OkCupid

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OkCupid Summary

Looking for a friend? Looking for a long-term partner? Want it all for free? Look no further than OkCupid.com, one of the largest free dating sites online. OkCupid's trendy design and fun atmosphere appeals mostly to the under-30 crowd, who interact in a vibrant community of forums, journals, and tests like "Nerd? Geek? or Dork?"

Regions: United States, Canada, United Kingdom, International

Service Type: Free, Location Based, Website

Looking For: Casual, Dating, Friends, Long-Term

To find out what this service provides you can check out our complete list of OkCupid.com features.

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OkCupid Is Helping Users Filter Out Climate Change Deniers

OkCupid
  • Thursday, March 19 2020 @ 11:20 am
  • Contributed by:
  • Views: 166
OkCupid allows filtering members by their beliefs

Bonding with a date over shared interests is nothing new. Neither is weeding out potential dates who don’t share your values. In a time when it is growing increasingly difficult for people to date across political lines, OkCupid is making it easier for singles to meet matches who share their views — at least when it comes to climate change.

An overwhelming majority of OkCupid users think climate change is one of the most devastating threats currently facing the planet. According to data provided by the company, 97 percent of its users believe climate change is real and 82 percent say they’re concerned about its potential impact. More than 90 percent also said they’d be willing to change their behavior if they found out something they do is bad for the environment. OkCupid says it has seen a 240 percent increase in mentions of related terms appearing on people’s profiles, including “climate change,” “environment,” “global warming” and “Greta Thunberg.”

Match Group Reports Fourth Quarter And Full Year 2019 Results

OkCupid
  • Friday, March 06 2020 @ 09:29 am
  • Contributed by:
  • Views: 113

After a tumultuous year that involved an FTC lawsuit, a split from parent company IAC and the departure of CEO Mandy Ginsberg, Match Group has published its fourth quarter and full year financial results for 2019. Total revenue for the company exceeded $2 billion for the first time.

For the third quarter 2019, Match Group shared the following highlights:

  • Total Revenue grew 20 percent over the prior year quarter to $547 million
  • Average Subscribers increased 19 percent to 9.8 million, up from 8.2 million in the prior year quarter, and ARPU increased 1 cent to $0.59
  • Operating income was $180 million, an increase of 19 percent over the prior year quarter
  • Adjusted EBITDA increased 22 percent over the prior year quarter to $215 million

Dating Apps Face Investigation by US House of Representatives Over Safety Issues

OkCupid
  • Thursday, February 27 2020 @ 11:00 am
  • Contributed by:
  • Views: 159

A committee from the U.S. House of Representatives is investigating popular dating apps such as Tinder, Bumble and OkCupid following a report that found underage users and sex offenders were using the apps.

According to a report from AP, the House Oversight and Reform subcommittee on economic and consumer policy sent separate letters on Thursday January 30th to Bumble, Grindr, The Meet Group, and Match Group (which owns Tinder and OkCupid among others). The letters asked for information on “users’ ages, procedures for verifying ages, and any complaints about assaults, rape or the use of the services by minors,” according to AP.

The subcommittee is also seeking additional information on privacy policies for each of the apps, and what users see when they are asked to review or accept such policies. Recently, dating apps have also come under fire for third-party sharing of personal data, where user information wouldn’t be protected by the dating app’s own privacy policy.

OkCupid Unveils Global “Ask Yourself” Ad Campaign on Most Important Issues for Daters

OkCupid
  • Monday, February 24 2020 @ 09:55 am
  • Contributed by:
  • Views: 71
OkCupid Ask Yourself Marketing Campaign
Image: OkCupid

OkCupid launched a new provocative ad campaign called “Ask Yourself,” which focuses on questions that can serve as deal-breakers to younger daters. The campaign doesn’t shy away from getting political, since the majority of its customers are most interested in partners that align with them politically.

The campaign includes illustrated outdoor posters that feature the most popular topics discussed among OkCupid users. For example one poster states: “It’s OK not to date a man who won’t vote for a woman” and “It’s OK to choose to only date someone who’s pro-choice.” It also features animations and a series of polls for Instagram stories, gauging people’s opinions on a wide range of topics from light to serious - such as thoughts on body hair, climate change, and Trump’s impeachment.

Match Group Partners with Noonlight to Launch Panic Button and Other Safety Features

OkCupid
  • Monday, February 10 2020 @ 06:45 pm
  • Contributed by:
  • Views: 237

Match Group announced its investment in and partnership with safety platform Noonlight to roll out a series of safety tools across its apps, including a “panic” button for emergencies.

According to Tech Crunch, the new feature will allow users to discreetly summon emergency services through the app if they are feeling uneasy or need assistance while on a date. The user can input information about their dates, including when and where they are going and with whom. They can then share their location so the app tracks them during the date, and hit a panic button if they feel unsafe. The panic button connects the user with Noonlight’s dispatchers, and if needed, Noonlight will alert emergency responders to their location. 

Dating Apps Come Under Fire for Sharing Personal Data with Third Parties

OkCupid
  • Monday, February 03 2020 @ 05:27 pm
  • Contributed by:
  • Views: 205
Dating Apps under Fire for Sharing Personal Data with Third Parties

Popular dating apps including Tinder, OkCupid, Happn, and Grindr have come under fire from consumer rights groups and privacy coalitions for sharing personal data of their users with third parties, specifically advertisers.

A study was published this month from the Norwegian Consumer Council that showed 10 apps were collecting sensitive information including a user’s exact location from GPS tracking, sexual orientation, religious and political beliefs, drug use and other information and sharing it with at least 135 different third party companies, according to several reports. Some of those businesses included household names like Google and Facebook, but also lesser-known adtech companies such as OpenX, MoPub, and AppNexus. The study only looked at apps on Android phones, according to NPR.

This type of data collection and sharing violates the European Union’s rules to protect user data online under the General Data Protection Regulation.

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