Marketing

How Much User Data is Facebook Dating Collecting?

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Facebook Dating User Data Privacy

Facebook Dating just launched, but privacy advocates are warning despite all the opt-in features, Facebook could be collecting more data than you realize.

Facebook Dating is reassuring potential customers by allowing them to make decisions about how visible they want to be on the app – including providing features to block certain users from appearing in your matches (like an ex) and hiding your dating profile from friends and work colleagues. Even some of the more questionable features – like “secret crush” – where you can identify someone you secretly like over the app, and if they do the same you two are matched, are only activated when users choose them.

Beauty Brand Urban Decay Partners with Bumble in New Campaign

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Urban Decay Partners with Bumble

Popular beauty brand Urban Decay has partnered with dating app Bumble in its latest marketing campaign launch to promote its new line of Naked Honey makeup products.

Urban Decay will give away 1,000 of its new eye makeup palettes over Bumble’s app. The campaign will target users across all three of Bumble’s services – BumbleDate, BumbleBFF and BumbleBiz - to reach the app’s 63 million users. Bumble will also cross-promote the campaign on Instagram.

Urban Decay’s partnership with a female-forward dating app is an extension of its existing Instagram campaign, which featured megastar singer and body-positive advocate Lizzo wearing the new makeup line.

Tinder Developing Original Series for Its App

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Tinder's New Series is called Swipe Night
Tinder's New Series is called Swipe Night

Tinder will be releasing an original six-episode video series over its app, according to an exclusive report in Variety Magazine.

The new series will be a “choose your own adventure” story available to users when they log into the app. It’s interactive content, so users are able to swipe left and right to continue to different versions of the story. The basic premise involves the apocalypse, and asks the question: “Who would you spend your last night alive with?”

New Look for POF

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A few weeks ago POF banned face filters and it appears soon after on Sept 17 the Plenty of Fish website, blog and dating apps received a facelift. The dating service has moved from an all light blue fish logo and theme to a layered multi color almost neon look. The light blue color is still their but the brightness has been turned up along with the addition of pink and dark blue. The interface itself has changed to reflect these colors with a few tweaks here and there to the layout. As far as we can tell no new features have been added and none removed.

You can also see the new look reflected in the Google Play and Apple App stores POF app install pages. One thing I notice on the App store is that POF is pushing a new statistic of 17 million conversations are exchanged everyday on the service. They still list the same stat of 4 million visitors everyday from 2017 (among others like 150 million registered users and 57 million new connections every week) so it looks like the dating service POF growth has stagnated. This is in part probably the result of Tinder becoming so popular and is also probably responsible in part of the updated design (which I am still getting use to).

Tinder Partners with Live Nation to Offer Its Users Concert Tickets

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Tinder Page on Live Nation

Tinder has partnered with concert service Live Nation to offer its users discounted tickets to see their favorite artists - and encourage Tinder matches to go together.

The initiative is called “epic first dates” and provides $30 all-in concert tickets for shows like Meek Mill & Future, The Chainsmokers, Logic and A$AP Ferg, according to Billboard. Other concert tickets include Lukas Graham, The Head and The Heart, Young Thug and Machine Gun Kelly, among others. The promotion will run through the end of October.

If you want to try “epic first date,” you can simply swipe right on tour profile cards of bands you want to see when they appear in your feed. You can then follow the link to a dedicated landing page with tour and ticket information.

Grammy Winning Artist Lauren Daigle Partners with Bumble BFF

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Lauren Daigle
Lauren Daigle

Grammy-winning Christian singer Lauren Daigle has partnered with Bumble BFF to help promote its “Asking for a Friend” campaign.

The star joins other celebrities such as Jameela Jamil and celebrity gamer Kristen Valnicek, who have joined forces with Bumble to encourage its users to build friendships and support networks to counter the growing problem of loneliness and isolation around the world, especially among young women. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

“At its core, music is about connecting with others - whether sharing a favorite song or hanging at a concert (with a couple thousand friends),” Daigle told The Christian Beat. “Bumble BFF is similar in a way, in that people can find comfort and connect to others through conversation.”