OkCupid

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OkCupid Summary

Looking for a friend? Looking for a long-term partner? Want it all for free? Look no further than OkCupid.com, one of the largest free dating sites online. OkCupid's trendy design and fun atmosphere appeals mostly to the under-30 crowd, who interact in a vibrant community of forums, journals, and tests like "Nerd? Geek? or Dork?"

Regions: United States, Canada, United Kingdom, International

Service Type: Free, Location Based

Looking For: Casual, Dating, Friends, Long-Term, Penpal

To find out what this service provides you can check out our complete list of OkCupid.com features.

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OkCupid Partners With ACLU For #RightToLove Campaign

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Dating experts have long cautioned against discussing controversial subjects like politics on the first date, but a new partnership between OkCupid and the American Civil Liberties Union puts politics front and center in honor of Pride Month.

The dating service is introducing an ACLU #RightToLove profile badge to help users meet other members who support the non-profit. The badge will be displayed on the profile of every OkCupid user who publicly responds “yes” to the question “Do you support the ACLU?” For every user who receives the badge, OkCupid will donate $1 towards the ACLU (up to $50,000).

According to an OkCupid blog post, ninety percent of users who answered the question said yes — one of the highest agreement percentages across all of OkCupid’s iconic questions.

Growth Industry Or Past Its Prime? A Two-Year Review Of Online Dating’s Hirings And Firings

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It wasn’t long ago that dating services were seen as the last refuge of the lovelorn and desperate. Today online dating hasn’t merely shed its stigma, it’s a bona fide phenomenon and business appears to be booming.

According to a report from IBISWorld, annual revenue in the online dating industry has surpassed $3 billion. Dating services employed over 9,000 people worldwide in 2017 and have collectively seen an annual growth rate of +5.3% over the past five years.

Yet hardly a week goes by without someone publishing an article condemning digital dating for butchering our ability to have real relationships, and even major players like Match Group have fallen short of analysts’ expectations.

Facebook’s New Privacy Rules Crashed Tinder App

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Tinder crashed for several hours on April 4th after Facebook implemented new privacy and security restrictions, frustrating and confusing millions using the dating app.

Facebook has been facing increased scrutiny from the U.S. government after discovering major security breaches of its members’ personal information by third parties. Most recently, Facebook faced serious accusations after it was discovered that prominent research firm Cambridge Analytica stole Facebook user information from about 87 million users, including information about their political beliefs, without their knowledge or consent.

Facebook has since taken action to correct course, implementing more restrictions on its third party advertisers and partners to limit the amount of information they can access. Facebook previously allowed apps like Tinder to request user data automatically, but now that isn’t the case. Unfortunately for Tinder, this meant its users faced login errors and weren’t able to access the app at all.

Study Reveals Which Dating Apps Are Most Popular (And Which Get Deleted First)

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Dating apps happily boast about their sign-up rates or the number of marriages they’ve created, but they’re understandably reluctant to release less flattering figures. How many users actually stick with an app once they’ve created a profile? How many let their account lapse, or delete the app altogether? Which apps are most quickly abandoned?

In pursuit of more juicy data, mobile data company Ogury sampled more than six million mobile user profiles from its network to take a deep dive into usage habits around the world. They focused on users in the US, UK, France, Italy, and Spain who had used dating apps within the six months between January and June 2017. To present the most balanced findings, they were were careful to maintain an identical male to female ratio in each region.

Ogury’s results reveal a landscape that may surprise online dating’s biggest advocates. One chart in the report shows that dating app longevity leaves something to be desired, with most app uninstalls occuring within the first day of usage. Zoosk users, at 44.1%, are most likely to uninstall in less than 24 hours, followed by Grindr at 33.6% and Tinder at 32.9%.

Match Aims to Make Online Dating More Female-Friendly

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Match Group has a new CEO, and she’s determined to provide a better online dating experience for women. In a recent interview with Marketwatch, Mandy Ginsberg revealed that Tinder will be debuting a new feature that lets women choose whether or not they want to make the first move. She has female-friendly plans for their other properties as well, including Match and OkCupid.

Tinder’s new feature competes directly with dating app Bumble, which has seen incredible growth since its debut. Bumble differs slightly in that women automatically get to make the first move, rather than choosing.

Ginsberg has also launched a new campaign for OkCupid that “emphasizes shared hobbies over hookups.”

Wrapping up the Debate: Have Dating Apps Killed Romance?

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Do dating apps kill the romance of dating, or are they actually helping bring more people together? A lively debate on this topic was held the night of February 6th in New York, with a panel of experts arguing for and against the motion: Dating Apps Have Killed Romance.

Let’s face it, if you’ve tried online dating, or had a friend who’s dabbled in it (more than 49 million Americans have), chances are you’ve heard a few horror stories. This was the focus of the argument from Eric Klinenberg, co-author with Aziz Ansari of the book Modern Romance, and Manoush Zamoroti, podcast host and journalist who argued for the motion. Citing stories of dates and relationships gone wrong, they argued that not only have dating apps killed romance, they have killed civility among daters. Ultimately, apps have changed the dating culture, and not for the better.

They argued that online dating specifically breeds bad behavior, because people are able to hide behind a screen – or worse, they have stopped interacting or knowing how to interact in real life. Zamoroti gave an example of one of her podcast listeners walking into a bar and seeing a line of single men ordering drinks and swiping on Tinder, ignoring the people around them completely. Plus, some online daters have become emboldened to send lude messages online, which makes the experience even more painful and depressing for other daters.