POF (Plenty of Fish)

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Plenty Of Fish Summary

Occasionally, "truth in advertising" is more than just a pipe dream - there really are plenty of fish in the POF.com sea. More than 100 million visitors view the site every month and over 11 million users are registered, making Plenty Of Fish the largest free online dating site in the world.

Regions: United States, Canada, United Kingdom, Australia, France, Germany, Ireland, Italy, New Zealand, Spain, International

Service Type: Free

Looking For: Activity Partner, Dating, Friends, Long-Term, Marriage, Penpal

To find out what this service provides you can check out our complete list of PlentyOfFish.com features.

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Match Group Buys Rival Dating App Hinge

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This week, Match Group announced it has acquired dating app Hinge. According to the press release, the deal gives Match Group a 51 percent stake in the company. Match first started buying shares in Sept of 2017 and has the option to buy remaining shares of Hinge within the next year.

Hinge has spent the last few years revamping its image and features, creating an app that countered Tinder’s hook-up reputation, and aimed to create a space for more serious daters. This included dumping its initial Tinder-like swiping feature and allowing clients to build profiles more like traditional online dating sites. Interestingly, Match Group (which owns Tinder) initially invested in Hinge in the fall of 2017, soon after it debuted its new design.

Hinge is most popular among “urban, educated millennial women looking for relationships,” according to Match Group CEO Mandy Ginsberg. It has also grown its user base to “five times what it was a year ago,” according to an article in The Wall Street Journal, making it an attractive purchase for Match Group.

POF Survey Reveals Conversation Trumps Attraction When It Comes To Chemistry

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What’s a bigger turn off: a sloppy kiss or sloppy grammar? According to the second annual “Conversation Nation” study from Plenty of Fish, adult singles consider lackluster conversation a greater offense than lousy sex.

POF took a deep dive into the communication habits of daters across the U.S. for Conversation Nation 2018, surveying 2,000 men and women over 18 years of age to discover how singles connect in the digital era.

“Singles are prioritizing conversations over physical attraction,” dating expert Shannon Smith told Metro. “We’re seeing again and again from user testimonials and data that relationships start with a great conversation.”

Growth Industry Or Past Its Prime? A Two-Year Review Of Online Dating’s Hirings And Firings

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It wasn’t long ago that dating services were seen as the last refuge of the lovelorn and desperate. Today online dating hasn’t merely shed its stigma, it’s a bona fide phenomenon and business appears to be booming.

According to a report from IBISWorld, annual revenue in the online dating industry has surpassed $3 billion. Dating services employed over 9,000 people worldwide in 2017 and have collectively seen an annual growth rate of +5.3% over the past five years.

Yet hardly a week goes by without someone publishing an article condemning digital dating for butchering our ability to have real relationships, and even major players like Match Group have fallen short of analysts’ expectations.

New CEO at Plenty of Fish

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Match Group which owns and operates Plenty of Fish dating service (also known as POF) announced on April 12th, 2018 that Malgosia Green has been appointed as the new Chief Executive Officer. She starts her new job on April 23.

On her new position Malgosia Green stated "... I am very proud to be joining such an exceptional team and am excited to deliver new and innovative product experiences for our members."

Green brings a lot of previous tech experience to her new job. She has founded and run several education tech companies in Toronto including serving as the Chief Product Officer of Top Hat. Green has also been named one of the "20 Young women in Power" by Canadian Business Magazine and a Top Canadian Woman in Tech by Boardlist.

Study Reveals Which Dating Apps Are Most Popular (And Which Get Deleted First)

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Dating apps happily boast about their sign-up rates or the number of marriages they’ve created, but they’re understandably reluctant to release less flattering figures. How many users actually stick with an app once they’ve created a profile? How many let their account lapse, or delete the app altogether? Which apps are most quickly abandoned?

In pursuit of more juicy data, mobile data company Ogury sampled more than six million mobile user profiles from its network to take a deep dive into usage habits around the world. They focused on users in the US, UK, France, Italy, and Spain who had used dating apps within the six months between January and June 2017. To present the most balanced findings, they were were careful to maintain an identical male to female ratio in each region.

Ogury’s results reveal a landscape that may surprise online dating’s biggest advocates. One chart in the report shows that dating app longevity leaves something to be desired, with most app uninstalls occuring within the first day of usage. Zoosk users, at 44.1%, are most likely to uninstall in less than 24 hours, followed by Grindr at 33.6% and Tinder at 32.9%.

2018 Dating Sites Reviews Single's Choice Award - Free

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The 2018 Dating Sites Reviews Single's Choice Award poll open for voting on October 1, 2017 and was closed for voting on December 31, 2017. In the 3 months that voting took place the poll received a total of 393 votes from visitors to our site.

This award is the result of the votes on the second question from the poll which asks the reader what in their opinion is the best free dating service (includes websites and dating apps). The top 10 free dating services as choosen by our Editorial team are given as options for the visitor to select from. The dating services selected met a number of criteria. This includes having the core features of the service being free (like profiles, searching, and messages), and having enough members and visitors everyday which would give the average user a good chance of finding a partner within a couple of months.

The recipient of the 2018 Single's Choice Award for a Free Dating Site or App is Plenty Of Fish. This is the 9th straight year in a row that Plenty of Fish has won this award. Plenty of Fish received 109 votes which is almost 28 percent of the total vote. This is down 3 percent compared to last year.

Here are the final results of the poll: