OkCupid

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OkCupid Summary

Looking for a friend? Looking for a long-term partner? Want it all for free? Look no further than OkCupid.com, one of the largest free dating sites online. OkCupid's trendy design and fun atmosphere appeals mostly to the under-30 crowd, who interact in a vibrant community of forums, journals, and tests like "Nerd? Geek? or Dork?"

Regions: United States, Canada, United Kingdom, International

Service Type: Free, Location Based, Website

Looking For: Casual, Dating, Friends, Long-Term

To find out what this service provides you can check out our complete list of OkCupid.com features.

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Should Dating Apps Be Required to Conduct Background Checks?

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Should Dating Apps do Background Checks?

A revealing report published by ProPublica found that Match Group did not conduct background checks on users of their popular free platforms, including Tinder, Plenty of Fish, and OkCupid, leaving their members vulnerable to sexual assault.

Columbia Journalism Investigations analyzed more than 150 incidents of sexual assault among people who met through dating apps over the last decade, ProPublica reported. Most met their matches through Match Group apps. The researchers discovered that registered sex offenders were using Match Group apps like Tinder and went on dates with women who had no idea, because while Match Group conducts background checks for paid apps like Match, they don’t for their free apps.

New Study Finds People Don’t Like Typos in Dating Profiles

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Typos in Dating Profiles Not Recommended

Dating app users find those who have typos and grammatical errors in their profiles to be less attractive, according to a new study published in the Journal of Social and Personal Relationships.

Interestingly, only 33.5 percent of participants noticed the errors and called attention to them, so most participants didn’t catch the mistakes. But those who did notice rated the grammatically incorrect profiles as less attractive than those profiles without errors.

OkCupid Launches New Marketing Campaign in India

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OkCupid's New India Marketing Campaign

OkCupid is known for its progressive approach to dating, and soon after its provocative “DTF” campaign in the U.S., the dating app company is launching another unconventional ad campaign in India to appeal to younger daters.

The new campaign is called “Find My Kind,” and aims to give more agency to people looking for a partner. Indian singles have typically adhered to tradition when it comes to finding partners – relying on friends and family members to set them up on dates or seeking arranged marriages.

But younger daters, and especially female daters, have more agency in modern India because they are career-focused and more financially independent than previous generations. In order to appeal to potential customers who are part of this cultural shift - but might not know how to meet potential dates outside of familiar circles - OkCupid has designed an ad that takes viewers through the dating app process.

New Study Finds Dating Apps Have More Access to Personal Information Than You Think

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Dating app users often don’t realize how much personal information they are giving away just by signing up. But Datingroo, a U.K.-based online dating research company, has released a new study that shows exactly how little privacy most dating app users have.

Datingroo studied the ten most popular dating apps from Tinder to PlentyofFish to eHarmony, examining 45 personal data access points in 13 categories such as precise location, other accounts on the device, network connections, and modification or deletion of the contents on USB storage, and found some surprising results.

Among all the apps, Badoo and PlentyofFish have access to the most data in user’s devices (92% of all access points studied). Combined, they have more than 522 million users worldwide, which means they have access to an enormous amount of information. Coffee Meets Bagel has the fewest users (7 million), as well as the least data access.

Dating App Users Triple in India in 2018

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India Online Dating is on the Rise

A new study found that dating app users tripled in India over the course of 2018, thanks mainly to women.

Dating app usage in the Indian market has huge potential, and not just because of the impressive growth over the last year. Overall user penetration still rather low at 2.7 percent as of 2018, but it’s expected to hit 3.2 percent by 2023 according to online market researcher Statista. Analysts also expect the market to be valued at $100 million in the next five to eight years, according to a report in LiveMint.

Man Pleads Guilty to Sending Threatening Letters to OkCupid HQ

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In late June, a Massachusetts man pleaded guilty to sending threatening letters to OkCupid’s headquarters in Dallas, Texas, in retaliation for banning him from the dating app.

According to a report in The New York Post, Liam MacLeod was banned from the app for repeatedly violating the terms of service back in 2017. The 47 year-old man then began sending threatening letters, some with a “blood-like substance” according to The Post, and others with a “suspicious white powder.” All of the mailings were addressed to OkCupid’s Chief Executive Officer.