Studies

Remember when you spent hours analyzing a three-word text message, trying to decode whether "sounds good" meant they were actually interested or just being polite? Yeah, those days are officially over. Singles are hitting reset on romance, and the confusion that's plagued dating for years is finally getting replaced with something refreshingly simple: clarity.

According to Tinder's Year in Swipe 2025 report, young daters are done with mixed signals and ready to be upfront about what they want. In fact, 64% say emotional honesty is what dating needs most right now, while 60% are calling for clearer communication around intentions. If you've been feeling exhausted by the guessing games, you're not alone—and 2026 is shaping up to be your year.

The shift isn't about making dating more serious or rigid. It's actually the opposite. When you stop overthinking every interaction and start saying what you mean, dating becomes less stressful and a lot more fun. And the trends emerging for next year prove that authenticity, confidence, and a willingness to be emotionally available are the new currency of attraction.

If you’ve ever downloaded a dating app, opened it with excitement, and deleted it just a few days later, you’re in good company. Many young adults feel the same way, and for Gen Z in particular, swiping has started to feel more like a chore than a chance at connection.

Think back to your own first experience. Maybe you were sitting with a friend, scrolling and laughing together, only to realize later that none of those matches turned into real conversations. That frustration is exactly what today’s younger daters are feeling, and they're walking away from apps faster than ever.

According to FastCompany and AppsFlyer, 69% of dating apps downloaded in 2025 were deleted within the first month. This is a sign that the industry needs to evolve if it wants to keep Gen Z engaged.

How secure is your favorite dating app? According to a new study from the Business Digital Index, a staggering 75% of the 24 largest dating apps received a grade of D or F in cybersecurity—a mood-killer you didn’t swipe for.

Dating apps don’t just store your favorite selfies or witty first lines—they often hold deeply personal data: messages, orientation, even payment info. When security systems fail, the fallout can be devastating.

Tinder is testing a new height feature, which sparked controversy among daters after a screenshot from a Reddit forum disclosing the feature was leaked.

According to Tech Crunch, Tinder confirmed that it is testing the height feature, but only among its paying users. In other words, subscribers to Tinder Gold and Tinder Premium who are participating in the test group can now filter their matches according to height preferences. The testing is taking place globally.

According to Tech Crunch, the feature allows paying users to set preferences for height, but the app won’t block or exclude matches who don’t meet the requirements. Instead, the company says the feature will “inform recommendations.”

A recent study by OkCupid has found that above all else, singles want to know where people stand politically, and more specifically, if their matches’ views align with their own.

According to OkCupid's blog post, 6 in 10 women around the world want their partners to share their political views. In the U.S. which has become more divided since Trump took office, that number climbs as high as 70 percent. More than half of Gen Z men and women want to share the same political views, as do 63 percent of Millennials and 64 percent of Gen X daters. Among LGBTQ daters, that number goes up to a whopping 80 percent.

According to OkCupid, today’s singles are more interested in where someone stands on issues like climate change or reproductive rights, rather than something benign like where they last went on vacation. And if their politics don’t match, it can be a dealbreaker.

Dating app Hinge announced that it is adding a $1 million fund for in-person events and social group gatherings in New York, Los Angeles, and London.

According to CNBC, the money is to subsidize free or lower cost events to attract young people. The fund is part of their One More Hour social impact initiative which the company launched last year. Hinge says it recognizes Gen Z’s need for more tangible ways to connect than just over a dating app, and wants to create more spaces for them to get together.

The groups will focus on a range of activities that include food, nature, and reading, for example. The purpose of the groups is to highlight an interest to attract people and give them something to do while they are meeting other people, taking the pressure off.