Industry

In late 2025, TikTok reached a major milestone that could reshape how you interact with the app, how your data is handled, and even how social trends unfold online.

TikTok has signed binding agreements according to the Associated Press to transfer its U.S. operations into a new joint venture controlled by American investors, including Oracle, Silver Lake, and Abu Dhabi’s MGX. This transfer aims to keep TikTok operating in the U.S. while addressing long-running national security and data privacy concerns that have loomed for years.

If TikTok plays a role in your social life, your attention, or even how you discover content and people, including potential dates, this change could matter in ways you might not expect.

Match Group, the parent company of popular platforms like Tinder and Hinge, recently released its financial results for the third quarter of 2025. While some numbers point to industry challenges, there are signs of innovation that could actually improve how you date online.

This report offers insight into what’s going on behind the scenes and how it might shape your journey toward connection — from new product features to the company’s overall direction.

Ever felt like your dating app experience could be more human and less repetitive? That’s exactly the challenge the online dating world is trying to solve. In a bold move toward a more intentional future for digital romance, Justin McLeod — the founder and former CEO of Hinge — is stepping down to launch a new AI-driven dating service called Overtone, backed by Match Group according to the Match Group press release.

If you’ve ever swiped endlessly without meaningful results, you’re not alone. Many users find traditional swiping mechanics exhausting and impersonal. Overtone aims to explore a different path by using AI and voice-centered tools to spark thoughtful, natural interactions that feel more like real conversation than algorithmic matches.

If you’ve ever downloaded a dating app, opened it with excitement, and deleted it just a few days later, you’re in good company. Many young adults feel the same way, and for Gen Z in particular, swiping has started to feel more like a chore than a chance at connection.

Think back to your own first experience. Maybe you were sitting with a friend, scrolling and laughing together, only to realize later that none of those matches turned into real conversations. That frustration is exactly what today’s younger daters are feeling, and they're walking away from apps faster than ever.

According to FastCompany and AppsFlyer, 69% of dating apps downloaded in 2025 were deleted within the first month. This is a sign that the industry needs to evolve if it wants to keep Gen Z engaged.

What if the next big thing in online dating didn’t cost you a dime? That’s the scenario playing out at Facebook Dating. According to a recent report, the platform now boasts 21.5 million daily active users across 52 countries, marking a moment of serious momentum.

In a recent interview on CNBC’s Squawk Box, Match Group CEO Spencer Rascoff discussed the company’s transformation and the growing role of artificial intelligence in shaping the future of online dating. Among the highlights: Hinge, one of Match Group’s standout platforms, has reached an impressive 15 million monthly active users worldwide—a milestone that solidifies its status as one of the fastest-growing consumer tech brands in the world.

Rascoff credited Hinge’s success to the leadership of founder Justin McLeod, Chief Marketing Officer Jackie Jantos, and Match Group executives Bill Archer and Ben Celebicic. “Hinge continues to grow by staying true to its mission: helping people get on more great dates,” Rascoff said, emphasizing the brand’s commitment to meaningful connections in an increasingly digital landscape.