Promotions

Bumble Launches Another Anti-Ghosting Campaign 

  • Contributed by:
  • Views: 79
No Ghosting on Bumble Campaign
Image: Bumble

Bumble is fighting ghosting once again – this time with a marketing campaign whose launch coincides with Halloween.

“Ghosting” is a dating term that refers to two people who have been messaging or seeing each other, and one suddenly stops texting or returning calls, leaving their date to wonder what happened and why they “disappeared.”

The tie-in with Halloween is clever but ghosting itself can be very painful for those on the receiving end. Many daters have experience with ghosting and know how it can ruin the dating experience to be left in the dark. When someone is ghosted, it’s easy to assign blame and make up stories as to what happened, or worse – they can lose confidence as they consider how they might have fallen short - which is counter-productive to finding the right person.

Tinder Releases Trailer for Its New Series Swipe Night

  • Contributed by:
  • Views: 85
Tinder releases trailer for Swipe Night

In time for scary movie season, dating app Tinder has released the first official trailer for its original interactive series ‘Swipe Night.’ Tinder will release a new episode every Sunday beginning October 6th, with its fourth and final episode dropping October 27th.

The series will be accessed only over the Tinder app for now, and users will not only get to watch the series but will also play an active role as they make choices to see where the story leads. Swipe Night is about the apocalypse, with the central question being: how would you spend your last few hours on earth, and who would you spend them with?

Beauty Brand Urban Decay Partners with Bumble in New Campaign

  • Contributed by:
  • Views: 111
Urban Decay Partners with Bumble

Popular beauty brand Urban Decay has partnered with dating app Bumble in its latest marketing campaign launch to promote its new line of Naked Honey makeup products.

Urban Decay will give away 1,000 of its new eye makeup palettes over Bumble’s app. The campaign will target users across all three of Bumble’s services – BumbleDate, BumbleBFF and BumbleBiz - to reach the app’s 63 million users. Bumble will also cross-promote the campaign on Instagram.

Urban Decay’s partnership with a female-forward dating app is an extension of its existing Instagram campaign, which featured megastar singer and body-positive advocate Lizzo wearing the new makeup line.

Tinder Developing Original Series for Its App

  • Contributed by:
  • Views: 121
Tinder's New Series is called Swipe Night
Tinder's New Series is called Swipe Night

Tinder will be releasing an original six-episode video series over its app, according to an exclusive report in Variety Magazine.

The new series will be a “choose your own adventure” story available to users when they log into the app. It’s interactive content, so users are able to swipe left and right to continue to different versions of the story. The basic premise involves the apocalypse, and asks the question: “Who would you spend your last night alive with?”

Hinge Partners with Rock the Vote

  • Contributed by:
  • Views: 145
Hinge Partners with Rock The Vote
Image: Rock The Vote

Popular dating app Hinge has announced its partnership with activist organization Rock the Vote in anticipation of the 2020 Presidential election, according to The Hill.

Capitalizing on the high-profile press the company received when Presidential candidate Pete Buttigieg revealed that he’d met his husband Chasten on the app, Hinge has decided to throw its app in the political ring.

eHarmony Partners with Us Weekly to Offer Exclusive Discount

  • Contributed by:
  • Views: 174

Are you an Us Weekly reader? If so, you’re in luck. The popular entertainment and gossip magazine just announced that eHarmony is offering its readers an exclusive discount of 20 percent when they join.

Us Weekly said the offer is for a “limited time only,” but didn’t state how long the promotion will last.

eHarmony is a longtime competitor in the online dating world, and one of the big selling points is its matching algorithm. Its success rate is notable. The service matches one couple every 14 minutes according to their website, and according to a survey from 2018, eHarmony is the number one trusted dating site brand. eHarmony is focused on appealing to more serious daters, as opposed to competitors like Tinder.