Searching

Match Group Launches New App in Japan to Compete with Arranged Marriage Industry

Searching
  • Contributed by:
  • Views: 75
Pairs Engage Dating App

Match Group is serious about its expansion in the Asian market. It just announced the launch of its new app Pairs Engaged – a “marriage concierge” service to compete with the country’s popular arranged marriage industry.

Pairs Engaged is the opposite of the company’s star dating app Tinder. There’s no casual glancing through photos and swiping left and right. Instead, the customers Match Group is targeting are looking to get married within a year and are serious about the search process.

Tinder Revamps Its Image to Attract Users in Asia

Searching
  • Contributed by:
  • Views: 152

Dating app Tinder has a hook-up reputation – and because of this, users in more conservative countries in Asia might be hesitant to try the app. In response, Tinder is revamping its image to maintain its growth streak.

Dating app growth overall has slowed in the U.S. as the market becomes saturated, and it is expected to slow even more through 2022. In order to expand its opportunities, Match Group – Tinder’s parent company, has put a lot of resources into the Asian market, including hiring key executives to oversee the region and advertising its suite of apps.

Zoosk Study Finds Gen Z Daters to be Most Open-Minded

Searching
  • Contributed by:
  • Views: 278
Zoosk Generation Z Study

Dating apps have taught us to be discerning and to not waste time on matches who don’t meet our requirements. After all, there are so many choices! But Gen Z is about to change things with a different attitude and approach.

Dating app Zoosk analyzed more than 5.7 million of its profiles and surveyed over 4,000 daters on the site to see where the differences between the generations lie when it comes to dating preferences. As it turns out, Generation Z (the youngest group of dating app users) tend to have a much healthier approach to dating than Millennials, Gen X and baby boomers.

According to an article in Marketwatch outlining the study, Gen Z are the least picky daters, and swipe yes to 33% of potential matches. This is 15% more than millennials and 20% more than Gen X and baby boomers. This increases the odds of meeting in person and having more dates, but younger daters are also typically less interested in more serious relationships and opt to meet more people instead.

Tinder Launching a New Dating Service for College Students

Searching
  • Contributed by:
  • Views: 391
Tinder U

Popular dating app Tinder is rolling out a new service to attract a younger crowd. Tinder U is for college students, and gives users the option to match only with others at their school or at nearby campuses.

To use the service, customers must have a .edu email address and must also be geolocated on a college campus, according to website The Verge. Their Tinder U profile page will also include the name of their school, and when users swipe, their school logo will appear at the top of the screen, and their match’s school will appear in the bottom left corner of each profile. The app’s functionality is the same, with students viewing profiles and swiping left or right as they choose. It is important to note that using the Tinder U service will match students in the same area, regardless of whether they attend the same college or university. Members who join Tinder U will also be able to toggle between and use regular Tinder if they wish.

Tinder Launching Places, a New Feature to Track Where You’ve Been

Searching
  • Contributed by:
  • Views: 320

Did you eat at a new neighborhood cafe for lunch? Do you want to share this over Tinder? There’s a new feature the dating app is testing called “Places,” which lets potential matches know where you’ve been.

Website The Verge broke the story with screenshots of the new feature, showing how GPS tracking can now be used as a way to connect with your dates. The idea behind Places is similar to dating app Happn, where users can see if they had any missed connections during the day, depending on where they’d been. Let’s say you stopped for morning coffee at your local shop and one of your potential matches also happened to be there. Places will alert you so that you can message your match to let her know you were there too, and start a conversation.

Manage your Tinder Places Settings
Image: Verge

A concerning issue with the new feature is that Tinder is in charge of documenting and revealing your locations to other users. Instead of allowing users to “check in” when they want to share their location, Tinder automatically chooses to reveal or hide the location. For example, you might go to your dentist appointment and then stop for coffee on the way back to work. Tinder won’t report that you’ve been to the dentist, but it might choose to reveal the coffee shop you visited.

Dating Apps Turn to User Behavior, Social Media to Provide Better Matches

Searching
  • Contributed by:
  • Views: 546
Dating Apps use User Behavior

Online dating algorithms have gotten a lot of attention (and criticism) because they’re the basis of how matchmaking works. Many dating apps are secretive about their matching process, but traditionally, algorithms match people on the basis of profile information, questionnaires, and user preferences.

But according to a recent article by Gizmodo, online dating companies can collect more information about their customers through analyzing user behavior, which includes what users do on social media as well as on the dating app. Companies are now starting to use this behavioral data for matchmaking purposes rather than relying on profiles and user preferences.

eHarmony, Match and OkCupid are known for their long surveys and profile questions, which they maintain helps them more accurately assess potential matches. But dating apps like Tinder, Bumble and LoveFlutter prefer mining users’ social media streams, bypassing questions and looking to online behavior.