Promotions

Beauty Brand Urban Decay Partners with Bumble in New Campaign

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Urban Decay Partners with Bumble

Popular beauty brand Urban Decay has partnered with dating app Bumble in its latest marketing campaign launch to promote its new line of Naked Honey makeup products.

Urban Decay will give away 1,000 of its new eye makeup palettes over Bumble’s app. The campaign will target users across all three of Bumble’s services – BumbleDate, BumbleBFF and BumbleBiz - to reach the app’s 63 million users. Bumble will also cross-promote the campaign on Instagram.

Urban Decay’s partnership with a female-forward dating app is an extension of its existing Instagram campaign, which featured megastar singer and body-positive advocate Lizzo wearing the new makeup line.

Tinder Developing Original Series for Its App

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Tinder's New Series is called Swipe Night
Tinder's New Series is called Swipe Night

Tinder will be releasing an original six-episode video series over its app, according to an exclusive report in Variety Magazine.

The new series will be a “choose your own adventure” story available to users when they log into the app. It’s interactive content, so users are able to swipe left and right to continue to different versions of the story. The basic premise involves the apocalypse, and asks the question: “Who would you spend your last night alive with?”

Hinge Partners with Rock the Vote

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Hinge Partners with Rock The Vote
Image: Rock The Vote

Popular dating app Hinge has announced its partnership with activist organization Rock the Vote in anticipation of the 2020 Presidential election, according to The Hill.

Capitalizing on the high-profile press the company received when Presidential candidate Pete Buttigieg revealed that he’d met his husband Chasten on the app, Hinge has decided to throw its app in the political ring.

eHarmony Partners with Us Weekly to Offer Exclusive Discount

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Are you an Us Weekly reader? If so, you’re in luck. The popular entertainment and gossip magazine just announced that eHarmony is offering its readers an exclusive discount of 20 percent when they join.

Us Weekly said the offer is for a “limited time only,” but didn’t state how long the promotion will last.

eHarmony is a longtime competitor in the online dating world, and one of the big selling points is its matching algorithm. Its success rate is notable. The service matches one couple every 14 minutes according to their website, and according to a survey from 2018, eHarmony is the number one trusted dating site brand. eHarmony is focused on appealing to more serious daters, as opposed to competitors like Tinder.

Bumble Reaches Out to Women at SXSW

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Bumble coffee shop at the SXSW festival
Image: Adweek

Dating app Bumble repurposed a coffee shop to act as a gathering space for attendees of the famous SXSW festival in Austin, Texas. The company wanted to create a more intimate and inviting space to allow its customers to better connect, as well as to show off the capabilities of its platform.

Bumble’s headquarters are also located in Austin, and while there is traditional booth space available for companies looking to market themselves to SXSW attendees, Bumble chose a more engaging way to reach out to potential customers, according to AdWeek. They rebranded a local coffee shop in their signature yellow, providing comfy couches and tables along with a tagged wall saying: “Make the First Move.”

eHarmony Offers 15% off Subscriptions to Celebrate Valentie's Day - 2019

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For the first half of February in celebration of Valentine's Day eHarmony is offering 15% off of membership subscriptions when you use a coupon code. It starts Tuesday, January 30th and runs to Friday, February 15th.

The discount will be automatically applied when you use the code below. Depending on the term of the subscription you select, you can save over $35.

Promotional code: VALENTINESDAY

This deal is available to new and existing eHarmony users. If you are a new user you can create a free account and fill in your profile. The whole process takes about 30 or so minutes since eHarmony does require to know a bit about what you like and dislike. eHarmony uses a matchmaking system to determine your highest quality matches and delivers these to you every day. They have spent years researching what makes couples compatible and take great pride in the number of marriages that have been the result of them matching people together. With your free account you can also view your matches at no cost but if you wish to message them you will be required to subscribe. Depending on the term length subscriptions can be purchased for less than $20 a month.

For more on this online dating service which can be accessed from their website or dating apps, you read our eHarmony review.