Profiles

New Study Finds Dating Apps Have More Access to Personal Information Than You Think

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Dating app users often don’t realize how much personal information they are giving away just by signing up. But Datingroo, a U.K.-based online dating research company, has released a new study that shows exactly how little privacy most dating app users have.

Datingroo studied the ten most popular dating apps from Tinder to PlentyofFish to eHarmony, examining 45 personal data access points in 13 categories such as precise location, other accounts on the device, network connections, and modification or deletion of the contents on USB storage, and found some surprising results.

Among all the apps, Badoo and PlentyofFish have access to the most data in user’s devices (92% of all access points studied). Combined, they have more than 522 million users worldwide, which means they have access to an enormous amount of information. Coffee Meets Bagel has the fewest users (7 million), as well as the least data access.

Tinder Launches New Safety Feature for LGBTQ Travelers

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Tinder Travel Alert Screen Capture
Image: Tinder

Tinder has announced a new safety feature for those in the LGBTQ community who are traveling abroad.

The new “Traveler Alert” feature allows users to hide their profiles on the app when they feel unsafe traveling in countries and regions that criminalize same-sex acts, according to website Lifehacker. International travelers are subject to the laws of other countries, so it puts LGBTQ folks especially at risk. There are currently 69 countries that persecute same-sex acts, and nine of these allow the death penalty to be imposed, including Saudi Arabia and Iran.

Tinder’s website stated: “It’s important to exercise extra caution if you choose to connect with new people in these countries - as some law enforcement have been known to use dating apps as tools for potential entrapment. Some countries have also recently introduced laws that criminalize communications between individuals on same-sex dating applications or websites and even aggravate penalties if that communication leads to sexual encounters.”

Tinder Revamps Its Image to Attract Users in Asia

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Dating app Tinder has a hook-up reputation – and because of this, users in more conservative countries in Asia might be hesitant to try the app. In response, Tinder is revamping its image to maintain its growth streak.

Dating app growth overall has slowed in the U.S. as the market becomes saturated, and it is expected to slow even more through 2022. In order to expand its opportunities, Match Group – Tinder’s parent company, has put a lot of resources into the Asian market, including hiring key executives to oversee the region and advertising its suite of apps.

Tinder Users Can Now Display Up To Three Sexual Orientations On Their Profiles

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Tinder Adds Orientations

During Pride month Tinder announced that users will now be able to identify their sexual orientation on their profiles. The ‘Orientation’ feature allows users to choose up to three labels they identify with in order to more effectively match based on sexual preferences.

To edit or add more information about your sexual orientation on Tinder, simply edit your profile. Tap Orientation to select up to three terms that you feel best describe your sexual orientation. There are nine options to choose from, including “straight,” “gay,” “bisexual,” “queer” and “asexual.” New users will see these options as part of their onboarding process.

Lumen Launches Marketing Campaign for Daters Over 50

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Lumen Partners with Silver Classix Crew

Dating app Lumen is coming out strong for the over 50 online dating market. It has already achieved one million downloads in just eight months (Android and iOS). In June, the company announced the launch of an international campaign dubbed “50 is just the start,” partnering with over-50 dance group The Silver Classix Crew in its ads.

The dance group performs in costumes that hide their identities, so they could be mistaken for much younger dancers. The end of the ad has them removing their masks to reveal performers with gray hair and other signs of age, meant to make viewers question their preconceptions of what “older” means. The ad will air in various global markets on both broadcast and digital platforms like Comcast and Hulu, according to website Campaign US.

Hinge’s New Marketing Campaign: “Designed to be Deleted”

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Designed to be Deleted

Hinge has taken a bold new step in differentiating itself in a crowded dating app market. Its new branding campaign was just unveiled with the slogan “designed to be deleted,” assuring users of its intention: to help them find serious relationships and get off the app for good.

According to The Verge, Hinge has also debuted a new redesign to put this message front and center for users. The new profile creation process utilizes animation and prompts for users to add information about themselves, adding the tag at the end of each suggestion: “so you can delete us.”