Marketing

Tinder’s latest campaign which launched August 25, 2025 is all about that thrill, chaos, and joy of having a crush. Called “Crush Feelings,” it’s designed especially for Gen Z to remind them that those sparks still happen—and often on Tinder. Tinder’s press release lays out all the details.

Tinder isn’t just selling matches—they’re selling moments. According to their own data, the app has facilitated over 100 billion matches globally to date. In 2024, nearly 16 billion Likes or Nopes were sent every week. That tells us people aren’t just swiping—they’re hoping, feeling, reacting.

Hinge has teamed up with renowned psychotherapist and relationship expert Esther Perel to create new prompts for users to engage in conversation.

Perel was involved in creating new “Your World” prompts, including a collection of ten questions designed to help Hinge users share more about themselves in their profiles and hopefully attract better matches.

“[The prompts] are intended to help someone reading them have a bit more imagination about how your world and their world might connect,” Jackie Jantos, Hinge’s president and chief marketing officer, told Fast Company. “Esther contributed what she knows about getting into deeper, more intimate conversation.”

Tinder is testing a new height feature, which sparked controversy among daters after a screenshot from a Reddit forum disclosing the feature was leaked.

According to Tech Crunch, Tinder confirmed that it is testing the height feature, but only among its paying users. In other words, subscribers to Tinder Gold and Tinder Premium who are participating in the test group can now filter their matches according to height preferences. The testing is taking place globally.

According to Tech Crunch, the feature allows paying users to set preferences for height, but the app won’t block or exclude matches who don’t meet the requirements. Instead, the company says the feature will “inform recommendations.”

SmashTogether, a new dating app that was to launch in beta version on May 15, received a cease-and-desist order before the platform went live.

The new dating app was meant to bring together fans of Super Smash Bros, a popular video game, with its name being a cheeky reference to hooking up. SmashTogether doesn’t say who ordered a cease-and-desist, but likely it’s from the Smash Bros. game’s company Nintendo.

The legal news was announced via a Twitter post from SmashTogether, alongside a picture of Yoshi from the video game perched on a wall and looking off into the sunset. 

Tinder has launched a new game featuring AI bots that users can interact with to practice flirting, enact meet-cute scenarios, and get suggestions on how they can improve their skills.

According to Tech Crunch, “The Game Game” as Tinder calls it, is accessible over the app. When a user clicks on the Tinder logo in the top left corner, the game is activated and provides the user with a set of cards, each one featuring a different AI persona in a different scenario.  

Users can respond by talking and flirting with the bot directly and seeing if they can score a “date.”

Dating app Hinge announced that it is adding a $1 million fund for in-person events and social group gatherings in New York, Los Angeles, and London.

According to CNBC, the money is to subsidize free or lower cost events to attract young people. The fund is part of their One More Hour social impact initiative which the company launched last year. Hinge says it recognizes Gen Z’s need for more tangible ways to connect than just over a dating app, and wants to create more spaces for them to get together.

The groups will focus on a range of activities that include food, nature, and reading, for example. The purpose of the groups is to highlight an interest to attract people and give them something to do while they are meeting other people, taking the pressure off.