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Plenty Of Fish Summary

Occasionally, "truth in advertising" is more than just a pipe dream - there really are plenty of fish in the POF.com sea. More than 100 million visitors view the site every month and over 11 million users are registered, making Plenty Of Fish the largest free online dating site in the world.

Regions: United States, Canada, United Kingdom, Australia, France, Germany, Ireland, Italy, New Zealand, Spain, International

Service Type: Free

Looking For: Activity Partner, Dating, Friends, Long-Term, Marriage, Penpal

To find out what this service provides you can check out our complete list of PlentyOfFish.com features.

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Growth Industry Or Past Its Prime? A Two-Year Review Of Online Dating’s Hirings And Firings

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It wasn’t long ago that dating services were seen as the last refuge of the lovelorn and desperate. Today online dating hasn’t merely shed its stigma, it’s a bona fide phenomenon and business appears to be booming.

According to a report from IBISWorld, annual revenue in the online dating industry has surpassed $3 billion. Dating services employed over 9,000 people worldwide in 2017 and have collectively seen an annual growth rate of +5.3% over the past five years.

Yet hardly a week goes by without someone publishing an article condemning digital dating for butchering our ability to have real relationships, and even major players like Match Group have fallen short of analysts’ expectations.

New CEO at Plenty of Fish

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Match Group which owns and operates Plenty of Fish dating service (also known as POF) announced on April 12th, 2018 that Malgosia Green has been appointed as the new Chief Executive Officer. She starts her new job on April 23.

On her new position Malgosia Green stated "... I am very proud to be joining such an exceptional team and am excited to deliver new and innovative product experiences for our members."

Green brings a lot of previous tech experience to her new job. She has founded and run several education tech companies in Toronto including serving as the Chief Product Officer of Top Hat. Green has also been named one of the "20 Young women in Power" by Canadian Business Magazine and a Top Canadian Woman in Tech by Boardlist.

Study Reveals Which Dating Apps Are Most Popular (And Which Get Deleted First)

POF (Plenty of Fish)
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Dating apps happily boast about their sign-up rates or the number of marriages they’ve created, but they’re understandably reluctant to release less flattering figures. How many users actually stick with an app once they’ve created a profile? How many let their account lapse, or delete the app altogether? Which apps are most quickly abandoned?

In pursuit of more juicy data, mobile data company Ogury sampled more than six million mobile user profiles from its network to take a deep dive into usage habits around the world. They focused on users in the US, UK, France, Italy, and Spain who had used dating apps within the six months between January and June 2017. To present the most balanced findings, they were were careful to maintain an identical male to female ratio in each region.

Ogury’s results reveal a landscape that may surprise online dating’s biggest advocates. One chart in the report shows that dating app longevity leaves something to be desired, with most app uninstalls occuring within the first day of usage. Zoosk users, at 44.1%, are most likely to uninstall in less than 24 hours, followed by Grindr at 33.6% and Tinder at 32.9%.

2018 Dating Sites Reviews Single's Choice Award - Free

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The 2018 Dating Sites Reviews Single's Choice Award poll open for voting on October 1, 2017 and was closed for voting on December 31, 2017. In the 3 months that voting took place the poll received a total of 393 votes from visitors to our site.

This award is the result of the votes on the second question from the poll which asks the reader what in their opinion is the best free dating service (includes websites and dating apps). The top 10 free dating services as choosen by our Editorial team are given as options for the visitor to select from. The dating services selected met a number of criteria. This includes having the core features of the service being free (like profiles, searching, and messages), and having enough members and visitors everyday which would give the average user a good chance of finding a partner within a couple of months.

The recipient of the 2018 Single's Choice Award for a Free Dating Site or App is Plenty Of Fish. This is the 9th straight year in a row that Plenty of Fish has won this award. Plenty of Fish received 109 votes which is almost 28 percent of the total vote. This is down 3 percent compared to last year.

Here are the final results of the poll:

2018 Dating Sites Reviews Choice Awards - Over All

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2016 Dating Sites Reviews Choice Awards - Over All
Recipient
Plenty of Fish

POF (Plenty of Fish) is the Editor's Top Pick - Over All Award recipient for 2018. There was a bunch of stand out dating services this year but we felt POF landed on top thanks to a list of improvements we saw in 2017 and the large number of our visitors who spoke up saying that POF was the service which helped them to find their current partner.

POF launched in 2003 and since then they have had over 150 million people register on their service who have had over 1 billion conversations using either the website or dating apps (available for iOS and Android). Being a free dating service helps them succeed since users do not have to worry if the person they are sending a message to can reply or not (on paid services usually only paid members can reply). With the tools POF provides and their ease of use, members find dates so quickly that in less than a month 30% of members have already found their match.

2018 Dating Sites Reviews Choice Awards - Free

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2018 Dating Sites Reviews Choice Awards - Free
Recipient
Plenty of Fish

Plenty of Fish (POF) is the recipient of the Editor's Top Pick - Free Award for 2018. Just like last year, Pleny of Fish continues to give members a great platform to meet and communicate on. This year the statistics are even more impressive. POF now has more than 150 million registered users of which they add 65,000 new ones every day. On average 4 million users log into and use POF every day (website and app). With all of this activity, POF says, every year 1 million relationships are the result of members meeting on their service.