Why Dating Sunday Is Tinder’s Biggest Day

Imagine this: your phone lights up with new messages, likes pour in, and matches seem to happen almost every second. That’s what happens on Tinder’s “Dating Sunday,” the first Sunday of the year, and it’s quickly becoming one of the most exciting times to be single and looking. According to internal Tinder data from the latest Year in Swipe report, this single day can see activity surge far above the yearly average.

If you’re thinking about refreshing your profile or trying something new this year, understanding this peak moment can help you find more connections and maybe even make the dating experience feel less like a routine and more like a celebration of possibility.

Why Dating Sunday Feels Like a New Beginning

The idea behind Dating Sunday is simple: it happens right at the start of a new year, when many people feel optimistic and open to change. After holiday breaks, travel, and time with loved ones, singles show up with renewed energy. They’re ready to meet people, have conversations, and see where things lead.

Here’s how the numbers speak to that heightened engagement on Dating Sunday when compared to the yearly average:

• Swipe activity is about 13% higher.
• Users send nearly 10% more messages than usual.
• There are nearly 7% more conversations
• The number of likes increases by more than 10%.
• Users experience an average of 380 matches per second.

Those metrics tell a clear story: people are more active, more responsive, and more willing to engage than at almost any other time of the year.

During the broader “Peak Season”, the time between New Year’s and Valentine’s Day, activity doesn’t slow either. Tinder users send around 10 million more messages per day and 40 million more likes compared to the rest of the year.

That stretch between January and mid-February feels almost like a social reset button. It’s not just quantity that rises, people tend to be more present, responding faster and more authentically than they might during other parts of the year.

To find out more about the worlds most popular dating app, check out our Tinder review.