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A recent study by OkCupid has found that above all else, singles want to know where people stand politically, and more specifically, if their matches’ views align with their own.

According to OkCupid's blog post, 6 in 10 women around the world want their partners to share their political views. In the U.S. which has become more divided since Trump took office, that number climbs as high as 70 percent. More than half of Gen Z men and women want to share the same political views, as do 63 percent of Millennials and 64 percent of Gen X daters. Among LGBTQ daters, that number goes up to a whopping 80 percent.

According to OkCupid, today’s singles are more interested in where someone stands on issues like climate change or reproductive rights, rather than something benign like where they last went on vacation. And if their politics don’t match, it can be a dealbreaker.

Bumble announced it has added ID Verification in addition to other new safety-related features to attract singles back to its app.

The new verification feature lets users submit a photo of a government-issued ID to prove they are who they say they are, and then they can earn a verified badge for their profile, according to Tech Crunch.

The female-centered app is appealing its core demographic with the announcement – focusing on its female clientele who are looking for more safety features on dating apps. ID Verification is available in 11 countries, including the U.S., U.K., Australia, France and India. The company intends to roll out in more countries in the coming months, according to The Seattle Times.

A vast majority of daters – 85 percent of women and 87 percent of men - want apps to verify the ages, recency of photos, and locations of potential matches.

According to a new study from TransUnion, over half of those surveyed also said that dating app profiles didn’t accurately reflect the people they met in person. Women were twice as likely to say that people lied about their age, and men were more likely to say they were a victim of a “bait and switch” according to the company’s press release. The study is entitled “The Paradox of Online Dating: Convenience vs. Connection.”

In fact, of those surveyed, more than 75 percent said they were willing to undergo background checks themselves to bring more transparency among dating app users.

Tinder is courting some TikTok influencers, hoping they will lure Gen Z users back to the app.

Tinder paid six influencers to try out the app and post a series of videos about their experiences from September to December, ahead of the new year (which is the busiest season for dating apps). The TikTok stars posted videos about using Tinder and how things went meeting their dates in person under the hashtag #theconnectionexperience.

According to Axios, Tinder's recent brand sentiment study found that people were more willing and interested to try Tinder after watching their favorite TikTok influencers talk about using it.

Dating app Hinge posted some advice on its blog to guide users heading into the busiest season for dating apps, from New Year’s Day until Valentine’s Day.

Hinge advises users to embrace a concept called “Dating Forward,” which means to focus on intentional actions to create the love life you want. Hinge’s Director of Relationship Science, Logan Ury said in the post to give your profile a refresh, which includes updated photos, trying out a new prompt on its app, and including your dating intentions so there’s clarity about what you want in a relationship.

There are also other tips Ury offers for searching on dating apps, such as looking for potential in matches and agreeing to message and meet for a date to see where it goes before discounting them because they don’t match your ideal.

The 2024 election has created rifts among the American population, and it is already shifting dating behavior along political lines.

After Trump’s victory, people are not keen to state who they voted for or what their politics are for fear of turning potential love interests away, but app users are still searching for coded messaging on the platforms. According to USA Today, if someone lists their politics as moderate or apolitical, or go to lengths to avoid stating where they stand on certain issues, potential matches identify them as “lowkey Republican,” or MAGA or Trump supporters.

Daters are also reading into profile pictures, and assuming that blue hair or blue clothing points to more liberal political opinions, and likely that person voted for Harris.