POF (Plenty of Fish)

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Plenty Of Fish Summary

Occasionally, "truth in advertising" is more than just a pipe dream - there really are plenty of fish in the POF.com sea. More than 100 million visitors view the site every month and over 11 million users are registered, making Plenty Of Fish one of the largest free online dating sites and apps in the world.

Regions: United States, Canada, United Kingdom, Australia, France, Germany, Ireland, Italy, New Zealand, Spain, International

Service Type: Android App, Female Friendly, Free, iPhone / iPad App, Match Making, Website

Looking For: Activity Partner, Dating, Friends, Long-Term, Marriage, Penpal

To find out what this service provides you can check out our complete list of POF.com features.

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Plenty of Fish Study Reveals Pressure Points in Modern Dating Scene

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A study of the Pressures of Dating

A new study called "Pressure Points Study 2019" by popular dating app Plenty of Fish revealed that modern dating has become a source of pressure and anxiety for many people. They also found that while daters crave authenticity, they also embellish their own profiles to attract more dates.

In a survey of about 2,000 singles, Plenty of Fish set out to find what singles wanted from their dating apps.

First date jitters are a big concern among daters, especially women, with only 22 percent saying they weren’t concerned, but the vast majority saying they worried about how they come across to their dates. Forty percent of all singles were worried if they were interesting enough, 16 percent were concerned about whether they talked enough, and 12 percent worried if they were considered “fun.”

Should Dating Apps Be Required to Conduct Background Checks?

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Should Dating Apps do Background Checks?

A revealing report published by ProPublica found that Match Group did not conduct background checks on users of their popular free platforms, including Tinder, Plenty of Fish, and OkCupid, leaving their members vulnerable to sexual assault.

Columbia Journalism Investigations analyzed more than 150 incidents of sexual assault among people who met through dating apps over the last decade, ProPublica reported. Most met their matches through Match Group apps. The researchers discovered that registered sex offenders were using Match Group apps like Tinder and went on dates with women who had no idea, because while Match Group conducts background checks for paid apps like Match, they don’t for their free apps.

Member Organized Dating Events Accessible again from POF

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This is a continuation of our articles about Plenty of Fishes popular single events which are hosted by members. We initially looked at the POF Single Events App (which has since been removed) and the closure of the POF Forums where these events first was support.

These events first got started by users posting in the POF forum many years ago. Plenty of Fish took notice and added event specific categories to the forums and eventually added event features that allowed hosts to create an event and have members join those events. By 2017 POF wanted to move away from the forum (as it was becoming extremely difficult to moderate) and released a separate app that allowed members to find and host events. While the app initially worked well it was not supported much by the development team and was dropped from the app store within 2 years. It also didn't help that the forum continued to support the original POF events which we believe was separate from the POF Single Events App. This meant users looking for single events never really migrated from using the forums to the new app. Also, having 2 separate apps, 1 for dating and 1 for single events made it harder for new POF users to even know that single events hosted by POF members was even a thing.

POF Adds Phone Verification to their Website

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POF recently added a new feature that affects all members that use the website to access the Plenty of Fish dating service. Members are now required to verify their account by providing their mobile phone number. When a member logs into the POF.com website they will see the page with the following request:

Please Verify your Account

We need to send you a text to verify that you're human. To help keep your account safe, we'll keep your number in case we need to re-verify you and make sure a stranger isn't trying to login. Don't worry though, that's all we ever use your number for.

So once you enter your number and click the "Get Started" button POF will then send you a text with a code which you enter in Step 2 of the verification process.

POF Singles Events App

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The Plenty of Fish Singles Events App

Update 2019-11-18: The POF Singles Events App has since been removed from Google Play.

We thought we would write about the POF Singles Event app after POF closed the forums at the beginning of the summer.

For the past number of years the forums were still being used by a lot of POF users as a way to organize single events. On the leadup to the closure, POF disabled regular forum posting in May. Users could still read all forum posts but that functionality would disappear by the end of June according to the message on the forums. For the forums, POF also still allowed Event Hosts to create and promote events while a promised new event creation service was being worked on. At first I though this might be something integrated into the website and existing POF dating apps. I then found the POF Singles Events app on both iTunes and Google Play and then realized they may be referring to this app.

It was about 7 weeks late but by August 23rd the POF forums were closed for good.

New Look for POF

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A few weeks ago POF banned face filters and it appears soon after on Sept 17 the Plenty of Fish website, blog and dating apps received a facelift. The dating service has moved from an all light blue fish logo and theme to a layered multi color almost neon look. The light blue color is still their but the brightness has been turned up along with the addition of pink and dark blue. The interface itself has changed to reflect these colors with a few tweaks here and there to the layout. As far as we can tell no new features have been added and none removed.

You can also see the new look reflected in the Google Play and Apple App stores POF app install pages. One thing I notice on the App store is that POF is pushing a new statistic of 17 million conversations are exchanged everyday on the service. They still list the same stat of 4 million visitors everyday from 2017 (among others like 150 million registered users and 57 million new connections every week) so it looks like the dating service POF growth has stagnated. This is in part probably the result of Tinder becoming so popular and is also probably responsible in part of the updated design (which I am still getting use to).