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Dating Apps Turn to User Behavior, Social Media to Provide Better Matches

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Online dating algorithms have gotten a lot of attention (and criticism) because they’re the basis of how matchmaking works. Many dating apps are secretive about their matching process, but traditionally, algorithms match people on the basis of profile information, questionnaires, and user preferences.

But according to a recent article by Gizmodo, online dating companies can collect more information about their customers through analyzing user behavior, which includes what users do on social media as well as on the dating app. Companies are now starting to use this behavioral data for matchmaking purposes rather than relying on profiles and user preferences.

eHarmony, Match and OkCupid are known for their long surveys and profile questions, which they maintain helps them more accurately assess potential matches. But dating apps like Tinder, Bumble and LoveFlutter prefer mining users’ social media streams, bypassing questions and looking to online behavior.

Tinder Suspended Woman Who Asked Matches if They Would Vote for Gay Marriage

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A woman from Canberra, Australia has been suspended by dating app Tinder for asking too many matches whether or not they registered to vote, so they could receive a ballot to vote on marriage equality.

She originally started asking friends and followers to register to vote over social media, and after many of them did, she took to Tinder to try and engage more people.

According to website Junkee, the woman, known as “Lizzy” reported that a lot of men thanked her for the reminder and were glad she reached out to them to advocate for a worthy cause. One man even shared her message along with the link to the voter registration site to all of his matches.

Tinder Moving its Focus from Swiping to Tapping

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The dating app that started a cultural revolution, at least as far as online dating goes, is changing its focus from swiping - a fundamental part of its technology. Tinder, which made its reputation as a hot-or-not dating app thanks to its innovative swiping function, is now offering more functionality to profile viewing through tapping.

Instead of just swiping through different user profiles, Tinder is offering a deeper look and more functionality and ease to check out a person’s profile before you say yes or no. This includes toggling between a user’s photos and also between photos and written profiles.

Part of the rollout includes a new visual approach. Each profile photo extends to the edges of the phone, giving users a better, cleaner look at a potential match (as well as an even more visual experience). The look is also similar to other visual apps, like Snapchat.

A New App Called Blue Wants To Hook You Up With Verified Twitter Celebs

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Dating apps catering to exclusive clientele are becoming an increasingly prominent part of the industry. The League may be the most famous example, but there’s also Inner Circle and the mysterious Raya. Even Tinder has gotten in on the game with Tinder Select, a secret, members-only version of the app for its top users.

Loveflutter is the latest company to jump on the elite bandwagon with a new premium version of its app, called BLUE. BLUE promises to admit users into an exclusive world full of “celebrities and other Twitter blue tick holders” - in other words, you can woo Twitter’s hottest verified singles, providing you too have that little blue check by your name.

In a world overrun by YouTube stars and Instagram influencers, BLUE may sound like a ploy to appeal to today’s social media-obsessed singles - and in some ways it probably is - but it also serves a genuine purpose: safety.

Tinder Launches New Features With Tinder Gold

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Tinder introduced swiping to the dating app world and online dating has never been the same. Now, the company is striving to evolve beyond its image as a hookup app and deliver more value to its customers through its premium services and new features.

The latest offering is Tinder Gold – a premium service (as is Tinder Plus) that allows members to see who has swiped right on their profiles in advance. This allows users to eliminate the guesswork involved in whether or not their matches already “liked” them before they make a decision to “like” them back.

According to Tinder, it will also speed up the process of finding a match, because you aren’t waiting around to see if someone you’re interested in swipes right on you, which can be a big time suck in online dating.

New Dating App Appetence Wants You to Take Things Slow

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Dating apps are all about the swipes. In fact, the process can almost feel game-like, with users swiping left and right as quickly as possible, and it seems there’s an endless supply of potential matches.

So what happens when a new dating app forces you to slow down? It seems counter-intuitive in the current online dating market, but one company wants to try and take it slow.

Appetence is a new app that launched in May for iOS, and focuses on the art of conversation before all information about a match can be revealed.

When you download the app, you are asked a series of questions about preferences relating to music, food, TV, books, movies, and even pets. The app then shows you profiles that are compatible – sort of.