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Tencent Goes After Tinder and Tantan with its New Dating App Qingliao

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Qingliao Logo

Tencent, China’s largest social networking platform and operator of the immensely popular app WeChat, has launched a new dating app that seems positioned to compete with both Tinder and Tantan, China’s most popular dating app.

Qingliao - roughly translated as “light chat” – is kind of a hybrid of different dating app features already on the market. There is no swiping, but users can choose to “like” or “pass” on a potential match by choosing an “X” or a heart. When two users are matched, they can start chatting, according to details described in South China Morning Post.

New Study by Dating App Hinge Shows Similarities More Important Than “Opposites Attract”

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A new study by dating app Hinge shows that people are more likely to match when they have certain traits in common, rather than the old adage “opposites attract.”

According to the results of the study, people are more likely to match when they share similar backgrounds, particularly religious affiliation, education, and even their initials. The study was conducted by Jon Levy and Moran Cerf of the Northwestern University Kellogg School of Management, and Devin Markell of Hinge. According to an article in Business Insider, they analyzed the outcomes of more than 421 million potential matches on the app to see how similarities in certain traits affected the likelihood of people matching. This included assessing indications of users wanting to communicate outside the dating app.

How Much User Data is Facebook Dating Collecting?

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Facebook Dating User Data Privacy

Facebook Dating just launched, but privacy advocates are warning despite all the opt-in features, Facebook could be collecting more data than you realize.

Facebook Dating is reassuring potential customers by allowing them to make decisions about how visible they want to be on the app – including providing features to block certain users from appearing in your matches (like an ex) and hiding your dating profile from friends and work colleagues. Even some of the more questionable features – like “secret crush” – where you can identify someone you secretly like over the app, and if they do the same you two are matched, are only activated when users choose them.

Match Group Launches New App in Japan to Compete with Arranged Marriage Industry

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Pairs Engage Dating App

Match Group is serious about its expansion in the Asian market. It just announced the launch of its new app Pairs Engaged – a “marriage concierge” service to compete with the country’s popular arranged marriage industry.

Pairs Engaged is the opposite of the company’s star dating app Tinder. There’s no casual glancing through photos and swiping left and right. Instead, the customers Match Group is targeting are looking to get married within a year and are serious about the search process.

Tinder Revamps Its Image to Attract Users in Asia

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Dating app Tinder has a hook-up reputation – and because of this, users in more conservative countries in Asia might be hesitant to try the app. In response, Tinder is revamping its image to maintain its growth streak.

Dating app growth overall has slowed in the U.S. as the market becomes saturated, and it is expected to slow even more through 2022. In order to expand its opportunities, Match Group – Tinder’s parent company, has put a lot of resources into the Asian market, including hiring key executives to oversee the region and advertising its suite of apps.

Zoosk Study Finds Gen Z Daters to be Most Open-Minded

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Zoosk Generation Z Study

Dating apps have taught us to be discerning and to not waste time on matches who don’t meet our requirements. After all, there are so many choices! But Gen Z is about to change things with a different attitude and approach.

Dating app Zoosk analyzed more than 5.7 million of its profiles and surveyed over 4,000 daters on the site to see where the differences between the generations lie when it comes to dating preferences. As it turns out, Generation Z (the youngest group of dating app users) tend to have a much healthier approach to dating than Millennials, Gen X and baby boomers.

According to an article in Marketwatch outlining the study, Gen Z are the least picky daters, and swipe yes to 33% of potential matches. This is 15% more than millennials and 20% more than Gen X and baby boomers. This increases the odds of meeting in person and having more dates, but younger daters are also typically less interested in more serious relationships and opt to meet more people instead.