Profiles

Hinge’s New Marketing Campaign: “Designed to be Deleted”

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Hinge has taken a bold new step in differentiating itself in a crowded dating app market. Its new branding campaign was just unveiled with the slogan “designed to be deleted,” assuring users of its intention: to help them find serious relationships and get off the app for good.

According to The Verge, Hinge has also debuted a new redesign to put this message front and center for users. The new profile creation process utilizes animation and prompts for users to add information about themselves, adding the tag at the end of each suggestion: “so you can delete us.”

Tinder Testing New Spotify Sharing Feature

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Tech Crunch broke the news that popular dating app Tinder is teaming up with Spotify to test a new feature that allows users to share songs with each other.

The website reported that users could select songs from their own Spotify playlists to be shared via the in-app messenger, to engage users and get people to connect. Last year, the company unveiled another new feature allowing users to share Bitmoji and GIFs over the app’s messenger service, a move to increase engagement among social media savvy members.

The Spotify testing is currently taking place in different cities around the globe, but only with Spotify and no other streaming music service, according to Tech Crunch. The new feature was originally spotted by the blog MSPoweruser.

Match is Appealing to Women with New Super Match Badge

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Match has just launched a new feature called the Super Match Badge (currently in the UK only), allowing women to award men who check off all parts of Match’s profile and behavior requirements. The purpose of the badge is for women to immediately identify great candidates who they might want to meet.

Match is making an effort to appeal to women who have had to deal with less-than-tolerable behavior from men over dating apps. Many online daters have complained about ghosting and sending inappropriate messages and photos, and this is Match’s way of addressing the issue.

It’s also a good strategy for men who use dating apps – you can set yourself apart from the crowd.

These so-called Match Heroes who receive the Super Match Badge have to complete many steps in the process, including:

Facebook’s New Dating Service: Here’s How it Works

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Facebook Dating recently launched in Colombia, months after the company announced the new service at its developer conference in May. There’s been a lot of speculation, but now the first users are getting a taste of how the service will work.

According to Mashable, Facebook Dating is completely separate from your traditional Facebook profile, so you can feel free to search for potential dates without your activity showing up on your main Facebook page. Users can opt-in from the main menu where you find groups, Marketplace, and events. Then you can create a profile by adding photos and information, like where you went to school.

One of the main differences of Facebook’s service (as pointed out by Business Insider), is that Facebook is not matching people within their social media circle like other apps, so there’s no concern you’ll be matched directly with your online friends, which was an initial concern among users. Instead, Facebook Dating is connecting users according to interests and activities. Based on these attributes, Facebook by default will include friends-of-friends as well as strangers unless you only want to see people with no mutual connections.

OkCupid First Major Dating App to Let Users Display Their Preferred Pronouns

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OkCupid announced that it has rolled out a new feature to allow users to prominently display their pronoun preferences in their profiles. This is an important step for the industry as a whole in acknowledging and including people who identify outside of traditional binary male/ female gender roles.

OkCupid users have had the option to include pronoun preference information in their bio (or “self summaries” section), so potential dates know how they identify. This wasn’t optimal for many daters, since not every potential match takes the time to read through a profile. Making it a feature and giving it a dedicated space allows users who identify outside of traditional gender norms more inclusivity in the online dating experience.

Comedian Norm Macdonald Is Now Playing Cupid As A Dating App Co-Founder

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Celebrities aren’t immune to the pervasive popularity of online dating. Despite their fame, stars like Tiffany Haddish, Charlize Theron, Zac Efron, Martha Stewart, Chace Crawford, Katy Perry, Demi Lovato, and Andy Cohen have admitted to experimenting with dating apps. There’s even Raya - an exclusive app designed just for celebrity singles.

But here’s a name we never expected to see associated with online dating: Norm Macdonald.

The Canadian comedian has made a radical departure from stand-up and SNL to co-create a dating app with serial entrepreneur Vivek Jain. The app, called Loko, places the focus on meeting face-to-face with video-only profiles. This helps matches make genuine first impressions based on personality, the founders claim, and eliminates several major problems faced by online daters.