Marketing

Eric Eichmann Named CEO of Spark Networks

Marketing
  • Contributed by:
  • Views: 81
New Spark Networks CEO Erich Eichmann  is on the left beside board director Jeronimo Folgueira
Image: Business Wire

Spark Networks announced that Eric Eichmann will take over as CEO of Spark Networks, replacing Jeronimo Folgueira.

“I could not be more excited to join Spark at this time,” Eichmann said in a statement, published in Yahoo! Finance News. “Spark has a tremendous brand portfolio to help people find love across the globe…I look forward to working with the great team at Spark and leading the next chapter of its development.”

Dating.com Acquires Dil Mil, Popular Ex-Pat Dating App

Marketing
  • Contributed by:
  • Views: 118
Dating.com Group Acquires Dil Mil

Dating.com Group is expanding its suite of dating apps by acquiring Dil Mil, a San Francisco-based dating app that is popular among ex-pats from India and South Asian countries, according to Tech Crunch.

South Asian ex-pats are less interested in arranged marriages, and have turned to dating apps to help find love in the U.S. However, most popular American dating apps like Tinder and OkCupid aren’t culturally appealing to this group of daters, who are more conservative and traditional in their approach to dating.

Match Group Stock Take a Hit as Company Misses Revenue Goals 

Marketing
  • Contributed by:
  • Views: 99

Shares of Match Group fell 15 percent after the company announced it will miss revenue goals for the fourth quarter. Shares of IAC also fell by 11 percent, according to Reuters.

The company expects fourth quarter revenue to be between $545 and $555 million, short of the $559.3 million goal according to IBES data from Refinitiv.

This news comes on the heels of a complaint filed by the U.S. Federal Trading Commission that Match Group offered fake profiles to entice customers to purchase paid subscriptions to its services, among other “deceptive and unfair practices,” as said in the lawsuit. Match Group is also facing legal entanglements with former Tinder employees, including founder Sean Rad, who said the company cheated him out of rightful payment after undervaluing his stock options.

Tinder Series Swipe Night Will Go International in 2020

Marketing
  • Contributed by:
  • Views: 225
Tinder's Interactive Series Swipe Night

Tinder’s hit interactive series Swipe Night proved to be a wildly successful marketing strategy. As a result, the popular dating app will be debuting the series internationally in February 2020.

According to The Daily Dot, Tinder users have been “flooding” social media during and after the game (which can be seen from 6pm – midnight every Sunday), comparing their choices and discussing what happened. Tinder has also revealed that they’ve seen a “significant uptick” in user engagement since the series debuted. CNN Business reported that total matches on the app rose 26 percent on Sunday nights. Messages between users also rose 12 percent.

As a result, Tinder decided to take the series worldwide. It debuted in the U.S.

Badoo Releases 'The Truth Flirts' Podcast With Spice Girl Mel B

Marketing
  • Contributed by:
  • Views: 262
Badoo and Mel B Partners with a Podcast
Badoo and Mel B Partners with a Podcast

Badoo is the latest dating service to venture into the world of podcasting with a new show that takes an honest look at the highs and lows of modern romance. “The Truth Flirts” is an eight-episode series hosted by Melanie Brown, aka Mel B or the Spice Girl formerly known as Scary.

Speaking to the British newspaper The Independent, Brown revealed that she doesn’t currently use dating apps because she is “perfectly happily single” but that she finds the concept “fascinating.”

“I was on a dating app a couple of years ago but that was because my friend set my profile up as a joke,” she said. “It was a picture of me and my friend and I would scroll through it on a Thursday or Friday night and see how people reacted. It was fun at the time. I understand why people find it quite addictive.”

Tinder Releases Trailer for Its New Series Swipe Night

Marketing
  • Contributed by:
  • Views: 85
Tinder releases trailer for Swipe Night

In time for scary movie season, dating app Tinder has released the first official trailer for its original interactive series ‘Swipe Night.’ Tinder will release a new episode every Sunday beginning October 6th, with its fourth and final episode dropping October 27th.

The series will be accessed only over the Tinder app for now, and users will not only get to watch the series but will also play an active role as they make choices to see where the story leads. Swipe Night is about the apocalypse, with the central question being: how would you spend your last few hours on earth, and who would you spend them with?