POF (Plenty of Fish)

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Plenty Of Fish Summary

Occasionally, "truth in advertising" is more than just a pipe dream - there really are plenty of fish in the POF.com sea. More than 100 million visitors view the site every month and over 11 million users are registered, making Plenty Of Fish one of the largest free online dating sites and apps in the world.

Regions: United States, Canada, United Kingdom, Australia, France, Germany, Ireland, Italy, New Zealand, Spain, International

Service Type: Android App, Female Friendly, Free, iPhone / iPad App, Match Making, Website

Looking For: Activity Partner, Dating, Friends, Long-Term, Marriage, Penpal

To find out what this service provides you can check out our complete list of POF.com features.

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POF Adds Phone Verification to their Website

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POF recently added a new feature that affects all members that use the website to access the Plenty of Fish dating service. Members are now required to verify their account by providing their mobile phone number. When a member logs into the POF.com website they will see the page with the following request:

Please Verify your Account

We need to send you a text to verify that you're human. To help keep your account safe, we'll keep your number in case we need to re-verify you and make sure a stranger isn't trying to login. Don't worry though, that's all we ever use your number for.

So once you enter your number and click the "Get Started" button POF will then send you a text with a code which you enter in Step 2 of the verification process.

POF Singles Events App

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The Plenty of Fish Singles Events App

Update 2019-11-18: The POF Singles Events App has since been removed from Google Play.

We thought we would write about the POF Singles Event app after POF closed the forums at the beginning of the summer.

For the past number of years the forums were still being used by a lot of POF users as a way to organize single events. On the leadup to the closure, POF disabled regular forum posting in May. Users could still read all forum posts but that functionality would disappear by the end of June according to the message on the forums. For the forums, POF also still allowed Event Hosts to create and promote events while a promised new event creation service was being worked on. At first I though this might be something integrated into the website and existing POF dating apps. I then found the POF Singles Events app on both iTunes and Google Play and then realized they may be referring to this app.

It was about 7 weeks late but by August 23rd the POF forums were closed for good.

New Look for POF

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A few weeks ago POF banned face filters and it appears soon after on Sept 17 the Plenty of Fish website, blog and dating apps received a facelift. The dating service has moved from an all light blue fish logo and theme to a layered multi color almost neon look. The light blue color is still their but the brightness has been turned up along with the addition of pink and dark blue. The interface itself has changed to reflect these colors with a few tweaks here and there to the layout. As far as we can tell no new features have been added and none removed.

You can also see the new look reflected in the Google Play and Apple App stores POF app install pages. One thing I notice on the App store is that POF is pushing a new statistic of 17 million conversations are exchanged everyday on the service. They still list the same stat of 4 million visitors everyday from 2017 (among others like 150 million registered users and 57 million new connections every week) so it looks like the dating service POF growth has stagnated. This is in part probably the result of Tinder becoming so popular and is also probably responsible in part of the updated design (which I am still getting use to).

Plenty Of Fish Bans Photos With ‘Deceptive’ Face Filters

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POF bans Face Filters
POF bans Face Filters
Image: POF

Plenty of Fish is demanding users put their best, and filter-free, faces forward. In a blog post, the dating service announced that it is implementing an immediate face filter ban across the platform. All images that contain filters will be now be removed by the POF moderation team.

In a statement released by POF, clinical psychologist Dr. Cortney Warren said: “Singles today are craving greater transparency in dating, with the large majority of singles wanting honest, straight-forward information from potential partners as well as in their own self-presentation.

POF made the bold decision to ban face filters after conducting a survey of more than 2,000 U.S. single adults. The research reveals that singles are embellishing more and more aspects of their lives, primarily due to self-induced pressure to be appealing on dating platforms and interesting on dates. Singles feel the current dating climate is so competitive that it requires them to embellish their interests, hobbies, appearance, income, career and education in order to find a romantic partner.

New Study Finds Dating Apps Have More Access to Personal Information Than You Think

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Dating app users often don’t realize how much personal information they are giving away just by signing up. But Datingroo, a U.K.-based online dating research company, has released a new study that shows exactly how little privacy most dating app users have.

Datingroo studied the ten most popular dating apps from Tinder to PlentyofFish to eHarmony, examining 45 personal data access points in 13 categories such as precise location, other accounts on the device, network connections, and modification or deletion of the contents on USB storage, and found some surprising results.

Among all the apps, Badoo and PlentyofFish have access to the most data in user’s devices (92% of all access points studied). Combined, they have more than 522 million users worldwide, which means they have access to an enormous amount of information. Coffee Meets Bagel has the fewest users (7 million), as well as the least data access.

PlentyOfFish Says Farewell To The Forums

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POF Forums have Closed.

Longtime denizens of the online dating world are marking the loss of an institution. With neither fanfare nor explanation, Plenty of Fish has announced that it has shuttered its forums. Visitors to the forum page are now greeted with a terse message announcing the shutdown:

“To focus on better serving our members, we've decided to shut down the POF forums. While regular posting is now disabled, you can continue to view all threads until the end of June 2019. Event Hosts can still create and promote events while we work on a new and improved event creation service for you.”

The POF forums were an active destination for digital daters for 15 years. Users created more than 10 million posts before the closure, covering a broad spectrum of topics including dating, love, relationships, marriage, parenting and breakups. The forums proved equally popular for general discussions that ran the gamut from cooking and creative writing, to sports and science, to travel and humor, to music and philosophy.