Studies

Hinge CEO Justin McLeod Launches New Dating Lab 

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Hinge CEO Justin McLeod
Hinge CEO Justin McLeod
Image: Hinge

Justin McLeod, the founder and CEO of dating app Hinge, has delved further into the mechanics of finding people their perfect match: this time, by launching a new dating lab.

Hinge differentiates itself from dating app Tinder, also one of Match Group’s dating apps - namely by helping people get off the app and into relationships. (Tinder on the other hand is always looking for app stickiness, recently by launching its own interactive series Swipe Night to attract younger users.) McLeod’s philosophy is different: he doesn’t use social media himself, and while he wants to provide a way for people to meet via his app, he also wants them to put their phones down and engage face-to-face.

New Study Finds Dating Apps Have More Access to Personal Information Than You Think

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Dating app users often don’t realize how much personal information they are giving away just by signing up. But Datingroo, a U.K.-based online dating research company, has released a new study that shows exactly how little privacy most dating app users have.

Datingroo studied the ten most popular dating apps from Tinder to PlentyofFish to eHarmony, examining 45 personal data access points in 13 categories such as precise location, other accounts on the device, network connections, and modification or deletion of the contents on USB storage, and found some surprising results.

Among all the apps, Badoo and PlentyofFish have access to the most data in user’s devices (92% of all access points studied). Combined, they have more than 522 million users worldwide, which means they have access to an enormous amount of information. Coffee Meets Bagel has the fewest users (7 million), as well as the least data access.

Match Releases Ninth Annual 'Singles in America' Study

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Singles In America Logo

Match’s Singles in America survey, now in its ninth year, is the nation's largest and most comprehensive annual scientific study of single men and women across the United States. This year, Match polled over 5,000 singles about their current attitudes around sex and dating, the their response to the #MeToo movement, and how singles of all ages are changing the way they look for love.

"Modern love, sex and romance are thriving in America—from Millennials to seniors. The current fear that the young don’t care about love and commitment is just plain wrong. They are simply having a hard time finding it and feeling burnt out by the search,” says Dr. Helen Fisher, biological anthropologist and Chief Science Advisor to Match. “Moreover, this year’s Singles in America study gives a first-of-its-kind look at the positive impact the #MeToo movement has had on single men — on dates and in the office.”

Singles still want love and they’re optimistic about their chances of finding it. According to the survey:

Study Finds Tinder Users Are More Accepting Of Plastic Surgery

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With the proliferation of retouching apps like Facetune and “pretty” filters on Snapchat and Instagram, we have constant access to an idealized image of ourselves. It’s easy to imagine what we might look like with cosmetic tweaks - a little filler here, a little Botox there, resculpt the nose and suction out that stubborn pocket of fat that no amount of diet or exercise can get rid of.

A new study published in JAMA Facial Plastic Surgery finds that social media and online dating aren’t just changing how we want to look in the digital realm. They might also have an effect on our openness to changing our appearance in the real world.

Dating App Users Triple in India in 2018

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India Online Dating is on the Rise

A new study found that dating app users tripled in India over the course of 2018, thanks mainly to women.

Dating app usage in the Indian market has huge potential, and not just because of the impressive growth over the last year. Overall user penetration still rather low at 2.7 percent as of 2018, but it’s expected to hit 3.2 percent by 2023 according to online market researcher Statista. Analysts also expect the market to be valued at $100 million in the next five to eight years, according to a report in LiveMint.

Dating App Growth Slows Down in US Market, According to New Study

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Dating App Growth Study

Dating apps are incredibly popular, but as they saturate the U.S. market, the significant growth of the last few years is not expected to continue through 2019. Research analysts at eMarketer found that while the number of people use dating apps in the country has grown to a whopping 25 million, the market demand is starting to slow down.

According to Business Insider, apps like Tinder, Bumble and OkCupid, (all owned by Match Group), [1] have contributed to the growing interest in dating apps, launching new features every few months to attract new (and young) users.