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Esther Perel Partners with Hinge to Create New Prompts

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  • Thursday, July 24 2025 @ 09:48 am
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Hinge has teamed up with renowned psychotherapist and relationship expert Esther Perel to create new prompts for users to engage in conversation.

Perel was involved in creating new “Your World” prompts, including a collection of ten questions designed to help Hinge users share more about themselves in their profiles and hopefully attract better matches.

“[The prompts] are intended to help someone reading them have a bit more imagination about how your world and their world might connect,” Jackie Jantos, Hinge’s president and chief marketing officer, told Fast Company. “Esther contributed what she knows about getting into deeper, more intimate conversation.”

Tinder Testing a Controversial New Height Feature

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  • Thursday, July 17 2025 @ 07:17 am
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Tinder is testing a new height feature, which sparked controversy among daters after a screenshot from a Reddit forum disclosing the feature was leaked.

According to Tech Crunch, Tinder confirmed that it is testing the height feature, but only among its paying users. In other words, subscribers to Tinder Gold and Tinder Premium who are participating in the test group can now filter their matches according to height preferences. The testing is taking place globally.

According to Tech Crunch, the feature allows paying users to set preferences for height, but the app won’t block or exclude matches who don’t meet the requirements. Instead, the company says the feature will “inform recommendations.”

OkCupid Finds That Politics is Number One Focus of Daters

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  • Wednesday, June 18 2025 @ 02:07 pm
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Singles want Partners who share Similar Political Views

A recent study by OkCupid has found that above all else, singles want to know where people stand politically, and more specifically, if their matches’ views align with their own.

According to OkCupid's blog post, 6 in 10 women around the world want their partners to share their political views. In the U.S. which has become more divided since Trump took office, that number climbs as high as 70 percent. More than half of Gen Z men and women want to share the same political views, as do 63 percent of Millennials and 64 percent of Gen X daters. Among LGBTQ daters, that number goes up to a whopping 80 percent.

According to OkCupid, today’s singles are more interested in where someone stands on issues like climate change or reproductive rights, rather than something benign like where they last went on vacation. And if their politics don’t match, it can be a dealbreaker.

Bumble Is Sending Users Matches They’ve Already Blocked

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  • Friday, June 13 2025 @ 02:09 pm
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Bumble appears to be matching its users with people they have already blocked, according to a report from Rolling Stone.

The app has come under fire after this practice came to light over social media. According to Rolling Stone, professor Jennie Young at University of Wisconsin-Green Bay, who specializes in rhetoric and gender studies, shared a post on Instagram with a screenshot from Bumble’s support center after asking them why she was matching with users she previously blocked.

“Bumble will show you people you have swiped left/blocked on in the past — in case you have changed your mind,” the screenshot captured of Bumble's response.  

Hinge Establishes Fund for In-Person Events

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  • Friday, May 09 2025 @ 05:31 pm
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Dating app Hinge announced that it is adding a $1 million fund for in-person events and social group gatherings in New York, Los Angeles, and London.

According to CNBC, the money is to subsidize free or lower cost events to attract young people. The fund is part of their One More Hour social impact initiative which the company launched last year. Hinge says it recognizes Gen Z’s need for more tangible ways to connect than just over a dating app, and wants to create more spaces for them to get together.

The groups will focus on a range of activities that include food, nature, and reading, for example. The purpose of the groups is to highlight an interest to attract people and give them something to do while they are meeting other people, taking the pressure off.

Bumble Enhances Safety with New ID Verification and Other Features

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  • Wednesday, April 30 2025 @ 01:27 pm
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Bumble announced it has added ID Verification in addition to other new safety-related features to attract singles back to its app.

The new verification feature lets users submit a photo of a government-issued ID to prove they are who they say they are, and then they can earn a verified badge for their profile, according to Tech Crunch.

The female-centered app is appealing its core demographic with the announcement – focusing on its female clientele who are looking for more safety features on dating apps. ID Verification is available in 11 countries, including the U.S., U.K., Australia, France and India. The company intends to roll out in more countries in the coming months, according to The Seattle Times.

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