Tinder Joins Companies Who Are Bypassing Fees from Google Play

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Tinder Google Play Screen Capture

App companies are growing frustrated with splitting their increasing revenues with Google Play and the Apple Store, as they continue to pay 30 percent to the tech giants on every transaction made through their app stores. But now, Tinder is offering its customers a direct payment method, a way to bypass Google Play altogether.

The popular dating app is allowing its Android users to enter their credit card information directly into the app rather than using Google Play to buy premium subscriptions like Tinder Gold and Tinder Plus. Once you’ve entered the information, the app automatically defaults to this payment system for all future in-app purchases and renewal fees as well.

According to The Verge, Tinder isn’t the first company to side-step app stores. Epic Games, a popular video game developer, last year released its hit game Fortnite via its own downloadable launcher to avoid giving Google 30 percent of its revenues. Popular music service Spotify has filed an anti-trust complaint against Apple with the European Union for alleged anti-competitive tactics. Apple is now being investigated by the Union for disadvantaging other companies in favor of its own offerings, specifically Apple Music, which competes directly with Spotify. Netflix is also looking at options to avoid the Apple and Google Play stores, especially with Apple now entering the content business.

Grindr Launches ‘Unlimited’ Premium Membership For $50/Month

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Grindr Unlimited Description

Grindr is turning up the heat for summer with new features and an upgraded premium membership. The new subscription tier, dubbed Grindr Unlimited, will cost users $49.99 per month or $300 up front for a full-year membership.

Grindr Unlimited is being billed as “the most convenient and discreet Grindr experience ever.” In a statement, a spokesperson for Grindr said: “When it comes to your Grinding, every minute counts, and you can’t afford to waste time – or have your clients see you in the grid during dessert.”

Grindr Unlimited comes with all the benefits of Grindr Xtra, the platform’s original premium membership, plus five exclusive perks:

Tinder Unveils its New “Lite” App

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Tinder has unveiled its new streamlined app after announcing its debut earlier this year. Tinder Lite will be available as a separate app for Android phones and can be purchased through Google Play.

The new Lite app was designed specifically for users in countries and regions where Internet connectivity is slow and most people have lower-cost phones. According to Tinder CEO Elie Seidman, who spoke at the 2019 Rise Tech conference in Hong Kong in mid-July, the new app “would run faster, consume less battery and reduce network usage by about 20 percent,” as reported by The Jakarta Post.

Tinder Agrees to Settle Age Discrimination Lawsuit for $17 Million

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Tinder has agreed to pay $17 million in a settlement resulting from a class-action lawsuit accusing the popular dating app company of age discrimination. The lawsuit alleged that Tinder charged users who were 30 years old and older more money for the same services, a move that caused the company to come under fire when the pricing structure was first announced.

As a result of the settlement, Tinder also agreed to stop charging people different prices based on their ages, but only in California where the lawsuit was filed.

Tinder’s premium service offers members additional features separate from the free version of the app, like the chance to “rewind” previously passed-on matches, to match with people in different countries while traveling, and the ability to “Super Like” matches in an effort to get their attention. Tinder was criticized when it charged a $9.99 monthly fee for users under 29 and $19.99 for users 30 and up for access to these premium features.

California Court Finds Tinder Guilty of Discrimination in Its Pricing

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Tinder’s premium service has been controversial since its debut in 2015. The company started off on the wrong foot by setting higher prices for users who were older than 30, and a sliding scale to younger users. Now, a California appeals court has found the company’s pricing model to be discriminatory to older users.

Judges with the California 2nd District Court of Appeals reversed the decision made by a previous judge, and has ordered Tinder to stop charging older customers more for its premium service, according to reports.

Tinder was charging users 30 and older $19.99 to use the premium service as opposed to those in their twenties, who were only charged $14.99 or $9.99. For the extra funds, users got to “superlike” their favorite matches, swipe as much as they wanted, change their decision on a match even after they swiped left, and avoid those pesky ads that pop up in the free version.

Bumble’s Growth Into a Billion-Dollar Business

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Whitney Wolfe Herd

Whitney Wolfe Herd, founder and CEO of female-friendly dating app Bumble, was just named to Forbes’ “30 Under 30” list, and is featured on its December 2017 cover. This is no small feat – her dating app has amassed a large following with 70% year-on-year growth, according to the article, and has 22 million registered users. In comparison Tinder has 46 million registered users and last year saw growth at 10%.

The company is also being eyed by Match Group, owner of dating app rival Tinder, and is said to be in talks for over a billion dollars as an asking price. Herd turned down the company’s original offer of $450 million, according to recent reports.