Welcome to Dating Sites Reviews

Tinder Hires Female Development Team to Enhance User Experience

Technology
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Tinder’s new CTO Maria Zhang has her work cut out for her: she’s tasked with making the popular dating app Tinder more engaging for users around the world, and moving away from the mindless swipe the app introduced. She also wants to create a better user experience specifically for female Tinder users.

According to a feature in PC Magazine, Zhang hired a team of female developers to help her craft new premium features and make Tinder more inclusive for users in other countries, who don’t meet or date people in the same way Americans do. She also opened a satellite tech office in Silicon Valley in addition to hiring staff for the L.A. headquarters.

Dating Apps Turn to User Behavior, Social Media to Provide Better Matches

Technology
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Online dating algorithms have gotten a lot of attention (and criticism) because they’re the basis of how matchmaking works. Many dating apps are secretive about their matching process, but traditionally, algorithms match people on the basis of profile information, questionnaires, and user preferences.

But according to a recent article by Gizmodo, online dating companies can collect more information about their customers through analyzing user behavior, which includes what users do on social media as well as on the dating app. Companies are now starting to use this behavioral data for matchmaking purposes rather than relying on profiles and user preferences.

eHarmony, Match and OkCupid are known for their long surveys and profile questions, which they maintain helps them more accurately assess potential matches. But dating apps like Tinder, Bumble and LoveFlutter prefer mining users’ social media streams, bypassing questions and looking to online behavior.

eHarmony Modernizing its Marketing Strategy by Turning to Social Media

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Since the company launched in the late-nineties, eHarmony has branded itself as a more serious online dating service, focused on helping users find relationships and cultivating a different reputation that popular hookup app Tinder.

The company has long prided itself on this distinction, but in the process, has also fallen behind fast-growing apps like Tinder and Bumble who cater to a more tech and social media-saavy audience. eHarmony’s strategy to attract new users has focused primarily on TV advertising, an old school approach, but now they are ready to move forward and capture more users via social media ads.

“When I became CEO a year ago, there were a number of things that needed changing,” said eHarmony’s Grant Langston in an interview with Digiday. “The apps, communications and design all felt antiquated — it was like we stopped working on the product in 2010.”

New App Belong Reinvents Modern Dating With AI And Machine Learning

Technology
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The San Francisco Bay Area lives and breathes tech. As home to the iconic companies of Silicon Valley, and a mind-blowing number of plucky startups, there are few places in the world with a more unabashed love of all things that come with the digital age.

Naturally, that extends to dating. Countless dating apps and websites call the region home, helping its tech-savvy and time-strapped residents find love despite their busy lives. The latest to join their company is Belong, a smart dating app that uses artificial intelligence and machine learning to curate personalised matches and social experiences for accomplished singles.

Belong makes the bold promise that it’s “reinventing the modern dating experience.” The app becomes smarter the more you use it, allowing the machine learning mechanism to provide hyper-targeted matches and date suggestions designed just for you.

Plenty Of Fish Announces Integration With Google Assistant

Technology
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Stop us if you’ve heard this one before. A dating app is teaming up with a voice-activated digital assistant to help tech-savvy singles find love hands-free.

Earlier this month, eHarmony announced a partnership with Amazon to bring a branded skill to Alexa. Enabling it allows eHarmony users to hear their matches and messages by voice, ask for more details about their dating prospects, and have photos of their connections sent to their smartphones.

This time around, it’s not eHarmony or Alexa that’s in the news. Plenty Of Fish has announced an integration with the Google Assistant on Google Home, as well as eligible Android and iOS phones. Same premise, different devices.

Alexa’s Latest Skill? Finding You An eHarmony Date

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eHarmony New Skill for Amazons Alexa

There’s no shortage of apps and websites to help lonely hearts find love, but there’s only one voice-activated digital assistant playing matchmaker for tech-savvy singles.

Amazon is teaming up with online dating platform eHarmony to launch a new skill for its AI-equipped, hands-free Alexa speaker. eHarmony users who enable the skill will be able to hear their matches and messages by voice, and ask Alexa for more details about their dating prospects.

The ability to access eHarmony matches through Alexa is the latest move by eHarmony to make it easier for people to connect and date in a fast paced world. "Alexa provides a unique, human element to eHarmony," said Grant Langston, chief executive officer of eHarmony, in a statement. "The eHarmony skill for Alexa advises singles on matches who are compatible and sent messages. The eHarmony skill for Alexa also surfaces pertinent information, like location and occupation that some people might gloss over if they are just quickly swiping at attractive pictures. With the eHarmony skill for Alexa, people can focus more on the other elements of a profile by listening to her."