Types (Niche)

China’s Largest Gay Dating App Blued Plans U.S. IPO

Gay
  • Contributed by:
  • Views: 86
Blued Chinese Dating App

China’s gay dating app Blued is making its next move – an IPO in the U.S. market.

According to Bloomberg, the largest app for the LGBTQ community in China is planning to raise about $200 million through the IPO. The sale will likely take place next year, and the company could be valued as high as 1 billion US dollars.

Blued was founded by a former policeman named Geng Le in 2012, and now has more than 40 million users and garnered more than $130 million in venture capital as of March of this year, according to Bloomberg. The app offers live streaming and gaming in addition to online dating, and also connects men who want to become parents with surrogates overseas. These types of services are also part of Blued’s strategy to generate additional revenue outside of the traditional dating app.

Match Group Launches New App in Japan to Compete with Arranged Marriage Industry

Matchmakers
  • Contributed by:
  • Views: 119
Pairs Engage Dating App

Match Group is serious about its expansion in the Asian market. It just announced the launch of its new app Pairs Engaged – a “marriage concierge” service to compete with the country’s popular arranged marriage industry.

Pairs Engaged is the opposite of the company’s star dating app Tinder. There’s no casual glancing through photos and swiping left and right. Instead, the customers Match Group is targeting are looking to get married within a year and are serious about the search process.

Gay Dating App Hornet Accuses Google Of LGBTQ Discrimination

Gay
  • Contributed by:
  • Views: 184
Screen Capture of Hornet Dating App on Google Play
Hornet Dating App on Google Play

Hornet has accused Google of discrimination after its app was removed from the Google Play store several times with no explanation. The gay dating app’s CEO, Christof Wittig, expressed concern that Google’s moderators in Malaysia were blocking Hornet because same-sex relationships are illegal in their contry.

Founded in 2011, Hornet has become a popular gay social network with over 25 million users globally. Hornet’s success has propelled it to the top of the market for gay apps in countries as diverse as France, Russia, Brazil, Turkey and Taiwan. The company has also been hard at work expanding its user base in the United States.

Hinge Launches New Marketing Campaign Encouraging Users to Delete It

Mobile
  • Contributed by:
  • Views: 289
Hingie
Hingie - Hinges new Mascot

Hinge just launched a new international marketing campaign to double down on its new tagline – “designed to be deleted.”

The ads feature a furry and adorable mascot – Hingie – who appears when a young woman logs on to her Hinge account and begins messaging a new guy. Hingie continues to lurk in the vicinity as she goes on dates, enduring all sorts of tortures through their budding relationship until he’s no longer needed – he’s burnt by a candle, bitten by a dog, pummeled with arrows, and crushed by a fan.

When the couple find love and delete the app, Hingie explodes, leaving behind a flurry of little red and pink hearts.

Grindr Moves Forward With IPO Plans After U.S. Government Drops Opposition

Gay
  • Contributed by:
  • Views: 113

Gay dating app Grindr is headed towards an IPO again, now that the U.S. national security panel CFIUS has dropped its opposition.

Chinese gaming company Beijing Kunlun Tech purchased Grindr fully in 2018, but the Committee on Foreign Investment in the U.S. found this problematic and forced Beijing Kunlun to sell the app by June 2020. According to a report from CNBC, a source familiar with the situation said the efforts to sell Grindr by the deadline were continuing, even as plans for the IPO were moving forward.

Bumble's New Ad Campaign Features Actress and Activist Jameela Jamil

Mobile
  • Contributed by:
  • Views: 127
Jameela Jamil using Bumble
Image: Bumble

Dating app Bumble is going all-in on its mission to empower women. The latest move is launching a new ad campaign to help combat loneliness, featuring activist and actress Jameela Jamil.

The #askingforafriend campaign launches August 4th in honor of International Friendship Day, and will focus on encouraging Bumble users to build friendships to counter the growing problem of loneliness around the world. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.