loud voice in the fight against hate, harassment, and cruelty.

First, Tinder spoke out for animal rights by asking users to remove photos taken with tigers, which are often mistreated in the name of letting tourists take selfies with the world’s wildest inhabitants.

Then, OkCupid took a stand against harassment and unwanted, sexually explicit messages by introducing a Member Pledge to remind users to treat each other with kindness and respect.

Now, following the violence and tragic death of Heather Heyer in Charlottesville, Virginia, dating services are again stepping up to ensure their users can meet in a safe and welcoming space, free from hatred and discrimination.