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Tinder is testing a new height feature, which sparked controversy among daters after a screenshot from a Reddit forum disclosing the feature was leaked.

According to Tech Crunch, Tinder confirmed that it is testing the height feature, but only among its paying users. In other words, subscribers to Tinder Gold and Tinder Premium who are participating in the test group can now filter their matches according to height preferences. The testing is taking place globally.

According to Tech Crunch, the feature allows paying users to set preferences for height, but the app won’t block or exclude matches who don’t meet the requirements. Instead, the company says the feature will “inform recommendations.”

Dating app Hinge announced that it is adding a $1 million fund for in-person events and social group gatherings in New York, Los Angeles, and London.

According to CNBC, the money is to subsidize free or lower cost events to attract young people. The fund is part of their One More Hour social impact initiative which the company launched last year. Hinge says it recognizes Gen Z’s need for more tangible ways to connect than just over a dating app, and wants to create more spaces for them to get together.

The groups will focus on a range of activities that include food, nature, and reading, for example. The purpose of the groups is to highlight an interest to attract people and give them something to do while they are meeting other people, taking the pressure off.

A vast majority of daters – 85 percent of women and 87 percent of men - want apps to verify the ages, recency of photos, and locations of potential matches.

According to a new study from TransUnion, over half of those surveyed also said that dating app profiles didn’t accurately reflect the people they met in person. Women were twice as likely to say that people lied about their age, and men were more likely to say they were a victim of a “bait and switch” according to the company’s press release. The study is entitled “The Paradox of Online Dating: Convenience vs. Connection.”

In fact, of those surveyed, more than 75 percent said they were willing to undergo background checks themselves to bring more transparency among dating app users.

Bumble founder Whitney Wolfe Herd announced that she will be returning to the company as CEO in March.

Wolfe Herd left the position early last year and Lidiane Jones, the former CEO of Slack, took the reins at Bumble. Jones oversaw a major reboot of the app which deviated from its original female-first approach, allowing men to message women first. During her tenure, the company went through staff layoffs and a significant drop in stock value as well.

Jones said she was leaving “for personal reasons” according to The Verge.

Match Group is refocusing the strategy for its most popular dating app Tinder, the company announced this week. It faces increasing pressure from activist investors to improve its financial forecast.

Match Group said in its recent investor day meeting that it plans to “prioritize improving user experience over monetization,” According to Bloomberg. The idea is if Tinder moves away from its reputation as a hookup app it can reverse the continued decline in paying users.

The company also shared that revenue will be flat or in decline through 2026, but will start to turn around in 2027 with slow, single-digit growth, according to Bloomberg. Shares in Match Group fell during the meeting as these proclamations were made.

The CFO and CMO of Bumble have announced their departures for early 2025, a shakeup for the dating app company.

According to Seeking Alpha, Bumble’s Chief Financial Officer Anu Subramanian will continue in her role until March and Chief Marketing Officer Selby Drummond will leave in January. The company has started a search process to replace Subramanian, who joined the company in 2020 and led it through its initial public offering.

According to Tip Ranks, the moves caused the share price for Bumble to increase, but overall the stock has declined almost 40% just in the last year.